clement brisard digital marketing specialist, [email protected] clement-brisard.fr paris...
TRANSCRIPT
Project ManagementWeb Analytics SEO PPCCRM Automation MarketingSMM Email MarketingPhotoshop Salesforce.comHTML
CECERTIFICATIONS
LANGUAGES
FrenchEnglishSpanish
DEGREES
2005/2008 Master Management International,IUP St-Etienne (42) 2006/2007 BA (Hons) Business Administration;University of Hertfordshire, Hatfield, UK 2003/2005 DUT Techniques de Commercialisation,IUT Mantes-la-Jolie (78)
TEST SCORE
TOEIC 955
ACHIEVEMENTS
Half-Marathon
+15% additional saleswith drive-to-stores
operations
+20% penetration rate evolution in high-end products
with emailing campaigns
Digital Marketing Specialist, B2B [email protected] clement-brisard.fr Paris area 06.67.77.77.24
CLEMENT BRISARD
Digital Marketing Coordinator EMEAHoya Vision Care Europe, Amsterdam
September 2015 – Present
Support Hoya Vision Care online marketing efforts for products and corporate. Drive leads and implement lead generating strategies through SEO, SEM, EDM and content marketing.
• Formulate and implement the digital marketing strategy for • Formulate and implement the digital marketing strategy for Hoya Vision Care in EMEA • Execute SEO strategies, PPC, content development, back-linking and other strategies that maximize indexing, rank, CTR and on-site conversion of organic traffic•• Analyze and present reports showing total impact of online marketing activities, identify and report on key performance indicators, and opportunities for improvement on a regular basis
Digital Marketing SpecialistHoya Lens France, Paris
June 2009 - September 2015
Creation, management and monitoring of digital marketing Creation, management and monitoring of digital marketing campaigns.
• Organic traffic growth of 26% per year• Web presence on Social media: +6400 subscribers• Online ordering system: translation, promotion and training. Results: 60 000 orders per month• Emailing: 240 targeted emailing campaigns on behavioral • Emailing: 240 targeted emailing campaigns on behavioral criteria or segmentation. Results: Average opening rate of 27%, average CTR 2%
Community ManagerIris Experience, Barcelona
February 2008 - January 2009
Responsible for the development and the marketing of several Responsible for the development and the marketing of several portal in terms of visits, users and contents creation
EXPERIENCES TOP SKILLS