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  • 8/6/2019 Cloud Computing Final Paper

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    CLOUD

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    Ln frwr: Your comprehensive guide to efectively implementingand developing cloud computing in 2010.

    make your business

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    An independent supplement distributed within the dAily telegrAphebruAry 2010

    y coud mk oodbui for 2010

    cloud is an evolution in computing technology which ofers companies anortunity to run applications beyond their own server rooms but businessesneed to take responsibility or their data.

    A

    lthough cloud com-

    puting is relatively

    new, the concept o

    sharing computer

    services has been

    around or decades,e technologies that enable the

    uch as virtualisation, hosting

    tware as a service (SaaS) have

    vailable or some time.d computing reers to the de-

    o computer services over the

    et, as an alternative to run-

    tware on your own computer

    centre.

    hin the IT industry this topic iscated by too much jargon and

    ny vendors with diering de-

    s to help categorise their par-

    implementation as cloud.

    BASDA trade group is tryingbeyond terminology to ocus

    mples o how our members areg real businesses transorm

    y they work with this technol-

    What is cloud?The cloud gives users the ex-

    ibility o mixing and matching

    the most appropriate services rom

    their service providers. They can be

    accessed 24/7 rom any Internet con-nected PC or mobile device, making

    collaboration with customers and

    business partners that much easier.

    Cloud providers share capacity andsupport resources across a communi-

    ty o users, and economies o scale re-

    sult in lower cost o ownership com-

    pared to traditional systems. Servic-

    es are usually provided on a monthly

    subscription basis, and can be easilyscaled up or down as necessary.

    The IT headaches o managing the

    inrastructure or keeping sotware

    versions up to date are all handled or

    you.Cloud providers gear themselves

    up or continuous operation and willoer a comprehensive service level

    agreement, with guaranteed levels o

    availability in advance o the typicalin house IT set-up.

    Taking responsibility While the cloud oers sig-

    nifcant advantages over on-

    premise it does carry potential risks

    to be considered. You must carry out

    due diligence to ensure steps are tak-en to saeguard your data in terms o

    availability, security, privacy as well

    as legislation like the data protection

    act.Customers need to consider data

    ownership, and access rights or mi-

    gration i anything goes wrong at the

    supplier.

    It is important to realise that cloud

    computing is a natural evolution otechnology, rather than some new

    thing to be avoided out o hand.

    Although some organisations will

    embrace the cloud, others will adopt

    a hybrid approach using these serv-ices to extend rather than replace ex-

    isting systems.The shared data centres o the

    cloud can also oer a greener ap-

    proach to IT.

    t caa a av.

    We recomme

    pAge 10

    Head in the cloud1. t o o o ao co

    Security matters2. mak o oa.

    cloud computing

    Country Manager: WBusiness Developer:Sub-editor:d S

    rss hs ssProject Manager: chPhone:0207 6654410E-mail:hsh..

    Distributed with: thf 2010Print: th th m

    Mediaplanet contactPhone:02076654400

    E-mail: .k@

    With special thanks t

    w ak o a Jairo Rojas, dco ga, b Acao soa dvo Aocao

    Use it to your advantage

    1Think o Cloud solutions ashybrid or as extensions o

    your existing systems rather than

    as replacements.

    Define a strategy

    2Organisations should consid-

    er working through industry

    bodies and trade associations to in-uence the agenda on a sector basis

    rather than as individuals - demys-tiy the cloud topic to avoid some o

    the current market conusion.

    my beSt tipS

    Challenges

    1 2

  • 8/6/2019 Cloud Computing Final Paper

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  • 8/6/2019 Cloud Computing Final Paper

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    ews

    an independent supplement distributed within the daily telegraph

    g applications and data be-

    he connes o the corporate

    room and in to the cloud a-

    massive nancial savings, o-eviously unimaginable exi-

    nd brings the type o applica-

    hat were once the preserve o

    rises in to reach o more mod-E budgets.

    is not to say that keeping mis-

    itical applications in the cor-

    server room or within a trust-

    s guarded network will come

    nd. However, a new age o com-is emerging where web sites

    plications can be launched in

    es on the cloud on servers that

    rented or weeks or months,

    than bought up ront.

    scas one o major advantages

    Mark Taylor, Director o Mi-s Developer and Platorm

    believes is o most appeal to

    business that are already using cloudcomputing.

    The cloud lets you set up a pres-

    ence all around the world or very

    little cost compared to the huge ex-

    pense o setting up servers and inra-

    structure yoursel in multiple datacentres, he says.

    Its giving SMEs global geographic

    dispersion or a cost they could only

    have dreamed o previously. Plus you

    can scale your presence up and downso you can add extra capacity or a

    particularly busy time, such as when

    year end accounts are announced,

    you can increase capacity and then

    take it down aterwards.Its all on a pay as you consume

    model and saves a ortune compared

    to increasing capacity permanent-

    ly in your own data centre. Although

    you need to anticipate and reservethat extra capacity in the cloud at

    the moment, I believe were moving

    to a stage where services will just be

    elastic and expand as theyre needed

    with people just paying or extra ca-

    pacity automatically as it happens.

    Standards nddThe main hurdle which cloud oper-ators will need to overcome, though,

    Taylor believes, is opening up rival

    operators systems so the cloud runs

    along the same principles and busi-

    ness models no matter who is man-

    aging the hosting.Its very early days but there needs

    to be a lot o work done on standardi-

    sation, Taylor points out.

    There are not only diferent ofer-ings out there around pricing but al-

    so people are going to wonder what

    happens i they want to move their

    data. There are diferent cloud serv-

    ices and you cant just pick up your

    application or data and just move itaround between them.

    I think this area o standardisa-

    tion and portability is a huge issue

    where the service providers have to

    improve and its also an area o op-portunity or third parties to provide

    platorms which allow the same ap-plication to work with more than one

    cloud service.

    ebruary 2010

    Mark Tayr

    dco,dvo

    pfo go,mcoof

    Scale up yourcapacity in annStant

    sean hargrave

    [email protected]

    See ThepoSSibiliTieS

    1STep

    stn:w c co o?swr: Fx oc o off o o o vco co oo.

  • 8/6/2019 Cloud Computing Final Paper

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    februaran independent supplement distributed within the daily telegraph

    It is not only businesses that are be-

    ing attracted to the exibility and

    cost savings o cloud computing, the

    Government has given the new ap-

    proach a major role in its new ICTstrategy it believes will save more

    than 3.2bn.

    Trials o a Government Applica-

    tion Store started early this month

    which, it is hoped, will lead to a com-

    mon platorm or civil servants to ac-cess applications that could eventu-

    ally be hosted, alongside other sot-

    ware tools, in the cloud. The apps

    store, it is believed, could save the

    Government 500m by 2020.The proposed cloud service, or G

    Cloud as it is being reerred to, is ex-

    pected to account or around hal o

    the proposed 3.2bn total savings.

    The massive cost reduction shouldcome mainly through drastically re-

    ducing the number o servers and

    supporting inrastructure the Gov-

    ernment requires.

    Ian Osborne, Director o the Digit-al Systems Knowledge Transer Net-

    work at Intellect UK, is one o a largeteam o volunteer experts who are

    advising the Cabinet Oce on the G

    Cloud. He believes the next ve years

    or so will see some very interesting

    initiatives as ocials decide what

    the nal service should look like.Ordinance Survey has already

    shown how it uses cloud to service a

    peak o 9m users, he says.

    So its going to be a very useul tool

    or departments to manage peaks intrac, such as HMRC at the end o

    January.

    A lot o sensitive data may not be

    suitable or the cloud, because o se-curity concerns and diferent depart-ments would have to still keep their

    records separate to comply with data

    protection and privacy laws.

    Nevertheless, the G Cloud is a very

    exciting opportunity to save the Gov-ernment a huge amount o budget.

    For citizens, Osborne believes,

    one o the biggest advantages o the

    G Cloud could be allowing diferent

    departments to share non-sensitive

    data so paper work is reduced andprocesses sped up rather like an ex-

    isting service which allows stored

    passport photos to be used or driv-

    ing licences.

    Ia Oore

    dco o d s

    Kot nok ic

    The Caiet Office i iveti-

    gatig how the clo e eto ct ICT cot a implifya pee p olie iterac-tio etwee govermet acitize.

    sub news

    G Cloud could av

    mor tha 1bTOP TIPs

    Kow whcoier

    Beore puttingin the cloud bu

    consider the reg

    work which their

    here to. I it need

    within geograp

    this can be accomit needs to be stip

    almost certainly

    The same goeNever assume you

    en a secure serve

    curity and servic

    ments (SLAs) i th

    tant to you. It will p

    o the service buthoping or assumin

    level o protectio

    Always remem

    are in the public clomally not have con

    inormation is storserver. I this is a b

    curity is a prime co

    wish to discuss pritions with vendors

    !Rea more

    o the we:

    .itllctk.org/aa2009

    ow do you keep your head above theCloud?

    with all innovations in technology there are disparate views about the

    nefits to be gained and the risks involved.

    xwood are ideally placed to draw out the issues that face companies

    oving to cloud computing.

    r people work closely with people like you. People who care deeply

    out business performance. People who have the spirit to challenge

    d the openness to change.

    r more information about how Boxwood can help turn your business

    ion into reality, call 020 3170 7240 or visit

    ww.boxwoodgroup.com

    nO bOunds

    Clo comptig allowfor great flexiilty a

    offer iee a trlygloal preece.

    Photo: istock Photo

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    ebruary 2010 an independent supplement distributed within the daily telegraph

    Gt af o th cloud ithh right rvic mix

    e is one concern that all busi-should be ully aware o be-

    ey consider taking advantage

    loud, it is security.

    orate server rooms are nor-

    encased by a strong rewall tothat only the people who are

    ed to have access to data and

    nd the remainder are locked

    his is the mainstay o busi-

    omputing and so the sugges-at the corporate server room

    be slimmed down, or even re-

    by a move in to cloud servers

    erious security issues.

    a lvlh any computing inrastruc-

    ere are several options availa-

    ompanies and security is cen-

    the eventual decision an or-tion opts or.

    e simplest extreme, the speed

    ing space on a server within

    ew minutes and a ew clicks o

    se is normally the most proneo the cloud. It is typically tak-

    ompanies that want to do de-

    velopment new applications in the

    cloud without the delay o commis-

    sioning their own server or who wantto host public inormation, such as a

    website. Here there is a clear trade o

    between low cost, instant access to

    server space and the level o securi-

    ty on oer At the other extreme, however,

    there are IT specialists who can ad-

    vise on bespoke security measures as

    well as cloud providers who can oer

    varying levels o security on servers

    in the cloud but, o course, this willincrease the cost o a project.

    Saa m

    As ever with the cloud, though, thereis little standardisation and so a

    group o consultancies, regulators,

    cloud providers and security busi-

    nesses have came together at the

    start o the month to work on a globalCommon Assurance Metric (CAM).

    This resulting system o securityscores is hoping to get around the

    problem that most measures o secu-

    rity protection are normally linked

    to particular bespoke products and

    so can make rating applications timeconsuming and oer a result which

    cannot be easily compared to other

    products.

    The group o experts is expected to

    have the outline o the CAM ready by

    the end o the year. When it is com-plete it will allow security vendors

    and cloud operators to have their

    services rated so potential clients

    can make inormed decisions basedon an industry-wide standard.

    According to Giles Hogben, Net-

    works Security Policy Expert at the

    EUs inormation security agency,

    ENISA, the global standard is a wel-

    come move.The CAM work is essential, he

    says. The number one barrier to adop-

    tion o cloud computing is assurance

    how can I know i its sae to trust

    the cloud provider? This is a prob-lem or providers too - answering a

    dierent security questionnaire or

    every customer is a huge drain on re-

    sources.

    t o ooo o coco c.Gil Hogbnok sc poc ex, enisa.

    sean HarGrave

    [email protected]

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    An independent supplement distributed within the dAily telegrAphuAry 2010 An independent supplement distributed within the dAily telegrAph

    : How can companies encourage their IT departments to be more exible at theme as ofering budgetary savings?r:Talk o the cloud has moved beyond rousing conerences speeches and is now aue in the board room.

    ears ago businesses werethe cloud beore carrying

    oe dipping pilots last year., is going to be one where

    ts are going to be launchedTaylors words,the cloud is

    to be used widelyas well as

    e end o last year The Cloudet up as an independent

    anisation or potential cli-rts to network and discuss

    big issues overhanging the

    at people are not sure yetoud is as transormationalexperts believe it to be. In

    Cloud Circle surveyed moreng businesses at the end o

    n ve elt it was just hype,ved it be the real deal andwere yet to decide.

    ecenesses take to the cloud and

    e o its speed,exibility and

    low cost,Taylor is convinced the benetswill become clearer or all to see.

    The people who are using the cloudtoday tend to be using it as toe dipping,

    theyre seeing how they get along withusing it beore they do anything more

    major, she says.Its very hard to get people to talk

    about projects theyre working on be-

    cause things are sometimes a little bitsensitive.A lot o companies see their

    earlypilots on the cloud as giving them acompetitive edge and so they dont wantto shout about it.

    This year,though,I think were goingto get a lot more real lie use o the cloud

    which will lead to a lot more case studies which will convince people that it reallycan live up to the hype.

    Lttle a lareSo ar,in Taylors experience,it has been

    companies at either end o the spectrumwho have adopted cloud computing,or

    at least used it or specic projects to seewhat theycan learn.

    Were seeing mass adoption by start-

    ups,particularly in e-commerce,where

    they can instantly see the attraction ohaving a large,exible inrastructure

    which can expand or contract with theirneeds, she says.

    At the same time,large enterprises areusing it,not across the entire company

    but on a department bydepartment basisor specic projects.

    One o the big attractions or them is

    that its so much quicker and more ex-ible.It can take months within a large

    enterprise to requisition a developmentserver but with the cloud you can be upand running in minutes.

    Also companies that need to expandor a particular event,or which have sea-

    sonal peaks - such as the travel or insur-ance industries - theyre starting to ex-periment with the cloud because they

    want to scale up and down in response tomarket demand.

    Secrt keO course there are still legitimate con-

    cerns over regulation and security in thecloud,although Taylor believes some othese will start to be addressed as more

    companies,o all sizes,take to the cloud.

    Security is an obvious concern orcompanies but were nding that busi-

    nesses are looking in to setting up privateclouds or sensitive material, she says

    Many are also looking into a publicor even hybrid ofering so they can pick

    what inormation is public and which isprotected better.

    When youve got huge companies like

    Glaxo Smith Kline and,o course,the Gov-ernment looking into and starting to use

    the cloud,it should make companies re-alise that security concerns can be ad-dressed.

    Hence, with a strong push rom theboard room or IT to make savings wher-

    ever possible, the drive to move moreprojects into the cloud is going to buildup considerable momentum in the year

    ahead,Taylor believes.Companies are looking to IT to become

    more agile and cost efective and this isexactly what the cloud ofers and deliv-ers.

    ud c u lk c

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    Ifyouare lookingforthenext Skype,GoogleoreBay,thenturnyourattentiontoLondon-based

    EGS.

    Thecompanyrecentlyfollowedthesethreepower-housesintotheRed HerringTop100

    afterbeingnamedamongEuropestop private

    technology enterprises.

    EGSisone ofthe Cloudsquietsuccessstories.But,whileit lackstheglitzof somedotcombusi-

    nesses,the companyhasgeneratedheadline

    newsbymakingmulti-million-poundsavingsfor

    largeorg anisations.

    Putsimply,EGSreducesits customersoperating

    costsdramaticallybyautomatingback-oce

    businessprocessesviatheCloud.

    Inareassuch ascorporatepurchasingandinvoiceprocessing,EGSreplacesinecientand

    expensivemanualprocesseswith Cloud-basedalternativesenablingtechnologytodo thework

    inafractionofthetimeandforafractionofthe

    cost.ItsknownasBusinessProcessAutomation

    orBPA.

    EGSteamswithtradebodiesandpartners,such

    asBTand Capita,tohelpambitiousorganisa-

    tionsachievemulti-millionpoundsavings.In

    somecases,theend-to-endprocessingofasingletransactioncanbe reducedfrom50-60

    tojustpennies.Asan example,oneof EGSs

    customerswillsave2.5 millionby 2012through

    theautomatedmanagementofhundreds

    ofthousandsofsupplierinvoicesusingEGSsCloud-basedtools.

    Weautomatedour rsttransactionin2001.

    Severalbillionpoundsworthof transactions

    later,we feelasthoughwe reallyunderstandBusiness ProcessAutomation ,saysPeter Whent,

    ChiefExecutiveat EGS.Wehaveaccrueddecadesof experienceinour eld.Itsthatexper-

    tisethatgoesinto ouraward-winningCloud-

    basedplatformthat40,000usersacrossmore

    than120organisationsrelyonto helpthemsavemillionsof poundsayear.

    The urgency for businesses to make savings

    during the economic downturn has meant

    a surge in interest in EGS. For some, its theirrst foray into Cloud-based business process

    automation. For others, its about overcoming

    stubborn obstacles that have derailed previous

    attempts.

    Withourapproach,companiesdo morethan

    savecosts,addsPeterWhent.Theyaccelerate

    performanceandcreatestrongerrelationships

    withsuppliersand partners,whiledelivering

    abetterserviceto theircustomers.Everyonebenets.

    the cloud with a golden lining

    Private

    Serv

    e-Invoicin

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    An independent supplement distributed within the dAily telegrAphfebruAry 2010

    Clud clbiliyve live f le

    people can talk with author-

    how the cloud can transorm

    ness but very ew can tell you

    hey are using it to save lives.ever, at the RNLI the cloud is

    tly being used to run a system

    arns when a person has all-

    a small shing boat or has an

    ency situation. The Man OverGuardian (MOB Guardian) is

    rialed in the cloud, on Micro-

    Azure service, in addition to

    hosted in a conventional da-

    re. The ultimate aim, whenproven resolute enough, is to

    the data centre to act as a back

    he cloud service and then po-

    ly switch o the data centre

    altogether.

    wkOB Guardian system works

    h a sherman wearing a pen-

    hat is in Bluetooth, wirelesst with a sensor on the boat. As

    s the person goes underwater,

    and contact with the sensor is lost, an

    alarm is raised via satellite and the

    stricken sailors position is trackedvia the on board GPS (satnav). This o-

    ers crucial protection or lone sher-

    men.

    Longer shing vessels are already

    monitored and have saety systemsinstalled by law, explains Peter Brad-

    ley, Operations Manager at the RNLI.

    This technology is already a prov-

    en lie saver because it not only alerts

    us to an incident, it tells the rescue

    crews where to nd the person, sothey can go straight to them.

    Bradley explains that the purpose

    o mirroring the service in the cloud,

    beore hopeully migrating it ully,is to reduce the cost o on premiseservers and oer greater scale or

    less money.

    At the moment its run tradition-ally on servers in a data centre and

    has a capacity o 10,000 boats, he

    says.The problem is to add an extra

    one boat above that, wed need to add

    the same inrastructure again and

    double up, with capacity or another

    10,000 boats. Thats very expensive,

    so by putting this service in the cloudwere going to be able to save a lot o

    money at the outset but then also

    well be able to scale up without huge

    upront costs.

    Cost is very important or the RNLIbecause o its charitable status. The

    MOB Guardian service is current-

    ly heavily subsidised and the emer-gency service needs to be able to oer

    it to shermen (and perhaps othersmall boats in the uture) at an a-

    ordable price as possible.

    The recession has hit shermen

    hard and, as Bradley surmises, i a

    shermans going to put their handin their pocket or anything at the

    moment, its going to be to mend

    their nets.

    Hence, to save lives, it is imperative

    the service can be run as ecient-

    ly as possible so the nal cost can bebrought down.

    t coo aa aov av

    P Badly

    Oao maa, rnli

    sean hargrave

    [email protected]

    in: Ca co

    o o o oc vc?w: t rnli ca- o. i a co o co av a.

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    nents so we do not h

    tory issues.

    It was the ability

    er a choice o tyin

    stored and the appto geographic regio

    ed us to the plator

    Why pla h

    ld?

    ! By using the more fexibletra capacity as and

    it and we can makcapacity is in the r

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    as we need to. Its

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    Wha if h l

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    because this is obconcern or an em

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    be more robust becset up so i one se

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    ar cheaper in the c

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    Question & an

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    an independent supplement distributed within the daily telegraph februar

    a leap forw

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    kning ti bing g

    3. T rNlI t

    mty mnsigns it

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    Following developments in

    cloud, the Man Over Board

    uardian (MOB Guardian)

    ystem not only notifes the

    NLI o an incident, but allowshem to pinpoint someones

    cation.

    The GPS-based technology

    saving lives as well as cutting

    osts, a vital aid to the charity-sed organisation.

    aISING The Bar

    Mkig wve

    nspIratIon

    1 2 3

  • 8/6/2019 Cloud Computing Final Paper

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    n business is mobile and so it

    itable that the major next ad-

    or the cloud is to tailor serv-

    r mobile phones, or more par-ly, smartphones.

    h computing giants Micro-

    pple and Google all vying to

    urther inroads on Blackber-

    minance in smartphones, it is

    kable that cloud applicationsmain mainly limited to PCs

    ptops.

    ever, rst, two major obsta-

    ve to be overcome; proprietary

    ms and security.ormer is arguably the one giv-

    teams the biggest headache.

    c applications can be written

    h o the various platorms, but

    one should an IT team chose?d Akka, Managing Director o

    Sotware believes the question

    d companies to consider pub-

    g applications on platorms

    can then publish to multiplerds, rather than write a dier-

    plication or each standard.s dicult enough already or

    ms to chose which cloud pro-

    hey go or because there arelarge operators with dierent

    platorms, he says.

    Then, i you add the complication

    o several dierent smartphone plat-

    orms, you can see its going to give

    them a real headache. Thats why I

    believe mobile is really going to en-

    courage businesses to develop appli-cations rst o all on a single platorm

    which can then publish that applica-

    tion on the competing cloud stand-

    ards as well as the smartphone hand-

    sets they want it to run on.

    Sc, cIn the eld, the eedback rom mobile

    application specialists is that there is

    increased interest in hosting appli-

    cations in the cloud, so long as secu-

    rity concerns can be overcome. Jean-Philippe Bechade, CEO o Mobile Dis-

    tillery, claims this is now possible, al-

    though it will impact the cost o the

    service.

    In act, as i to prove the point, thecompany has just helped a client

    launch a cloud service through which

    people can send money to relatives

    abroad through a mobile phone.

    The cloud is indispensable or

    companies who want to launch aservice and then grow their capacity

    as the service takes o, he says.

    So as business and consumer ac-

    tivity is moving to the mobile phone

    were getting a lot o interest whichwe think will start to be turned in to

    commercial activity this year, like

    the money transer service.

    Obviously security is a big con-

    cern, particularly i youre dealing with something like money trans-

    ers.

    We can add security to services

    but clients need to be aware that it

    accounts or around a third to evennearly a hal o a projects cost.

    An independent supplement distributed within the dAily telegrAphfebruAry 2010

    Goig mobil? Look attadard ad curity rt

    get up and go. C ws f bsss b cc h mv, b s

    whch sh b cfy cs. Photo: thomas maier

    sean hargrave

    [email protected]

    s: i co o o a oac?w: t o o

    o co aa a coc a a .

    ews

    ConSiderlogiStiCS

    5Step

    Facts

    the mobile mrke i omplied by

    vriou vying plorm rom rivl oper-

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    will need o be rewrien or every ype o

    mrphone.

    thi leve ompnie wondering

    whih plorm i he be hoie or heiremployee or or he onumer mrke

    hey re inending o reh.

    Le fgure rom comore how

    h Google android mobile plorm i

    gining uer, doubling i mrke hre

    in he l qurer o 2009.

    the dominn plorm, 42% o he

    mrke, i ill RIM (Blkberry hnde),

    ollowed by apple on 25%, Miroo

    Window or Mobile 19%, Plm 6% nd

    android 5%.

    the fgure ugge he Blkberrydominne ould oon be overome by

    he iPhone nd h Plm will very oon

    be overken by Google android pl-

    orm.

    uk

    saas brfxibilityad avC cm

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    Traditionally sot

    housed within a cer room and dist

    the oce. Key sta

    access to the tools

    side o the oce bu

    would need to be otop, usally with th

    ware installed.

    There have alre

    spread moves to ge

    through a new mo

    as a Service (SaaS).ing on a client com

    applications on t

    then shut it dow

    needs updating, th

    er behind the toolsice.

    Access to the a

    then be given throu

    protected internet

    can log on to romthey like, whereve

    world. The approac

    ar more fexible ac

    lows users to have

    by the week or moas a permanent s

    cally reduces the ctools available or S

    o.

    Calling for Change: Isnt it time you put your Telephony in the

    Cloud as well as your IT Applications?

    NewVoiceMedias telephony solution is delivered using cloud-based

    technology, which provides the functionality of an on-premise solutionat a fraction of the price. We help companies such as Berry Bros & Rudd,

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    interactions.

    NewVoiceMedias solution has revolutionised how we deal withour customers

    Sarah Barrow,

    Customer Service Manager, Wokingham Direct

    sit www.newvoicemedia.com or call 0800 280 2888 to discover how your business can benet from our Cloud Based Telephony.

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    februaran independent supplement distributed within the daily telegraph

    data proc

    1.thk l

    w

    2. evy-h m

    w k y

    Photos: istoc

    Following changes in mod-

    ern business practices, or-

    ganisations now need to be more

    ware of threats to informationecurity. Mobile technologies

    uch as smartphones, bluetooth

    nd laptops mean companies

    ould be more at risk from databreaches. However, cloud still of-ers fantastic opportunities for

    usinesses on the move, espe-

    ially if that direction is up.

    business transfer

    Kee dfe whe he mve

    nspIratIon

    1 2

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    An independent supplement distributed within the dAily telegrAphfebruAry 2010

    Better pricing control - pay per click

    provides predictability o IT costs which

    are synced with business growth and al-

    low a CAPEX to OPEX transitionFreedom -establishing environments

    to support initiatives can now be done

    in relatively short times with exibility

    around sizing, up or down. This provides

    agility to the businessEnhanced collaboration - between

    the business and its employees, partners

    andsuppliers.

    Fear of the unknown - uncertainty

    around security, service level agreements,

    new commercial and engagement models

    and unclear risk proles.Readiness - inability to be a good

    cloud-buyer. Existing operating models

    are tuned or managed services/product

    procurement. New IT skills, evaluation

    techniques and architectures are needed.

    Confusion - rom hardware and sot-

    ware vendors with their cur rent rev-

    enue models under threat .

    Formulation of cloud strat-

    egies within enterprises as case

    studies emerge rom early adopters

    and the response o hardware and

    sotware vendors becomes clearer. The

    invention o new business operating mod-els to take advantage o the increased agil-

    ity, leading into new collaborative models as

    community clouds are deployed. Data man-

    agement is likely to become a ocus areawith accurate data segregation being neces-sary to ully leverage cloud.

    The cost benefits o cloud-based applica-

    tions are well documented but I believe that

    exibility is one o the most compelling rea-

    sons or their adoption. Downtime throughtravel can be reduced and teams can work

    with colleagues even when theyre

    away rom the oce, transorming

    business. Accountants, or example,

    can work more eciently, collab-

    orating with clients and workingthrough data without even having

    to leave their oce.

    Caution about cloud solutions mir-rors that o other technologies that are now

    mainstream, including the web, email and

    even Microsot Word. This is oten driv-

    en by ear o lost control and security so,

    when considering the options, particularlyi youre outsourcing core systems and data,

    it pays to be prudent. You must always ask

    potential partners detailed questions about

    security and the guarantees they ofer or

    things like availability.

    I think we will see the take-

    up o the cloud grow dramaticallythroughout 2010, partly driven by mo-

    bile devices that have larger screens,

    such as the iPad. Our recent research shows

    that 82 per cent o UK nance proessionals

    already use some sort o web-based applica-tions in the workplace, and rom April 2011 it

    will be compulsory or all businesses to le

    both company accounts and tax returns inan electronic ormat, which can only deep-

    en the trend.

    The conventional model

    es being delivered by an in-

    is shiting. The cloud allows

    orms o IT services rom ar

    real-time, ofering low cost

    best-in-class innovationFor those entrepreneu

    keen to exploit mod

    they are no longer con

    legacy architecture,

    esses o their in hou

    Effective IT delivery is e

    vival so sourcing that deliveties requires a great deal o t

    multiple complex supply c

    tended relationships wher

    cant be ully outsourced w

    legislation, business model

    ment skills. Building in redusaes will help but most bus

    it is ar better to be a ast a

    early adopter.

    Cloud services will be

    continual demands to red

    will drive greater risk taki

    are seeing some FTSE100 perimenting with services

    le desktop managed service

    lessons will be relearned, sp

    well thought-out enterprise

    a must have i you are to

    range o technologies availacludes the cloud.

    uestion 1:w is the cloud transforming

    siness, and why?

    uestion 2:hat are the main factorslding back cloud adoption?

    uestion 3:hat developments should weexpecting this year, andyond?

    Ron Brown

    Director Cloud Computing,

    EMEA, CSC

    Hugh Scantlebury

    Director, Aqilla

    Jon Dakin

    Director, Boxwood

    anel of experts

    tx

    ak!

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