click to edit master subtitle style overview of cricket wireless lifeline june 2010

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Click to edit Master Click to edit Master subtitle style subtitle style Overview of Overview of Cricket Cricket Wireless Wireless Lifeline Lifeline June 2010 June 2010

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Overview of Overview of Cricket Wireless Cricket Wireless LifelineLifeline

June 2010June 2010

Cricket Background

• Parent Company - Leap Wireless International, Inc. (NASDAQ: LEAP)

• Founded in 1998

• Headquartered in San Diego, CA

• Markets in 35 states; Nationwide Coverage

• Over 5.4 million customers

• 7th Largest Wireless Provider in US

Consumer Focused Business Model

• Unlimited, Flat-Rate Mobile Voice and Data Services

• No Long-Term Service Contracts

• No Early Termination Fees

• No Credit Checks

• Underserved Customer Demographics

• Simple, Easy-to-Understand Pricing & Predictable Bills

®®

60% From Ethnic Groups*

45% Younger Than 35*

50% Earn Less Than $35,000/yr*

Our Customer Demographics

* Source: Cricket Q2 09 Customer Survey, Cricket customer database, Yankee Group, M:Metrics

Providing Customers Value

>90% Use Cricket as

Primary Phone*

>75% Use Cricket as

Only Phone*

~1,500 minutes/month

average*

~82% Use Text Message Each

Month*

*Source: Cricket Q2 09 Customer Survey, Cricket customer database, Yankee Group

Cricket Lifeline

– Overview of Lifeline• Designed to ensure that quality telecommunications services are available to low-income

customers at reasonable and affordable rates. • Qualified customers can receive the following:

• Monthly Subsidy of $13.50/household for phone services (landline or wireless)• A 50% reduction in their activation fee (up to $30) which is also reimbursed by USF

– Cricket Offering• Qualified customers will receive a monthly discount of $13.50 off of any Cricket rate plan

– Plans begin at $30 per month for unlimited local and long distance with nationwide coverage

• Will receive 50% reduction ($7.50) off the activation fee of $15.00

– Unlimited Cricket Rate Plans• All rate plans include unlimited local and long distance calling with nationwide coverage.

Additional features available either through rate plans or purchase at $5.00 per month• Most popular plan - $40 includes:

+ Voice Mail

+ Call-Waiting

+ 3-Way Calling

+ Caller-ID

+ Call-Forwarding

+ Unlimited Video Messaging

+ Unlimited Mobile Web

+ Unlimited Directory Assistance

+ Unlimited Local

+ Unlimited Long Distance

+ Unlimited US Text Messaging

+ Unlimited Picture Messaging

Lifeline Marketing (OR)

Lifeline Marketing (OR)

ETC Application Process

• Application Process– Vast difference between states. Some long and involved and others

much more condensed

• Rules and regulations primarily directed to wireline companies– Trying to fit a square peg in round hole– Cellular coverage areas do not have hard fast boundaries

• In most states, wireless providers are not eligible for state USF funds

• Focus different when applying for Low Cost Support only– Wire center issues

Cricket ETC Applications

• Applications Approved:– Oregon– Missouri– Maryland– South Carolina

• Applications Pending:– FCC – District of Columbia, New York, North Carolina, Pennsylvania, Virginia– California– Pennsylvania– Arizona– Colorado– Texas– Illinois