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TUKO Media Rate Card advertising opportunities on tuko.co.ke

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Page 1: Client ppt.pptx

TUKO Media Rate Card advertising opportunities

on tuko.co.ke

Page 2: Client ppt.pptx

tuko.co.ke Kenya’s Fastest Growing

Web - Portal

Page 3: Client ppt.pptx

59,000,000

67% 150,000+

PAGE VIEWS

AVE. SESSIONSRETURNING VISITORS

18,500,000

0:04:30SOCIAL FANS

SESSIONS

6,000,000USERS

Page 4: Client ppt.pptx

RATE CARD

Page 5: Client ppt.pptx

HPTO HPTO

728x90

300x250

728x200

1000x90

300x250

900x200

PR Article on Top News

PR Article on Otherrubrics

ON DESKTOP – Homepage

Page 6: Client ppt.pptx

ON DESKTOP – In Section

728x90 728x200 900x200

Page 7: Client ppt.pptx

ON DESKTOP – In article

1000x90

1000x90

1000x90

Page 8: Client ppt.pptx

320x100

Full Screen

ON MOBILEWhen you purchase desktop ad space, we will embed it onto mobile AT NO EXTRA COST!

Page 9: Client ppt.pptx

Position Ad size Cost per week

Cost per month CPC CPM

Leaderboard Homepage 728x90px 60,000 240,000 USD 1 USD 1

728x200px 65,000 260,200 USD 1 USD 1

900x200px 70,000 280,000 USD 1 USD 1

In section 728x90px 55,000 220,000 USD 1 USD 1

In section Wallpaper Background 65,000 260,000 USD 1 USD 1

In article 728x90px 45,000 180,000 USD 1 USD 1

Medium rectangle/ take over Homepage

300x250px 75,000 300,000 USD 1 USD 1

Medium rectangle / take over Homepage

300x250px 60,000 240,200 USD 1 USD 1

Inner body/ take overHome Page

1000x90px 45,000 180,200 USD 1 USD 1

In article (1) 1000x90px 30,000 120,000 USD 1 USD 1

In article (2) 1000x90px 30,000 120,000 USD 1 USD 1

In article (3) 1000x90px 30,000 120,000 USD 1 USD 1

DESKTOP RATE CARD

*Custom targeting inclusive of 20% | Specialized banners/ rich media banners inclusive of 30%

Page 10: Client ppt.pptx

Tuko.co.ke PR Package Per Post USD

Brand publishing page complete with optimized SEO + pinned at the top of homepage/ week KES 150,000

PR Articles on Top News/day KES 50,500

PR Articles on other Rubik/ day KES 20,000

PR Articles pinned to the Top on Tuko.co.ke Facebook Page/ Day KES 15,000

PR Articles pinned to the Top on Tuko.co.ke Twitter/ Day KES 12,000

Branding of Tuko.co.ke Facebook timeline/ week KES 25,000

Branding of Tuko.co.ke Twitter timeline/ week KES 20,000

SPONSORED ARTICLES RATE CARD

Page 11: Client ppt.pptx

PACKAGE DEALS & SPECIAL OFFERS

TAKE ADVANTAGE OF OUR PACKAGE DEALS:

1 Year Retainer: • Pay for 12 months and get one month absolutely free!

• Get 8% off each month

• Enjoy 2 complementary brand publishing slots complete with boosted SEO and social amplification

• Enjoy 4 complementary in-section wallpaper branding (1 month per quarter)

• Enjoy 2 complementary rich media ads in any format of your choice

• Enjoy 4 complementary native ads complete with boosted SEO and social amplification (1 month per quarter)

6 Month Retainer: • Get 5% off each month

• Enjoy 2 month’s worth of complementary in-section wallpaper branding

• Enjoy 1 month’s worth of complementary rich media ad in any format of your choice

• Enjoy 2 complementary native ads complete with boosted SEO and social amplification

3 Month Retainer: • Get 3% off each month

• Enjoy 1 month’s worth of complementary in-section wallpaper branding

• Enjoy 1 month’s worth of complementary rich media ad in any format of your choice

• Enjoy 1 complementary native ad complete with boosted SEO and social amplification

Page 12: Client ppt.pptx

HERE ARE A FEW EXAMPLES:

Page 13: Client ppt.pptx

AD PLACEMENT ON tuko.co.ke

Tuko.co.ke can host:- Take over banners- Animated banners- Expandable banners- Rich Media banners- Wallpaper branding

This picture is presented as

an example.

Page 14: Client ppt.pptx

The sponsored/ native ad will follow the natural form and function of a regular posted article.

NATIVE ADVERTISING on tuko.co.ke

10 Kenyan Destinations You Must Visit In Your Lifetime

Sponsored

This picture is presented as

an example.

Page 15: Client ppt.pptx

25% more consumers look at in-feed, native ad placements due to their unique nature.

Native advertising complimented by consistent promotional activities carried out by the TUKO team will ensure two-fold growth in visibility and engagement, driving product exposure, thus sales.

Your sponsored article will always be in TUKO’s archive, thereby improving search engine optimization (SEO) capabilities, this means that should any potential user search the key words related to your article, it will be boosted and gain good ranking within Google’s search engines.

Furthermore, your sponsored article will forever remain in TUKO’s archives allowing millions of readers, over time, to rediscover your article and engage with your brand.

WHY NATIVE ADVERTISINGS WORKS

PR

PR

PR

PR

Page 16: Client ppt.pptx

We offer unique content marketing solutions through SEO driven, branded pages within the tuko.co.ke domain.

This could be in the form of a native ad/ PR article or even a campaign.

CUSTOM BRAND PUBLISHING on tuko.co.ke

This picture is presented as

an example.

Page 17: Client ppt.pptx

3D Expandable http://clients.weborama.nl/files/campaigns2/1073479958/69929/NG_tuko.co.ke_201504_index.html

(Dynamic, unique product display feature that gives an excellent virtual experience to a product) http://clients.weborama.nl/files/campaigns2/2331154371/88698/NG_tuko.co.ke_201504_index.html

Give your product a distinct edge with a dynamic 3D perception

RICH MEDIA on tuko.co.ke

Page 18: Client ppt.pptx

Recommended for  Multiple product vendor (Pampers, FMCG & Banks)Lexus example - gives multiple options with direct link to respective landing pageshttp://clients.weborama.nl/files/campaigns2/4175182410/84955/NG_tuko.co.ke_201504_index.html

 Has a multimedia option alongside a dynamic banner for feature and experiential product displayhttp://clients.weborama.nl/files/campaigns2/3386772568/85131/NG_tuko.co.ke_201504_index.html

Magnify the product experience and bring out the variety

RICH MEDIA on tuko.co.ke

Page 19: Client ppt.pptx

Estee Lauder-Pure Color Envy (Banner+Layer)https://www.dropbox.com/s/z252cwzdvp3nuar/Estee%20Lauder-Pure%20Color%20Envy.mov?dl=0

Stay within site, tastefully

FloоrAd // Samsung // Samsung Galaxy SIIIhttps://www.dropbox.com/s/bo6242wjilduzwh/Samsung%20Galaxy%20SIII.mov?dl=0

RICH MEDIA on tuko.co.ke

Call us today to get started on building your very own rich media banner and have it ready in less than 2 weeks!

Page 20: Client ppt.pptx

ADVERTISING ON tuko.co.ke SOCIAL NETWORKS

PR Post pinned to Top on Facebook PR Post pinned to Top on Twitter

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NO CREATIVE SUPPORT? NO PROBLEM

Website build: We can design, build, develop and launch online assets such as landing pages, take over ads, expandable banners etc.

Media Buying: We can also promote your campaign using our global digital advertising expertise.

Native articles: Our team of editors can help craft the perfect sponsored ad tailored to meet your business goals.

Rich Media: All of our rich media ads are developed by our team – all we need are your creatives!

PR

Page 22: Client ppt.pptx

NOW LET’S BREAK BOUNDARIES TOGETHER

Westlands Office Park, Wayaki Way, WestlandsNairobi, Kenya

[email protected] + 254 715 738060

www.tuko.co.ke