When ORSYP, a leading provider of

information technology (IT) operations

management software and services

wanted deeper insight into their sales

leads to create fresh opportunities for

their sales force and to accelerate their

pipeline, they turned to TechTarget’s

Activity IntelligenceTM dashboard offering.

Activity Intelligence dashboard, is an

industry-changing set of innovative

reporting tools from TechTarget, that

gives marketing and sales organizations

around the world, a higher level of visibility

into the behavioral activity and interests

of prospects, empowering marketers to

streamline and increase their sales

team’s productivity and effectiveness.

The TechTarget’s Activity Intelligence

platform has enabled ORSYP’s marketing

and sales divisions to have more effective

alignment resulting in an increase in prospect conversations. ORSYP has seen a

significant increase in the level of sales activity in the past 3 months. TechTarget

contacts have generated 64 sales meetings, 8 new opportunities that are in their

sales pipeline and more than 1/3 of all TechTarget contacts are qualifying into SQL’s.

By providing deeper insight and actionable intelligence on individual contacts, as

well as the activity of their entire account buying teams, the dashboard maximizes

the value of prospects and enhances follow up efforts that have allowed ORSYP’s

sales force to add more value to their initial conversations with prospects.

Continued...

TechTarget’s Activity Intelligence DashboardProvides ORSYP with Unprecedented SalesGrowth

Case Study Highlights

“We place extreme value on

TechTarget’s Activity Intelligence

dashboard as it allows for a

consistent flow of high quality

leads into our organization. My

sales force has always been open

to utilizing and taking advantage

of new vehicles that can open

doors, and now they are excited

to have all new leads from

TechTarget’s Activity Intelligence

dashboard that are so valuable,

streaming in on a daily basis.”

Client: ORSYP, Woburn, MA

Markets: Data Center Management

Challenges:• Attaining higher quality salesprospects

• Understanding prospect behavior• Increasing sales prospect andmeeting conversation rates

• Linking marketing to revenue

Solution:• TechTarget Activity Intelligence™dashboard

ROI:• Resulted in 64 sales meetings, 8 newopportunities that are in their salespipeline and 1/3 of all TechTargetleads qualify for sales

• Deeper prospect insight enabledunprecedented level of sales activity

• Maximum value and quality with everyprospect delivered

Client Case Study

ORSYP immediately felt the impact and credits TechTarget’s Activity Intelligence

dashboard as it allows them to have more intelligent conversations with prospects,

align their internal nurturing strategies with their prospect’s correct buying cycle

and uncover accounts that display high activity with competitor content and

across the entire TechTarget network of sites.

“We place extreme value on TechTarget’s

Activity Intelligence dashboard as it allows

for a consistent flow of high quality leads

into our organization. My sales force has

always been open to utilizing and taking

advantage of new vehicles that can open

doors, and now they are excited to have

all new leads from TechTarget’s Activity

Intelligence dashboard that are so valuable

streaming in on a daily basis,” said Kristen

Diamond, director of marketing, ORSYP.

Easy implementation and simple training allows sales to seeimmediate value from the dashboardORSYP found that the dashboard training was simple, easy to understand and

adopt. Both sales and marketing also found that integrating the dashboard into

their lead record view and into their CRM system, as well as fully optimizing the

dashboard was simple and gives them much higher quality data.

“Clearly, TechTarget’s Activity Intelligence dashboard was the right solution for

our organization,” said Diamond.

“Clearly, TechTarget’s Activity

Intelligence dashboard was the

right solution for our

organization.”

About TechTargetTechTarget (NASDAQ: TTGT) is the online intersection of serious technology buyers, targeted technicalcontent and technology providers worldwide. Our extensive network of online and social media, powered byTechTarget’s Activity Intelligence™ platform, redefines how technology marketers view and engage technologybuyers based on their active projects, specific technical priorities and business needs. With more than 100technology-specific websites and a wide selection of custom advertising, branding, and lead generationsolutions, TechTarget delivers unparalleled reach and innovative opportunities to drive technology marketingsuccess around the world. To learn how you can engage with serious technology buyers worldwide, visittechtarget.com and follow us @TechTarget.

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