Your Facebook Ads accountperformance report

1/1/17 — 12/31/17

1/1/16 — 12/31/16

365 days

Report date:

Compared to

Duration:

735 015 -2.08%Previous:750 605

Impressions

12017

3 5 7 9 110

14000

28000

42000

56000

70000

0

4000

8000

12000

16000

20000

Impressions Clicks

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ImpressionsThe number of times your ads were shown

2 130 561 -4.62%Previous:2 233 783

Total clicks

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Total clicksA number of Clicks (actions) anywhere on your Facebookad

19.89% -0.70%Previous:20.03%

CTR

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Click through rate

$0.10 +5.21%Previous:$0.10

Per click

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Cost per click

$221,106.02 -2.66%Previous:$227,142.08

Total budget spent

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Total spent on adsBudget spent on Facebook ads during this period

$0.10 +6.88%Previous:$0.10

Per conversion

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Cost per conversion

$222,470.51 -4.79%Previous:$233,672.32

Conversion Value

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Conversion value

2 419 768 +6.79%Previous:2 265 831

Leads

12017

3 5 7 9 110

60000

120000

180000

240000

300000

Source: Whatagraph

Website leadsThe number of lead events tracked by the pixel on yourwebsite and attributed to your adverts

68 837 -0.11%Previous:68 916

Website purchases

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Website purchasesThe number of purchase umevents tracked by the pixel onyour website and attributed to your adverts

$0.11 +2.41%Previous:$0.10

Per website purchase

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Cost per website purchase

$233,928.59 +2.23%Previous:$228,831.36

Conversion value

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Website purchase conversionvalue

1.00% -1%Previous:1.01%

ROAS

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Website purchase ROASReturn On Ad Spend

$106.24 +9.67%Previous:$96.87

Per 1000 impressions

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Average cost for 1000impressions

$1,199.08 +18.21%Previous:$1,014.39

To reach 1000 users

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Average cost to reach 1000users

CTR Cost per Click

-86.76%1310Total -64.89%14.19% +270%$938.16

-18.51%7 207Unique -43.96%40.60% +149%$1,064.15

Source: Whatagraph

Link clicksThe number of clicks on links to select destinations on or off Facebook.

2 588 -78.47%Previous:12 023

People reached

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Social reachThe number of people who saw your ad when displayedwith social information (e.g. John Doe likes this)

2 094 808 -9.16%Previous:2 306 022

People reached

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Social clicksThe number of people who clicked on an ad whendisplayed with social information

$0.10 -3.28%Previous:$0.10

Per like

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Cost per likeAn amount of money spent to get a person to like yourpage

$0.10 -2.81%Previous:$0.10

Per engagement

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Cost per engagementThe average cost for each Page engagement

2 241 901 -3.34%Previous:2319327

Clicks

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Clicks on CTA buttonClicks on a call to action button in your Facebook adcampaigns

2 286 565 +0.47%Previous:2 275 761

Clicks

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Clicks to websiteNumber of people directed to your website from your ads

08:13min sec

+56.01%Previous05 min 16 sec

Source: Whatagraph

Average watching timeAverage time people spent watching videos during thisperiod

25%

5 422

50%

4 229

75%

2 880

100%

948

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Views by video length

$4.86 +129%Previous:$2.12

Per video view

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Average cost for each 10second view

68.08% +161%Previous:26.04%

of video watched on average

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Average percentage of videowatched

Clicks CTR Cost per click Impressions Budget spent

1. Android smartphone 187 840%9 397 7 103%56.18 3 872%$225.63 100%11 660 8 267%$718.74

2. IPhone 85 020%4 256 306%0.65 1 198%$73.62 100%9 906 9 465%$569.11

3. Android tablet 56 457%3 959 28.57%0.99 722%$47.20 100%8 869 5 384%$545.61

4. Desktop 76 440%3 827 17.28%0.95 163%$15.08 100%5 314 3 989%$370.91

5. Other 38 700%1 940 -43.64%0.31 134%$13.32 100%2 664 964%$94.87

Source: Whatagraph

Top ad placement

Impressions CTA Clicks CTR Conversions Conversionrate

Cost perconversion

Budgetspent

1. AdSet 1 812 6 628 59.08% 4 797 54.78 $284.21 $1,216.10

2. AdSet 2 525 370 0.81% 726 0.90 $242.99 $622.05

3. AdSet 3 102 105 0.86% 713 0.71 $142.31 $26.27

4. AdSet 4 7 73 0.54% 361 0.99 $93.91 $13.37

5. AdSet 5 7 49 0.38% 327 0.72 $27.40 $11.73

6. AdSet 6 6 11 0.67% 109 0.85 $16.02 $6.04

7. AdSet 7 6 6 0.85% 31 0.96 $10.38 $5.72

8. AdSet 8 5 6 0.48% 23 0.93 $6.53 $5.72

9. AdSet 9 5 5 0.24% 7 0.38 $6.04 $5.71

10. AdSet 10 5 5 0.47% 5 0.13 $5.80 $5.67

11. AdSet 1 5 5 0.89% 5 0.35 $5.74 $5.67

12. AdSet 2 5 5 0.40% 5 0.05 $5.74 $5.67

Source: Whatagraph

Top ad sets

Impressions CTA Clicks CTR Conversions Conversionrate

Cost perconversion

Budgetspent

1. A campaign 7 605 10 881 50.56% 5 065 79.57 $95.67 $736.03

2. B campaign 3 968 8 206 0.85% 2 550 0.80 $88.67 $720.58

3. C campaign 1 004 1 975 0.15% 1 948 0.98 $5.99 $306.17

4. D campaign 846 673 0.11% 1 195 0.17 $5.95 $303.37

5. E campaign 228 648 0.53% 678 0.29 $5.91 $59.58

6. F campaign 86 640 0.41% 519 0.16 $5.70 $22.31

7. G campaign 79 557 0.38% 232 0.68 $5.67 $13.01

8. H campaign 60 27 0.10% 104 0.16 $5.67 $9.07

9. I campaign 56 19 0.11% 19 0.72 $5.67 $6.85

10. J campaign 20 5 0.16% 7 0.40 $5.67 $5.89

11. A campaign 10 5 0.19% 7 0.74 $5.67 $5.86

12. B campaign 8 5 0.66% 6 0.53 $5.67 $5.73

Source: Whatagraph

Top campaigns

A adA campaignAdSet 1

11 944 66.15% $365.04 2 277 $121.93

B adB campaignAdSet 2

5 564 0.66% $121.53 72 $20.04

Preview not available

Ad:Campaign:Ad set:

Clicks CTR Cost per click Impressions Budget spent

Preview not available

Ad:Campaign:Ad set:

Clicks CTR Cost per click Impressions Budget spent

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Top performing ads

C adC campaignAdSet 3

357 0.91% $5.74 5 554 $6.73

D adD campaignAdSet 4

99 0.81% $5.68 3 860 $6.19

Preview not available

Ad:Campaign:Ad set:

Clicks CTR Cost per click Impressions Budget spent

Preview not available

Ad:Campaign:Ad set:

Clicks CTR Cost per click Impressions Budget spent

Source: Whatagraph

Other top ads