© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Lars Olofsson, Enterprise Architect – Digitalisation, Husqvarna Group

Anne Månsson, ENT Account Manager, AWS Nordics

May 2016

Cloud First: New Architecture for

New Infrastructure

2/3More than two-thirds of

IT budgets go toward

keeping the lights on

77%of CEOs believe security

risk has increased in the

last few years and 65%

believe their risk management

capability is falling behind

15yrsThe average lifespan

of an S&P company

dropped from 67 years in

the 1920s to 15 years today

Hospitality Music Insurance Grocery

This is something “born in the cloud”

companies have already discovered.

Devices

Disruption is much easier today

Responding requires a new model

Focus on differentiating your company

Innovate at start-up like speed

Reduce risk

Focus on differentiation

Move from risk-laden

up-front expense to

flexible variable expense

Stop guessing

at capacity planning

Go global in

minutes

Get rid of time-consuming, expensive tasks

Remove complicated infrastructure

Management that adds little

business value

Time Inc. is going all-in on AWS, migrating five of its global data centers

to AWS. The company has already reduced costs by 75% across 80 web

properties that deliver more than 120 million impressions each month.

And focus on your core mission

Lower the time spent

on infrastructure

Dedicate more

resources to

innovation

Concentrate on

new business

initiatives

“Our goal is to move at the speed of business. Our customers’ needs change

constantly, and we need to be able to adapt to that.”

Keith Homewood – Cloud Product Owner, Nordstrom

Innovate faster than ever before

Use building blocks to innovate faster

IaaS PaaS SaaS

Remove the need for organizations to manage the underlying infrastructure and allow

you to focus on the deployment and management of your applications

Build for speed, build for scaleConsistent, single-digit millisecond latency NoSQL database at any scale

Highly Scalable Fully ManagedFast, Consistent Performance

Event-driven Programming Fine-grained Access Control Document & Key-Value Structures

BMW built its new car-as-a-sensor service in only six months using

DynamoDB and other services. With AWS, it can adapt to rapidly changing

load requirements that can scale up and down by two orders of magnitude

within 24 hours and will process data from 100,000 cars by 2018.

BMW

Act on information as it happensCapture, store, and analyze streaming data

Build custom applications that

process or analyze streaming data

such as real-time content

recommendations.

Quickly load TBs per hour of

streaming data into the cloud for

applications such as social media

analysis or IoT.

Hearst Corporation sends clickstream data containing content and

audience information from over 250 digital properties with Amazon Kinesis

to make real-time content recommendations to maximize audience

engagement.

Event-driven Architecture

Develop without

worrying about

servers to manage

Setup your code to

run in response to a

variety of triggers

Code is executed on

demand with

continuous scaling

Pay only for the time

used with sub-second

metering

Serverless architectures free you from managing infrastructure

MLBAM uses AWS Lambda to support the analysis of data feeds in MLB Statcast’s

metrics engine. It takes the raw data, cleans it up and conducts error detection, then

creates the metrics that bring more insights into plays; all within 12 seconds of a play.

Deploy faster wherever you like

Reduce Infrastructure Risk

Strengthen your security posture

Powerful native functionality and

tools at no additional charge

Over 30 global compliance

certifications and accreditations

Leverage security enhancements gleaned

from 1M+ customer experiences

Benefit from AWS industry leading

security teams 24/7, 365 days a year

Security infrastructure built to

satisfy military, global banks, and other

high-sensitivity organizations

“We work closely with AWS to

develop a security model, which we

believe enables us to operate more

securely in the public cloud than we

can in our own data centers.”

Rob Alexander - CIO, Capital One

So – what else?

Old world New world

In the enterprise, there are many bricks in the

wall…

Lars Olofsson, Enterprise Architect – Digitalisation, Husqvarna Group

Move from risk-laden

up-front expense to

flexible variable expense

Stop guessing

at capacity planning

Go global in

minutes

Get rid of time-consuming, expensive tasks

Remove complicated infrastructure

Management that adds little

business value

Time Inc. is going all-in on AWS, migrating five of its global data centers

to AWS. The company has already reduced costs by 75% across 80 web

properties that deliver more than 120 million impressions each month.

And focus on your core mission

Lower the time spent

on infrastructure

Dedicate more

resources to

innovation

Concentrate on

new business

initiatives

“Our goal is to move at the speed of business. Our customers’ needs change

constantly, and we need to be able to adapt to that.”

Keith Homewood – Cloud Product Owner, Nordstrom