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November 8, 2013 Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances Citrix Systems, Inc.

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Page 1: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

November 8, 2013

Cloud Trend towards

IT-as-a-Service and in Education

Ken Kim

Senior Director, Cloud Ecosystem & Strategic Alliances

Citrix Systems, Inc.

Page 2: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Agenda

• Citrix introduction

• Cloud trend -- journey towards IT-as-a-Service

• Why education is adopting cloud computing

• Cloud solutions and education customer successes

• Where to begin and summary

Page 3: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

By the numbers…

• $2.5B+ revenue

• 8,000+ employees

• 250,000+ customers

• 10,000+ partners in 100 countries

• #1 Desktop & App virtualization

• #2 Cloud Networking

• #1 Public Clouds

• #2 Web Collaboration

Page 4: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$0

$400

$800

$1,200

$1,600

$2,000

$2,400

$2,800

$3,200

89 91 93 95 97 99 01 03 05 07 09 11 13*

Re

ven

ue

($M

)EP

S

Total Revenue Adjusted EPS

Year*Based on Consensus Estimates

Citrix growth and evolution

CitrixIPO

Access

Collaboration

Networking

Virtualization

Cloud

Mobile

Page 5: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

CloudPlatforms

CloudNetworking

DataSharing

SocialCollaboration

EnterpriseMobility

Windowsas-a-Service

21%20% 59%

Diverse, High-Growth Product Portfolio

Page 6: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Enterprise and Education

Web 2.0

Service Providers and Telcos

200+ Large Scale

Production Clouds

In Deployment

40,000+Servers at scale

Page 7: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

The journey towards

IT-as-a-Service

Page 8: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Bigger goal

is to enable

self-service delivery of any

cloud-based service

But cloud is about

more than just IaaS…

Page 9: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Bigger goal is to enable

self-service delivery of

any cloud-based service

“a cloud is not a cloud unless the

consumers of those services can

trigger their deployment on their own.”

Page 10: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Paradigm shift for ITIT as Innovator, Service Provider, and Business Driver

Page 11: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

IT-as-a-Service (ITaaS)IT brokers cloud services, acts as Service Provider

Students, faculty,

researchers & staff

IT Developers and

Cloud Admins

Amazon,

MSFT Azure,

Google,

SoftLayer,

Datapipe

Public/

3rd Party

Clouds

Public/

3rd Party

Web, SaaS apps

GoToMeeting,

Office365,

ShareFile

Private

Cloud

Applications

(Blackboard,

Exchange, in-

house), IaaS,

STaaS, DaaS

DiscoveryCatalogingBillingChargebackSelf-service

IT Managed

Cloud Services

Broker

Discovery

Service

Catalog

Billing

Chargeback

Showback

Self-Service

Au

the

ntication a

nd

role

ba

se

d

au

tho

riza

tio

n

Page 12: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

The Journey to ITaaS

Page 13: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

Why Education is adopting

cloud computing

Page 14: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Ranking

Administration

Attracting students,

researchers and funding

Retaining teaching staff

InnovationResearchVirtual facilities

Improving efficiencyOn-demand deliveryReducing OPEX

Page 15: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Public vs. Private Clouds

• Public Clouds− Flexible

− On-demand

− Pay as you go

− Data outside IT control

• Private Clouds− Leveraging existing investments

− Predictable cost

− Security, policy and governance under

IT control

Page 16: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Sample EDU Use Cases

Research Unfettered grant-funded research with

separate access for length of project.

Researcher determined exotic mix of

OSs, networks, storage and

capacities.

Page 17: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Sample EDU Use Cases

Business / IT Consolidation and streamlining of

infrastructure, policy and governance

with support for legacy applications

and cloud-era apps. Usually policies

around advanced security, back-up

and DR to ensure research data

protection

Page 18: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Sample EDU Use Cases

Faculty-based Computing Self-service access to pre-allocated

spend and amount of compute,

networking and storage resources

available for the class year

Page 19: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Sample EDU Use Cases

Student Tools/workspaces Self-service, private, personal, online

workspace (class labs, materials,

exercises) for duration of student

experience

Page 20: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Sample EDU Use Cases

Industry Collaboration Private and collaborative access for

industry-funded research projects

Page 21: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

Citrix cloud solutions and

Education customer successes

Page 22: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Mature Complete Product– Complete infrastructure orchestration and

management

– Enables any organization to deliver Amazon style clouds in days not weeks or months

– Unlike other cloud solutions, supports both traditional enterprise and cloud workloads

– Integrated turnkey solution

– Open source, powered by Apache CloudStack

Proven Cloud Solution– Scales to over 40,000 servers

– 200+ Production Clouds

– 1000+ Open Source community members and Citrix Ready Cloud ISV Partners

Page 23: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

TraditionalAvailability

Zone

Traditional Availability

Zone

Cloud Availability

Zone

CloudAvailability

Zone

Citrix CloudPlatformClo

ud

Se

rvic

e B

roke

r

Cloud Orchestration

Mobile

Web & SaaS applications

Public/3rd party clouds

Windows Desktops & Apps

Virtualization

Infrastructure-as-a-Service (IaaS)

Page 24: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

• Cloud Services Delivery and Management Platform

• Enables IT to become a Service Provider and broker cloud services

• Empower Users w/ Self Service IT

• Enables governance and real-time visibility

Page 25: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Catalog

Authorize

Access

Delivery

Helpdesk

Support

Catalog

Mgmt

Workflow

User

Mgmt

Billing

MeteringStudents

Faculty

Researchers

Staff

IT Developers

Cloud Admins Clo

ud

Se

rvic

e B

roke

r

Cloud Orchestration

Mobile

Web & SaaS applications

Public/3rd party clouds

Windows Desktops & Apps

Virtualization

CloudPortal Business Management Features

Page 26: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Education Use Cases

Research

Business / IT

Faculty-based Computing

Student Tools/workspaces

Industry Collaboration

First Step – Infrastructure as a Service

Self-service research cloud

Page 27: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

University of Melbourne ChallengesGovernment funded Research

• Research Cloud use case− For grant-funded researchers

− Provide private or collaborative workspaces

− Able to conduct unfettered research

• Research Cloud workspace size spun-up based on − Research funding

− Technical requirements

− Period of use

Page 28: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

ResearchCloudSecurityRemote Backup

CloudPlatform

VMware

CloudPortalSelf-service

IaaS

Virtualization

University of Melbourne

Results

• On demand

• Rapid turnaround

• Leverages Central IT shared

resources

• Resources easily returned to

shared pool

Page 29: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Education Use Cases

Research

Business / IT

Faculty-based Computing

Student Tools/workspaces

Industry Collaboration

Page 30: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Video

University of São Paulo

http://www.citrix.com/tv/#videos/8838

Page 31: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

University of Sao Paulo Challenges

• Size− 100,000 Students

− 6,000 Professors

− 17,000 Employees

− 32,000 Sq mi buildings

− 9 cities; 11 campuses

− 54,000 PCs

• Inside the Datacenters− Legacy servers

− Some are updated

− Decentralized Data

− Data on internal disks

− Some have backup

policy

− Some have a disk

protection

• Motivations!− 100+ Decentralized

Datacenters

− Some have UPS

System

− Some have Power

Generator

− Some have Climate

control (some not

DCs)

− Some follow standards

Goals− Provide physical security− Provide logical security− Provide infrastructure− Provide virtual DCs− Provide broad access− Provide scalability

Started in Jul, 2012 Had to finish byJanuary 25th, 2013

Page 32: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Solution: Cloud USP

• Standardized on XenServer and NetScaler

• Moved existing workloads on top of CloudPlatform

• Deployed CloudPortal for self-service, catalog and metering

ᵒ Rich catalog of Windows, Linux, SQL VMs

• Virtualizing desktops and apps with XenDesktop, XenApp

• 3 use case zones

ᵒ Admin Zone – IT delivered services

ᵒ Shared Zone – Student usage

ᵒ Private Zone – Dedicated private cloud

• Faculty spend limit, show-back metering

Future

• All new IT projects will be deployed in Cloud USP

• Enable ITaaS delivery model for all services

Page 33: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Cloud USP

Results

• Consolidated DCs

• Streamlined Operations

• Consistent business policy

− Security

− Back-up

− Disaster Recovery

• Cost control

• Self-Service

• Enhanced Student experience

• On-time delivery Jan 25, 2013

HPCCloud

SLAsBackup

DR

StudentCloud

ApplicationsSocialEmail

FacultyCloud

ApplicationsDesktops

24x7

Business Cloud

Biz AppsCRMEmail

CloudPlatform

XenServer

CloudPortalSelf-service

IaaS

Virtualization VMware

Page 34: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Cloud USP Numbers

Page 35: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

EDU Use Cases

Research

Business / IT

Faculty-based Computing

Student Tools/workspaces

Industry Collaboration

Page 36: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Challenge

• Computer labs did not meet student requirements:

limited hours and capacity

• Researchers wanted self-service provisioning of HPC apps

Goals

• Provide “Anywhere, Anytime Student Computing”

• Align IT with new collaboration based facilities and methods

Solution

• myCloud built with CloudPlatform and CloudPortal

• Self-service, private workspace for enrollment lifespan

• RMIT Bucks for cloud usage spend (“bucks” is money)

• Separate Infrastructure Zone for HPC, Students, and IT

Page 37: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Challenges

• Student cloud for RMIT University students− Private personal online workspace for class labs, materials, and exercises

− For the duration of their enrollment at RMIT

• Infrastructure Cloud for RMIT IT− Provide a dynamic, flexible capability to develop, QA and deploy centrally managed

business applications

• Research / Industry Cloud for grant-funded RMIT researchers− Provide private or collaborative workspaces

− Ability to conduct unfettered research

− Create multiple virtual private clouds (VPC)

− Need a variant for projects with corporate-funded partnerships for commercial

development purposes

Page 38: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Results

• Ability to deliver unique

capabilities for student

experience

• Central IT can develop

applications while following the

Software Development Life Cycle

• Rapid turn-around for Research

clouds

• Ability to create industry

collaboration clouds

ResearchCloud

SLAsBackup

DR

StudentCloud

ApplicationsSocialEmail

IndustryCloud

VPCVPN

Biz Policy

Business Cloud

Biz AppsCRMEmail

CloudPlatform

CloudPortalSelf-service

IaaS

XenServerVirtualization

Page 39: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

So how do

you get there?

Page 40: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Start by…

• Discussing with other universities and education institutions about their cloud

directions and initiatives

• Engaging with the Open Source Community – Apache CloudStack

• Talking to Citrix about our cloud experience and expertise

• Embarking on an assessment and pilot

Page 41: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

© 2013 Citrix | Confidential

Summary

• Cloud in Education:

− Deliver everything via Self-Service

− Consolidate infrastructure

− Enforce business policy

− Manage all levels of usage

− Help to improve rankings and

streamline administration

Page 42: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

Thank you for attendingQuestions?

Page 43: Cloud Trend towards IT-as-a-Service and in Education · Cloud Trend towards IT-as-a-Service and in Education Ken Kim Senior Director, Cloud Ecosystem & Strategic Alliances ... directions

Work better. Live better.