Client Case Study

L O C A L D E N T A L P R A C T I C E F O C U S E D O N P R O V I D I N GH I G H - L E V E L C A R E

S A L E S @ B R E N T O N W A Y . C O M | 4 2 4 2 0 8 - 2 5 2 1

Our Approach

E V E R Y B U S I N E S S I S U N I Q U E , S O W H Y S E T T L E F O R T R A D I T I O N A L M A R K E T I N GC A M P A I G N S T H A T P R O V E N O R O I ? B R E N T O N W A Y ’ S C O R E B E L I E F I S T H A T Y O U RU N I Q U E N E S S I S F O L L O W E D W I T H T A I L O R E D S O L U T I O N S B Y A W O R L D C L A S SM A R K E T I N G T E A M . E X P E C T A G I L E G R O W T H A C R O S S V A R I O U S V E R T I C A L S A N D AP L A N N E D O U T L O N G - T E R M S T R A T E G Y T O P O S I T I O N Y O U A S A T H O U G H T L E A D E RI N Y O U R V E R T I C A L . B R E N T O N W A Y U S E S T E C H N O L O G Y A S A C A T A L Y S T T O D R I V E D E E P D A T AA N A L Y S I S A N D P R O O F O F C O N C E P T S T R A T E G I E S F O C U S E D O N B U I L D I N G V A L U EA N D N O T “ F L U F F ” . I S A D A T A - D R I V E N M A R K E T I N G A G E N C Y W I T H A F O C U S O NB U I L D I N G V A L U E . W E B R I D G E T H E G A P B E T W E E N Y O U A N D Y O U R A U D I E N C E B YU S I N G I N N O V A T I V E T E C H N O L O G Y . L E T U S B R I N G Y O U R I D E A S T O L I F E .

02/10

BRENTON WAY INC.

S I N C E R E L Y ,J O N A T H A N S A E I D I A N , C E O

C O N T A C T U SW W W . B R E N T O N W A Y . C O MS A L E S @ B R E N T O N W A Y . C O M

P A I N P O I N TIncrease site traffic & sales

Overview

C O M P A N Y F O C U S General dental practice with dentalimplant care

C O M P A N YOpen Care Dental Center

Case Summary

See how we successfully turned this powercouple to LA's #1 periodontal care center &helped them drive 300% in call volume, 50%increase in contact form fills, 620% ROAS forGoogle Ads, 100k social impressions, and 320%increase in SEO traffic in 6 months.

Identifying The

Painpoint

Open Care Dental Center was looking fora digital marketing agency to help setthem apart from competitors aroundtheir local area by increasing their onlinepresence. Their local reviews were much lower thancompetitors, their organic rankings werenot being shown up anywhere near thefirst page, their ads campaigns were notproperly organized to traffic conversions,and their website was not testedaccurately for conversions. They wanted a digital marketing companyto help revive their businesses, digitalsales, build their brand, increase theirawareness, and launch successful socialmedia campaigns to grow their presence.  04/10BRENTON WAY INC.

Client Requests

Stronger conversionsIncrease local search rankingsBetter content that explains theirpractice areas New relationships with bloggers &press

Our Solutions

SEODigital PRGoogle AdsContent Creation (Written &Infographic)Omnichannel marketing funnel (digitalto instore conversion

05/10

BRENTON WAY INC.

Our Results

→ Generated over

+3500 in new monthly

visitors to the website

→ Increased phone

calls by 120% from last

year

→ Increased SEO traffic

by 370%

→ Improved the brand

positioning through

content, social, and

website design to see a

15% increase in site

engagement

→ Delivered a 740%

ROAS on Google Ads

→ Redesigned website

flow for new brand

model & optimized for

customer experience.

+ 3 7 0 % I N C R E A S E

I N S E O T R A F F I C

+ 1 2 0 % I N C R E A S E

I N P A T I E N T

P H O N E C A L L S

9 4 0 % R E T U R N O N

A D S P E N D

G E N E R A T E D

O V E R + 3 5 0 0 N E W

M O N T H L Y U S E R S

R E S U L T S

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan

15,000

10,000

5,000

0

SEO Success

Increased SEO traffic

by 370% resulting in

5000 new monthly

site visitors

Restructured critical practice

internal pages and optimized

important keyword search terms

related to periodontal services.

Google Ads Success

Generated a 940% ROAS on

the highest conversion value

services such as dental

implants.

A/B tested strong sales landing pages & brand

recognition by helping potential patients

through a series of qualifying questions.

Content Creation Success

Improved the brand positioning

through content, social, and

website design to see a 15%

increase in site engagement.

A/B tested strong sales landing pages & brand

recognition by helping potential patients

through a series of qualifying questions.