client agency relationships
Post on 14-Sep-2014
727 views
DESCRIPTION
Today, the Advertising Industry is a complex environment and so are the relationships Agencies have with their Clients. Here are some ways to make things easier for both parties.TRANSCRIPT
![Page 1: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/1.jpg)
Client AgencyRelationships in the
New Normal
![Page 2: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/2.jpg)
![Page 3: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/3.jpg)
New Business Development
Social Networking
Public Relations
Advertising
StaffingNetworking
Presentations
Agency Reviews
InteractiveSolutions
![Page 4: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/4.jpg)
Agency Search Consutant
I've Conducted Numerous Agency Searches ForClients Such As ....
![Page 5: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/5.jpg)
![Page 6: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/6.jpg)
Social Networks Are Changing Client AgencyRelationships!
![Page 7: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/7.jpg)
Old Normal New Normal
The WorldChanged When
Melted!
![Page 8: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/8.jpg)
Who has the Great RecessionChanged the Most?
![Page 9: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/9.jpg)
The Wave Accelerating Change
MillennialsConfident Connected
Involved Generation - Y
![Page 10: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/10.jpg)
Today, Client / Agencies AreComplex Relationships
No One Answer Fits All
![Page 11: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/11.jpg)
![Page 12: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/12.jpg)
Whats Wrong With Client AgencyRelationships?
There Is NO Training!
![Page 14: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/14.jpg)
Project Managers
VS
Account Managers
Today's Agencies are RunBy Project Managers not
Account Managers
![Page 15: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/15.jpg)
What Clients Tell Me
Varying Levels of Job Satisfaction.Overloaded. Have To be adept at Traditional,Social, Digital, Technology platforms.Under Staffed.Businesses are growing, evolving, andchallenging.Too Many Agencies.Agency Fatigue.
![Page 16: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/16.jpg)
What Agencies Tell Me
Challenge Of Project Work.Financials.Good People Are Hard To Find.Business Is Better But Harder.Very Little Difference Between Agencies.Old Positioning Models: Integrated Marketing. All about New Business but most are Cobblers Children.In the Business versus On the Business.
![Page 17: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/17.jpg)
Why Agencies Don't Want NewBusiness?
Agencies Are Lousy At Marketing Themselves
![Page 18: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/18.jpg)
How Advertising Agencies Can GetMore New Business
![Page 19: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/19.jpg)
Time For Clients To Change The Agency RFPProcess
![Page 20: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/20.jpg)
It's Time For Clients To Change TheAgency RFP Process
![Page 21: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/21.jpg)
The Most POWERFUL Word in AgencyNew Business:"We would love to
meet with you and getsome new ideas.
Our budget is smallyet it’s aggressive andwe are anxious togrow.
Let’s “give it a shot.”This could lead tosomething."
"We’re a START UP.We’re Looking for anAgency that CanInvest in Us."
![Page 22: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/22.jpg)
Agency Search
Should Marketers Conduct Their OwnAgency Search?
![Page 23: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/23.jpg)
How Can Clients Get The Most FromTheir Agencies?
Educate Them
Give Them Clarity
Inspire Them
![Page 24: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/24.jpg)
Communicate With Them
Be Straight With Your Agency
Be Fair With Timelines
![Page 25: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/25.jpg)
Pay Them Give Them A Report Card
![Page 26: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/26.jpg)
Develop Quarterly Ideation & CreativitySessionWhat If? No Restrictions. Blue Sky.Convince the client to put into the budgets.Clients pay for ideas
Ideas...
![Page 27: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/27.jpg)
Integration...
Most Marketers would like their agenciesto lead integration between all brandcommunication Shift from AOR to AOI Revenue Opportunity
![Page 28: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/28.jpg)
Does Cold Calling Work For AdvertisingAgencies?
Why Small & Smart Is The NewAdvertising Agency Model!
Check Out These Blogs...
It's Time For Agencies To Stop GivingIt Away!
The Three Slide Agency New Business Pitch
Why Agencies Shouldn't Respond To ClientRFP's
![Page 30: Client Agency Relationships](https://reader034.vdocument.in/reader034/viewer/2022051411/5415aabe8d7f72336c8b47c0/html5/thumbnails/30.jpg)
Lets Connect!