Eurostar Girly & Geeky Shopping in LondonAnalysis of the solution

Briefing

Mash up Google Maps and Twitter in a mobile application for a 1-day shopping event in London with Brussels Girl Geek Dinner members

❖ Increase attractivity of London destination thanks to low pound & spread the word❖ Highlight Eurostar key advantages (comfort, speed...)

❖ Huge proximity between Brussels and London (1h51)❖ Destination expertise

❖ Position Eurostar as "ahead of the game", innovative

Eurostar Objectives

❖ Create conversation about the event inside and around the audience (opinion leaders)❖ Propose a mobile map-based platform where Girls can find other Girls and Shops location❖ Enables UGC (pics and text)❖ Connect to Twitter

Solution Objectives

Mobile web site which allows❖ sending messages❖ attaching Flickr pictures❖ getting localized through geo-tagged pics or adress typing❖ following conversation❖ seeing Shops details

Method (mobile)

Desktop web site which❖ displays messages❖ locates them on the map❖ presents attached pic❖ locates all Girls and Shops on a map❖ transfers messages to Twitter

Method (web)

In this interface, Girls can❖ send messages❖ attach Flickr picture (or not), including location❖ (over)write location❖ enable forward to Girl’s Twitter account

incl. EXIF data

Method (cross-channel)

This action generated❖ a 4th trend on Twitter for #❖ 20+ blog posts❖ 400+ pictures on Flickr❖ 1000+ tweets tagged #GGSL (700 in the platform)❖ press coverage on De Standaard, PUB, MM, PureFM...

Results

Thank you