Client Project:B.lilley Productions

Eric Sichau, Brittany Wilson, Kelly Schallhorn, Josh Klaiss, Cody Robbins

December 5th, 2012Social Media Marketing: MKTG 338:002-Ms. Paula Morris

Salisbury University-Perdue School of Business

Yard Warz: The Struggle• James Black• A new web auction business• People post yard sale listings and customers

purchase the entire sale at a bulk price instead of individual items.

• Hired a Marketing company• We jumped ship and got a new client!

Who is B.Lilley?• “Highly innovative firm specializing in the creation,

production and management of airshows, city wide events and expositions.”

• In control of:• OC Air Show• Ft. Lauderdale• Cocoa Beach• Rods & Rockets at Kennedy Space Center• Future events coming…

• Bryan Lilley—CEO• Steve Webster—Director of Marketing and Sponsorships • Frank Miller—Logistics• Other supporting cast

Role in B.Lilley• Increase fan interaction through various social

media platforms• Manage, organization, and create content for all

social media platforms• Run analytics for all four websites• Create more interactive platforms ie. Instagram• Run various contests on platforms in engage fans• Increase incentives for Premium ticket purchases• Increase quality of content • Build a fan base for Rods & Rockets

Social Media Platforms• Existing Platforms

• Facebook• http://www.facebook.com/ocairshow

Social Media Platforms Cont…Twitter

http://www.twitter.com/OCAirShow

What We Did• What we actually did:• HootSuite

• Integrated their most popular Facebook and Twitter pages

• www.hootsuite.com • Google Analytics

• Analyzed each page and gave suggestions

• What wanted to do:• Instagram• YouTube

Two Best Things & One ChangeIncreased fan interaction through a Facebook contest

and trivia questions. 412 Shares146 Likes14 Comments

Improved their organization abilities making it easier to manage all of their numerous social media platformsHootSuite

We would change the level of communication we had with the client. Didn’t get the much needed information in a timely

manner.

Worthwhile? YES!

“You can be my w

ing

man anyti

me” –Josh

Klaiss

Thoughts at the EndGreat experience! Not enough time

We were able to generate a lot of ideas We weren’t able to execute many of the ideas

because of time constraintsLack of communication between client and

the group. Often had to get Prof. Morris involved in order

to illicit a response

Future & What We LearnedFuture:

Keep the project!Suggestions:

Have a standardized set of instructions for clients and make sure they understand them 100%

What we learned:The real world is NOT like college.

Time schedules aren’t as strict and conditions aren’t always ideal

Long distance communication can be a huge problem Face-to-Face meetings proved WAY more effective

Always have a back up plan

Additional Comments

Questio

ns

??

Works Cited http://pinterest.com/yardwarz/ http://www.facebook.com/mobileprotection#!/ocairshow?fref=ts http://www.facebook.com/mobileprotection#!/cocoabeachairshow?fref=ts http://www.facebook.com/mobileprotection#!/hotrodcocoabeach?fref=ts http://www.facebook.com/mobileprotection#!/lauderdaleairshow?fref=ts http://blilley.com/ http://www.ocairshow.com/ http://www.cocoabeachairshow.com/ http://www.rodsnrockets.com/ http://lauderdaleairshow.com/ https://twitter.com/OCAirShow2012 https://twitter.com/CocoaBchAirShow http://twitter.com/FlyLauderdale http://hootsuite.com/dashboard https://

www.facebook.com/pages/Perdue-School-of-Business-at-Salisbury-University/326760409426?ref=ts&fref=ts

Steve Webster, Bryan Lilley, and Frank Miller from B. Lilley Productions