client training: how cisco approaches global employer branding on glassdoor

Glassdoor, Inc. 2008-2016 #GDChat

Client Training:How Cisco Approaches

Global Employer Branding on Glassdoor


Webinar Tips for Attendees• You can connect to audio using

your computer’s microphone and speakers.

• Or, you may select “Use Telephone” after joining the Webinar.

• All lines will be muted to avoid background noise.

• You can ask questions at any time by typing them into the Questions Pane.


Featured Speakers

Kelly PayneDirector of Client Success at Glassdoor

[email protected]@kelly_payne22

Andrew SolukTalent Brand Specialist at Cisco

[email protected]/in/andewsoluk


#GDChat


• Glassdoor’s Global Reach• Definition of Employer Branding• Why Localize Employer Branding?• Client Spotlight: Cisco • Q&A

Agenda


Glassdoor’s Global Reach


Glassdoor’s Global Reach

• United Kingdom• Canada• France• Germany• India• Australia• Netherlands


Definition of Employer Branding


An Organization’s Reputation as an Employer


OK, Employer Branding Is Important!

But What’s This About a…

GLOBALEMPLOYER BRAND?

LOCALIZEDEMPLOYER BRAND?


Why Localize Employer Branding?


Why Localize Employer Branding? One Size Doesn’t Fit All


SalaryBenefits

CultureMentorshipLeadership

OpportunitiesWork/Life Balance

WorkplaceEnvironment

Location

EmployeePerspective

EmployerValues

Why Localize Employer Branding? Job Seekers’ Needs

Differ


Why Localize Employer BrandingJob seekers want more

information than just the job description. Top 5 things they want to know when they research1:

• Salary/comp• Benefits • Basic Company Info• What makes it an attractive

place to work• Company mission, vision,

values Source: 1 (Glassdoor US Site Survey, Jan 2016)

Glassdoor, Inc. 2008-2016 #GDChatSource: (Edelman Global Trust Barometer Survey, 2015)


Jobseekers want to hear everyone’s perspective.Although friends and family are still the most trusted (72%), content provided by employees is the #2 most

trusted source of information on a company. 1



• Each region has its own voice

• Differences in culture, benefits, office environment

• Value of employee to employee communication

• Stand out against the competition

• Applicants self-select and apply based on what they see



• Lack of employer brand recognition in global markets

• Lower applicant quality

• Increased cost-per-hire & time-to-fill

• Costly implications for bad hires due to labor laws

Risks of Getting It Wrong


Client Spotlight


Client Spotlight: Cisco

People Deal Manifesto#WeAreCisco


Client Spotlight: CiscoGlassdoor allows you to showcase why you’re a great place to work with:- Dynamic branded content- Videos- Social media feeds


Global Brand Spotlight: Cisco


Global Brand Spotlight: Cisco UK


Global Brand Spotlight: Cisco India & France


Global Brand Spotlight: Cisco BenefitsCisco U.S. Cisco U.K.


49.7%Global Applications

33.5%

108.6%

Client Spotlight: Cisco Results

US Applications

India Applications


Client Spotlight: Cisco Key Takeaways

Candidates researching Cisco can see what we’re about and how our locations differ Employee to employee communication provides transparency into culture and work environmentLocation-specific information increases applications by helping candidates self-select

1

2

3


Questions?

Kelly PayneDirector of Client Success at Glassdoor

[email protected]@kelly_payne22

Andrew SolukTalent Brand Specialist at Cisco

[email protected]/in/andewsoluk

client training: how cisco approaches global employer branding on glassdoor

Recruiting & HR