cliqtags - sales presentation
DESCRIPTION
Presentation of CliqTags in English with Swedish examples.TRANSCRIPT
Engaging Mobile Campaign Sites
Customer Communication Today
Direct Mail
Magazines
Web Pages
Apps and SMS
Status and Consequences
• Your mobile phone is always with you and always on
• Mobile sites are considerably less expensive and quicker to deploy than apps, that often require external help
• Printed media is static and expensive
• Mobile sites complement and can be made focused, interactive and engaging
Mobile
Information
Solution: CliqTags
Consumers
CompanyAccess methods:• QR Codes• Bulk SMS• SMS requests• iBeacon• NFC tags• Augmented Reality• Direct links • Wrapper apps• etc CliqTags Functions:
• Create many sites• Create many pages of different types, including interactive• Create access methods• Schedule content• Detailed statistics• etc
Simple Example
• Lokaltidningen (magazine) in collaboration with Handelsföreningen (customer)
• “Vote for the best shopping window”
Shown on a poster by
the shopping window
Value Chain
etcCustomers
(SMBs)Consumers,
users
Ad agencies
Media, magazine
s
Print houses
Carriers
Channel partners etc
Values for Channels
• A supplement to your existing SMB offerings
• A minimal effort for you
– Abiro hosts and maintains with full responsibility
– Your customers or you create the content or delegate to Abiro
• End-to-end solution for mobile content and access to that content
• The solution can be instantiated and adapted to your specific needs
– This is only applicable for large distributors, a la carriers etc
Values for Companies
• Increase customer loyalty and sales by providing relevant and current information adapted to place and situation
• The content can be created by the content owner without having to delegate that to the IT department or external partners
• The solution is a complete end-to-end solution for creating content and related access methods
• Scheduling enables long term roll-out of content over time
• Completely cloud-based, which provides access from anywhere, with nothing to install on your device
• No expensive and slow app development
Values for Consumers
• Focused, current and interactive content that is simple and quick to access and consume, and relevant for the situation and time
• Simple access via QR Codes, bulk SMS, SMS requests etc
• No specific app needs to be installed, except for reading QR Codes
Example Use: Retail
• Digital coupons
• Customer club information
• Contests/sweepstakes
• Feedback from customers
• Sales supporting and customer-advising information
• Offerings can be scheduled in advance
• New content can be added by the content owner
• The same QR Code / site can be used for completely different content over time
Business Model
• Opt-out monthly subscription
• Payment on-line via PayPal
• Plans:
– Apprentice: 1 site, 4 pages, free
– Adept: 10 sites, 40 pages, $29
– Expert: 100 sites, 400 pages, $59
– More information about the plans is available at cliqtags.com
Business Model cont.
• Other plan configurations can be provided, based on need
• Distribution partners can manage their own customers
– Requires distribution agreement
• Training/coaching as well as feature, site, wrapper app development
– Price on request, separate from subscription
More ExamplesProfiling
Social media Coupons
Marketing Productinformation
Purchaseadvice
Education
Imaging Resource AB
Information
Administration: Pages
Administration: Page Types
Administration: Access Methods
Contact Information
http://cliqtags.com (English and Swedish)
http://cqt.se/cliqtags (English)
http://cqt.se/info (Swedish)