cloud changed the way technology is consumed
Post on 19-Oct-2014
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Clients increasingly buy solutions as a service, to grow their businesses, innovate and optimize their cost structures. Clients look to service providers to run (their) applications in the cloud and reduce the day-to-day responsibility of keeping their IT infrastructures up and running. As a result, traditional IT-partners’ skills and service delivery capabilities must transform. This session will provide real insights and examples of how you can capture the cloud opportunity - one that is expected to be worth $75 billion by 2015. [Presenter: Simon Porter, IBM]TRANSCRIPT
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Simon Porter | Vice President, Midmarket Europe
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Midsized Customer Needs
2
Business Needs Cost reduction/improved efficiencies Improving customer service Increasing employee productivity
IT Priorities Security management ERP/CRM Business analytics/intelligence Information management
Purchase Criteria Ease of implementation Local trusted Business Partners New delivery models
Need for new kinds of
integratedsolutions
Midsized firms use IT to address business issues but have limited resources and skills to execute
Source: IBM Midmarket IT Trends 2012
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The technology landscape is evolving, offering mid-sized businesses unprecedented new opportunities
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Only 1 in 5
organizations allocate more than 50% of IT budget to new
projects
68% of IT
operating costs in 2013 will be for management and administration
68%
* 2012 IBM Global Data Center Study
For most business, in-house IT is expensive and current budgets are spent on upkeep, not on new growth initiatives
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40% of Enterprises will spend more than one-third of their
IT budget on Managed Services and Cloud in 2013
MSP’s will be the new IT department for midsized companies
A tidal shift is occurring in IT spend where Enterprise and midsizedbusinesses are shifting their spend
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Managed ITServices
IaaS*
ServerServer
StorageStorage
DesktopDesktop
ApplicationProvider
SaaS
ApplicationApplication
ApplicationApplication
Growth AreasGrowth Areas
ApplicationApplication
SecuritySecurity
Network/Facilities
NetworkNetwork
SecuritySecurity
Voice/WiFiVoice/WiFi
MarketingMarketing GamblingGambling
SurveillanceSurveillance LegalLegal
PharmaPharma BankingBanking
Web HotelsWeb Hotels
Co-locationCo-location
*Also “On-premises”
Sources: Forrester, IBM UKI, IBM DK, MD&I. Note that many MSP business models often are a hybrid of the above business model segments
MSP segmentation will be based on the most distinct business models
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IBM is helping MSPs drive higher value, differentiated services
Remote Monitoring
Help Desk
Patch Management
ArchiveBackup
MobileIndustry
Applications
ERP, HR
Hosted Email
Big Data
Storage Clouds
Compute
Information
MSP Mentor Survey: Top 100 MSPs grew at 28% over last year
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Evolve existing infrastructure
to Cloud
Accelerate adoption with
expert integrated systems
Immediate access to a managed
platform
Flexible deployment options to enable your cloud platform
Pay as you GrowIBM Global Financing
Master hybrid cloud environmentIBM Cast Iron
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Patterns Of ExpertiseOver 320 solutions from 275 leading ISVs IBM PureSystems Centre IBM developerWorks
IBM PureSystems: a broad open eco-system
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Challenge An infrastructure platform not based on expected turn over,
but based on ability to support future business development
Solution A holistic approach with focus on efficiency and TCO, based
upon IBM Flex System, including FSM, Storage and Network
Benefits IT infrastructure and platform as a service Attractive pricing Scalable, flexible, secure
Example: IBM infrastructure for Athena datacentre
Big Data Analytics
SmarterCommerce
SocialBusiness
MobileEnterprise
SmarterComputing
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Challenge Cloud services provider Ipeer wanted to meet its objective
of doubling its revenue by 2015 by delivering even higher levels of performance, reliability and availability to win new clients and increase retention.
Solution Ipeer deployed an IBM Flex SystemTM platform and V7000 disk
systems migrating almost 1,000 of its clients’ cloud environments to this new environment.
Benefits shorter response times for their cloud services Increased client retention Cuts TCO by as much as 50 percent on storage costs Achieved objectives of increasing performance and
ensuring high availability for its hosted services – strengthening its value proposition for current and prospective clients.
Example: IBM FlexSystem for new IT environment at Ipeer
Big Data Analytics
SmarterCommerce
SocialBusiness
MobileEnterprise
SmarterComputing
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SoftLayer provides you fast, reliable and cost efficient cloud hosting
Leverage Integrate
Focus on core business versus building and managing the
infrastructure
Able to pay by the hour or the month for a truly variable IT
operations model
Provides unified integration & control panel for multiple cloud
architectures
Exploits advanced automation
Faster access to broad range of solutions: hardware, operating
systems and network
Rapidly launch partner-enabled applications with robust API support
Supports high I/O intensity workloads for managing large databases or high
performance computing
Deliver additional value add from cloud services (hosted email, storage) or managed services
(security, database)
Integrated platform allows for easy integration across dedicated, virtualized and cloud servers
Sell as-is
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Security Intelligence withIBM EndPoint Manager Security
IntelligenceFull range of threat, enforcement and security management capabilities
Full range of threat, enforcement and security management capabilities
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Big Data Analytics
SmarterCommerce
SocialBusiness
MobileEnterprise
IBM Software enables you to move up the value chain
According to Gartner IBM is the leader in mobile with its MobileFirst app development platform http://bit.ly/1dxj4MI
According to capioIT IBM is the leader in Business Intelligence and Analytics http://ibm.co/14IlWzqAccording to IDC IBM is the leader in Social with its enterprise social software http://bit.ly/14Imsxt
According to both Forrester and Gartner IBM is a leader in e-Commerce appearing on the Forrester Wave for B2C Commerce Suites and in the Gartner Magic Quadrant for e-Commerce http://ibm.co/15mNY45
#1
#1
#1
#1
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Our MSP Program delivers you:
Full set ofOfferings
PureSystems, SmartCloud,CastIron and
SoftLayer
DedicatedResourcesCenters of Excellence,Business Development Representatives and Technical Architects
Leveraging theIBM Brand
Managed ServiceProvider achievementmark, IBM co-branding
Leveraging IBMFinancingIBM Global Financing,
Pay as you Grow
EnhancedMarketing
Marketing Planning,Brand Building,
Demand Generationand Marketing Funding
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Grow yourBusiness
Supported by marketing and demand generation
Increase your profitability
Even in toughmarket conditions
Drive higher value solutions
Leveraging IBMsportfolio and eco-system
Why work with IBM?
@simonlporterSIMONLPORTER LINKEDIN.COM/IN/SIMONLPORTER
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Printed in the European UnionOctober 2013
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