cliodhna foley nolan (safefood)
TRANSCRIPT
![Page 1: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/1.jpg)
Healthy Eating :Challenges
for familiesDr Cliodhna Foley-Nolan
![Page 2: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/2.jpg)
Examples
1. Marketing , Children most vulnerable
2. Food Poverty and families @ disadvantage
3. Environment and ‘Personal Responsibility’ debate
![Page 3: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/3.jpg)
Food Marketing- Innocent?
• Pervasive, Clever
• Influences purchases, preferences and consumption patterns
• Focus on high sugar, salt and fat products
• Strong impact on children
![Page 4: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/4.jpg)
Marketing –children’s world
• Strong food brand knowledge: Children 3-5 yrs. matched logos to product
images for 63% brands (at 5 years, nearly 80% of all logos) Safefood 2012
• Knowledge of unhealthy food brands was higher among children who ate
less healthily; lived in disadvantaged communities; more home TV exposure;
mothers with less education. Safefood2012
• Early advertising priming, lifelong association (Connell 2014)
• Digital marketing aimed at early teens-engagement, emotions, entertainment.
Irish Heart Foundation 2015
![Page 5: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/5.jpg)
Approach:
• Health literacy
• Marketing; Promotions and Sponsorship
• Calorie labelling
• Reformulation
![Page 6: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/6.jpg)
Disadvantage and food poverty
• ~10% population• Consume less healthy food• Cost; availability; cooking facilities
and skills; less ‘tasty’• Health Burden- psychological/social,
obesity, DM2, CVD and cancers
![Page 7: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/7.jpg)
Insights
• “Yeah well I’m not thinking long term, I’m just trying to get by, day by day”
• “Rent, heat and electric come first…”
![Page 8: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/8.jpg)
• “Wouldn’t like the taste of vegetables or things…”
• “At least the freezer meals will be eaten, can’t afford waste…”
![Page 9: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/9.jpg)
Key Findings Republic of Ireland
Weekly food costs (€) for a child
• Significant cost for all households with children, particularly those with an adolescent child.
• The cost of feeding a teenager was double the cost that of feeding a pre-schooler and €12–13/wk more expensive than for a primary school child.
![Page 10: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/10.jpg)
Proportionate Universalism Marmot
![Page 11: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/11.jpg)
Parental Responsibility vs ” Toxic Obesogenic Environments”
• Variable susceptibility to obesity
• Biology drives behaviour e.g. appetite
hormones; stress levels ; self-control
• Environment overrules restraint
![Page 12: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/12.jpg)
Parents and children challenged:
![Page 13: Cliodhna Foley Nolan (Safefood)](https://reader031.vdocument.in/reader031/viewer/2022022415/5a6d4e8b7f8b9ab3418b6901/html5/thumbnails/13.jpg)
No ‘quick fix’:
• Family -oriented
• Long term –sustained
• Societal movement
• Cross cutting: Government Departments and Food Industry
• Comprehensive
• Policy change and Community-based approaches