click, tweet, repeat for aspp - april 2010

CLICK TWEETREPEAT

1

Why taking good pictures isnrsquot enough to succeed in the 21st century

Thursday April 22 2010

PHOTOSHELTER RESEARCH 2010 |

ldquoIrsquom not technicalIrsquom just a photographerrdquo

2

f28 at 11250s at ISO400

Rim lights are at a 1125 ratio to the key light with a 14 CTO gel



Reinvention WeekendThe Internet isnrsquot scary technology

Itrsquos an incredible marketing tool

3


bull Googled ldquotoilet seatsrdquo

bull Clicked Kohlercom

bull Found a ldquoquiet closerdquo seat

bull Ordered online

bull Installed it

bull Much happiness

4

THERE ONCE WAS A MAN

2


5

MAD LIB

DECONSTRUCTION

4


6

MAD LIB RAISING THE BAR BY LOWERING THE SEAT

A __________ needed a __________ but didnrsquot know much about it So he Googled for ________ and clicked on one of the top search results The website ________ was information-rich and he was able to learn more about ___________ without having to pick up the phone or send an e-mail

Because the website had e-commerce he was able to purchase the _________ online at night from the comfort of his own home The __________ arrived a few __________ later and the customer was very _________ and made a mad lib about his experience

5

guy toilet seattoilet seat

kohlercomtoilet seats

toilet seattoilet seat

dayshappy


7

MAD LIB THINGS ARE STARTING TO CLICK

A _____________ needed a __________ but didnrsquot know much about it So he Googled for __________ and clicked on one of the top search results The website ____________ was information-rich and he was able to learn more about ___________ without having to pick up the phone or send an e-mail


6

magazine editor travel imagewaikiki photo

hawaiipicscombeach photos

imageimage

secondsrelieved


8

THE ONE THAT GOT AWAY

7



Searching for your name and finding your own website isnrsquot SEO

The goal is unsolicited web traffic

9


WHERErsquoS YOUR WEBSITE

When a user searches forndash beacon hill wedding photographer

ndash south station stock photo

ndash commercial photographers boston

ndash cambridge photo editor

10


11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE

bull In eye-tracking and mouse-tracking studies most clicking occurs in the top 3 positions

bull Drops dramatically ldquobelow foldrdquo

bull SEO is about being on page 1

15


WHAT FACTORS AFFECT SEO

Domain30

Links44

On-Page15

Usage13

Source Rand FishkinSEOMozorg



Links amp Anchor Text

bull Inbound Links

bull Distance from Trusted Domain

bull PageRank

bull Anchor Text

The most important factors

17

Domain30

Links44

On-Page15

Usage13



On-Page Factors

bull Page Titlesbull Meta Descbull Descriptive

URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST

bull On-Page Factors

ndash Create unique page titles

19


ON-PAGE TITLE amp META DESCRIPTION









bull Page title is the most important on-page factor

bull Create unique page titles and meta descriptions

bull The order of keywords in titles correlates strongly with SEO ranking

bull Title 70 char Desc 140 char

bull Put your name at the end of the title

bull Description should be considered as ldquoad copyrdquo for your SERP

24


SEO CHECKLIST



ndash Caption amp keyword your images

25


Search Engine and ldquoSEOrdquo to-do list


ON-PAGE KEYWORDS amp CAPTIONS

bull Search engines cannot read embedded meta data (yet)

bull Your website needs to redisplay this data next to your images

bull Create a keyword ldquohit listrdquo of terms that yoursquod like to rank for in search engines

27


GOOGLE ADWORDSADWORDSGOOGLECOM


SEO CHECKLIST




ndash Use the ALT attribute in your IMG tag

29


ON-PAGE ALT ATTRIBUTE

30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33


BEWARE OF FLASH WEBSITES

34


ldquoMost SEO experts would recommend not using Flashrdquo

ldquoFlash pages attract far fewer links than their HTML brethrenrdquo

ndash Rand Fishkin SEOMoz

35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links

ndash Photograph compelling material

36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


ndash Update frequently

38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



ndash Consider a blog

39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED

Grover took some shots of the Empire State Building

STILL POORLY OPTIMIZED

Grover took some photos of the Empire State Building

OPTIMIZED

Grover took the best photos of the Empire State Building

40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




ndash Trade links (do not buy them)

bull Measure amp Analyze

ndash Install analytics and webmaster

41


TRAFFIC SOURCES IN GOOGLE ANALYTICS


VISITS REFERRED BY KEYWORDS


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







bull Increase Your Online Footprint

44


INCREASE YOUR ONLINE FOOTPRINT

Should I be on TwitterShould I be on FacebookShould I be on LinkedIn

45

Answer 1

Yes for brand management



46



Donrsquot be the needle in the haystack

Be the haystack

47




48

Answer 2

I donrsquot know Test and analyze


The Google algorithm changed more than

450times last year alone


httpwwwphotosheltercommktresearch



ldquoIrsquom not technicalIrsquom just a photographerrdquo

2

f28 at 11250s at ISO400

Rim lights are at a 1125 ratio to the key light with a 14 CTO gel





3





bull Ordered online

bull Installed it

bull Much happiness

4


2


5

MAD LIB

DECONSTRUCTION

4


6




5




dayshappy


7




6



imageimage

secondsrelieved


8


7





9







10


11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2











3





bull Ordered online

bull Installed it

bull Much happiness

4


2


5

MAD LIB

DECONSTRUCTION

4


6




5




dayshappy


7




6



imageimage

secondsrelieved


8


7





9







10


11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2











bull Ordered online

bull Installed it

bull Much happiness

4


2


5

MAD LIB

DECONSTRUCTION

4


6




5




dayshappy


7




6



imageimage

secondsrelieved


8


7





9







10


11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








5

MAD LIB

DECONSTRUCTION

4


6




5




dayshappy


7




6



imageimage

secondsrelieved


8


7





9







10


11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








6




5




dayshappy


7




6



imageimage

secondsrelieved


8


7





9







10


11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








7




6



imageimage

secondsrelieved


8


7





9







10


11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








8


7





9







10


11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2











9







10


11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2













10


11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








11


12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








12


googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








googlecomlocaladd

13


14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








14


GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








GOLDEN TRIANGLE




15



Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2









Domain30

Links44

On-Page15

Usage13





bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2










bull Inbound Links


bull PageRank

bull Anchor Text


17

Domain30

Links44

On-Page15

Usage13



On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2









On-Page Factors


URLbull ALT data

You can do it

18

Domain30

Links44

On-Page15

Usage13


SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








SEO CHECKLIST



19

















24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2























24


SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








SEO CHECKLIST




25








27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2














27




SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2










SEO CHECKLIST





29



30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2









30



31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2









31



32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2









32


SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








SEO CHECKLIST





ndash Avoid FLASH

33



34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2









34





35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2











35


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








SEO CHECKLIST





ndash Avoid FLASH

bull Build Links


36


37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








37


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








SEO CHECKLIST





ndash Avoid FLASH

bull Build Links



38


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








SEO CHECKLIST





ndash Avoid FLASH

bull Build Links




39


ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








ANCHOR TEXT MATTERS

POORLY OPTIMIZED




OPTIMIZED


40


SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2








SEO CHECKLIST





ndash Avoid FLASH

bull Build Links







41






SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2












SEO CHECKLIST





ndash Avoid FLASH

bull Build Links








44




45

Answer 1




46




Be the haystack

47




48

Answer 2










45

Answer 1




46




Be the haystack

47




48

Answer 2









46




Be the haystack

47




48

Answer 2










Be the haystack

47




48

Answer 2










48

Answer 2








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