cloud computing_ freedom to focus on innovation presentation
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Robin DanielsSr. Manager, Product Marketing
Running Your Business in the Cloud
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Software as a Service
21st
Century Platforms
Client/Server
Late 20th
Century Platforms
Mainframe
Mid 20th
Century Platforms
An Industry Transformation is Underway
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Subscription
Faster Vendor InnovationUnlimited ScalabilityAutomatic Upgrades
Multi-Tenancy
The SaaS Secret: Multi-Tenancy, Subscriptions
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Why Multi-Tenant?Technology Continues to Evolve to Shared Services
Electricity
Business Applications
Water
OnsiteGenerator
Well
Software
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Your Clicks
Your Code
UI & API
Logic
Database
Customize or build any app
Apps stored in database as metadata
Platform infrastructure and upgrades separated from your apps
Customizations and apps run on the latest release automatically
Single Code Base and Shared Infrastructure
Each Customer’s Metadata
The benefits of Multi-Tenancy Customize and Build Without Upgrades
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The Enterprise Embraces SaaS
Number of Subscribers
~14,500~14,500~14,500~14,500~21,000~21,000~21,000~21,000
~40,000~40,000~40,000~40,000 ~30,000~30,000~30,000~30,000 ~25,000~25,000~25,000~25,00065,00065,00065,00065,000
~5,000~5,000~5,000~5,000
~55,000~55,000~55,000~55,000
~3,000~3,000~3,000~3,000 ~2,000~2,000~2,000~2,000~4,300~4,300~4,300~4,300
~6,300~6,300~6,300~6,300 ~5,500~5,500~5,500~5,500
~1,675~1,675~1,675~1,675 ~1,300~1,300~1,300~1,300
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… and the Trend is Accelerating
80% of IT execs surveyed believed that
SaaS increases IT focus on innovation
By 2011, 25% of new business software will be delivered as SaaS
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With EMEA Rapidly Embracing SaaS
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The Next Phase: Cloud Computing Platforms as a Service
web 1.0 web 2.0 web 3.0
User Generated ContentKiller Internet Apps Platforms
Everyone Can Publish Everyone Can InnovateEveryone Can Access
App Engine S3 & EC2
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Cloud ComputingClient / Server& App Server Platforms
Mainframe Platforms
Platforms Are Now Moving to Platform as a Service (PaaS/Cloud Computing)
Notes
21st
Century PlatformsLate 20th
Century PlatformsMid 20th
Century Platforms
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Cloud Computing Platforms Serve Different Types of Applications
Social applications
Web Applications
Enterprise Applications
CPU and Storage
S3 & EC2 App Engine
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InnovationInfrastructureServices
Network
Storage
Operating System
Database
App Server
Web Server
Data Center
Disaster Recovery
ApplicationServices
Security
Sharing
Integration
Customization
Web Services
API
Multi-Language
Multi-Currency
Workflow
Analytics
Multi-Device
Messaging
Search
OperationsServices
Authentication
Availability
Monitoring
Patch Mgmt
Upgrades
Backup
NOC
IT
Why are IT departments using Cloud Computing Platforms for Application Development?
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“Wealth in the new regime flows directly from innovation, not optimization”
-- Kevin Kelly, Wired Magazine
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Your App
Us
InfrastructureServices
ApplicationServices
OperationsServices
YouThe Cloud
Cloud Computing Allows You To Focus On Innovation, Not Infrastructure
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The Fastest, Easiest and Lowest Risk Path to Innovation and Success
Client/Server & App Server Platforms
Platform as a Service
Source: 3rd party analyst surveys Source Salesforce.com Customer Relationship Survey conducted in Feb. 2008, by an independent third-party CustomerSat Inc.
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The Cloud Offers a Better Model for Application Development
Development Time 100 Hours 4,000 Hours
Time to Deploy Instant 4 Weeks
No Hardware and Software
No Maintenance Required
No Extra Development Required
IT Administration Console
Analytics
Internationalization
Authentication & Security Model
Mobile Device Deployment
Compliance Audit Trail
End User Usability Rating
Comparison to Build Custom Brand Promotions Application
Source: Fortune 500 Media Corporation Evaluation
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Cloud Computing Offers a Different Choice
Low Cost: Subscription Model: Pay as You Go
Simplicity: Focus on Innovation not Infrastructure
Ease Of Use: Build and Deploy Apps Instantly
Global Development, Global Deployment
Leverage the Infrastructure of the Internet to Run Your Apps
Force.com allowed us to create and deliver a total of 14 applications – all without the expense and hassles of traditional application development.
“”
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Delegating the Power of the Cloud To Developers
Multi-Device
Customization
Sharing
Data Center
Multi-Language
Multi-Currency
Integration
Reporting & Analytics
You Don’t Have to Reinvent The Wheel
Workflow
Search
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Cloud Computing Delivers Rapid Success
ISV Success Enterprise Success
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Salesforce.com Standard Interface
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Customise The Logic and Code Like You Wish
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Modify The Interface To Your Needs
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Look Familiar?
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CODA Developed ERP General Ledger Financials on Force.com in 7 Months
2,600 Enterprise Customers
600 Employees across 14 offices
Customers in 100+ Countries
Multiple industries including Retail, Transport & Distribution, Business & Financial Services
Customers include:
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Cloud Computing is Lower RiskEliminating the burden of infrastructure for IT
Force.com lets us maximize our focus on innovation. Being able to run all of these applications in the cloudchanges everything.
Doug MenefeeCIOThe Schumacher Group
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Cloud Computing is Gaining Momentum
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It’s Time for Every Organisation to Ask: “Which Path Will We Choose?”
It’s Time for Every Organisation to Ask: “Which Path Will We Choose?”