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Cloud Computing – enabling more responsive IT

Dr Katy Ring, Director, K2 Advisory

Email: [email protected]

mailto:[email protected]


Agenda

What is Cloud Computing?

Cloud Computing: organisational opportunities and

concerns

What does Cloud Computing have to do with CRM?


What is Cloud Computing?

In Cloud Computing you

log in to the software you

want, which can be hosted

anywhere, for a monthly or

quarterly fee based on

usage

It is the IT industry’s best

effort to provide

organisations with the

solutions required in the

era of the Internet


So what does Cloud look like in reality?

Public cloud: a cloud infrastructure made available to the general public

Private cloud: operated solely for the use of a single organisation

Community cloud: operated for a specific community that shares infrastructure

Mixed model: traditional on-premise deployment and Cloud deployment

There are four main ways to deploy Cloud computing:

Duck or hare – what do you see?


Cloud Computing: Organisational opportunities and

concerns


Cloud computing: scalable, flexible, but is

it easy to use?

Note that respondents were invited to choose more than one option

How readily do you associate the following benefits with Cloud computing?*


Cloud Computing and FUD

FEAR about the levels of

security achievable in the public

cloud

UNCERTAINTY about integration

issues and exit strategies

DOUBTS about making the

business case for Cloud

deployment


Cloud and Security

Security: A diminishing fear for adoption of Cloud computing?


Key Inhibitors for Cloud Services

Regulation — “In the insurance sector the cloud as an application platform is no go until there is

PCI compliance in the cloud.”

— “In the financial services sector you have to know where the data centre is located

to pass FSA regulations and so that limits my interest.”

Existing IT investment — “It only really makes sense to move new application sets to the cloud, it is too

challenging to migrate legacy apps to the cloud.”

— “You might at the point of a system refresh.”

Identifying the right providers — “I don’t think of the traditional IT supplier organisations as being natural providers

of cloud services because they struggle with the commoditisation of traditional

revenue streams and licensing models.”

— “But can you trust vendors to be around for any period of time if their

business is built on free open source code and what happens to your service

if they disappear?”


Moving from pragmatic to strategic

adoption


What does Cloud Computing have to do with CRM?


What has Cloud got to do with CRM?

Enterprises want to improve their sales performance

Harnessing the Internet to improve communication and intelligence is one way to do this

Cloud CRM solutions enable multi-channel interactions and so close the loop between sales and service


Cloud CRM offers better support to mobile

sales teams

CRM is a front office application that typically needs to be

accessed by a mobile sales force

Interactive online sales tools that can be used on-site with

clients help with engagement and win rates

On-premise solutions may be hindering sales activity


Key Messages:

Cloud computing is the IT industry’s best effort to provide

the business solutions we need in the era of the Internet

Cloud CRM solutions close the loop between sales and

service which is why organisations should be considering

them in 2011

For more information go to www.k2advisory.com

http://www.k2advisory.com/

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