climate prosperity project national leadership meeting san jose, ca february 21, 2009 greener denver...
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Climate Prosperity Project
National Leadership Meeting
San Jose, CA
February 21, 2009
Greener Denver InitiativeA Climate Prosperity Strategy
Project Sponsor
Office of Economic Development City and County of Denver
Project Coordinator
Metro Denver Economic Development Corporation
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Key Stakeholders
Mayor’s Office / Greenprint Denver
Metro Denver Economic Development Corporation
Metro Denver WIRED
Governor’s Energy Office
Connected Organizations for a Responsible Economy
Alliance for Sustainable Colorado
University of Colorado (Boulder), LEED School of Business
National Renewal Energy Labs
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Project Leadership
Andre Pettigrew Executive Director, OED
Christopher Smith Project Lead, OED
Holli Baumunk Vice President, MDEDC
Mary Jeffries Energy Sector Lead, MDEDC
Jeff Romine Chief Economist, OED
Lynn Sargent Green Savings, OED
Jennifer Zacker Green Opportunities, OED
Georgia Howard Green Talent, OED
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ChallengesChallenges
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Environmental
Political
Social
Opportunities
Strong energy research infrastructure matched
with entrepreneurial culture and spirit
Economic
Success in various regional initiatives sets
stage for climate prosperity approach
The “regional climate” for Greener Denver…
Current financial crisis constrains adoption of energy innovations
Region’s long history in fossil fuels may delay industry and personal
transformationTransition of local
strategy to 9 county regional strategy
Harness region’s distinctive renewable energy resources and
innovation assets
High readiness to apply entrepreneurial thinking and investment to new
economy
Outdoor culture not fully translated into
sustainable economic actions
What we intend to accomplish…
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Goals1. To transform our
dynamic economy2. To achieve our
climate goals 3. To ensure social
equity in a sustainable future
ObjectiveAccomplish goals by
2020
Savings Talent
Opportunities
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Green Savings Industry — Our Economic DriversWork within our region’s 9 clusters to identify individual and shared challenges and determine appropriate actions that:
Reduce cost Improve competitiveness and
innovation Reduce Dependency on foreign
oil
Community — Our Homes and MarketsEngage our neighborhoods and business districts by using a place-based approach to achieve energy efficiency objectives
Institutions — Major InfrastructureHelp our cities, school districts, hospitals and major public facilities achieve greater efficiency and renewable energy usage
Marketing /Outreach
Education /Training
Technical Assistance
Financing
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Green Opportunities
Clean Tech ClusterCapitalize on metro Denver’s strong position as a center for the emerging clean tech industry
Size Today: Renewable energy companies; 1000+ firms related to clean tech
Employment: 13,940 jobs, 6th largest nationally
Diversity and Depth: Broad and diverse industry sector: wind and solar to advanced materials and storage and sequestration
Research InfrastructureAssets: Leveraging NREL, university collaborations and 28,000 employee regional energy cluster
Greening of Regional Cluster Supply Chains
Aerospace Aviation Bioscience Energy Financial Services Information
Technology Beverage
Production Broadcast &
Telecom
Financing InnovationSupport innovations that bring technologies to market, optimize business operations and create workforce opportunities
Research &Development
Tech Transfer
Commercialization
Venture Capital
Traditional financing
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Green TalentPreparation K-12 ReadinessSTEM
Career Academies Energy: Red Rocks Early College Math Science & Creativity Academy Denver School of Science and Technology
Advancement Occupational & ProfessionalCommunity Colleges (WIRED funded)
Front Range: Energy Boost Red Rocks: Solar energy AA and certification Solar & Wind Apprenticeship Center
Transformation Retraining & AdaptationMetro Denver Wired InitiativePipeline for high-tech-high industries
iCAST: Trains unemployed for careers in energy efficiency and solar installation
Education
Skills Development
Career Paths
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Action 1
Action 3
Action 2
Action 4
Our key actions taken to date…Established Office of Economic Development
Business DevelopmentSmall Business Opportunity
Workforce DevelopmentHousing and Neighborhoods Services
Greenprint Denver InitiativeCitywide 2012 emissions reduction target
Greening the Democratic National ConventionGreen Vendor Directory
Industry Sector PartnershipsNew Energy Economy Roundtables
Green Community Building
Greener Denver InitiativeClimate Prosperity Project
Strategic Framework
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Mobilize: Convene Core PartnersMetro Denver Economic Development Corporation
Metro Mayor’s CaucusGovernor’s Energy Office
Analyze: Launch Collaborative ProcessAssess Regional Efforts To Date
ex: Smart Grid – Boulderex. Colorado Energy Coalition – MDEDC
Catalyze: Identify Strategic PrioritiesGreen Savings
Green OpportunitiesGreen Talent
Realize: Align Regional EffortsMetro Denver EDC assumes lead responsibility
Take best practices and bring to scaleDevelop new aggregation and delivery options
Actualize: Build PartnershipsDetermine how to best sustain strategic implementation
Step 1
Step 3
Step 5
Step 2
Step 4
Our future actions…
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We have the RESOURCES to succeed !
AccessibleCapital
LogisticalAdvantage
ClimateChangeState
Policies
InnovationPipeline
NextGeneration
Skills
NaturalResource
Center
GreeningOf
Industry
GreeningCommunities
GreeningOf
Institutions
Clean TechAnd Green
Supply Chain
GreenWorkforce andEntrepreneurs
Climate ChangeProgress
EconomicVitality
EnhancedOpportunity
Climate Prosperity Input Advantages
Green Savings (Demand)
Triple Bottom-Line
Results
Greening Denver: Leveraging Assets for Climate ProsperityGreen Opportunity
and Talent(Supply)
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Key obstacles to accomplishing our goals…
Transform – EconomyChange Market BehaviorOvercoming resistance to change among businesses, residents and policy makers to build scale of demand to enable markets to grow.
Achieve – Climate GoalsCreating Greater Greener DenverSecuring regional ownership and support for this effort
Ensure – Social EquityRealizing that success is defined broadly such that all members of the community benefit from this effort
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What about us?
4. Realize: Structure actions that are based on commitment of community stakeholders, not just top-down
2. Analyze: Provide comparative data to the strategy process – and share through open forums3. Catalyze:
Convene the stakeholders to define bottom-up, user-driven, market focused solutions
1.Mobilize: Ready stakeholders to work together via early stakeholder outreach—with active media
5. Actualize: Play our part in implementation and tracking results
We are committed to engaging and sustaining community participation…
Community role in creating Greener Denver
at each step