clikzy creative design approach 2012
DESCRIPTION
Clikzy Creative Design Approach 2012TRANSCRIPT
108 N Payne Street Alexandria, VA703.567.4330 | [email protected]
DiscoveryDiscovery is the most important phase of the design process. This is when we get to know your company, your brand, your goals, and your objectives. The design process is collaboration between client and agency. We want to give you the best and most e�ective product possible. To do this, both parties have to do some homework. The client must know what they want to convey to their audience, and we must know how to convey that message(s) in the most e�ective way.
Questionnaire and Site MapTo begin our discovery process, we ask our clients to thoroughly fill out a website questionnaire that we created. The question-naire guides the design process by giving our design team the overall direction to take with each custom design. If this question-naire is filled out fully and thor-oughly, our designers are always in the ballpark when it comes to creating wireframes and mockup designs. The client will tell us websites they like and dislike, competitor websites, goals and objectives, keywords for SEO purposes, and more.
Kick-o� Phone CallDuring the kick-o� phone call we go over the questionnaire and sitemap to make sure we are on the same page. Depend-ing how thoroughly the ques-tionnaire was filled out, a kick-o� call can be a brief 5 minutes, to a lengthy 2 hours. Our designers will ask for any clarifications they may need, and our clients will ask any questions they have on their end as well.
ContentWe believe it is never too soon to start gathering your content, especially for the homepage. To move from discovery into a homepage wireframe, we ask that you tell us what information (text, charts, images, videos, contact forms, etc.) you need to have displayed on their homep-age. The relationship between agency and client is like that between homeowner and con-tractor. Kitchens, bedrooms, living rooms- they all have 4 walls, but each room serves a di�erent purpose. We will take care of the (information) archi-tecture; we just ask that you tell us what room we’re building.
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4MockupThis is the point where our designers wave their magic wands/mouses and transform your rough site plan into a real design. We summon all our Photoshop/Illustrator talent and design know-how to create a website that not only works, but wows.
RevisionsWe want you to love your web-site. The feedback you provide drives the design process. Before we develop your site we make sure that every detail has been approved. We’re flexible so you don’t have to be.
DevelopmentOur development team brings your website to life. They slice the designs into HTML and CSS code. The code is then incorpo-rated into a content management system. Here you can manage any interactive elements, such as updates, news, or blog posts. We test every page to make sure the site is web ready.
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108 N Payne Street Alexandria, VA703.567.4330 | [email protected]
WireframeA wireframe is the skeleton of your site. By building a rough outline of your site (black and white, no graphics) we ensure that every piece is in place. It’s not pretty, but it gets the job done. This bare-bones layout reveals the structure of the site without distracting stylistic treatments. At this point if there are any content changes, they can easily be made without disrupting the design.
Your site moves to a live server. Anyone can view and search for your site!
Launch
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108 N Payne Street Alexandria, VA703.567.4330 | [email protected]
Wireframe Mockup
Revisions & Development
Launch