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1 © 2016 IBM Corporation © 2016 IBM Corporation For the Commonwealth of PA and Harrisburg area clients IBM Cloud Innovation Day

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1© 2016 IBM Corporation

© 2016 IBM Corporation

For the Commonwealth of PA and Harrisburg area clients

IBM Cloud Innovation Day

2© 2016 IBM Corporation

IBM Team

Brenda DeckerVP, IBM Global Government and

Brennan Preine, Senior Cloud Advisor

Mike SylviaIBM Distinguished Engineer and

Cloud Advisor for the state of California

Don VanderwielExecutive Security Architect

Tara GarrisonWatson Analytics

Eric SmithWatson Client Architect,

Cognitive Services

Andrew MoynahanSenior DevOps Specialist

David NewPublic Sector Cloud Leader

Brennan PreineSenior Cloud Advisor

3© 2016 IBM Corporation

3© 2016 IBM Corporation

Success in Cloud 2.0 and Digital TransformationBrenda Decker, VP, IBM Global Government and Brennan Preine, Senior Cloud Advisor

Hybrid is the Path to Cloud- Protecting and Extending your IT InvestmentsMike Sylvia, IBM Distinguished Engineer and Cloud Advisor for the state of California

How Security and Compliance Can Be an Enabler for CloudDon Vanderwiel, Executive Security Architect and David New, Public Sector Cloud Leader

New Ways to Unlock your Data in the CloudTara Garrison, Watson Analytics and Eric Smith, Watson Client Architect, Cognitive Services

Agenda

Break

Deployment Considerations with Hybrid ApplicationsAndrew Moynahan, Senior DevOps Specialist

Workloads - Where do I Start?Brennan Preine, Senior Cloud Advisor

4© 2016 IBM Corporation

4© 2016 IBM Corporation

Success in Cloud 2.0 and Digital Transformation

5© 2016 IBM Corporation

© 2016 IBM Corporation

By 2020, 95 percent of the top 100

enterprise software companies will have

incorporated one or more cognitive

technologies2

80% of CxOs are experimenting with

different business models or thinking

of doing so1

1. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 2015

2. Cognitive technologies enhance enterprise software, Deloitte, 2016

5© 2016 IBM Corporation

6© 2016 IBM Corporation

© 2016 IBM Corporation© 2015 IBM Corporation

6© 2016 IBM Corporation

7© 2016 IBM Corporation

© 2016 IBM Corporation

2. Hybrid Integration

to unlock existing

data and

applications

3. DevOps Productivity

to develop, experiment

and iterate at speed

1. Choice with Consistency

to put the right workload

in the right place

4. Powerful, Accessible

Data & Analytics

5. Cognitive Solutions

to build understanding and

learning into decisions and

interactions

to extract deeper insight

© 2015 IBM Corporation

7© 2016 IBM Corporation

8© 2016 IBM Corporation

Cloud is a competitive asset that expands economic potential, promoting agility, security, efficiency and cost control

Source: NIST, IBM IBV Power of cloud study

Cloud’s essential characteristics

Resource Pooling

Broad Network Access

Rapid Elasticity

On-demand self service

Measured service

Cloud computing is a pay-per-use

consumption and delivery model that

enables real-time delivery of

configurable computing resources Speed, agility, and scalability

Cloud empowers 6 benefits for governments

Security rich and highly available

Improved Efficiency

Cost optimized

Masked complexity

Ecosystem connectivity

9© 2016 IBM Corporation

Cloud can drive significant transformation in the public sector to create value and promote sustainability

EFFICIENT

ORGANIZATION

Simple and faster

processes drive internal

efficiency

Cost savings through the

consolidation of back office

operations

IT capacity can be readily

aligned to roadmap of

future

NEW REVENUE

STREAM

Agencies can provide

services to other

government entities or

local businesses

Regional clouds can

reduce need for

standalone systems

Value-added services can

be introduced

ECOSYSTEM

ENABLEMENT

Third-party services can be

extended into government

ecosystem and consume

API

Open collaboration and

sharing can be expanded

Innovation can be

introduced across

systemically

10© 2016 IBM Corporation

Hybrid Cloud Entry Points

Deploy with Flexibility(Existing Solutions)

Optimize existing solutions with choice in cloud deployment

Value: flexibility, cost, portability

Extend with Cloud Based Services(Cloud Enabled Solutions)

Enhance cloud enabled solutions using new cloud native services to increase value.

Value: Extension of business value

Born on the Cloud(Cloud Native Solutions)

Innovate by using and creating new cloud native solutions

Value: Innovation, Business agility

Cloud Enabled Cloud Native

Optimize Enhance Innovate

11© 2016 IBM Corporation

Hybrid clouds are also solving a variety IT concerns.

Manage the IT environment holistically

via a single pane of glass

Systems of engagement Systems of record

Link new social and mobile systems

to core business systems

Claims

Underwriting

Off premise On premise

Data protection and resilience

Data sync

Integration of new and

legacy systems (2 speed IT)

Complexity of cloud management

Traditional IT

PrivatePublic

Burst to public cloud to gain

additional capacity

Private

Insufficient capacity for

high-performance workloads

PrivatePublic

Reserve capacity for peak

application demands

Tap into public cloud resources dynamically when a

shortage occurs on private cloud

Use private cloud normally and switch to

public cloud to recover files and data

Enable workloads to move seamlessly

between clouds

PrivatePublic

Workload portability

Able to be implemented quickly, without infrastructure or application changes

More complex deployment, possibly requiring infrastructure or application changes

Public

12© 2016 IBM Corporation

State of Ohio Model CalCloud Model

GTA Hybrid Model

Initially co-located/co-managed Private Cloud

Short Term: Private cloud delivers transformation and reduction in IT resources/costs

Progress to a Hybrid Cloud model (like in Georgia)

IaaS model: All IT consumed on a “pay by the drink” basis

Delivered via a simple service catalog

Optional additional services can be provided

Premise-based managed private cloud for both

legacy and closely regulated workloads

Orchestration and brokerage of cloud for non-

regulated and approved compliant workloads

(Gravitant for SoftLayer or others)

State of TN

Moving System Z workload out to cloud

Integrating back with existing interface systems

Potential to extend to zLinux hybrid cloud

State Clients are Extending Private Cloud to a Hybrid Model- IBM Experience

13© 2016 IBM Corporation

Key Benefits to Government of Hybrid Cloud

Stimulating economic growth

Building a bridge to the future

Guaranteeing data residency

Safeguarding against evolving threats

Balancing government-wide standardization with agency-specific autonomy

Innovating services

Delivering new engagement models

14© 2016 IBM Corporation

14© 2016 IBM Corporation

Hybrid is the Path to CloudProtecting and Extending your IT

Investments

15© 2016 IBM Corporation

Key Takeaways

– Hybrid cloud enables and accelerates the

digital transformation required to disrupt

– and to avoid being disrupted

– Enterprises require both IT flexibility and

control

– Effective hybridity requires more than just

connecting environments

– IBM has the comprehensive set of

integrated hybrid cloud capabilities and

expertise across all required layers of

cloud to meet your needs

16© 2016 IBM Corporation

16© 2016 IBM Corporation

What is hybrid cloud?

17© 2016 IBM Corporation

17© 2016 IBM Corporation

Cloud

deployments

come in many

forms

For most large

enterprises,

hybrid cloud

will be the

most

impactful and

enabling Successful hybrid clouds deliver

• Developer productivity

• Integration

• Portability

• Data and analytics

• Visibility, control and security

Hybrid cloud The connection of one or more

clouds to on-premises systems and/or the

connection of one or more clouds to other clouds

PRIVATE

PUBLIC

ON-PREM IT

18© 2016 IBM Corporation

The Digital Enterprise operates at multiple speeds

Core

enterprise

Digital

ecosystem

Traditional Projects

The capabilities to capitalize on your

institutional knowledge and

investments

New Projects

The speed and agility to drive

innovation and growth

Multi-Speed IT

19© 2016 IBM Corporation

A hybrid cloud enables multi-speed IT

Composable environments to rapidly build/deploy new cloud-native & mobile solutions

Flexibility to move apps to the cloud as-is or build cloud native solutions

Leverage existing investments by connecting them to cloud services

Cloud Native Solutions

Cloud Enabled Solutions

Multi-speed IT

Partners Apps Access

Info Process Interaction

Core enterprise

Digital ecosystem

20© 2016 IBM Corporation

DIFFERENTIATEDthrough best of breed content & capabilities

COMPOSABLEsourced from

multiple ecosystems

RESPONSIVEcontinuously reinvented& adapting to change

Hybrid cloud will define the next era of innovation…

On or Off Premises

PlatformDevelopment,

Infrastructure, Data, Application, Mobile,

Operational …

InfrastructureCompute, Network,

Storage…

SoftwareAnalytics, Mobile, Social Security, Commerce…

Business ProcessERP, CRM,

Human Resources…

ContentNews, Data,

Music, Video…

Dynamic Business Services

& Processes

21© 2016 IBM Corporation

21© 2016 IBM Corporation

How can I use hybrid?

22© 2016 IBM Corporation

Where to start with hybrid? Most combine three common approaches

Cloud Enabled Cloud Native

Deploy with new flexibility

Existing Solutions

Optimize existing solutions with choice in cloud deployment

Value: Flexibility, cost, portability

Optimize

Extend with Cloud Based Services

Cloud Enabled Solutions

Enhance cloud enabled solutions using new cloud native services to

increase value

Value: Extension of business value

Enhance

Born on the Cloud

Cloud Native Solutions

Innovate by using and creating new cloud native solutions

Value: Innovation, Business agility

Innovate

23© 2016 IBM Corporation

There are several common use cases for hybrid cloud

Next Gen Hybrid Workloads Hybrid Cloud Brokerage &

Management

Hybrid Infrastructure Scale Out

Independent Workloads

SOE - SOR Integration

Portability & Optimization

Backup and Archive

Capacity Access

Disaster Recovery

Choose private, public or hybrid cloud based on

independent workload

requirements

Systems of Record on Private and Systems of

Engagement on Public

Application and/or data are

portable and can go to and from

public and private for improved

optimization

Planned or Policy based

Management and sourcing

across multiple environments

(infrastructure, platform & app)

Leverage off-premises

resources for backup and

archiving of on-premises resources

Opportunistic use of public

cloud as additional

resource for large jobs (e.g., HPC, BigData,

Batch)

Setup and make available a

parallel environment off-

premises

Private Public

App A

App B

App C

App A

App B

App C

Private Public

App A

App B

App C

App A

App B

App CEnvironmentEnvironment

ServiceService

Private Public

AppApp

Dev / TestProduction

EnvironmentEnvironment

ServiceService

Private Public

AppApp

Dev / TestProduction

Private Public

App BApp A

Private Public

App BApp A

Private Public

App A

Public

Policy

Private Public

App A

Data Store Data Store

App A

Data Sync.

Private Public

App A

Data Store Data Store

App A

Data Sync.

Private Public

App A

App A (1) App A (2)

Private Public

App

Data

24© 2016 IBM Corporation

24© 2016 IBM Corporation

What do I need to consider when using hybrid cloud?

25© 2016 IBM Corporation

25© 2016 IBM Corporation

Hybrid helps businesses accelerate their digital transformations, but moving to the cloud introduces challenges

Business processes and transactions span multiple environmentscreating new risk for security, visibility and control at each touch point

Maximizing flexibility for the future to use any data, apps, services, and mobile devices as needs change going forward

Fast, secure access to only the datayour application needsidentifying, integrating, and analyzing the right data from the vast types and volumes available

26© 2016 IBM Corporation

Successful hybrid cloud implementation requires a balance between the needs of IT and the LoBs/Agencies

AgilityControl & Reliability

LoB/Agency needs

• Flexibility

• Choice

• Speed

• Variable cost

• Options for

managed services

IT needs

• Visibility & control

• Compliance

• Governance

• Cost Management

• Scale with

consistency

• Security

Multiple

SaaS

Multiple

PaaS

Multiple

IaaS

New

Vblock IBM Exadata

Other Other Other

Traditional

Enterprise

Focus on non-functional Focus on functional

Cloud Enabled

Cloud Native Apps/Services

27© 2016 IBM Corporation

Managed Services

Cloud Brokerage Services

Service Catalog

Hybrid

Cloud Services

Innovation Platform

Service Mgmt &

Orch

IntegrationServices

Managed Services

• Provision across providers through a single portal

• Based on enterprise policies

• Enable controlled self service

• Workflows for managing approvals and costs

• Tailored catalog using pre-built assets speeding implementation

• Pattern maintenance as a managed service

• Orchestration to manage patterns and workflows

• Service Management integration to extend policies and controls

• Industry best practices to build and deliver innovative solutions

• Dev/Ops services speeds application lifecycle

• Open by design to support born on the cloud micro-services architectures

• Taps into 100s of services to rapidly compose and deliver innovative solutions

• Gateway & connector services to securely connect enterprise to the cloud

• Deliver data closer to the end user

• API management services to expose applications & data sets into API economy.

• Base services across on and off premises(e.g. patch, incident, backup)

• Modular services used based on workload requirements

• Automated Dev/Ops for continuous delivery and operations

Automation of the cloud lifecycle for planning,

deployment, and cost control

Platform for creating, deploying and managing the new

innovative solutions

Services providing secure access for enterprise applications and

data to cloud

Modular managed services to meet workload requirements and provide

options for support

Patterns based catalog to automatically extend Enterprise IT

controls on & off premises

Successful hybrid cloud implementations are enabled by a complete set of key services and capabilities

28© 2016 IBM Corporation

28© 2016 IBM Corporation

IBM is the onlyprovider with a

complete hybridcloud solution

29© 2016 IBM Corporation

98%reduction in critical events through predictive analytics

60%faster problem search and diagnosis by analyzing patterns from log data

80+points of integration supported, including industry standard DBs and ERP systems

675 millionmessages and

$1 trillionin financial traffic per day

2,000xincrease in speed by moving analytics closer to the data

77,000active developers are using Watson tools through Bluemix

400+cloud patents in 2015

20+acquisitions for new and enhanced cloud capabilities

40,000+Cloud consultants and experts

42global SoftLayer cloud centers

47 of the top 50 Fortune 500 companies use IBM’s cloud capabilities $9.4 billion in cloud revenue over trailing 12 months

65% growth through three quarters

“IBM is ranked as the #1 hybrid cloud provider for the enterprise”Synergy Research Group, Wall Street Journal

30© 2016 IBM Corporation

All Relevant Software now available on the Cloud

Supporting New Opportunities

New Support for Developers

New Delivery Choices

IBM continues to grow and expand on the broadest available foundation for Hybrid Cloud

31© 2016 IBM Corporation

Where to start with hybrid? Most combine three common approaches

Cloud Enabled Cloud Native

Deploy with new flexibility

Existing Solutions

Optimize existing solutions with choice in cloud deployment

Value: Flexibility, cost, portability

Optimize

Extend with Cloud Based Services

Cloud Enabled Solutions

Enhance cloud enabled solutions using new cloud native services to

increase value

Value: Extension of business value

Enhance

Born on the Cloud

Cloud Native Solutions

Innovate by using and creating new cloud native solutions

Value: Innovation, Business agility

Innovate

Cloud Delivered

Traditional middleware deployed or managed in

cloud environments

Cloud Connected

Software delivered in the cloud, enhanced with cloud services

Cloud Platforms

Cloud native platform, infrastructure, and DevOps services for

building cloud solutions

IBM’s comprehensive Hybrid Cloud Offerings support all three …

32© 2016 IBM Corporation

IBM’s Hybrid Cloud Offerings

The flexibility to deploy existing middleware on cloud …

DevOps

• Greenhat

• Netcool OI

• UrbanCode

• Control Desk

• Mobile QA

• Workload

Automation

• APM

Hybrid Integration

• IBM DataPower®

Gateway

• Integration Bus

• Messaging

• CastIron

• WebSphere

Service Registry

and Repository

App Platform

• WebSphere

Application Server

• MobileFirst

• Runtime Security

Smarter Process

• Business Process

Manager (BPM)

• Operational

Decision Manager

Patterns

VirtualMachines Containers

Using the latest technologies … Across public and private clouds …

Cloud Managed Services

Cloud Delivered

33© 2016 IBM Corporation

IBM’s Hybrid Cloud Offerings

Connector Family• Unlock the value of existing

existing Systems of Record by connecting them to the cloud

Cloud Connected

Hybrid Services• Existing data exposed as APIs

for use in cloud environments

Hybrid Management• Manage services across cloud and

traditional environments• Orchestrate across traditional data

center and cloud computing resources• Broker across cloud infrastructures and

services

34© 2016 IBM Corporation

IBM’s Hybrid Cloud OfferingsCloud

Platforms

Delivered acrossLocal, Dedicated, and Publicenvironments

SoftLayer, CMS and Bluebox

DevOps Services in Bluemix

Cloud Native App Runtimes and Services

Cloud Managed Services

IBM Blockchain DevOps Services

35© 2016 IBM Corporation

Open source and open standards are the foundation of IBM's cloud platform … today and going forward

Applications

Platform

Infrastructure

36© 2016 IBM Corporation

IBM has a broad Cloud Business Application (SaaS) portfolio that addresses business and IT requirements

100+ SaaS offerings aligned to business and IT

Industry

Public SafetyEnergy Analytics

Cognitive Systems

Analytics

Performance ManagementPredictive Analytics

Content Management

Smarter Process

Business Process ManagementLi

ne

of

Bu

sin

ess/

Age

ncy

IT

Commerce

B2B/B2C CommerceMerchandising

Spend ManagementB2B Integration

Marketing

Digital MarketingLead ManagementCustomer Analytics

Real-time Personalization

Social and Email

CommunitiesFile Sharing

EmailMeetings

Human Resources

Talent AcquisitionEmployee Engagement

Workforce Analytics

Security

Fraud DetectionMobile Device Management

OperationalVisibility

Service ManagementInternet of Things

38© 2016 IBM Corporation

38© 2016 IBM Corporation

Hybrid is the Path to Cloud

39© 2016 IBM Corporation

Key Takeaways

– Hybrid cloud enables and accelerates the

digital transformation required to disrupt

– and to avoid being disrupted

– Enterprises require both IT flexibility and

control

– Effective hybridity requires more than just

connecting environments

– IBM has the comprehensive set of

integrated hybrid cloud capabilities and

expertise across all required layers of

cloud to meet your needs

40© 2016 IBM Corporation

Optimizeany app

3. Deploy workloads for

best fitLocal

On-Prem

Public

Dedicated

Connect existing apps and data

2. Connect to cloud -

publish or consume

apps and data,

effortlesslyIBM Cloud Connect

Create new cloud apps

Build new cloud native apps with high productivity

1.

How will you create the future?

41© 2016 IBM Corporation

Where to begin? Visit the IBM Cloud Marketplace

Discover and try the IBM ecosystem of business apps, development platforms and infrastructure

400+ IBM and Business Partner offerings

ibm.com/marketplace

42© 2016 IBM Corporation

42© 2016 IBM Corporation

How Security and Compliance Can Be an Enabler for Cloud

43© 2016 IBM Corporation

The cloud presents the opportunity to radically transform security practices

Dynamic Cloud SecurityStandardized, automated,

agile, and elastic

Traditional SecurityManual, static,

and reactive

Cloud security is not only achievable, it is an opportunity to drive the business, improve defenses and reduce risk

44© 2016 IBM Corporation

We believe your approach to cloud security needs to be:

Comprehensive – spanning all aspects

of technology, process and people

Proactive – discover vulnerabilities and

strive to remediate and mitigate ahead of

the threat

Intelligent – driven by integrating security

data, threat intelligence and analysis

Robust – managed 24 x 7 by qualified

experts

45© 2016 IBM Corporation

Executive Summary

Cloud environments need to satisfy the same compliance

requirements as traditional IT, with same security tools, policies

and procedures, adapted for Cloud deployment

Cloud adoption requires security solutions covering Identity,

Protection and Insight to be extended to stand alone and hybrid

cloud• Identity (user identification, access control and governance)

• Protection (infrastructure security, app and data security, risk mgmt)

• Insight (user activity, threat intelligence, compliance, cost)

Cloud adoption highlights changes to thinking about compliance

including adoption of “mutable compliance”• Infrastructure IaaS compliance with SOC2, ISO27001/2 or similar

• Client-side workload compliance built on Infrastructure + Workload

• Software/service SaaS compliance built on Infrastructure + Service

Deploy Cloud offerings with extensive regulatory and compliance

assertions• Address hybrid cloud use cases by leveraging underlying compliance of

IaaS, PaaS, SaaS layers With Integrated security capabilities

• Address hybrid cloud use cases by leveraging strong enterprise security

solutions and services

Cloud

Adoption

Security

concerns

Compliance

concerns

IBM Focus

46© 2016 IBM Corporation

Top 10 Things You Should Know

1. Cloud environments can use the same security tools, policies,

and procedures as traditional IT to satisfy the compliance

requirements of Cloud hosted applications and workloads

2. Leverage cloud provider’s APIs and logs for complete visibility

into your cloud environment

3. Identity: manage your users to identity lifecycle best practices

4. Protection: leverage IaaS/PaaS structure to move to a High

Availability, Disaster Recovery and a Business Continuity

architecture

5. Insight: use move to cloud as a means to improve your overall

IT asset management : know where your servers and what they

are doing at all times

6. Adopt “mutable compliance” thinking in your organization

7. Learn how to use an IaaS/PaaS SOC2 or ISO27001/2

certification as basis for your workload compliance assertions

8. Learn how to evaluate SaaS security and compliance

9. TRUE/FALSE: “Cloud is LESS secure than my traditional IT

environment

10.TRUE/FALSE: “It is harder for me to detect and respond to

attacks in a Cloud environment

Cloud

Adoption

Security

concerns

Compliance

concerns

IBM Focus

47© 2016 IBM Corporation

Security overall

Physical Security

Network Security

Identity and Access Management

Data location – who controls this?

Security Policy – yours or the providers (how much flexibility do you have?)

Hardware – does the provider have secure HW? Intel Trusted Execution Technology (TXT) with Supermicro’s Trusted

Platform Module (TPM)

Public, Private, Bare Metal – which is right for you?

Flexibility in tools

Regulations and Compliance

End–to-end response services – do you have a plan?

48© 2016 IBM Corporation

Your strategy begins by assessing your compliance and controls

SDLC, binary analysis, scanners,

webapp firewalls, transactional sec.

DLP, CMR, database activity

monitoring, encryption

GRC, IAM, VA/VM, patch

management, configuration

management, monitoring

NIDS/NIPS, firewalls, DPI, anti-

DDoS, QoS, DNSSEC, OAuth

Hardware & Software RoT & API’s

Host-based firewalls, HIDS/HIPS,

integrity & file/log management,

encryption, masking

Physical plant security, CCTV,

guards

Firewalls

Code review

WAF

Encryption

Unique user IDs

Anti-virus

Monitoring/IDS/IPS

Patch/vulnerability management

Physical access control

Two-factor authentication

Source: The Cloud Security Alliance

Example: PCI Compliance

49© 2016 IBM Corporation

IBM Cloud Solutions - From traditional on-premise to SaaS

Standardization; OPEX savings; faster time to value

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Traditional On-Premises

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Platform as a Service

Networking

Storage

Servers

Virtualization

O/S

Middleware

Runtime

Data

Applications

Softwareas a Service

Networking

Storage

Servers

Virtualization

Runtime

Data

Applications

Managed Infrastructureas a Service

Vendor Manages in CloudClient Manages

Networking

Storage

Servers

Virtualization

Middleware

Runtime

Data

Applications

Infrastructure as a Service

O/S O/S

Middleware

50© 2016 IBM Corporation

Security examples

How do you prevent intrusions and what do you do for intrusion detection?

How do I extend my identify management solutions into the cloud?

How do you manage data breaches? Who is responsible for my data that I put in your cloud?

How do I extend my encryption schemes in the cloud both in transit and at rest?

Can you help us with security scanning and preventative protection?

51© 2016 IBM Corporation

Security Services

Security Policy - Customer security document (CSD)

Security Compliance

Audit Support

Patch Management

Health checking

Security Management (ISA, SSM, SIA, etc)

ID mgmt - IBM

Regulatory Team Support

ID Provisioning - Customer

ID Secondary Controls (reval, CBN, QEV) - Customer

User ID activity Monitoring

2 Factor Authentication

Managed Malware

URL Filtering

Physical Security

Host Intrusion Detection

Security Event and Log Management (SELM)

Security Information and Event Management (SIEM)

Network Intrusion Detection

Managed Firewall

VPN Gateway mgmt

UTM management

Vulnerability Scanning

X-Force Threat Analysis Service

Emergency Response

Cybersecurity Bundle

Penetration Testing

Security Risk Assessment

Data Security Strategy and Assessment

52© 2016 IBM Corporation

IBM’s Managed Security Services map to each cloud layer and function

Software as a Service Application security testing and management

Web Defense (Web App Firewall and DDoS Protection)

Email and Content Security

Platform as a Service Identity and access management for cloud (Lighthouse)

Data security (encryption and monitoring)

Infrastructure as a Service Firewall/Unified Threat Management and Monitoring

Network intrusion detection & prevention

Security event and log management

Vulnerability scanning and management

Host-based intrusion detection & prevention for servers

Managed Security Information and Event Management

53© 2016 IBM Corporation

SoftLayer support deployment of regulated workloads through extensive compliance and clear delineation of roles and responsibilities

SoftLayer is compliant with major industry and regulatory standards

(*) FedRAMP is for dedicated, special purpose FedRAMP data centers located in USA. FedRAMP certification will NOT apply to commercial data centers; FCC ATO

received in 2Q 2015, JAB-based pATO on target for YE 2015

(~) Data centers are added to the SoftLayer audit/review cycle in the next available cycle after DC goes live. Because each (commercial) data center is managed to the

same standards and procedures, we assert that we will (easily) achieve compliance certifications for each new data center as it is added to the SoftLayer audit cycle

($) IBM Watson for Life Sciences Cloud (LSD) includes qualified cloud infrastructure and validated operational tools including Automated Evidence Tool (AET) for IQ/OQ

(#) ITAR will come in stages, starting with ITAR for Federal Data Centers

54© 2016 IBM Corporation

SoftLayer supports clients and their HIPAA workloads through its policies and procedures; SoftLayer will sign a BAA with clients as needed

HIPAA

− There is no HIPAA compliance process available explicitly for data centers

SoftLayer will sign a BAA with clients

SoftLayer is suited to host HIPAA workloads through its bare metal and

single-tenant/dedicated private cloud offerings

− We do not recommend hosting a HIPAA workload on multi-tenant virtual server based cloud offering

− Best practice is to host sensitive, regulated workloads in a single-tenant virtual server/dedicated physical server (“bare metal

servers”)/storage with data encryption

Impact: SoftLayer is a safe place to host a HIPAA regulated, PHI-relevant workload

Customers can be confident in the effectiveness of their existing controls as extended into the cloud environment – they don’t

have to add new controls simply because the data has moved to the cloud.

55© 2016 IBM Corporation

SoftLayer is has Agency-based Authority to Operate from FCC

SoftLayer worked directly with FCC to achieve a FedRAMP compliant ATO, verified by the FedRAMPProject Management Office

− FedRAMP Ready systems allow potential agency customers and authorizing officials a starting point to initiate an authorization

Authorized data centers are part of SoftLayer Federal Cloud (SFC)

− Two Federal data centers in Richardson, TX and Ashburn, VA only

− “Systems with more complete documentation or assessments by an accredited 3PAO will allow potential agency customers and authorizing officials to go through the assessment and authorization process more rapidly to become FedRAMP compliant."

This means that a customer who is or has a sponsoring agency can pursue an agency specific Authority to Operate for their workload on SoftLayer based on the FedRAMP Ready status and documentation

In addition to the JAB provisional authorization, SoftLayer will also pursue Agency Authority to Operate (ATOs) for those organizations requiring FedRAMP 2.0 processes and plans

− This will provide a faster method to ATO

Impact: FedRAMP is a US Government-wide program that provides a standardized approach to security assessment,

authorization, and continuous monitoring for cloud products and services.

FedRAMP provides a streamlined approach to accelerating security assessments, authorizations and the adoption of cloud

solutions enabling time, resource and cost savings for agencies.

56© 2016 IBM Corporation

SoftLayer’s information security policies and security management approach is aligned with US Government standards and based on the NIST 800-53 framework

SP800-53 is a catalog of security and privacy controls originally defined for US federal government information systems

Developed in response to the US Federal Information Security Management Act (FISMA)

Security Assessment and Authorization

Planning Program Management Risk Assessment System and Services

Acquisition

Awareness and Training Configuration Management Contingency Planning Incident Response Maintenance Media Protection Physical and Environment Protection Personnel Security System and Information Integrity

Operational ControlsManagement Controls

Access Control Audit and Accountability Identification and

Authentication System and

Communications Protection

Technical Controls

57© 2016 IBM Corporation

Customer Retains Operational Control of their workload

Responsibility

Data

Center

Manage

Bare Metal Environment Virtual Cloud

AT&T Workload

Management

Offering

Server

Provision

Automated

Server

Manage

Manual

Server

Manage

Virtual Server

Provision

Virtual Server

Manage

Bare Metal

Offering

(Bare Metal

Cloud)

As requested

by Customer

Bring Your Own

Virtualization

Bring Your Own

Virtualization

Private

(Virtualized,

Single and/or

Multi Tenant)

Cloud

Host for IBM

Virtual Cloud

Host for IBM

Virtual Cloud

Host for IBM

Virtual Cloud

Hypervisor

Virtual Server

Hypervisor

Virtual Server

= Customer’s administrators or their authorized agent, eg, IBM Delivery Teams

= IBM SoftLayer teams – manual support

= IBM SoftLayer automation

This includes assessment of what must be encrypted, backed up, and how everything will be managed

58© 2016 IBM Corporation

58© 2016 IBM Corporation

Break

59© 2016 IBM Corporation

59© 2016 IBM Corporation

New Ways to Unlock your Data in the Cloud

60© 2016 IBM Corporation

© 2016 IBM Corporation

Analytics and cloud together:Accelerating innovation in the new cognitive era

IBM Analytics

61© 2016 IBM Corporation

Disruption is

the new catalyst

for growth.

Analytics is moving

from the select few to

the empowered many.

Technology is

dismantling barriers

to insight.

No more business as usual

Disrupt—or be disrupted.

Use insight to ignite innovation.

Use knowledge and context to

inform virtually every system,

process and customer

touchpoint.

Take informed action as

business events happen.

Create a culture in which just

about anyone—in any role—can

contribute to success.

Put powerful analytics in the hands

of your team to uncover patterns,

pursue ideas and improve

decisions.

Identify new places to capitalize on

insight to drive business

transformation.

Build an IT environment with easy

access to virtually all types of data:

structured, unstructured, internal,

external.

Maximize use of open source and

cloud technologies along with on-

premises investments to speed

innovation.

Create IT strategies that enable

stakeholders to source, refine and

publish their own trusted data for

analysis.

62© 2016 IBM Corporation

A new economy is

emerging in which

insight is the basis

for creating value in

practically all roles

and industries.

Opportunities

to extract

insight

Insights fuel

virtually every

employee

interaction,

decision,

application

and process.

Innovate

Optimize outcomes

Balance limited

resources

Gain competitive

advantage

Differentiate

and disrupt

From idea to value overnight: Insight-driven disruption is the new norm

63© 2016 IBM Corporation

The momentum is clear: More businesses are turning to the cloud for their data management and analytics

1 IDC, IDC FutureScape: Worldwide Healthcare 2015 Predictions, Doc #252696, December 2014.

2 IBM, Raising the game: The IBM Business Tech Trends Study, August 2014.

3 The Cloud Grows Up, Oxford Economics and SAP, 2014.

4. IDC FutureScape: Worldwide Cloud 2015 Predictions, IDC, 2014

of healthcare data will pass through the cloud.1

of pacesetters use big

data and analytics to

accelerate innovation

Of enterprise IT

organizations will commit

to hybrid cloud before

2016.4

By 2018,

of enterprises

expect the adoption

of cloud computing

to have a significant impact on new

business models.3

of products and services.280% 57%

44% 65%

64© 2016 IBM Corporation

Cloud: Platform for the cognitive era’s new digital builders

1 IBM, Inside the mind of Generation D, October 2014

Enables immediate access to

available data inside and outside

the organization

Helps more people do more

with data using self-service

analytics on the cloud

Moves insights through the

organization quickly to

accelerate business change

Leading companies

are six times more

likely to use cloud

for big data and

analytics initiatives.1

65© 2016 IBM Corporation

65© 2016 IBM Corporation

Transform how you Compete with cloud and analytics

66© 2016 IBM Corporation

Cloud and analytics create new possibilities for industries

Transportation

What if data could

make transportation

more efficient?

Retail

What if grocers could

build a new app and

launch it to the public in

less than three months?

Education

What if researchers

could ask questions in

natural language and get

new questions to

consider in return?

Government

What if governments could

prepare their emergency

response one day ahead

of a disaster?

Insurance

What if insurance companies

could share documents

securely for a new level

of transparency?

Telecommunications

What if telecommunications

providers could increase

account representative

incentives through profit-

based compensation?

67© 2016 IBM Corporation

Developers

Need agility to get

to the marketplace

sooner

Complexities of

data sourcing and

preparation slow

them down.

Business users

Need to uncover

patterns, pursue

ideas, improve

decisions

To collaborate

effectively with data

scientists requires

finding data,

preparing it and

interpreting the

results—which takes

time they don’t have.

Data scientists

Need to deploy their

skills across the

organization and

produce value from

data sources

Need tools to

streamline algorithm

development so they

can deliver insight

faster.

Enterprise IT

Needs to empower

employees to use

insight from all

kinds of data all the

time

IT leaders’ limited

resources can’t

meet the growing

enterprisewide

appetite for

access to insights.

Helping you redefine roles across the enterprise

68© 2016 IBM Corporation

Sparking innovation and action

Empowered with insight, people can work in new ways.

Innovate quickly and enrich user experiences

Discover and visualize data easily

Transform departments, processes and operations through industry expertise, third-party data and predictive analytics

Team with business users to identify focus areas and IT to identify data and technology requirements

Build and optimize algorithms to improve insights that drive better outcomes

Develop repeatable analytic models that can scale across the organization to support transformational change

Use data, analytics, open source, cloud and consumption models to accelerate insight adoption in virtually every decision

Developers can

Business users can

Data scientists can

Enterprise IT can

69© 2016 IBM Corporation

Developers and builders: Infuse insights into applications faster, more securely with Bluemix offerings on the IBM Cloud

IBM Cloudant®

NoSQL DB

IBM DashDB™

In-memory,

in-database

analytics cloud

data warehouse

Apache Spark

High-performance

big data, machine

learning and

graph analytics

IBM BigInsights®

on Cloud

Security-rich data

environment

without

infrastructure’s

cost, complexity or

risk

IBM Internet of

Things Foundation

Visualization and

analysis of data

from multitudes of

interconnected

devices

IBM SoftLayer

Developers

IBM Bluemix™

developers

use pre-built services

to compose

applications faster.

Additional reusable

services

leverage streaming data,

geospatial analytics, time

series data and predictive

analytics.

Bluemix data and

analytics services

help streamline the building of

new classes of insight-driven

applications and turn data

into actionable insights.

70© 2016 IBM Corporation

SilverHookturned to IBM to help its app meet the need for speed and deliver a heightened fan experience.

“Deploying apps faster, all-new capabilities—

it’s a whole different ballgame.”—Nigel Hook, president, SilverHook Powerboats

The taskSilverhook needed an app that would improve racers’ safety and decision-making

ability and enhance the fan experience.

The choiceSilverHook’s development team, with the IBM jStart® team and Virtual Eye, used

IBM Internet of Things Foundation to glean important data, stream it directly to the

cloud and build an app quickly on the IBM Bluemix platform that would analyze

and deliver information in a format useful for racers and fans alike.

The resultA rich visualization delivered real-time technical information and alerts to the

racing team, race information to fans and a comprehensive analytics solution in

just three months—40 percent less time than planned.

SilverHook Powerboats’ ocean racing team struggled with more than 80 data

sources that affected safety and competitiveness—and an audience that needed

to be energized. A new app promised to achieve all of that, if only it could be

completed before the World Championships, just months away.

Developers

71© 2016 IBM Corporation

Analytics on cloud

Simplified deployment—and more than 40 empowering solutions—make analytics

accessible to just about everyone.

Marketing

• IBM Watson™

Analytics

• IBM Social Media Analytics

Enterprise

• IBM Watson Analytics

• IBM SPSS Modeler Gold

• IBM Cognos Analytics

Finance

• IBM Watson Analytics

• IBM Planning Analytics

• IBM Cognos Disclosure Management

Operations

• IBM Watson Analytics

• IBM Maximo® Asset Management

• IBM Counter Fraud Management

• IBM Predictive Maintenance

• IBM Intelligent Operations Center

Risk

• IBM Watson Analytics

• IBM OpenPages®

GRC

• IBM Risk Content andData Service on Cloud

Sales

• IBM Watson Analytics

• IBM Incentive Compensation Management

Business users: The Cloud Shop in the IBM Marketplace is where you can gain analytics agility—whatever your industry

72© 2016 IBM Corporation

Marketing

Campaign planning,

return on investment

(ROI)

Sales

Customer

retention

Finance

Prioritizing

accounts

receivable

IT

Help-desk

case analysis

Operations

Warranty

analysis

HR

Identifying,

retaining key

employees

Explore data in plain language.

Uncover predictive variables that drive outcomes.

Create stunning visualizations for powerful storytelling.

Pull in Twitter data.

Connect to Dropbox-stored data; enrich analysis with enterprise data.

Share insights; collaborate with stakeholders.

Business usersBusiness users: IBM Watson Analytics guided, automated output helps your team members find patterns and meaning

73© 2016 IBM Corporation

Benco turned toIBM Watson Analytics software to put traditional buying strategies under the microscope.

“Watson Analytics—it’s like a Swiss Army

knife, there are so many projects we could

use it for.”—Don Trybulski, marketing analyst, Benco Dental

The taskBenco Dental needed a way to analyze years of detailed historical information on

sales, pricing and customer behavior.

The choiceIBM Watson software completed analysis and presentation in a single, seamless step.

In five minutes, without prior training, Benco explored the data for key questions; after

30 minutes, it had the first revealing answer.

The resultBenco Dental got the answers it sought, debunked the volume discounts myth and

started a data-driven debate about more-efficient pricing models.

Like many of its competitors, dental supplier Benco Dental based its pricing on

volume discounts. But did this strategy actually motivate customers to place larger

orders?

Business users

74© 2016 IBM Corporation

Data scientists: Apache Spark on the cloud is the force behind a new class of data-fueled intelligent applications

Data scientists

Now data scientists can access data, apply analytics and deploy deep intelligence into virtually every application

100-times faster big data applications

Simplified, seamless access to enterprise data using familiar tools

Easier intelligent application development: Access data andbuild analytics models quickly, and iterate fast with existingprogramming languages

Spark as a service is now available on the Bluemix platform

Launch capable across as many servers as needed

Easy to integrate with other applications across the enterprise

75© 2016 IBM Corporation

Enterprise IT

Cognitive

computing

Lets virtually

everyone use

existing data to

learn and reasonHybrid cloud

Integrates data and

insights more

securely

Open platforms

Simplifies

development of

data-driven

applications

Embracing technology

transformation in the cognitive era

Enterprise IT: Accelerating innovation

76© 2016 IBM Corporation

Morningstar counted on IBM for massive, elastic scalability, performance improvements and greater up time.

The taskActivate a persistent data store with real-time access to data, support for high-volume

user concurrency and integration capabilities.

The choiceCloudant software, as a persistent data store at the edge (pulling from multiple

systems of record, starting with Netezza® technology) provided application

programming interface (API) and workload simplification.

The resultCloudant software’s schemaless architecture and horizontal scalability gives

Morningstar’s users real-time access to reports and analytics generated by IBM

PureData® for Analytics.

Investment and financial services research company Morningstar needed a

persistent data store to maintain and access financial analytical reports.

Enterprise IT

77© 2016 IBM Corporation

77© 2016 IBM Corporation

Go external:Fuel innovation with collaboration

outside your four walls

78© 2016 IBM Corporation

Transforming work in the cloud

Use case: Claims optimization and fraud prevention

Claims management and a single view of the content (IBM Case Manager)

Highly secure external sharing of documents with the client (Box)

Access to content on mobile (Box)

Cloud storage of documents (Box)

[optional] Capture of physical loan documents (IBM Datacap)

Get the advantages of leading cloud, social, security and mobile capabilities with global reach—now on a security-rich, cloud-based content management and collaboration platform.

Streamlining operations

more securely and

creating a flexible,

customer-centric model

79© 2016 IBM Corporation

79© 2016 IBM Corporation

Use all data to create clarity and take action

80© 2016 IBM Corporation

One of the world’s most widely used, most

comprehensive consumer “databases”

IBM BigInsights on Cloud preconfigured with Twitter

content access

IBM Insights for Twitter service on the IBM Bluemix

platform

IBM Watson Analytics software for sophisticated,

predictive analytics with Twitter data

A network of more than 140,000 weather

sensors powered by the Internet of

Things (IoT)

IBM Insights for Weather Bluemix data service

IBM Insights for Weather for Select Industries: Access

to bundled, cloud-based, real-time weather data for

insurance, government, and energy and utilities

For business and development,

IBM analytics, industry and data

science expertise come together

with business data, open data

and real-time partner data.

Now, a new class of insight and

applications—and new data-

driven decision making—are

yours to command.

Create clarity and

take action using

a world of data

81© 2016 IBM Corporation

81© 2016 IBM Corporation

What makes IBM the better choice?

82© 2016 IBM Corporation

Grow. Differentiate yourself. Build what matters.IBM cloud is enabling business leaders to rethink what’s most important:

Powerful, accessible

analytics with

cognitive

World-class infrastructure | Digital innovation platform | Cloud business applications

DevOpsproductivity

Choice of run-times & delivery modes

Industrialized hybrid cloud

IBM supports 47 of the top 50 Fortune 500 companies1

Your industrial-strength cloud data platform

83© 2016 IBM Corporation

IBM enables relentless innovation, helping you remove barriers to becoming a cognitive business

IBM Analytics on cloud can help you with consistent, open

and powerful choices across the cloud spectrum.

Put analytics in the hands of everyone.

Build a next generation

analytics platform with cloud services.

Shorten the distance

between data and insight.

84© 2016 IBM Corporation

© 2016 IBM Corporation

Visit ibm.com/analytics to learn more

IBM Analytics

85© 2016 IBM Corporation

© 2016 IBM Corporation

Watson & Cognitive ComputingHarrisburg University

April 7th, 2016

86© 2016 IBM Corporation

2.5 quintillion

bytes of new data

created daily

Spread across

enterprise, Web and

hybrid cloud

infrastructures

Are you ready for

the challenges

and

opportunities?

86© 2016 IBM Corporation

87© 2016 IBM Corporation

There are three capabilities that differentiate cognitive systems from traditional programmed computing systems

87

Reasoning

They reason. They can understand information but

also the underlying ideas and concepts. This

reasoning ability can become more advanced over

time. It’s the difference between the reasoning

strategies we used as children to solve

mathematical problems, and then the strategies we

developed when we got into advanced math like

geometry, algebra and calculus.

Learning

They never stop learning. As a technology, this

means the system actually gets more valuable

with time. They develop “expertise”. Think about

what it means to be an expert- - it’s not about

executing a mathematical model. We don’t

consider our doctors to be experts in their fields

because they answer every question correctly.

We expect them to be able to reason and be

transparent about their reasoning, and expose

the rationale for why they came to a conclusion.

UnderstandingCognitive systems understand like humans

do, whether that’s through natural language

or the written word; vocal or visual.

88© 2016 IBM Corporation

Organized Data Watson APIs

Enable new kinds of engagement

Create better products

Improve your processes and operations

Leverage expertise

Enable new business models

Cognitive systems combine data, information and expertise

88

89© 2016 IBM Corporation

Analyst reports

tweets

Wire tap transcripts

Battlefield docs

E-mails

Texts

Forensic reports

Newspapers

Blogs

Wiki

Court rulings

International crime database

Stolen vehicle data

Missing persons data

Data, information, and expertise create

the foundation.

Cognitive systems rely on collections of data and information

89

90© 2016 IBM Corporation

Analytics

Leveraging Big Data to develop insights and

recommendations that can be used to deepen customer intimacy or

improve business operations

Cognitive

Leveraging the IBM Watson platform to

find information, answers, concepts,

and insights based on an understanding of

natural language

Experience

Leveraging IBM Design Thinking to

create compelling user experiences that are intuitive, functional,

and easy to use.

By bringing together IBM’s core capabilities, we can unlock insights from new data frontiers and address these trends.

90

91© 2016 IBM Corporation

Retrieve and Rank

Message Resonance

Concept Expansion

Face Detection

Natural Language Classifier

Speech to Text

Text to Speech

Language Translation

Language Detection

Sentiment Analysis

Dialog

Retrieve and Rank

Image Link Extraction

Image Tagging

Text Extraction

Tradeoff Analytics

Entity Extraction

Tone Analyzer

Personality Insights

Taxonomy

Author Extraction

Concept Tagging

Relationship Extraction

Concept Insights

Relationship Extraction

Question & Answer

Feed Detection

Keyword Extraction

Visual Recognition

Watson’s APIs are the cognitive building

blocks that harness our data.

Natural Language C

lassifier

Tone Analyzer

Leverage Watson APIs to apply cognitive capabilities.

91

92© 2016 IBM Corporation

Engage with Watson as a Digital Virtual Agent

92

Potential APIs Used:

Captivate

Provide an engrossing

net new distribution

channel to better

understand customers.

Inform

Provide assurance to

customers via

personalized industry

specific knowledge

Retain

Inculcating a sense of

trust through a

consistent commitment

to individual wellness

Dialog Natural

Language

Classifier

Trade-off

AnalyticsText to

SpeechPersonality

Insights

© 2016 IBM Corporation

93© 2016 IBM Corporation

Empower with Watson for Customer-Facing Agents

93

Concept

Insights

Sentiment

Analysis

Speech to

Text

Trade-off

AnalyticsConcept

Expansion

Potential APIs Used:

Standardize

Locate information to

answer every question

with consistently

accurate answers

ElevateImprove agent

productivity and

workflow to better

handle customer queries

and improve conversion

Personalize

Foster a deeper

customer experience

with insights into

preferences, sentiment,

and personality

© 2016 IBM Corporation

94© 2016 IBM Corporation

Watson Explorer Enterprise Edition

- Best of breed enterprise search

- On premise, public or private cloud

- Flexible connectivity framework

- Secure access per security model of

repository

- Search external and non-indexed

sources

- Unified view of customers, products,

and other entities

- Powerful application builder

- Collaboration tools

94

Brings information to the users creating a contextual view of data via flexible data aggregation, entity extraction & Cognitive

Services

95© 2016 IBM Corporation

Question & Answer* service

enables the user to ask in

natural language

Personality Insights* for

deeper understanding of

client

Data from enterprise

systems such as CRM,

DBMS, CMS and SCM

Analytics, in context

Activity feed for up-to-the-

moment information

Data-driven alerts

Content analytics to reveal insights

from unstructured data

Collaboration and

information sharing

*Uses Watson Cognitive APIs

© 2016 IBM Corporation

Watson Explorer brings a 360 degree view of enterprise information

96© 2016 IBM Corporation

Highlights trends in unstructured content with powerful natural language processing, custom annotations for additional entity

insight and multiple analytic frameworks to visualize data

Facets Dashboard Document Analysis

Facet PairsDeviations/Trends Sentiment

Time Series

Connections

Watson Explorer Advanced Edition

97© 2016 IBM Corporation

Watson Explorer: An intelligent hub for hybrid cloud environments

97

Unified information

applications

On-premise

applications and data

Cloud-based services

•Watson Developer Cloud

•Alchemy API

•… and 3rd party public & private

cloud services

Public & private

internet sources

Watson Explorer

Public cloudPrivate cloud

98© 2016 IBM Corporation

98© 2016 IBM Corporation

99© 2016 IBM Corporation

99© 2016 IBM Corporation

Deployment Considerations with Hybrid Applications

100© 2016 IBM Corporation

© 2016 IBM Corporation

2. Hybrid Integration

to unlock existing

data and

applications

3. DevOps Productivity

to develop, experiment

and iterate at speed

1. Choice with Consistency

to put the right workload

in the right place

4. Powerful, Accessible

Data & Analytics

5. Cognitive Solutions

to build understanding and

learning into decisions and

interactions

to extract deeper insight

© 2015 IBM Corporation

102© 2016 IBM Corporation

Accelerate Software DeliveryExpanding collaboration to include customers, LOB and others to eliminate organization silos

Balance speed, cost, quality and riskAutomating manual processes across delivery lifecycle to eliminate waste/delays and compliance tracking

Reduce time to customer feedbackEnabling a customer feedback loop for continuous improvement

DevOps Lifecycle

Operations/ProductionDevelopment/TestCustomers Business Owners

Continuous Innovation, Feedback and Improvements

Monitor and Optimize

Plan and Measure Develop and Test Release and Deploy

DevOps - Enterprise capability for continuous service delivery that enables clients to seize market opportunities and reduce time to customer feedback.

103© 2016 IBM Corporation

Full Stack Deployment

Composite Applications

Components

Re-usable WorkflowsEnvironment

Management

SIT

PROD

The “What”

The “How”

The “Where”

Deployment

Automation

104© 2016 IBM Corporation

SharedOff-Premise

Cloud

DedicatedOn-Premise

Cloud

Traditional IT Dedicated Off-Premise Cloud

Organizations choose the right mix for their business

Enterprise Applications

Cloud Enabled

Cloud Native Apps/Services

Hybrid Cloud

The secure consumption of services from two or more sources, including

private cloud, public cloud, or traditional IT, to enable any or all of the

following:

• Integration of applications, data, and/or services

• Composition, orchestration and management of workloads

• Portability of data and applications

The Where: Hybrid Cloud –A Customer Reality

105© 2016 IBM Corporation

Applications in a Hybrid World…

z/OS

108© 2016 IBM Corporation

Full Stack Deployment

Composite Applications

Components

Re-usable WorkflowsEnvironment

Management

SIT

PROD

The “What”

The “How”

The “Where”

Deployment

Automation

109© 2016 IBM Corporation

DevOps and Cloud adoption

Customization; higher costs; slower time to value

Standardization; lower costs; faster time to value

Networking

Storage

Servers

Virtualization

O/S

Middleware

Data

Applications

Platformas a Service

PureApplicationSystem

IBM Cloud Orchestrator

SoftLayer

IBM DevOps Services

IBM Patterns

Networking Networking

Storage Storage

Servers Servers

Virtualization Virtualization

O/S O/S

Middleware Middleware

Mid Config Mid Config

Data Data

Applications Applications

Traditional On-Premises

Infrastructureas a Service

Manual

UrbanCode Deploy

UrbanCodeDeploy

Mid Config

IBM Bluemix

UrbanCode Deploy Patterns

(provisioning &

deployment

only)

Automating for faster delivery with DevOps and Cloud

110© 2016 IBM Corporation

Hybrid Cloud Deployments through a Single Point of Control

IBM Bluemix

On-prem Traditional IT

IBM Cloud Orchestrator

IBM PureApplication System

Manage application deployment across dev, test,

and production spanning multiple clouds

Key Points:

• Enable full stack deployments (OS, patterns

and applications) across hybrid cloud

applications

• Establish common toolchain framework with

plug points to support continuous delivery

Docker

UrbanCodeDeploy

IBM Dev-Test Environment as a Service (IDTES)

z/OS

111© 2016 IBM Corporation

IBM UrbanCode Family

Drive down cost

Reduce the amount of manual labor, resource wait-time, and rework with standard release processes and

tooling

Speed time to market

Increase frequency of software delivery through automated, repeatable deployment processes

Reduce risk

Manage change with coordinated release processes, audits, and traceability

112© 2016 IBM Corporation

Push Button Deployments

Role based security & gates

Scalable Architecture

1.2.3

System of Record

Everything is versioned & auditable

Easy to use process designer

Re-useable / Extensible

Integrations & Workflows

Continuous Delivery

Across Environments

Define your application

IBM UrbanCode Deploy (Deployment Automation)

113© 2016 IBM Corporation

Rapidly deploy application environments in 3 simple steps

Provide portability across heterogeneous virtual datacenter, private and public clouds

3. Portable across different virtualized infrastructure

Assemble multi-tier application environments and define auto-scaling policies to meet operational needs.

2. Assemble multi-tier and scalable environment blueprints

1. Create stacks

Load Balancer

Web

Servers

App

Servers

Database

Servers

Firewall

Describe full stack environments using infrastructure building blocks like Images, Middleware scripts, and Application code

VMware

vCenter

PrivatePublicVirtual

Datacenter

Application

Middleware Config

Middleware

OS Config

Hardware

En

vir

on

me

nt

Blu

ep

rin

t

Po

licie

s

114© 2016 IBM Corporation

Deploy with Patterns

Pattern

Browser

Palette for

diagram and

text editor

Provision

new or

update

existing

environment

UI Optimized

for Personas

A visual approach to full stack provisioning…

115© 2016 IBM Corporation

Hybrid Cloud Deployments through a Single Point of Control

IBM Bluemix

On-prem Traditional IT

IBM Cloud Orchestrator

IBM PureApplication System

Manage application deployment across dev, test,

and production spanning multiple clouds

Key Points:

• Enable full stack deployments (OS, patterns

and applications) across hybrid cloud

applications

• Establish common toolchain framework with

plug points to support continuous delivery

Docker

UrbanCodeDeploy

IBM Dev-Test Environment as a Service (IDTES)

z/OS

116© 2016 IBM Corporation

IBM Bluemix

Build, run, scale, manage, integrate & secure applications in the cloud

DevOps

Tooling

Integration &

API Mgmt

Why Bluemix is AMAZING!

1)Bluemix is an ‘Innovation Platform’ … not

just another PaaS!

2)Bluemix includes the entire ‘Stack’ … up to

the clients Data and Applications! Eliminating

the ‘Stack’, frees up time to focus on Innovation!

3)Platform Services (Watson, IOT, Mobile etc)

are where the Innovation occurs! Imagine

how fast you can innovate when you don’t have

to build these things!

3)Garage Services bring Innovation to life!

The fail fast mentality, prototyping and design

thinking are the way we do this.

Flexible Compute Options to Run Apps / ServicesInstant Runtimes Containers Virtual Machines

Platform Deployment Options to Meet Your Workload Requirements

Bluemix

Public

Bluemix

Dedicated

Bluemix

Local*

Your Own Hosted Apps / Services

Powered by IBM SoftLayer In Your Data Center

+ + +

+ +

Catalog of Services that Extend Apps’ Functionality

Web Data Mobile AnalyticsCognitive IoT Security Weather

+

117© 2016 IBM Corporation

Demo Scenario

Off-P

rem

On-P

rem

Image Registry

IBM Bluemix

IBM UrbanCode DeployPRODSTAGING

118© 2016 IBM Corporation

Demo

119© 2016 IBM Corporation

119© 2016 IBM Corporation

Workloads - Where do I Start?

120© 2016 IBM Corporation

According to Gartner1, there are several reasons why clouds fail. Transformation is key among the reasons.

Key Findings

• Many cloud implementations are failing to deliver on the expectations of users or IT staff

• Cloud computing is being promoted for various and often inappropriate reasons

• Cloud requires a transformation in usage, IT staff, organizations, process, funding and technologies

• Acquiring technology (or just declaring success) is easier than real transformation

1 Gartner Inc. Predicts 2016: Cloud Computing to Drive Digital Business, David Mitchell Smith, Ed Anderson, Yefim V. Natis, Jay Heiser, Thomas J. Bittman, Douglas Toombs, David W. Cearley, Jeffrey Mann, Neville Cannon, Gregor Petri, December 09, 2015.

Failure, unfortunately, is an option

121© 2016 IBM Corporation

Contrary to the ideas of many organizations going to cloud, these projects are different than technology projects.

Cloud is NOT a technology project (product), it’s a TRANSFORMATION project (solution)

• The Cloud technology is only an enabler

The key elements of Cloud computing combine technology and process impacts

• Standardization(process)

• Virtualization (technology & process)

• Automation (process & technology)

• Self-Service (technology & process)

• Consumption-based Pricing (process)

TRANSFORMATION can be a significant part of the Cloud Project (maybe 50%+)

• Requires business process change (to avoid automating a mess !)

• Requires (extreme) standardization of services to be provided

• Will impact business models and charging models

• Should be driven from business goals and objectives

Failure, unfortunately, is an option

122© 2016 IBM Corporation

122© 2016 IBM Corporation

2

3

1Effective

governance

Organizational

harmony

Aligned

strategy

IBM identifies three key fundamental foci to transformation

Transformation is Key

123© 2016 IBM Corporation

Fundamental 1: Aligned strategy

In the cloud, IT will shift to policy-based, services oriented delivery

Visibility, control and security are critical.

You can reduce complexities and control costs by eliminating an ad hoc approach.

Leadership can be maintained through oversight of cloud implementations.

You can reduce the risk of implementation roadblocks or failure with a well-defined strategy, roadmap and performance measures.

Transformation is Key

Why aligning strategy matters

124© 2016 IBM Corporation

Fundamental 2: Organizational harmony

It helps you go beyond cost savings and flexibility to realize the full business value of cloud.

Being aligned with the business strategy is only the first step.

It allows you to be seen as a strategic adviser to business leaders to help them determine the best cloud services.

Likely requires new roles and skills.

Leaders need to consider potential cultural impacts brought on by the cloud model.

Why organizational harmony mattersTransformation is Key

125© 2016 IBM Corporation

Fundamental 3: Effective governance

It helps eliminate conflict between risk management and the benefits of cloud computing.

Reduces the impact of emotions around decisions.

It allows you to use cloud to better monitor your environment and identify use of noncompliant technologies.

Enables smooth service hand-offs thereby reducing gaps and overlaps.

Why governance mattersTransformation is Key

126© 2016 IBM Corporation

Our experience tells us that a successful cloud initiative is comprised of steps that produce these key outcomes during the journey

Adapted

Governance and

organization model

Adapt your

governance and

organizational

model(s) for cloud

Identify cloud

opportunities

Determine the

opportunities cloud

offers your business

based on your industry

Transitioned

workloads

Transition your new and/or

existing workloads to the

cloud solution

Cloud as a Service

delivery strategy

Implement your

cloud as a service

to your users

Direction and scope

Develop or refine cloud

strategy; includes

planning, gap analysis,

and prioritizing

workloads for cloud

Operational

Management

framework

Implement the

management framework

for the operational

environment

Business case

Define the total cost of

ownership, return on

investment, business

value or full business

case for your cloud

Cloud

design

Define the architectural

requirements, architectural

decisions, and

operational design of your

cloud solution

Envision Design Build Transform Innovate

IBM Bluemix®

Successfully configure,

implement and deploy

your hybrid cloud

Hybrid cloud

implementation

Cloud native

solution

Design and implement

cloud native business

solutions

IBM PureApplication®

Snap-in Approach

127© 2016 IBM Corporation

127© 2016 IBM Corporation

128© 2016 IBM Corporation

128© 2016 IBM Corporation

Appendix: Bios

129© 2016 IBM Corporation

Brenda Decker VP, IBM Global Government and Brennan Preine, Senior Cloud Advisor

Brenda Decker has been with IBM since November 2015. She currently holds the position of Director, IBM Global

Government Industry. In this position she engages with senior government officials as they explore strategies to enhance

program delivery, drive efficiencies in operations, and design governance models and organizations focused on results.

Prior to joining IBM, Brenda was the Chief Information Officer for the State of Nebraska, a Governor’s Cabinet position she

held for 10+ years. In that role, Brenda managed a team of IT professionals and engineers to create systems and processes

that optimized the use of current technical resources to meet the business needs of the State, as well as implementing new

technologies to attain the State’s strategic goals. This position was the culmination of 30+ year award winning state

government career.

In 2012, then Federal Communications Commission Chair, Julius Genachowski appointed Brenda to serve on the 14

member FCC Technical Advisory Board for First Responder Interoperability.

Over her career, Brenda has been honored nationally as; one of the 25 Doers, Dreamers and Drivers of Information

Technology, one of the 5 Most Influential Women CIO’s, one of the Premier 100 IT Leaders, presented the Outstanding

Community Service in IT Award, presented the National Association of State Chief Information Officers (NASCIO) Meritorious

Service Award, and the NASCIO Decade of Dedication Award.

Brenda’s educational background includes a Bachelor’s degree in Business Administration, as well as a Master’s of Art in

Management. She is also a Certified Professional Manager from the Institute of Certified Professional Managers.

130© 2016 IBM Corporation

Mike SylviaIBM Distinguished Engineer and Cloud Advisor for the state of California

Mike Sylvia is an IBM Distinguished Engineer and a Senior Cloud Advisor with broad and deep experience in cloud, including

leading the internal cloud computing initiatives of a very large and complex enterprise: the IBM Corporation. As a Cloud

Advisor, Mike and his team help IBM customers understand how they can use cloud computing to transform their business

and the best path forward to realizing that result. A former leader in IBM's Office of the CIO, Mike brings strong experience-

based understanding of the benefits, enterprise IT requirements, challenges and point of view around cloud to the customers

he now serves.

Prior to becoming a Cloud Advisor, Mike spent seven years in the IBM CIO’s Office. As the Director of Advanced

Technologies, he led the team that provided technical strategy, solution architecture and design support across the breadth of

CIO operational and infrastructure services. Mike was a trusted advisor on technical trends and directions to successive IBM

CIOs and, with his team, led the execution of various internal infrastructure initiatives. Setting a solid foundation for his

current role, Mike was also responsible for CIO’s adoption of cloud computing, including the overall strategy for its use, and

the deployment of specific clouds and cloud-based workload within that strategy. In addition to his CIO day job, Mike also

regularly advised IBM client teams and their customers – often professionals from peer CIO organizations -- on cloud

computing, IT management and IBM’s own transformation as an in demand speaker and participant in client briefings,

conferences and initiatives on those topics.

Joining IBM in 1983, Mike was named a Distinguished Engineer in April 2000 and elected to the IBM Academy of Technology

in that same year. With these designations of technical leadership, he is tasked with investigating, advising, and speaking out

to IBM senior management on technical issues important to the future of IBM and its customers.

131© 2016 IBM Corporation

Don VanderweilExecutive Security Architect

Don Vanderwiel is a Senior Architect and Technologist in IBM’s Cloud Security organization. Don has been with IBM for more

than 25 years. He has been in an architecture role for the last 15 years and he first supported our early clients who were

moving to the web and then moved to asset management and security. In his security role, Don has helped develop security

and compliance strategies for large and complex solutions for IBM’s clients. Since 2014, he has been dedicated to helping

clients secure the cloud and meet their regulatory requirements.

132© 2016 IBM Corporation

David NewPublic Sector Cloud Leader

David New is the Public Sector Cloud Leader for IBM and works with IBM’s largest healthcare, government and life sciences

clients to apply cloud technology to their business. In his 32-year career in IBM, Mr. New has had a number of roles, from

engineering to business development, and since 2013, he has focused on integrating IBM’s cloud technologies to bring

business value to IBM’s largest Public Sector clients in healthcare, life sciences and government in the US. Mr. New

graduated summa cum laude from the Georgia Institute of Technology with a Bachelors of Industrial Engineering and has

completed certification as a client executive in IBM through Harvard University. He has held a number of leadership positions

with community and state-wide organizations in the Research Triangle area and in North Carolina. He is one of the co-

authors of an IBM thought leadership publication about the future of healthcare called Healthcare 2015 and U. S. Health

Plans: New Roles, New Competencies,

133© 2016 IBM Corporation

Tara GarrisonWatson Analytics

Tara Garrison is a Technical Sales Specialist and Watson Evangelist for IBM. An MBA and graduate of the Wharton School

of Business at the University of Pennsylvania, Tara possesses more than 10 years of enterprise-wide analytics experience in

government, healthcare and commercial sectors.

134© 2016 IBM Corporation

Eric SmithWatson Client Architect, Cognitive Services

Eric Smith is a Solution Architect with the IBM Watson Group. Since 2001, he's worked with a variety of Federal customers

that include the Office of Naval Intelligence, F.B.I. and the Defense Intelligence Agency to help meet their needs around

Enterprise Search and Big Data Analytics. As part of the Watson Group, Eric is tasked with helping customers understand

cognitive computing and how it can help redefine utilizing data is the enterprise. A former linguist in the United States Navy,

he retired from the Reserves in 2013 and has a Bachelor of Science degree from the University of Maryland University

College.

135© 2016 IBM Corporation

Andy MoynahanSenior DevOps Specialist

Andy Moynahan is a Client Technical Professional from the IBM Hybrid Cloud business unit. His software

development background is rooted in build and deployment automation from years of working both internally at

IBM as well as working with retail, banking, government and energy clients. He is currently working to help

customers employ DevOps principles in a cloud-enabled environment.

136© 2016 IBM Corporation

Brennan PreineSenior Cloud Advisor

Brennan Preine is a Senior Cloud Advisor with extensive sales, consulting and management experience, focused on the

strategic linkage between information technology and business imperatives. He has been a Business Development Executive

with IBM Cloud since 2010, most recently concentrating on Big Data and Analytics. Brennan is a thirteen year IBM veteran

who has also fulfilled both Sales and Consulting roles with GTS and GBS, including IT Strategy, Grid computing and IT

Optimization.

Prior to joining IBM, Brennan was a senior IT Strategy Consultant with PWC Consulting and Vice President, Credit

Information Systems, for CoreStates Financial Corporation. He holds a B.A in Economics from the University of Pennsylvania

and a M.S. in Information Systems from Drexel University.

Brennan resides in the Philadelphia, PA area and is married with two college-age sons. He is an avid rower and has been a

volunteer community organizer for the cause of open space preservation. He also enjoys, reading, cooking, golf and skiing.

137© 2016 IBM Corporation

Useful Links – go here to learn more and get smart, fast!

https://www.youtube.com/user/softlayer

− Data center tours – DAL05 (where you are today), Amsterdam

− SoftLayer Portal walkthrough

www.softlayer.com/datacenters

− Information about all data centers

www.softlayer.com/networks

− Information about networks including transit, peering status

http://lg.softlayer.com

− Looking glass – full visibility into network connections, status and latency

http://sldn.softlayer.com

− SoftLayer Developer Network – Home of all the documentation you need for leveraging the SoftLayer API

http://knowledgelayer.softlayer.com/

− SoftLayer Knowledgelayer, your single stop for learning more about all things SoftLayer.

http://www.softlayer.com/press/release/2122/

− Press release: Gaming companies flock to SoftLayer’s cloud, adding to 130 million players worldwide