1. Cloud Camp Milan Stories from the Trenches

• September, 2009

Josh Fraser, VP Business Development

RightScale, Inc.

[email_address]

2. Automation, portability, control.

• The leader in cloud computing management

• Managing cloud deployments for more than 2 years

• Nearly 600,000 servers launched

3. 4. Hi Marcello! 5. Why Cloud? 6. Classic IT problem Infrastructure Cost $ time Large Capital Expenditure You just lost customers Predicted Demand Traditional Hardware Actual Demand 7. Solution: managed cloud Infrastructure Cost $ time On Demand Provisioning Predicted Demand Actual Demand Automated Scaling 8. Why Cloud Management?

Manage complexity

Automate systems

Fast onramp

Deployment expertise

Cloud portability

9. A BluePrint for Systems Management Human Capital time Initial Dev & Configuration Updates RightScale Traditional Approach 10. Use Cases 11.

CENTER FOR BIOMEDICAL INFORMATICS

Situation Overview

• Exploring novel methods to promote individualized healthcare

• Dealing with a diverse set of projects and very large datasets

Major challenge

• Reduce the amount of time spent managing computing technology

Result

• Harvard cloud computing administration less than 20% of full-time administrator

12.

Situation Overview

• Selected to be featured on the TV show 60 Minutes

• Had less than 30 days notice before segment would air

Major challenge

• Cost-effectively handling the expected surge in traffic to capitalize on the one-time exposure

• Get up and running quickly

Result

• Each page request was satisfied during airing

• Paid less than $1,000 for server time

13.

Situation Overview

• Provides API management and government to large enterprises

Major challenge

• Needed a repeatable process to deploy customers on the cloud

• Has strict QOS guidelines around provisioning

Result

• Customer deployment time savings of 85%

14.

Business analytics for APIs and policy enforcement for SOA solutions

Need: accelerated time-to-market & enterprise-level QOS

Sonoa Systems 15. 16. in 3.5 days 50 to 3500 servers Animoto on Facebook 17. Auto Scaling a two-part equation

Auto Launching+

Launch or terminate based on pre-set metric

Auto Configuration

Server becomes productive member of deployment cluster

18.

"Unfortunately, cloud has become a technical sell rather than a business and operational discussion, which is where the value really lies,"

- Rob Steggles, European marketing director at NTT Europe Online

Cloud Economics 19.

Cost of a basic server =10 per hour

Cost of 1 server for 1 day =$2.40

Cost of a simple 8 server deployment for a day of QA testing =$19.20

Cloud Economics:Infrastructure and associated costs 20. Cloud Economics:Business Process -agile deployment

Disposable computers always roll forward

Impact: design for failure ... Automate

Deploy faster, better, and cheaper than your competitors

single server performance num servers START HERE! when it matters 21. Business Process

In-house Grid

Cost = $$$$

Time = 12 weeks

AWS + RightScale

Cost = $6.40

Time = 20 minutes

Bioinformatics sequence information

64-machine cluster

22. Thank You cloud@ rightscale .com Free Developer Accounts at:www.rightscale.com