click attack idejax
DESCRIPTION
ClickAttack se i službeno predstavio kolegama na idejiX u Umagu!TRANSCRIPT
I KLIKALI SU SRETNO
DO KRAJA ŽIVOTA :)
Introduction
AdvertiserConsumers
Introduction
AdvertiserConsumers
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Introduction
AdvertiserConsumers
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Numbers, numbers, numbers
6 billion mobile subscribers globally(ITU, 2011)
2015. mobile market size will be US$ 20 billion (Gartner, 2011)
More than 6,3 million mobile devices in Croatia (HAKOM, 2011)
Smartphone penetaration 15,5% in Croatia(Gfk, 2011)
ClickAttack
Advertiser
MobileWeb
Mobile Applications
Consumers
ClickAttack targeting engine
OPERATING SYSTEMS
MOBILE DEVICES
MANUFACTURERS
DATE AND TIMEGEO-LOCATION
MOBILE OPERATORS
DEMOGRAPHY
ClickAttack Croatia
Mobility full-service
For publishers For advertisers
Reach new revenue streams with:- Mobile web site- Mobile application- iPad application
Create a complete mobile campaigns- Mobile landing pages- Mobile micro-sites- Mobile applications- Facebook applications
Case studies
Citroen McDonald’s Coca-Cola
CASE STUDY: Citroen DS5
Banner Landing page
7.6%
Full-screen DS5 micro-site
Campaign goal: Citroen DS5 promotion
Period: 20.04.2012 – 08.05.2012
Partner agency: Omnicom Media Group
CASE STUDY: McDonald’s EDAP
Full-screen
Landing page
300x150
Landing page
Product gallery Find nearestMcDonald’s
Banner Banner
1.8%6.7%
Campaign goal: Every day affordable price at McDonald’s
Period: 26.04.2012 – 08.05.2012
Partner agency: McCann DigiPark
CASE STUDY: Coca-cola crazy song
Landing page
300x150
Banner
Play videoPlay/download ringtone
1.4%
Campaign goal: Promotion of Coca-Cola song for EURO
Period: 26.04.2012 – 08.05.2012
Partner agency: McCann DigiPark
Still wondering why ClickAttack?
VS. OTHERCHANNELS
100% visibile ad
Advanced targeting
1-to-1 relationship with consumer
Up to 68x more effective
ClickAttack d.o.o.Petrovaradinska 7, [email protected]