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CLICK TO EDIT MASTER TITLE STYLE
Quantifying value to customersCSM with Business Value Consulting
#Pulse2017
UVL UPPULURICustomer
Success Director, Strategic
Accounts Splunk
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What is Splunk®?• Company Mission
• Make Machine Data Accessible, Usable and Valuable to everyone.
Company (NASDAQ: SPLK)
• Founded 2004
• First software release in 2006
• HQ: San Francisco, CA
• Revenue: ~1B (FY17)
• Over 13,000 customers worldwide
Licensed by data volume
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Customer Life Cycle
3
Land
AdoptExpand
Renew
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Business Value
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Roadblocks Hit in Expand Selling
Once customers reached a certain size or time with their deployment, roadblocks hit on budges and approvals
5
Top Challenges to Positioning Value
Lack of Tools to Make Value
Measurement Easy
Not Enough Time to Assess
Your Value
Lack of Splunk and Industry Benchmarks
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Business Value Consulting (BVC) at Splunk
BVC (and CSM) launched in 2013: 1000+ engagements since 2013
BVC (and CSM) launched in 2013: 1000+ engagements since 2013
1. Help customers translate technical or operational value of Splunk to business value.
2. Document the projected and already realized business value of Splunk to facilitate more rapid expansion.
Common Deliverables:
› CFO-Ready Business Cases› Value Realization Studies› Use Case Adoption Strategies› Customer and Industry Benchmarks› Skills & Staffing Readiness
2016 TSIA STAR Award - Innovation in Expand Selling
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Best Practices for Quantifying Value and Gaining Executive Support Taking your customer deployment to the next level
3
Measure, Track, and Report Your
Success
1
Align with Key Business
Objectives
Qualify and Quantify
Business Value
2
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Value is in the Eye of the Beholder
1
Align with Key Business
Objectives
Did you know you can save 15% on your car insurance when you call Geico?
Is that important to you?
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Steps to Aligning with key objectives
ü Align your project with something strategic
• Take a top-down approach with an executive sponsor
• Link your plan to Top key objectives
• Explain how Solution aligns to these objectives
Land + Value Baseline
1
Alignwith key
objectives
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Common Objectives and Tools
Documented through 700+ engagements worldwide
Corporate ObjectiveKey InitiativesRisk and Critical CapabilitiesAccount Alignment
Tool #1 - Value Stack
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Steps to Qualify Value
ü Leverage the tools
• Talk with influential and knowledgeable people
• Document challenges, As Is and To Be Processes
• Summarize and socialize to gain support
Qualify and Quantify
Business Value
2
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Quantifying Value with Splunk Tools
Tool #2 Splunk IVA/R• Over 45 Value Calculators based on customer results• Complete Financial Analysis• Best Practice TCO Models
13
TurboTax style UI and flow Compare with Excel!
Tool #3 Splunk Adoption Assessment
Tool #4 TCO
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Measuring & Tracking Success
• Tell the Success story of VR and product usage
• Compare your success against customer benchmarks
• Assess your usage and staffing maturity
Then bring it all together
Helping you take it to the next level
3
Measure and Track Your Success
#5ValueRealization/Usage
maturity
#6SuccessStories/
Benchmarking
#7COE-SkillsReadiness/UsecaseExpansion
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Measure Success with Value Realization
• Summarize BEFORE and AFTER Splunk
• Capture metrics of improvement
• Socialize your success
“Money follows money well spent”
NOTE: From a $40B+ Global Retailer
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Map Your Progress vs. Splunk Benchmarks
Groups
Infrastructure
Inventory
Manufacturing
Payroll
Collaboration
Estimates based on Value Realization and Usage Maturity
Incident Avoidance15% 45%Splunk Benchmark
35%
20%
10%
0%
0%
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Bring it All Together
Quantified Benefits
Drill Down Use Cases
Success Stories
Key Objectives
Current Pain Paints
Desired End State
Investment Schedule
Financial Performance
Training Plan
ü Covered by Splunk Value Tools
Exec Value Brief
COE Analysis
Value Assessment
Value Realization
ü CSM Activities
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Result: Impact on Splunk’s Bottom Line
18
CSMs and CSPs leveraging BVC Assets
Noticeable outcome when Pre-Sales and Post-Sales synergize on value
268%Greater transactions
per quarter
156%greater average order
size
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Actionable Insight
19
Document barriers
Develop Tools and Eliminate barriers
Train & measure
Embed Presales into Post Sales
Scale by automation
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Conclusion and Next steps
• Invest in a group focused on value (both pre and post-sales)
• Leverage and Deliver in CSM land• Automation and Systems for tracking value over time
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THANK YOU
©2017 Gainsight. All Rights Reserved.
#Pulse2017