cloud ready
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TRANSCRIPT
The Cloud is Real:
Are You Ready?
Learn how to choose the right cloud
solution for your business
An InformationWeek Webcast
Sponsored by
Webcast Logistics
Today’s Presenters
Brad Kirby
HP Group Manager,
Microsoft Product Partnership Team
Matt Kimball
AMD Software Product Marketing Manager,
Server Business Unit
Tom Hall
Global Product Marketing Manager,
WW Sales & Product Marketing,
Applications Services, HP Enterprise Services
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
The Cloud is Real: Are You Ready? Learn how to choose the right
cloud solution for your business
March 27, 2012
5 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Poll Question 1
Q. Does your company use cloud technology today?
A. Yes, Public Cloud
B. Yes, Private Cloud
C. Yes, Public and Private Cloud
D. No, but we are evaluating private cloud options
E. No, but we are considering public cloud options
F. No, and we haven’t even begun
6 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Agenda
• Trends: Cloud is happening with or without IT
• HP’s Cloud Strategy and Vision
• Private, Public, Hybrid
• Considerations for Cloud Transformation Decisions
• How to Determine Application and Workload Suitability
• Integrated AMD/HP Solutions
• Next Steps
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Trends
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Poll Question 2
Q. What is driving your interest in Cloud Computing?
A. Reduce operational costs
B. Gain operational efficiencies
C. Business agility
D. Centralized management
9 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
3 Global Mega Trends
Changing
Workforce
2 Technology
Advancements
1
Evolving
Business
Models
3
10 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Business is outpacing IT
Business is adopting cloud 2.5x faster than IT1
• Drivers: speed, flexibility, economics
While CIO’s are concerned about cloud risk 70% have security top of mind2
79% concerned about vendor lock-in3
75% worried about cloud performance and availability3
63% prefer integration of cloud services and on-premise services3
Sources:
1. Ignoring Cloud Risks A Growing Gap Between I&O And The
Business, Forrester Research, Inc., March 24, 2011
2. Goldman Sachs Equity Research, January 2011
3. IDC, Enterprise Panel Survey, November 2010
11 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP and AMD: A Shared Vision
12 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Poll Question 3
Q. What do you see as your organization’s biggest obstacle to deploying cloud?
A. Security
B. Organizational Inertia
C. Can’t see the ROI
D. Lack of “cloud expertise” on staff
13 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
IT becomes the builder and broker of services
Strategic Role of IT Changing
BUILD on-premises
cloud services
CONSUME
off-premises
services
securely
TRANSFORM legacy
infrastructure and
applications and
processes
MANAGE AND
SECURE across
legacy applications
and cloud assets
14 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Deliver the right services at the right time
HP Cloud Mission
ENABLE ANY SERVICE Infrastructure, platform, application, business process
SUPPORT ANY DEPLOYMENT MODEL Public, private, hybrid, traditional IT
SUPPORT ANY CONNECTED DEVICE Smartphones, tablets, printers, embedded devices
Traditional
Private Public
15 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Cloud Strategy
• To seamlessly deliver context-aware, secure services to businesses and
consumers via a hybrid delivery model sourced across traditional, private and
public cloud offerings
MANAGE AND SECURE Cloud and existing IT services
CONSUME Flexible cloud services
BUILD Cloud Solutions for Private & Public Clouds
TRANSFORM Infrastructure and applications for the Cloud
Burst
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Cloud Transformation Considerations
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Poll Question 4
Q. On the topic of planning and deployment of cloud services, would your
organization …
A. Perform the planning, assessment and deployment with in-house IT staff?
B. Look to a third party (Consultant, SI) to assist with planning and assessment, but deploy with in-
house IT staff?
C. Assess and plan in-house, but look to a third party to deploy?
D. Look to a third party to plan, assess and deploy cloud services?
18 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Hybrid Delivery is the Future
Delivering the right services at the right time based on business requirements
Traditional
Private
Public
Business Users Developers Individuals
SPEED
INNOVATIONS
IMPROVE BUSINESS
AGILITY
ACCELERATE
TIME
TO VALUE
REDUCE COSTS
DELIVER CHOICE
DEVELOP ONCE,
RUN ANYWHERE
19 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Migrate at your own pace
Maturity Model to a Hybrid Environment
Standardize &
consolidate
Self service
infrastructure
& applications
Self service
delivery with
full automation
& lifecycle
management
Brokered
services &
dynamic
sourcing
based on
business
requirements
Virtualize and
automate
Infrastructure Transformation + Evolution
Applications Transformation + Evolution
20 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP: Complete Solutions for Hybrid Delivery
Flexible, secure
cloud services for
all businesses
Turnkey private
and public clouds
with full cloud
service automation
Consulting services to plan,
design, and implement cloud
Seamless heterogeneous management, security and governance
of services across traditional, public, and private cloud
MANAGE AND SECURE Cloud and existing IT services
CONSUME Flexible cloud services
BUILD Cloud Solutions for Private & Public Clouds
TRANSFORM Infrastructure and applications for the Cloud
Burst
21 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP: Complete Solutions for Hybrid Delivery
MANAGE AND SECURE Cloud and existing IT services
CONSUME Flexible cloud services
BUILD Cloud Solutions for Private & Public Clouds
TRANSFORM Infrastructure and applications for the Cloud
Burst Cloud System
Azure Appliances
(future)
Enterprise Cloud
Services (Compute
& Security)
HP Cloud Services
(Compute & Object
Storage)
Cloud Discovery Workshop
Cloud Application Services for Windows Azure
Cloud Service Automation
Cloud Management and Security Solutions
22 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
IT Starts with the server…
Transaction Processing Cores, memory, and I/O capabilities to handle large amounts of users and data
Energy Efficiency Low power consuming CPUs and platforms for “scale out” cloud server farms
Virtualization Hardware assisted virtualization for reduced overhead and increased isolation of VMs
Performance and Scalability CPUs with predictable performance to handle peaks in traffic
Security Hardware assisted security to keep out intruders and protect sensitive data
23 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Cloud Service Delivery Models
(On-Premise)
Infrastructure (as a Service)
Platform (as a Service)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Man
ag
ed
by v
en
do
r
Man
ag
ed
by v
en
do
r
Yo
u m
an
ag
e
Yo
u m
an
ag
e
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Software (as a Service)
Man
ag
ed
by v
en
do
r
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
Yo
u m
an
ag
e
24 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Transformation Approach
Apps Apps
Applications Assessment
Level 2 transformation strategy determination (x to x)
Level 1 transformation strategy determination (RE’s)
Applications Migration
Applications Migration
Cloud Service Types
Cloud Deployment Models
IaaS PaaS SaaS
Public Private Virtual Private
Dedicated/ Hosted (Retain, Retire)
Suitable for SaaS Suitable for Preferred Target / Public cloud
Need modernisation analysis Not Suitable for Cloud
Applications Rationalization
Cloud-specific workload analysis
Risk analysis & TCO BPA
• Relearn
• Replace
• Re-interface
• Re-architect
• Re-host
• Retire
25 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Application/Workload Suitability
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Work Load Patterns Suited for Cloud
Usage Co
mp
ute
Time
Average
Inactivity
Period
On and off workloads (e.g. batch job)
Over provisioned capacity is wasted
Time to market can be cumbersome
Co
mp
ute
Time
Average Usage
Unexpected/unplanned peak in demand
Sudden spike impacts performance
Can’t over provision for extreme cases
Average Usage Co
mp
ute
Time
Successful services needs to grow/scale
Keeping up w/growth is big IT challenge
Complex lead time for deployment
Co
mp
ute
Time
Services with micro seasonality trends
Peaks due to periodic increased demand
IT complexity and wasted capacity
Average Usage
27 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Key Application Characteristics
Business
• Geographic regulatory
requirements
• Workload variability
• Software licensing restrictions
• Software vendor support
• Service level requirements
• Security policies
Technical
• Context or core
• External dependencies
• Language of application
• Physical hardware dependencies
• Data encryption
• Operating system requirements
• Parallel processing
28 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
How Do Cloud Workloads Scale?
Cloud workloads are very different than traditional data center loads
Cloud work is “spiky” in nature, you must be able to account for both the peaks (with
more cores) and the valleys (with more power efficiency)
Low computation
Heavy Computation
Cores Matter
Power
Efficiency
Matters
29 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
AMD Processors
The Cornerstone of the Cloud
30 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Heavy-duty processing power with massive scalability
Quick response times, thanks to high compute density,
memory capacity, and memory bandwidth
Higher density can mean more power in less space
Low energy consumption and cooling costs with intelligent
and cutting-edge power management capabilities
Low overall cost to run a peak-performing, high
scalable Cloud appliance
AMD Opteron™ Processors: The Core of the Cloud
31 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
AMD PROCESSORS IN A VIRTUALIZED WORLD
More resources to pool in your virtualized converged infrastructure
Up to 16 cores
Four memory channels
Power Management
Greater Resources Per Processor AMD-V™ Technology
Easier To Deploy
Larger pool of resources enables
greater VM consolidation
Easier To Manage
Common architecture makes managing
virtual pools easier
Easier To Move
Extended Migration delivers great flexibility for load balancing and
disaster recovery
Tagged TLB - Efficient switching between virtual
machines for better application responsiveness.
Rapid Virtualization Indexing (RVI) - Hardware-
based virtual machine memory management.
AMD-V™ Technology Extended Migration –
Helps enable live migration of VMs between all
available AMD Opteron™ processor generations.
I/O Virtualization - Enables direct device access
by a virtual machine for increased integrity and
security.
32 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
AMD and HP in Action
Coming Soon…
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AMD and HP – Leading the Field
AMD and HP Delivering
Solutions Dense Cloud Data
Center
Performance
Power Efficiency
Cost
34 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Windows Azure™ Platform: Premier Platform-as-a-Service
Windows Azure, a cloud-based operating
system, provides the basis for scalable
application functionality and storage
resources
Microsoft® SQL Azure™ is the database,
adding a relational data management
capability to applications hosted on the
platform
Windows Azure AppFabric is a collection
of services supporting applications both
in the cloud and on premise
Windows Azure Platform addresses complex data management issues, developer
needs and storage, as well as the basic server computing capacity itself.
HP Cloud Platform Powered by Windows Azure will enable enterprises
to deploy the Windows Azure platform in their own data centers
35 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Cloud Platform Benefits
Quickly build elastically-scalable
applications. Rapidly scale applications, and
migrate IT workloads to the cloud. Reduce your datacenter footprint
requirements.
Offer PaaS and IaaS from your
own datacenter.
36 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Develop a strategic map for the Hybrid Delivery journey
Cloud Discovery Workshop
• ALL VISUAL, INTERACTIVE workshop
format with HUMAN-SIZE DISPLAYS
covering top ten cloud topics
• CUSTOMIZED discussion for your industry
and business
• Delivered by HP Cloud EXPERTS bringing
real life examples and best practices
• ACTIONABLE recommendations
summarized in report after the workshop
FEATURES
1-day HP Cloud Discovery Workshop provides comprehensive view on multiple cloud
topics including cloud concepts, financials, governance, security using over 1000 visuals.
BENEFITS
• COMMON VISION built on facilitated discussion
•Increased SPEED to offer cloud services
•OBJECTIVE evaluation of cloud risk and opportunities
•BEST PRACTICES for cloud infrastructure and application transformation
•Prioritization for STRATEGIC cloud related initiatives
•HP Architecture and technologies for cloud OVERVIEW
37 © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Related Links
• For HP Cloud Discovery Workshop details, visit:
http://www8.hp.com/us/en/business-services/it-
services.html?compURI=1077460
• Learn more about HP in the cloud at: http://www.hp.com/go/cloud
• Get more information about AMD in the cloud at: http://www.amd.com/cloud
• For more information about AMD and HP, please visit
http://h17007.www1.hp.com/us/en/iss/111411.aspx#amd_technologies
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Thank you
Q&A Please Submit Your Questions Now
Brad Kirby
HP Group Manager,
Microsoft Product Partnership Team
Matt Kimball
AMD Software Product Marketing Manager,
Server Business Unit
Tom Hall
Global Product Marketing Manager,
WW Sales & Product Marketing,
Applications Services, HP Enterprise Services
Resources
To View This or Other Events On-Demand Please Visit:
http://www.netseminar.com
For more information please visit:
http://www.amd.com/cloud