cloud computing - a growing business in the downturn
Post on 14-Sep-2014
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DESCRIPTION
In this first of a series of Themes, Martin describes and defines Cloud Computing from the point of view of user and supplier participants. He calls for reactions in order to provide future profiles. His conclusion is that Cloud Computing is good in a downturn. For a commentary see http://martinhingley.wordpress.com/2009/06/02/cloud-computing-described/.TRANSCRIPT
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Martin Hingley, Managing Director, ITCandor Limited
Contact: [email protected]
Cloud Computing 2009A Growth Business In The Downturn
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ITC Analyst Report 2
Agenda
Cloud Computing Potential Definitions
Various Vendor Approaches
Cloud Computing Is Good In A Downturn
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ITC Analyst Report 3
Cloud Computing The AnalogyWith Meteorology
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ITC Analyst Report 4
Cloud Computing Sample Vendor Definitions
Enables the delivery of personal and business services from remote, centralized servers (the "cloud") that share computing resources and bandwidth - to any device, anywhere (IBM)
The delivery of IT as a service to companies or end-users over the Internet (HP)
The Network Is The Computer (Sun)
Moving the Web forward as a platform for scalable applications (Google AppEngine)
A web service that provides resizable compute capacity in the cloud. It is designed to make web-scale computing easier for developers (Amazon EC2)
Software Plus Services (Microsoft)
When you use any app that runs in the cloud, you just log in, customize it, and start using it (Salesforce.com)
Source:/Notes:
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ITC Analyst Report 5
Three Cloud Computing User Participants
End-User
Data CenterManagerHardwareGridClusterManagementVirtualizationSLAs
Web AppsPay-per-Use
Utility ComputingSoftware as a Service
Massive Data Centers
Software DeveloperInternet-wide Distribution
Scalable Deployment Simplified SDK
Free Development
End-UserEnd-User
Data CenterManagerHardwareGridClusterManagementVirtualizationSLAs
Data CenterManagerHardwareGridClusterManagementVirtualizationSLAs
Web AppsPay-per-Use
Utility ComputingSoftware as a Service
Massive Data CentersMassive Data Centers
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ITC Analyst Report 6
Cloud Computer SupplierParticipants By Type And Example
Cloud ComputingSuppliers
Outsourced Data CentreGoogle
MicrosoftAmazon
ASk
OS and MiddlewareGoogleSun JavaPythonVMWareWebsphere
HardwareCiscoDellEMCHPIBMRackableSunVerari Metering/Billing
Salesforce.comSAS
ApplicationsMicrosoftSalesforce.comGoogle MailQuicken
TelecomsBT
T-MobileOrange
Vodafone
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ITC Analyst Report 7
IBM And Cloud Computing 2009
Offering
Blue Cloud Computing,IBM Research Labs
Cloud Data Centres
Johannesburg (South Africa), Wuxi (China), Beijing (China), Dublin (Ireland), Cloud Computing Laboratory (Hong Kong), Triangle Park (North Carolina), Tokyo
Reference Customers
iTricity (Benelux), Chinese government (City of Wuxi), Sogeti (Local Professional Services Division of Capgemini), Vietnamese government, North Carolina State University, Ontario Universities, Kogakuin University (Japan)
Components
Linux, Tivoli, DB2, Ratioinal, SOA, 'ensembles', iDataPlex, Lotus Live, Lotus Integrated Cloud Services, Cloud Computing Consulting and Implementation Services, Cloud Service for Web Conferencing, Cloud Social Networking and Collaboration Service
Cloud Computing DefinitionCloud computing enables the delivery of personal and business services from remote, centralized servers (the "cloud") that share computing resources and bandwidth - to any device, anywhere
IBM is an OS/Middleware, Hardware, Application and Outsource Data Centre Cloud Computing Supplier
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ITC Analyst Report 8
HP And Cloud Computing 2009
HP is a Hardware and Outsource Data Centre Cloud Computing Supplier
Offering
Flexible Computing Services, Adaptive Infrastructure as a Service, Software as a Service, Everything as a Service, HP Labs, Dynamic Cloud Services, Utility Data Center, Scalable Computing and Infrastructure group
Cloud Data Centres
HP's own Data Center developments (Randy Mott), University of Illinois (Urbana-Champaign), Karlsruhe Institute of Technology (Germany)
Reference Customers
CESGA (Spain), ChinaGrid, Tata Computational Research Laboratories (India), Fox Interactive, National Supercomuter Centre (Sweden)
Components
HP StorageWorks 9100 Extreme Data Storage System, HP ProLiant BL2x220c, Insight Dynamics VSE, Insight Control, Dynamic Smart Cooiling, Power Distribution Rack, Modular Cooling System, CloudPrint, Cloud Assure
Cloud Computing DefinitionDelivery of IT as a Service to companies or end-users over the Internet,Pay-per-use over the Internet,Multi-tenant,Built on low-cost, scale-out technologies
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ITC Analyst Report 9
Sun And Cloud Computing
Sun is an OS/Middleware and Hardware Cloud Computing Supplier
Offering
Sun Microsystems Laboratories, Cloud Computing Business Unit, Open Cloud Platform, Network.com (closed to new customers -48 applications)
Reference Customers
Pixar, Amazon EC2
Components
Containers, xVM virtualization, 128-bit PostGreSQL, MySQL, Q-Layer (acquisition), GlassFish Portfolio, OpenSSO and OpenDS Open Source Software, Sun Cloud Storage Service, Sun Cloud Compute Service
Cloud Computing DefinitionThe Network Is The ComputerCloud Computing = Grid Computing and Infrastructure Virtualization (Philippe Julio Web Blog)
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ITC Analyst Report 10
Dell And Cloud Computing 2009
Dell is a Hardware Cloud Computing Supplier
Offering
Data Center Solutions Division,Hyper-Scale Computing,Cloud Computing Solutions
Reference Customers
Ask.com, China, Microsoft, The GEM Group
Components
XS23 Cloud Server, Short term on-site rental of CPU core cycles per hour, Short term hosted rental of CPU core cycles per hour, DCS custom services, DCS carbon off-sets, Cloud-Optimised Hardware
Cloud Computing DefinitionDell Cloud Computing 12 Layer Model (Jimmy Pike)
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ITC Analyst Report 11
Amazon And Cloud Computing 2009
Amazon is an OS/Middleware and Outsource Data Centre Cloud Computing Supplier
Cloud Data CentresOffering
Elastic Compute Cloud (EC2),Amazon Web Services (AWS)
Reference Customers
330k customers overall
Components
Simple Storage
Service (Amazon S3),
Amazon SimpleDB,
Amazon Simple
Queue Service
(Amazon SQS)
Availability Zones
Elastic IP Addresses
Instances
Xen Virtualization
no SLAs
no Uptime
guarantees
Cloud Computing DefinitionAmazon Elastic
Compute Cloud
(Amazon EC2) is a
web service that
provides resizable
compute capacity in
the cloud. It is
designed to make
web-scale computing
easier for developers.
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ITC Analyst Report 12
Google And Cloud Computing 2009
Google is an OS/Middleware, Application and Outsource Data Centre Cloud Computing Supplier
Offering
AppEngine, Force.com Platform for Google App Engine
Cloud Data Centres
450k servers in Mountain View, California; Virginia; Atlanta, Georgia, Dublin. Building facilities in The Dalles, Oregon and Saint-Ghislain, Belgium.Planning Council Bluffs, Iowa in 2009
Reference Customers
80,000 expected developers,14 Open Source AppEngine projects registered
Components
Python (scripting), Google accounts, GFS, FigTable, Wordle, Guess-a-Sketch, BuddyPoke, Google Earth
Cloud Computing DefinitionMoving the Web forward as a platform for scalable applications
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ITC Analyst Report 13
Microsoft And Cloud Computing 2009
Microsoft is an OS/Middleware, Application and Outsource Data Centre Cloud Computing Supplier
Offering
Cloud OS, Microsoft Live, Windows Live Core, MSN Portal, Windows Azure
Cloud Data Centres
Northlake (Illinois),San Antonio,Quincy (Washington),Dublin (Ireland),Irkutsk (Russia)
Reference Customers
c. 1 billion customers overall
Components
Virtual Earth,
SQL Server Data
Services,
Auhorities,
Entities,
Containers,
Windows Live
Messenger,
Office Live,
Live Search
Cloud Computing DefinitionSoftware Plus Services,Clouds are used by the Peer-to-Peer Grouping and Graphing Infrastructures. The Peer Name Resolution Protocol (PNRP) identifies a cloud as a set of peers that can communicate within the same IPv6 scope. Clouds are closely related to the IPv6 scopes.
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ITC Analyst Report 14
Salesforce.com And Cloud Computing 2009
Salesforce.com is an Application, Metering/Billing and Outsource Data Centre Cloud Computing Supplier
Offering
Salesforce CRM, Force.com Platform
Cloud Data Centres
Customer - West Coast USA, East Coast USA (leased from Equinix), Singapore (2010), Internal - San Francisco
Reference Customers
55,000 customers, 1.5m users
Components
Force.com for Amazon Web Services, , Force.com Platform for Google App Engine
Cloud Computing DefinitionCloud computing is a better way to run your business. Instead of running your apps yourself, they run on a shared data center. When you use any app that runs in the cloud, you just log in, customize it, and start using it.
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ITC Analyst Report 15
Cloud Computing Is Good In A Downturn
Google (6%), Amazon (18%) and Salesforce.com (23%) 3 of very few vendors growing revenues in Q109
Hardware vendors expected to put unused equipment into Cloud Computing
Telecom vendors see it as a way of increasing data traffic especially for mobile
Cloud Computing can be seen as an easier way of Outsourcing
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ITC Analyst Report 16
Cloud Computing - Future Activities
A Strong Theme for ITCandor Research
Presentation support for vendors and users on request
Consulting to profile vendors, users, measure and forecast business and opportunities in Cloud Computing
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