cloud computing: da teoria para a prática
TRANSCRIPT
Cloud Computing: Da Teoria para a Prática
Cezar Taurion
Gerente de Novas Tecnologias/Technical Evangelist
IBM FORUM 2009
IM AR
Everyone is talking about the cloud...
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Gartner 2010 CIO review
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Source: “How Web and Cloud Computing Will Drive Your IT Strategies,” Gartner Webinar, Nov. 3, 2010
The Hype Cycle for Cloud Computing, 2010
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The realities of cloud versus hype
• Adoption and migration to end goals differ
– Enterprise with lots of legacy / significant investment will be more cautious
– Commonly accepted wisdom is LEs will adopt via a private cloud build-out first. Risk is they take a trial / incremental basis straight to public clouds. We call this the private cloud bypass scenario. Intuitively, SMB, start-ups unlikely to pursue private cloud route
• Scope / role of internal IT changes – fewer staff, procure / orchestrate cloud SPs
Source: Market Insights and Gartner
Reality Today
Internal IT plus 3rd party for some things
Everything in the cloud and all at once
Cloud Hype
Sourcing mixture -retain legacy, plus
private/hybrid, public
Future Reality
Trad. SO Trad. SO
So, no “BIG BANG” !
Which is why we don’t see too many
cracks…yet
�Nevertheless, the evolutionary process to cloud is beginning to reach a critical phase
>2009 – How would our
org benefit (pilots)2011 – Have budget –best investment areas ?
2008 – What is
cloud? (education)
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The world is changing faster than ever and is creating unprecedented opportunities
SMALLER. FLATTER. SMARTER.
Our world is becoming
INSTRUMENTED
Our world is becoming
INTERCONNECTED
All things are becoming
INTELLIGENT
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Um mundo cada vez mais instrumentadoChips em todos os lugares!
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Computadores em lugares antes inimagináveis…
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5
As infraestruturas digitais e físicas do planeta estão convergindo...
A capacidade computacional está sendo colocada em coisas que não reconheceríamos como sendo computadores. De fato, quase tudo — qualquer pessoa, objeto, processo ou serviço, para qualquer organização, seja ela grande ou pequena —pode se tornar perceptível digitalmente e conectado a uma rede.
Convergência da TI (tecnologia da Informação) com a TO (Tecnologia Operacional)
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Cloud Computing enables new Social Networking “clouds”
Social NetworksFacebook, YouTube
Informational / Services
Yahoo, MSN, Google
Yahoo MSN Google YouTube Facebook
% o
f Tim
e S
pent, W
orld
wid
e
IBM FORUM 2009
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IBM FORUM 2009
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IBM FORUM 2009
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Smartphone Definition
• Smartphones are mobile phones with:
– Internet access
– Easily-programmable OSes
– Rich sensing and communication capabilities
• Exemplary capabilities:
– Sensors: camera, accelerometer (motion), GPS (location)
– Communications: cellular, Bluetooth, Wi-Fi
• PC-like functionality
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The way we work is changing ─the mobile workforce has arrived
Mobile Task Workers use:
�Two-way data in and out of the field� Inventory tracking and control applications, order
entry, mobile POS, IT diagnostic �Mobile voice/data communications�Drivers are improved customer service, response
time, immediate access to critical data, and reliability
Mobile Information Worker use:
� Mobile Collaboration � Mobile voice/data communications� Calendaring, social networking� Multiple inboxes� Remote enterprise information access� Drivers are flexibility, mobility, efficiency,
productivity
In 2011 there will be one billion mobile workers
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Mobility is living the “Anywhere – Anytime – Any Corporate Approved Device” paradigm in a mobile & wireless environmentWorking where I want, when I want …
• with the informationinformation that I need (data, applications, Web access)
• using any available connectivityany available connectivity type (dial-up, wireless, high speed, secure VPN and disconnected)
• using any corporate approved deviceany corporate approved device (PC, notebook, netbook,smartphone, tablet…)
• with the supportsupport that I need (online, voice, globally, 24x7)
““Work is not a Place!Work is not a Place!””
IBM FORUM 2009
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IBM FORUM 2009
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Volume of Digital DataEvery day, 15 petabytes of new information are being generated. This is 8x more than the information in all U.S. libraries.
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Variety of InformationToday, 80% of new data growth is unstructured content, generated largely by email, with increasing contribution by documents, images, and video and audio
38% of email archiving decisions receive input from a C-level executive and 23% from legal/compliance professional
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Changing the Cost Structure of IT will become a Business Imperative
“The message for IT is clear; businesses expect greater agility from IT. The current approaches are clearly not
satisfying customer needs. A new approach is going to become an imperative for businesses to grow and thrive
in a challenging economy.”
Gartner, Inc.Gartner Press Release, “Gartner says Changing the Cost Structure of IT
Will Become a Business Imperative for Most CIOs”, October 14, 2008
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There is a greater need for IT to help address business challenges
Reducing riskEnsure the right levels of security and resiliency across all business data and processes
Breakthrough agilityIncrease ability to quickly deliver new services to capitalize on opportunities while containing costs and managing risk
Higher quality servicesImprove quality of services and deliver new services that help the business grow and reduce costs
Doing more with lessReduce capital expenditures and operational expenses
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Forrester: Reducing Costs and Process Execution Speed are leading goals of IT Organizations with some organizations also focused on Company Growth and Regularity Compliance
IBM Confidential
merging Trends: 2010
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Cloud derives value by reducing IT cost and increasing agility
Steady CAPEX Spend
Global Annual IT SpendingEstimated US$B 1996-2010
Uncontrolled Management & Energy Costs
Source: The Economist, 10-23-2008
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A cloud computing primer – your 60 second guide
Start
Finish
A new model of IT delivery and consumption… …inspired by internet
services in the consumer space
Key ingredients:
•elasticity
•PAYG
•on-demand self-service
Analogies - electricity generation
and The
Model-T Ford
Evolutionary, not revolutionary – time sharing, hosting, ASP
Variants – public, private, hybrid, community,
G-cloud add to confusion
Get toknowtheCloudstack
Near-term adoption overstated, long-term impact underestimated –all bets are off !
Source: Market Insights
A “confluence of technologies” –virtualization, SOA, multi-tennancy
?
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Cloud Computing Definition
Cloud computing is a new consumption and delivery model inspired by consumer internet services and driven by client needs
Cloud computing has 5 key characteristics:
1. “Always on” network access 2. On-demand self-service 3. Location independent resource pooling4. Rapid elasticity – grow & shrink easily5. Flexible pricing models
Virtualization Service
Automation
Usage
Tracking Web 2.0
End User Focused
… to free your budget for new investments and speed deployment of new capabilities.Virtualization Standardization Automation Self Service
Increasingflexibility
Reducedcosts
Increasingquality
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Cloud Computing efficiency model …….
=VIRTUALIZATION +STANDARDIZATION AUTOMATION+ Flexibility
… Cloud Computing frees budget for new investment and speedsdeployment of new capabilities.
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Cloud computing holds the promise of reducing IT operating costs…which means, clients can do more with less
Reduced
Cost
….leverages virtualization, standardization and automation to free up operational budget for new investment
VIRTUALIZATION +STANDARDIZATION AUTOMATION+
NoneSelf service
Fixed cost model
Metering/Billing
WeeksTest Provisioning
Payback period for new services
Release Management
Change Management
Server/Storage Utilization
Years
Weeks
Months
10-20%
Unlimited
Granular
Minutes
Months
Minutes
Days/Hours
70-90%
Legacy environments Cloud enabled enterprise
Cloud is a synergistic fusion which accelerates business value across a wide variety of domains.
Capability From To
=
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Cloud computing delivers IT and business benefits
AutomatedFaster cycle times
Lower support costsOptimized utilization
Improved complianceOptimized security
End user experience
StandardizedEasier access
Flexible pricingReuse and share
Easier to integrate
VirtualizedHigher utilization
Economy of scale benefits
Lower capital expenseLower operating expense
Higher quality services
Doing more with less
Breakthrough agility and reducing risk
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Banks use automated teller machines to improve
service and lower cost.
Manufacturers use robotics to improve quality and
lower cost.
Telcos automate traffic through switches to assure
service and lower cost.
Standardization and Automation have changed many other industries become more efficient.
… breakthroughs like these are enabled by service management systems.
IBM FORUM 2009
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Before and After cloud computing?
With cloud computingWithout cloud computing
� Virtualized resources� Automated service
management� Standardized services
� Location independent
� Rapid scalability� Self-service
• Software• Hardware
• Storage• Networking
• Software• Hardware• Storage• Networking
• Software• Hardware• Storage• Networking
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Infrastructure as a Service
Servers Networking StorageData Center
Fabric
Shared virtualized, dynamic provisioning
Beyond infra-as-a-service: The layers of IT-as-a -Service
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Infrastructure as a Service
Platform as a Service
High Volume
Transactions
Servers Networking Storage
Middleware
Data Center
Fabric
Shared virtualized, dynamic provisioning
Database
Web 2.0 Application
RuntimeJava
RuntimeDevelopment
Tooling
Beyond infra-as-a-service: The layers of IT-as-a -Service
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Infrastructure as a Service
Platform as a Service
High Volume
Transactions
Software as a Service
Servers Networking Storage
Middleware
Collaboration
Business Processes
CRM/ERP/HR
Industry Applications
Data Center
Fabric
Shared virtualized, dynamic provisioning
Database
Web 2.0 Application
RuntimeJava
RuntimeDevelopment
Tooling
Beyond infra-as-a-service: The layers of IT-as-a -Service
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Cloud Deployment Models
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Seismic Shifts: What the Industrial Revolution has to do with the Evolution of Modern IT
• Industrial Revolution – no single event, but an evolution of events and inventions over many decades
• Standardized processes in product manufacturing brought about significant changes in labour
• Cloud is the “Spinning Jenny” or “Watt’s Steam Engine” of its time: an essential part to the history of IT, but only apart of a much wider narrative
• How this narrative will play out over the next decade really is anyone’s guess
• There will be winners and losers
• In just the last decade, we’ve moved from static websites and slow internet modem dial-up to $$$Bn e-commerce, pervasive mobile and “tweeting” the world! In the next decade, we may have witnessed a dramatic transformation in the way IT is bought / consumed, to a highly flexible, pay-as-you-go, standardised model. All bets are off !
1960s 1970s 1980s 1990s 2010s+2000s
Mainframe Era PC / Client-Server Era The Network Era Cloud Computing Era
1960s 1970s 1980s 1990s 2010s+2000s
Mainframe Era PC / Client-Server Era The Network Era Cloud Computing Era
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Disruptive Technologies and the Internet Revolution
,
World Wide Web
TCP-IP
E-business
Grid Computing
Internet
Centralized Computing
Mainframe
Supercomputers
Distributed Client-Server
Personal Computer
Unix-based Workstations
Web 2.0
Cloud Computing
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Clients want to use cloud computing to transform the way
they do business
And they want to do it on a way that allows them to deliver, consume and
integrate new services consistently and efficiently
They want to maintain a level of security and privacy equal to or greater than their traditional IT
Catalogues of products, services and solutions
IBM Capabilities & Offerings to Help
IBM CloudSecurity Guidance
Describes the technology landscape
IBM Security Framework
Describes the business landscape of security
The Impact of cloud computing is extending into the business. This presents new opportunities and challenges…
Ecosystem
Local Gov’tsClient Relation
Owners
Assess
Maps
Tax
Acc’t
Building
Water
Tax
AssessRC2�CCMP Cloud
Info-basedComposition
ServiceProviders
Cities
Villages
Towns KVSKVS
NYCOMRPS
SCAPangoo Platform
Multi-tenantSecurity
Bill Subscribe S4SE
IBM
Municipal Shared Services Cloud
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• Cloud is the 4th major era of computing
• Brought about by a confluence of technologies
• Plus, radically changing buying decisions borne out of economic necessity
– “even more for even less”
– consumerization of IT
• But, critically, net spending will be materially lower than in the current IT paradigm
• Caused by a bundling and shared use of previously user owned / managed IT
• We are calling this the decomposition of previous IT value elements
1960s
Glo
bal
Sp
en
d o
n IT
Pro
du
cts
& S
erv
ices
Mainframe Era
1980s 2000s 2020
PC / Client-Server Era
Network Era
IT’s New Norm2010 +
Global IT spend peaked sometime between 2005 and 2008. IT spend will be on a downward trajectory over the next decade
Cloud computing will create massive disruptions and substitutions to the traditional IT paradigm
The way hardware and software markets work today (the way they are bought, sold, packaged, marketed and the
ecosystem that supports them), will all look very different a decade from today
Cloud computing and the “Perfect IT Storm”: Prepare for a very bumpy ride in the new market norm
So what’s the biggest challenge to moving your business — or any business — to the cloud?
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Future of the Clouds
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Principais questionamentos: segurança e interoperabilidade
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Concerns about data security and privacy are the primary – but not the only - barriers to public cloud adoption
What, if anything, do you perceive as actual or potential barriers to acquiring public cloud services?
69%
54%
53%
52%
47%
Security/privacy of company data
Service quality
Doubts about true cost savings
Performance / Insufficient responsiveness over network
Difficulty integrating with in-house IT
Percent rating the factor as a significant barrier (4 or 5)
Respondents could select multiple items
Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090
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Cloud attributes that greatly affect information security:
43
EXTERNAL DELIVERY
MULTI-TENANCY
RAPID PROVISIONING
SELF-SERVICE
INTERNAL DELIVERY
SINGLE-TENANCY
SLOW PROVISIONING
IT-SERVICE
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?
We Have Control
It’s located at X.
It’s stored in server’s Y, Z.
We have backups in place.
Our admins control access.
Our uptime is sufficient.
The auditors are happy.
Our security team is engaged.
Who Has Control?
Where is it located?
Where is it stored?
Who backs it up?
Who has access?
How resilient is it?
How do auditors observe?
How does our securityteam engage?
?
?
?
??
Today’s Data Center Tomorrow’s Cloud
Cloud Security: Simple Example
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Security complexities raised by virtualization
• New complexities
–Dynamic relocation of VMs
–Increased infrastructure layers to manage and protect
–Multiple operating systems and applications per server
–Elimination of physical boundaries between systems
–Manually tracking software and configurations of VMs
• 1:1 ratio of OSs and applications per server
• 1:Many ratio of OSs and applications per server
• Additional layer to manage and secure
After VirtualizationBefore Virtualization
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Low-risk Mid-risk High-risk
Mission-critical workloads, personal
information
Business Risk
Need for Security Assurance
Low
High
Training, testing with non-
sensitive data
Today’s clouds are primarily here:
● Lower risk workloads● One-size-fits-all
approach to data protection
● No significant assurance
● Price is key
Tomorrow’s high value / high risk workloads need:
● Quality of protection adapted to risk
● Direct visibility and control
● Significant level of assurance
Analysis & simulation with
public data
One-size does not fit-all:Different cloud workloads have different risk profiles
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One-size does not fit-all:Different cloud types have different security responsibilities
The CloudCurtain
The CloudCurtain
Curtain
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IBM Cloud Security Guidance document
� Based on cross-IBM research and customer interaction on cloud security
� Highlights a series of best practice controls that should be implemented
� Broken into 7 critical infrastructure components:
– Building a Security Program
– Confidential Data Protection
– Implementing Strong Access and Identity
– Application Provisioning and De-provisioning
– Governance Audit Management
– Vulnerability Management
– Testing and Validation
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Integrate SaaS to On-premise Applications in Days!
Complete Flexibility
Cast Iron Cloud2™
Virtual Appliances
Physical Appliances
Total Connectivity Complete Reusability
TIP Exchange
TIP Development Kit
TIP Community
Mashups
Synchronization
Migration
For All SaaS Integrations
IBM WebSphere DataPower Cast Iron
Enhancing clients’ time to value ...integrate in days
Simplifying the integrationof SaaS applications and on-premise applications
Ensuring client success by leveraging SaaS and Cloud at the lowest cost
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Cloud Computing: Road MapRoad Map: Como fazer cloud computing acontecer
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Cloud Computing: Threat or opportunity for the CIO?
CIOs are worried that Cloud will bring about disruptive change to IT Operations
� Line-of-business units going to “public cloud providers” for IT instead
� Disintermediation of the traditional IT team
� As some have said, it is “Client / Server all over again”
CIOs need to embrace the change, not resist it
� Understand the benefits of cloud, as well as its drawbacks
� Understand the public cloud providers capabilities and include these services in IT offerings as it makes sense
With an IT strategy that embraces Cloud, CIOs can better satisfy their customers
� Improves visibility of IT use, more responsive, simpler, cheaper
� Requires an overall strategic vision with pragmatic, evolutionary approach
� Increases range of services, applications, and capabilities available to clients
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How can clients think about their cloud journey?
Deliver
Plan
Build � Design and construct � Quality assurance (test)� Security and compliance� Lifecycle management
� Understand strategic direction� Analyze workloads� Determine delivery model� Define architecture� Build the business case
� Deploy � Consume� Manage� Optimize
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Create a roadmap for cloud as part of the existing IT optimization strategy
Consolidate
Virtualize
Standardizeand automate
� Reduce infrastructure complexity
� Reduce staffing requirements
� Manage fewer things better
� Lower operational costs
� Remove physical resource boundaries
� Increase hardware utilization
� Reduce hardware costs
� Simplify deployments
� Standardize services
� Reduce deployment cycles
� Enable scalability
� Flexible delivery
IBM FORUM 2009
IM AR
Adoption of cloud computing will be workload driven
Workload characteristics determine standardization
�Web infrastructure applications
�Collaborative infrastructure
�Development and test
�High Performance Computing
�...
Test for Standardization Examine for Risk
�Database
�Transaction processing
�ERP workloads
�Highly regulated workloads
�...
�High volume, low cost analytics
�Collaborative Business Networks
� Industry scale “smart”applications
�...
Explore New Workloads
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We believe there are 6 key steps to a Cloud strategy
Implement Cloud
Systems Storage
Network
ComputingInfrastructure
Platform & Applications
EmailBus
Apps
BPMSys
Mgmt
Info Mgmt
Web Svr
Assess Workload
E-Mail, Collaboration
SoftwareDevelopment
Test and Pre-Production
DataIntensive
Processing
Database ERP
Determine the Cloud Delivery Model
Enterprise
Private Public
Hybrid
Trad
IT
Create IT Roadmap
Capital
Private Cloud
Hybrid Cloud
Tim
e
TradIT
RentFinancial
Wo
rklo
ad
Cu
sto
mS
tan
dard
Establish Architecture
Service Definition
Tools
Service Publishing
Tools
ServiceFulfillment &Config Tools
ServiceReporting &
Analytics
ServicePlanning
RoleBasedAccess
OSS
BSS
Infrastructure
Platform
Software
End Users,
Operators
ServiceCatalog
OperationalConsole
Cloud
Services
Cloud Platform
Define Business Value
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Analysis of IBM Americas’ internal applications*
The Cloud-Affinity of existing applications depends on multiple factors: Compliance and cross-border issues, site-dependency (for performance or data size), app-specific benefits of migration, and the ease and cost of migration.
Low Cloud affinity
High Cloud affinity
Which aspects of your IT portfolio have an affinity for Cloud?
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Which aspects of your IT portfolio have an affinity for Cloud?
• Cloud as a supplement where risk and migration cost may be too high
– Database
– Transaction processing
– ERP workloads
– Highly regulated workloads
• Can be standardized for cloud
– Web infrastructure applications
– Collaboration infrastructure
– Development and test
– High Performance Computing
• Made possible by cloud
– High volume, low cost analytics
– Collaborative Business Networks
– Industry scale “smart” applications59
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File & Print
Data Warehousing
Data Mining
Systems Mgmt.
SMEERP/SCM/CRM
Clients will adopt cloud computing based on workload affinity.
Lower Gain From External Cloud
Higher Gain From External Cloud
Lower Pain To Cloud Delivery
Higher Pain To Cloud Delivery
Web Serving
Numerical
[Low Data/Compute]
Numerical
[High Data Transfer]
Collaboration
Application Dev’t. & Test
“Database Centric” Architecture
“Content Centric” Architecture
“Loosely Coupled” Architecture
“Storage - Analytics” Architecture
“Virtualized Traditional” Architecture
Virtual Desktop
Start Here
LE - TransactionProcessing
LE - ERP/SCM/CRM
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Ready for Cloud
Some workloads are ready for cloud delivery.
Sensitive Data
Complex Processes & Transactions
Regulation Sensitive
Not yet Virtualized
3rd Party SW
Highly Customized
Analytics
Collaboration
Development & Test
Workplace, Desktop & Devices
Infrastructure Storage
Infrastructure Compute
Business Processes
Industry Applications
Pre-Production Systems
Information Intensive
Isolated Workloads
Mature Workloads
Batch Processing
May not yet be ready
for migration
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Standardization
Capital Preservation
Flexibility
Time to Deploy
Cloud Computing can be implemented in many different ways
Cloud Computing
Model
Cloud Services
� Client owned and managed
� Access limited to client and its partner network
� Drives efficiency, standardization and best practices while retaining greater customization and control
� Service provider owned and managed
� Access by subscription
� Delivers select set of standardized business process, application and/or infrastructure services on a flexible price per use basis
Customization
Efficiency
Security and Privacy
Availability
Private Cloud Public Cloud
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Fixed
Traditional IT
Managed Operations
PublicCloudServices
Private Cloud Services
Financial Models
Deli
very
Mo
dels
Off Premises Shared
Variable
Off Premises Dedicated
On Premises Utility
Mixed
On Premises
Decide the right mix for your enterprise
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Business Case Results: IBM Technology Adopter’s Portal (IBM TAP)
New Development
Software Costs
Power Costs
Labor Costs (Operations and Maintenance)
Hardware Costs (annualized)
Liberated funding for new development, trans-formation investment or direct saving
Deployment (1x)
Software Costs
Power Costs( - 88.8%)
Labor Costs ( - 80.7%)
Hardware Costs( - 88.7%)
Note: 3-Year Depreciation Period with 10% Discount Rate
Without Cloud With Cloud
100%
Current IT
Spend
StrategicChange Capacity
Hardware, labor & power savingsreduced annual cost of operation by 83.8%
� IBM TAP is an ideal environment for private cloud implementation
� By implementing virtualization and automated provisioning, TAP was able to:
�Reduce from 488 servers to 55
�Reduce from 15 admins to 2
�Reduce hardware, power, and labor costs 83.8%
� Clients who have already adopted virtualization and automated provisioning will see different results
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Case Study: Retail Bank
Creating custom configurations reliably for testing business applications was difficult and resource intensive.
Solution
Created a self-service, flexible and secure environment for use by internal developers and testers worldwide to develop, port, test and validate their software on standard systems and middleware.
Benefits
Improved time to market, higher quality and reduced costs –with a payback period of 10 months
Projected Business Case Results
� Overall Savings: $2.2M
(over 3-year period)
� Payback Period: 10 months
� Net Present Value (NPV): $1.5M
� Return On Investment (ROI): 435%
Business Challenge
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� Reduced labor and infrastructure need to develop and deploy new services
� Decreased new application deployment time from 10 weeks to less than 1 week
� Accelerated business transformation
Solution� IBM CloudBurst service delivery platform
Capitalizing on new efficiencies
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67
� Reduced “time to market
– Automatic provisioning reduces time and effort to find free servers
� Improved capital utilization with automatic de-provisioning
– Allows resources to be freed between tests
– Results in higher utilization
– Reduces capital outlay and expenses to install, support, and operate systems
Smart Business Development and Test CloudCapitalizing on new efficiencies
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Achieving new levels of situation awareness
Real time processing of sensors, monitors and devices
Enhanced security, policy management and compliance management
Advanced cyber security and analytics capable of protecting sensitive data
MOCA (Mission Oriented Cloud Architecture) provides a leap ahead in technology for Air Force network situational awareness and cyber defense within a hardened cloud infrastructure
Smart Business Private Cloud
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Bechtel – Modernizing the Computing Environment
• Infrastructure-to-applications overhaul of technology
environment – green field approach
• Objective: provide secure, ubiquitous, simplified, rapidly
deployable access to corporate and customer information
for any user anywhere
• ‘Consumerization of the computing environment’ – serving
up in house applications on-demand
• Approach: compare Bechtel to 18 companies with
infrastructure built in the Internet era – primarily consumer
companies – study began in spring of 2006
Source: CIO Computing, November 2008
http://www.cio.com/article/453214/Cloud_Computing_to_the_Max_at_Bechtel
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Bechtel’s New Benchmarks
Source: CIO Computing, November 2008
COMPANY TECHNOLOGY BENCHMARK WHAT BECHTEL LEARNED
COMPANY BECHTEL
Wide-Area Network $10-$15 per megabit $500 per megabitData Centers located where there is
already a lot of bandwidth lowers
cost and bring data to the network
Servers
1 System
Administrator per
20,000 servers
1 System
Administrator per
100 servers
Built whatever, whenever, wherever
business wanted. Google
standardized server infrastructure
Virtualization
Storage costs 15
cents per gigabyte
per month
Storage costs $3.75
per gigabyte per
month
Storage was 'cheap' because storage
was virtualized and more highly
utilized
Applications
1 Application for 1
million users.
Upgraded 4 times
per year
230 Applications up
to 5 versions each;
Upgrades and
training were
constant
Converting 50 most heavily used
applications into single instance
software as a service apps run from
a Google like portal
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Bechtel – Project Services Network (PSN)
Source: CIO Computing, November 2008
• Built three new standardized datacenters
– Using virtualization – 70% utilization
– Reduced physical datacenter space from 30,000 to couple thousand square feet
– 50% to 60% users on new environment with 10 times the capacity on the network
– Paid for by reallocation of budgets used for refresh and maintenance
• Targeted 50 of most heavily used applications to convert and certify to be offered on
internal cloud (through Internet-based portal technology)
• 80% users not doing heavy transactions – looking for information – drove objective to
create Google-like experience – smaller pieces of application available
– Rewriting some applications
– Transitioning legacy systems using virtual application server from Citrix
– Designing for highly virtualized environment
• Completion of migration to PSN year end 2009
• One of biggest challenges is getting IT people to accept the changes
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Cloud ServiceDeveloper
Cloud Service Provider
Common Cloud Management Platform
Virtualized Infrastructure – Server, Storage, Network, Facilities
Cloud ServiceConsumer
Partner Clouds
Customer In-house IT
Consumer Administrator
Consumer Business Manager
Developer
Service Business Manager Service Operations Manager
Cloud Services
User In
terfa
ce
Consumer End user
AP
I
Software-as-a-Service
Platform-as-as-Service
Infrastructure-as-a-Service
Business-Process-as-a-Service
Metering, Analytics & Reporting
Service Provider Portal
Service Development
Tools
Service Definition Tools
Image Creation
Tools
Configuration Mgmt
Offering Mgmt
Order Mgmt
Accounting & Billing
Customer Mgmt
Entitlements
Contract Mgmt SLAReporting
Pricing & Rating
Peering & Settlement
Subscriber Mgmt
Service OfferingCatalog
Invoicing
Service Automation Management
Virtualization Mgmt
Provisioning
Monitoring &Event Management
IT Asset & License Management
Service Request Management
IT Service Level Management
Image Lifecycle Management
Capacity &Performance Management
Incident, Problem &Change Management
BSSBusinessSupportSystem
Serv
ice D
evelo
pm
en
t Po
rtal
AP
I
Serv
ice D
eliv
ery
Po
rtal
OSSOperationalSupportSystem
Service Transition Manager
Service Security Manager Security & Resiliency
Service Delivery Catalog
Service Templates
Architectural Model for Cloud Computing
IBM FORUM 2009
IM AR
A Cloud Enabled Data Center
Service Request & Operations
Self-service UIAdministrators
Virtual Servers, Storage, Network
Tivoli Service
Automation MgrTivoli Service
Automation Mgr
Tivoli Provisioning
ManagerTivoli Provisioning
Manager
Tivoli Monitoring:
NetcoolTivoli Monitoring:
Netcool
Tivoli Usage &
Accounting MgrTivoli Usage &
Accounting Mgr
BSSBSS OSSOSS
Cloud Administration
Service Management
Dev & Test Zone QA Zone Production Zone• Application Lifecycle
Management• Rational Jazz• Eclipse Open Source
• Multi-tier infrastructure
• Multi-tier infrastructure• Web / App / Database
Providing a simplified, dynamic, automated data center solution enabling enterprises to deliver services faster and in a cost effective manner
Data Center #1 Data Center #2
WAN
Virtual
Networks
Virtual Machine
Migration
Security
IBM FORUM 2009
IM AR
Provisioning
Self Service Portal
Business Process Workflow Management
User
Capacity MgmtCapacity Mgmt MonitoringMonitoring Metering & Rating
Metering & Rating
Provisioning & Orchestration
Provisioning & Orchestration
Business Process Workflow Application
Reserved PoolData Center
Order is now active and running
HttpWASDB2
Order 3New
HttpWASDB2
Order 2HttpWASDB2
Order 1
HttpWASDB2
Order 3Order 3Approved
Load increases
1.Creates New Order 2.Specifies Targets 3.Chooses Optimal Capacity 4.Places Order
5. Approves Order 6. Monitors Order
7.Receives Chargeback Reports
Available Pool Active Pool
Demonstration scenario
IBM FORUM 2009
IM AR
Implementation
End Users Service Portal
Service Request Catalog
Provisioning Engine� Workflows� Expert Systems� Scripts
Optional Service Modules � e.g. Metering/
Usage Billing, Monitoring, etc.
Virtualized Cloud Infrastructure
� Easy to access, easy to use Service Request Catalog
� Hides underlying complex infrastructure from user and shifts focus to services provided
� Enables the ability to provide standardized and lower cost services
� Facilitates a granular level of services metering and billing
� Workload standardization eases complexity
IBM FORUM 2009
IM AR
IBM Application Development Services for Cloud
• Build custom applications that take full advantage of the benefits of cloud computing and address industry opportunities for delivering services via SaaS models
• Address the unique requirements of the cloud environment during application development and deployment
• Optimize applications for performance and scalability on cloud infrastructures
Develop and implement the right industry-driven custom cloud applications to support your business strategy
Customer Benefits:
�Realization of industry value through custom SaaS investments
�Optimize cloud-delivered applications for performance and scalability on cloud infrastructures
�Enable more efficient service delivery while increasing business agility with cloud applications
�Address security and privacy challenges inherent in cloud-delivered applications
Cloud strategy
Design, development
and integration
Business process
scenarios
Cloud application
requirements
Existing asset analysis/client
readiness
Solution architecture
for cloud applications
Cloud application
implementation plan
Understand cloud
strategy
Change management requirements
Learn more at ibm.com/services/cloud
IBM FORUM 2009
IM AR
IBM has introduced 3 new choices to deploy workloads that matter to you for greater efficiency, productivity and control.
Smart Business Services – cloud services delivered.1. Standardized services on the IBM cloud.2. Private cloud services, behind your firewall, built and/or run by IBM.
Smart Business Systems – purpose-built infrastructure.3. Pre-integrated, workload optimized systems.
Desktop and Devices
Development and Test
Infrastructure BusinessServices
CollaborationAnalytics
IBM FORUM 2009
IM AR
Development and Test Cloud – Help make current test environments more productive, agile and dynamic
Current typical test and development environments have many servers, little virtualization, and primarily manual allocation and configuration of individual environments
Service Request Portal
Test Environments in the Cloud
Current Test Cloud
•Automated Request Driven Scheduling,•Provisioning & Configuration of HW, OS, Middleware and Apps.•Automated Tracking, Monitoring and De-provisioning.•Virtualization Management, Capacity, and Image Management
Manual Scheduling,Provisioning & Configuration
Capital & Operational Expense Reduction, Defect Reduction, Increased Productivity & Innovation
IBM FORUM 2009
IM AR
Cloud Benefits for the Developer/Tester
Before Cloud After Cloud
IBM FORUM 2009
IM AR
Cloud is an opportunity—will you be able to take advantage?
• Technology is enabling a smarter planet
• We must face head-on the challenges to building an effective IT
• Cloud computing is one key way to address the challenges of a smarter planet
IBM FORUM 2009
IM AR
Obrigado!
Mais informações:www.ibm.com/cloud-computingwww.ibm.com/developerworks/cloudwww.computingonclouds.wordpress.comwww.ibm.com/developerworks/blogs/page/ctaurion