clickz new york 2014 - last trends
TRANSCRIPT
![Page 1: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/1.jpg)
blue purple
blue2purple confiden.al & proprietary
![Page 2: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/2.jpg)
Web
Analytics
![Page 3: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/3.jpg)
![Page 4: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/4.jpg)
…
![Page 5: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/5.jpg)
Don’t stop at eCommerceThe more you measure, the more you’ll know
Note: More and more information is consumed without page views
![Page 6: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/6.jpg)
Explore your site
Find the things that matter
![Page 7: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/7.jpg)
content interactionvideo player (load, video end/stop early, mote/volume, go to video URL)map interaction
Events:
MicroConversions: But also
SubscriptionsLikesFree TrialCustomer supportFAQ…
![Page 8: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/8.jpg)
4 Rules of a KPI: 1- simple, uncomplicated 2- pertinent to objective 3- delivered timely 4- instantly qualifiable —> how many metrics are key ?
![Page 9: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/9.jpg)
Collect Data
Analyze Metrics
Provide Context
Propose Solu.ons
Take Ac.on
![Page 10: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/10.jpg)
Your data tells a story of how people are progressing
Miss Search
Actively Searching
Bookmark-Man
High Brand
Loyalty
eMail Visitor
Going for call to action
Mobile Geek
Could be a potential desktop
converter
Segment your
visitors!
![Page 11: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/11.jpg)
Important!!Not every visitor is a customer…
Why do some people don’t
convert? à Get to know them better
![Page 12: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/12.jpg)
![Page 13: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/13.jpg)
Online Surveys
Ask probing questions on
most important pages of
website (through G.A. segmentation data)
![Page 14: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/14.jpg)
![Page 15: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/15.jpg)
A/B Testing
![Page 16: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/16.jpg)
![Page 17: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/17.jpg)
Spying
Strategies
![Page 18: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/18.jpg)
4 components to measure
VisibilityCreatives
ContinuityConversion
![Page 19: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/19.jpg)
![Page 20: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/20.jpg)
Attribution Modeling
![Page 21: ClickZ New York 2014 - Last Trends](https://reader035.vdocument.in/reader035/viewer/2022081404/557ea06fd8b42ac5658b477e/html5/thumbnails/21.jpg)
Approach
35 15 15 35 25 25 25 25
5 15 30 50
0 0 0 100
5 25 15 45 10
100 0 0 0