cloud opportunity and smarter it delivery opportunity and smarter it delivery ibm student workshop...
TRANSCRIPT
© 2010 IBM Corporation
Erich Clementi
IBM Vice President, Strategy & General Manager, Enterprise Initiatives
Cloud Opportunity and Smarter IT Delivery
IBM Student Workshop for Frontiers of Cloud Computing – September 9, 2010
© 2010 IBM Corporation2
Disruptive Technologies and the Internet Revolution
,
World Wide Web
TCP-IP
E-business
Grid Computing
Internet
Centralized ComputingMainframe
Supercomputers
Distributed Client-ServerPersonal Computer
Unix-based Workstations
Web 2.0Cloud Computing
© 2010 IBM Corporation3
Cloud: Consumption & Delivery Models Optimized by Workload
“Cloud” is a new consumption and delivery model inspired by consumer Internet services.
Cloud enables:
Self-service Sourcing options Economies-of-scale
“Cloud” represents: The Industrialization of Delivery for IT
supported Services
Multiple Types of Clouds will co-exist: Private, Public and Hybrid Workload and / or Programming Model
Specific
Cloud Services
Cloud Computing Model
© 2010 IBM Corporation4
Cloud computing is delivering value to both the business and IT
An Evolution of Information Technology
Changing the economics of IT Automating service delivery Radically exploiting standardization Rapidly deploying new capabilities
An Enabler of Business Transformation
Creating new business models Enabling speed and innovation Re-engineering business processes Supporting new levels of collaboration
Decrease costs
Increase innovation
InformationTechnology
Industries
© 2010 IBM Corporation5
Enterprises will connect to many cloudsPublic Cloud
Trusted Provider Cloud
• Federated Identity• Federated ESB• Event Infrastructure• Secure Data Pipe
Enterprise Data Center
On–premise Private Cloud
Dynamic InfrastructureService
Request & OperationsService Provider
ServiceCreation
ServiceDefinition
Tools
ServicePublishing
Tools
ServiceReporting &
Analytics
ServicePlanning
Role-basedAccess
Service Delivery Platform “Operational Support Systems (OSS) ”
Business Support Systems (BSS)
Infrastructure ServicesInfrastructure ServicesInfrastructure Services
Software Platform ServicesSoftware Platform ServicesSoftware Platform Services
Application/Business Process, Assembly and Information Services
Application/Business Process, Assembly and Information Services
End Users,Operators
ServiceCatalog
OperationalConsole
Stan
dard
s Ba
sed
Inte
rfac
es
Cloud Services
Cloud Management Platform
Dynamic Infrastructure
Service Request & Operations
Service Provider
ServiceDefinition
Tools
ServicePublishing
Tools
ServiceReportin g &
Ana lyt ics
ServicePlanning
Role-basedAccess
Service Delivery Platform “Operational Support Systems (OSS) ”
Business Support Systems (BSS)
Infrastructure ServicesInfrastructure ServicesInfrastructure Services
Software Platform ServicesSoftware Platform ServicesSoftware Platform Services
Application/Business Process, Assembly and Information Services
Application/Business Process, Assembly and Information Services
End Users,Operators
ServiceCata log
OperationalConsole
Stan
dard
s Ba
sed
Inte
rfac
es
Cloud Services
Cloud Management Platform
Open Standards enable Cloud Ecosystem
Community Cloud
Service Request & Operations
Service Provider
ServiceDefinition
Tools
ServicePubl ishing
To ols
ServiceReportin g &
Analytics
ServicePlanning
Role-basedAccess
Service Delivery Platform “Operational Support Systems (OSS) ”
Business Support Systems (BSS)
Infrastructure ServicesInfrastructure ServicesInfrastructure Services
Software Platform ServicesSoftware Platform ServicesSoftware Platform Services
Application/Business Process, Assembly and Information Services
Application/Business Process, Assembly and Information Services
End Users,Operators
Serv iceCatalog
Operation alConsole
Stan
dard
s Ba
sed
Inte
rfac
es
Cloud Services
Cloud Management Platform
Service Request & Operations
Service Provider
ServiceDefinition
Tools
ServicePubl ishing
To ols
ServiceReportin g &
Analytics
ServicePlanning
Role-basedAccess
Service Delivery Platform “Operational Support Systems (OSS) ”
Business Support Systems (BSS)
Infrastructure ServicesInfrastructure ServicesInfrastructure Services
Software Platform ServicesSoftware Platform ServicesSoftware Platform Services
Application/Business Process, Assembly and Information Services
Application/Business Process, Assembly and Information Services
End Users,Operators
Serv iceCatalog
Operation alConsole
Stan
dard
s Ba
sed
Inte
rfac
es
Cloud Services
Cloud Management Platform
Service Request & Operations
Service Provider
ServiceDefinition
Tools
ServicePubl ishing
To ols
ServiceReporting &
Analytics
ServicePlanning
Role-basedAccess
Service Delivery Platform “Operational Support Systems (OSS) ”
Business Support Systems (BSS)
Infrastructure ServicesInfrastructure ServicesInfrastructure Services
Software Platform ServicesSoftware Platform ServicesSoftware Platform Services
Application/Business Process, Assembly and Information Services
Application/Business Process, Assembly and Information Services
End Users,Operators
Serv iceCatalog
Operation alConsole
Stan
dard
s Ba
sed
Inte
rfac
es
Cloud Services
Cloud Management Platform
© 2010 IBM Corporation6
Three cloud sub-markets expected to grow strongly$47B market in 2008 growing at 28% CAGR will reach $126B in 2012
Notes: Includes both direct providers of cloud services and components suppliers, Data represents a worldwide view across both LE and SMBSource: IBM (MI), IDC, CIO magazine, BCG analysis
Business processes and software as service delivered as horizontal and industry vertical solutions
Platform and Infrastructure as a service offerings that deliver flexibility & cost savings to clients
Sales of Cloud-enabling, hardware, software and services to enterprises and service providers
$47B
2008
$126B
2012
($B
)
27%
40%
23%
CAG R0
50
100
Cloud S pending by S ub-Market
Bus iness S ervices
Infras tructure S ervices
Components S upply
© 2010 IBM Corporation7
Requirement #1 – Security and Privacy
Today’s Datacenter Tomorrow’s Public Cloud
Data and information
People and identity Application and process
Network, server and end point
Physical infrastructure
© 2010 IBM Corporation8
On-premise business applications & information
Enterprise Infrastructure & Private Cloud
Application Integration,Monitoring Events,
Identity and Security,Workload Management
Public Cloud [SaaS, IBM Cloud, other Public Cloud]
Off-premise shared services
Off-premise business applications & information
GovernanceManagement
Integration
SecurityPrivate shared services
WorkflowManage the process for approval of usage
ProvisioningAutomate provisioning of resources
MonitoringProvide visibility of performance of virtual machines
Metering and ratingTrack usage of resources
Requirement #2 – Service Management is needed to connect, manage and secure hybrid clouds
© 2010 IBM Corporation9
Security Industry Verticals
SLM\SLA
Network Storage
APIManagement Virtualization
Standards address inhibitors to cloud adoption including security, vendor lock-in and portability.
Recognize that cloud standards are emerging throughout the market, within IT and other industries.
Standards should be open, have long term stewardship, have code to back them, and be widely adopted.
Standards TaxonomyTypes of Standards
SaaS PaaS IaaS
Enterprise
Across Vendorswithin a cloud
Cloud to Enterprise
Within an Enterprise
Cross - Cloud
Source: Cloud Computing Use Case Groupwww.cloudusecases.org
Requirement #3 – Open Standards
© 2010 IBM Corporation10
Reduced Costs and Increased Flexibility
App1 App2 App3Pattern 1 Pattern 2
Virtualized Traditional Standardized Images and Patterned Deployment
Shared Middleware Platform Services(increased reuse)
Shared Virtualized Hardware
Shared Virtualized Hardware
Shared Virtualized Hardware
DB2 8 MySQL DB2 9
DB2 8 WebLogicX DB2 9
WAS 5
WAS 5
WAS 6
WAS 6
Shared Database Service
Shared Application Service
App1 App2 App3
Leverage shared services
App1 App2 App3
Shared, virtualized hardware results in Capex savings; shared middleware services results in Opex savings
DB2 9
DB2 9
WAS 6
WAS 6
“Pattern” deployment
(but
independent stacks)…
Shared Messaging Service
DB2 9
DB2 9
WAS 6
WAS 6
DB2 9
WAS 6
Requirement #4 - Migration and Quality of Service
© 2010 IBM Corporation11
Bus
ines
s pl
anni
ng /
lifec
ycle
man
agem
ent s
ervi
ces
Shared middleware services
Infrastructure services
Industry-specific services
Inte
grat
ed s
ervi
ce m
anag
emen
t and
sec
urity
Processservices
Collaborationservices
Analyticsservices …
Software as a Service
IBM cloud strategy
Consulting and enabling servicesExperience and expertise to help clients plan, build and deliver cloud services
Technologies To plan, build, deliver and manage cloud services
Cloud services To optimize your business
© 2010 IBM Corporation12
Risk & Compliance
34,000-employee bank
deploying a private cloud to
centralize management of
desktops.
Greater remote flexibility without
sacrificing control.
Employee Productivity
Enable collaboration across global
employees as well as its network of
customers, partners and suppliers.
Analytics & Security
Design and demonstration of a secure cloud
infrastructure for defense and intelligence networks;
insights about cyber attacks,
network failures & automatically
preventing disruptions.
Time to Value
Increased efficiency,
productivity and ease-of-use of
its development and test
environment
Companies have different motivations for leveraging cloud
Large U.S. Retail Bank
© 2010 IBM Corporation13
Analytics Collaboration Development and Test
Desktop Storage Business Services
Fit for purpose middleware platform
Common Compute Platform(Compute/ Network/ Storage)
Base Enterprise Platform
Blue Insight109,000 users
growing to 200,000
LotusLive75% of all web conferencing
Dev/TestTime to build a
dev/ test environment
from 1 week to 1 hour
Workplace Cloud
Estimated savings up to
30%
Network Storage Cloud
Up to 40% savings in
storage costs
Production Cloud1,000
applications identified
HanoiHanoiVietnamVietnam
Silicon ValleySilicon ValleyCaliforniaCalifornia
DublinDublinIrelandIreland
São PauloSão PauloBrazilBrazil JohannesburgJohannesburg
South AfricaSouth Africa
BangaloreBangaloreIndiaIndia
TokyoTokyoJapanJapan
IBM Cloud LabsIBM Cloud Labs
SeoulSeoulS. KoreaS. Korea
BeijingChina
Other IBM Cloud CentersOther IBM Cloud Centers
SingaporeSingapore
IBM is investing in cloud computing to meet internal and client needs
IBM CIO Cloud Implementations:
© 2010 IBM Corporation14
Compute and Storage CloudsEnterprise-class Infrastructure Services
Additional Industry Cloud
Platforms
Industry Services
Industry Service
Retail and Consumer
Packaged Goods Industry Cloud
Platform
Industry Services
IndustryServices
Healthcare Industry Cloud Platform
Industry Service
IndustryServices
IndustryServices
Industry Service
Industry Vertical Business Services
Workload Optimized Industry
Cloud Platforms
On a platform of robust
Infrastructure Services
Cloud enables global industry transformations
IndustryServices
© 2010 IBM Corporation15
PHRPatient
ConsumerEMR/PMS Physician
PortalCare TeamPortal
Health Plan Portal
(future)
Health Analytics and Clinical Decision Support
Hospital SystemsEMR Pharmacy Systems
& PBM
Health PlanClaims Tx
ReferenceLabs
HIE Service ProviderBi DirectionalOrders and Results
Document and Image Sharing
Results DeliveryShared RegistrationFor EMR & Paper BasedPractices
Healthcare industry platform projects – Collaborative Care SolutionIntegrated solution that transforms the delivery of healthcare and provides, in a software-as-a-service model, Electronic Health Record, Health Info Exchange, Clinical Decision Support, and Healthcare Analytics
© 2010 IBM Corporation16
Industry
Solution
Boards
Industry
Solution
Boards
IndustryCloud
IncubationBoard
SVP CloudSteering Committee
Industry
----
Solution
Boards
Industry
Solution
Boards
Industry
Solution
Boards
Brand
----
Offering
Teams
Identification
Investment portfolio management
Incubation
Output• Understand
requirements for client value creation
• Define and demonstrate IBM value capture
• Meet IBM financial model requirements
• Put cross-IBM leadership team in place
Output• Prioritized Industry
solution strategies • Acquisition
candidates• Cloud solution
opportunities • Identified IBM
brand solution sponsors
Industry Cloud Solutions Management Approach
© 2010 IBM Corporation17
In summary…
Cloud will be a core component in industry and business model transformation.
Workloads will drive cloud adoption.
Cloud will have major implications for enterprise security, privacy, integration, service management and migration.
IBM is aggressively investing in and building out cloud capabilities.