cloudera, introducing the edh - ba4all introducing the... · cloudera, introducing the edh ......
TRANSCRIPT
1 © Cloudera, Inc. All rights reserved.
Cloudera, Introducing the EDH Hans Linssen, Senior Client Executive BeNeLux
2 © Cloudera, Inc. All rights reserved.
Subjects covered this afternoon: - Hadoop, what is it & why do I need it? - What is the Enterprise Data Hub? - How does it fit into my IT Architecture? - What do other people use it for?
3 © Cloudera, Inc. All rights reserved.
4 © Cloudera, Inc. All rights reserved.
Data changes how we work
Everything that can be measured will be measured
Employees and customers expect more personal interactions, but not at the cost of their privacy
The most innovative companies embrace experimentation and agility
Instrumentation Consumerization Experimentation
5 © Cloudera, Inc. All rights reserved.
6 © Cloudera, Inc. All rights reserved.
7 © Cloudera, Inc. All rights reserved.
SO WHY CAN’T I DO THIS TODAY?
8 © Cloudera, Inc. All rights reserved.
Data Sources
Data Systems
Data Access
Business Analytics
Custom Applications
Existing Data
Databases
Operational Applications
New Data
Traditional architectures are under pressure
Limited Data Not efficient to keep existing data, let alone handle new data sources
Time consuming to transform data for analysis in existing systems
Limited Insights Power users struggle with data.
Many users have no data
Compliance and Privacy More data, more users, and more tools create complexity
Need to balance business agility with security and governance
9 © Cloudera, Inc. All rights reserved.
10 © Cloudera, Inc. All rights reserved.
Cloudera Enterprise powered by Apache Hadoop
A new kind of data platform • One place for unlimited data
• Unified, multi-framework data access
Only with Cloudera:
• Leading performance
• Enterprise system and data management
• Fundamentally secure
• Open source, open standards
• Flexible deployment and form factors
Security and Administration
Unlimited Storage
Process Discover Model Serve
Deployment Flexibility
On-Premises Appliances Engineered Systems
Public Cloud Private Cloud Hybrid Cloud
11 © Cloudera, Inc. All rights reserved.
Data Sources
Data Systems
Data Access
Business Analytics
Custom Applications
Existing Data
Databases
Operational Applications
New Data
EDH, more value, more data, more users, in less time
Enterprise Data Hub
Security and Administration
Unlimited Storage
Process Discover Model Serve Manage Compliance
From risk due to regulations and customer privacy concerns,
to trust in a secure and compliant platform
Keep Unlimited Data
From disparate and limited views,
to unlimited information access
Unlock Value from Data
From analytics for some, to
insights for all
12 © Cloudera, Inc. All rights reserved.
The journey to a Cloudera based EDH
Operational Efficiency New Business Value
Security and Administration
Unlimited Storage
Process Discover Model Serve
Optimize your architecture
Information Technology
Discover the value in your data
Analysts and Data Scientists
Empower users directly
Everyone
13 © Cloudera, Inc. All rights reserved.
The Cloudera approach
Cloudera Enterprise
Enterprise Data Hub
Security and Administration
Unlimited Storage
Process Discover Model Serve
Manager
Navigator
Director
CDH
Cloudera Services
Ingestion and ETL Pilot
Descriptive Analytics Pilot
Cluster Certification & Operations
Pilot and or Proof of Concept
Cloudera Training
Administrator
Certification
Developer
Analyst
Cloudera Partners
14 © Cloudera, Inc. All rights reserved.
15 © Cloudera, Inc. All rights reserved.
The Partners: making it happen in YOUR IT landscape…
16 © Cloudera, Inc. All rights reserved.
Complete partner ecosystem
Data Systems
Enterprise Data Hub
Security and Administration
Unlimited Storage
Process Discover
Model Serve
Applications
System Integration
Infrastructure
More than 1,400 partners ensure compatibility with existing investments, lower skill barriers, and help maximize value from your data.
Operational Tools
21 © Cloudera, Inc. All rights reserved.
• Cloudera can be deployed in multiple form factors
• On premise, reference architectures for all the major suppliers including HP, Dell, Cisco
• Appliance, Oracle embeds Cloudera as part of the Big Data Appliance
• Cloud, public/private/PaaS cloud with a variety of partners, including Amazon, Microsoft, T-Systems, SoftLayer, Savvis
Cloudera Deployment Models Services Training
Enterprise Partners
26 © Cloudera, Inc. All rights reserved.
So What?!? Some of our Customers Use Cases…
27 © Cloudera, Inc. All rights reserved.
What trade delays did I experience yesterday?
What trade delays did I experience in the last 60 seconds, what can I expect in the future?
28 © Cloudera, Inc. All rights reserved.
How can we get oil from port A to port B?
Minimise costs via route optimisation, maximising oil revenue based on market conditions?
29 © Cloudera, Inc. All rights reserved.
Provide call centres to answer customers questions?
Anticipate customers needs, personalise experience, increase engagement and prevent churn?
30 © Cloudera, Inc. All rights reserved.
Where should we drill for oil?
How can we optimise our drilling operations, exploiting well data?
31 © Cloudera, Inc. All rights reserved.
What has the customer bought from us?
Are we about to lose this customer, what can we do to prevent this?
32 © Cloudera, Inc. All rights reserved.
Store and process months of transactions, waiting days to weeks for new lines of enquiry?
Monetise consumer spending, detect fraud from a PCI compliant repository spanning decades?
33 © Cloudera, Inc. All rights reserved.
What cars for sale match the customers search criteria?
What recommendations, layout and content will increase sales?
34 © Cloudera, Inc. All rights reserved.
What media streaming entitlements does a customer have?
What customers are fraudulently accessing our services and how?
35 © Cloudera, Inc. All rights reserved.
Record and analyse a sample of bank events, schedule downtime for historic query?
Audit all bank events with near-real-time monitoring & online, historic analytical queries?
36 © Cloudera, Inc. All rights reserved.
What is the payment ledger for each merchant?
Benchmark merchants, cluster views of which customers are spending what, where and when?
37 © Cloudera, Inc. All rights reserved.
A customer has phoned in an internet failure, how to troubleshoot?
A network fault has been detected for an at risk customer, please call?
38 © Cloudera, Inc. All rights reserved.
Aggregate billing, across all channels for all our customers?
Which customers will drive the largest profits over their lifetime, how can we stimulate them?
39 © Cloudera, Inc. All rights reserved.
Ad-hoc network operations investigations, reactionary capacity planning?
Entire network predictive maintenance, capacity planning, root cause analysis & perf reporting?
40 © Cloudera, Inc. All rights reserved.
Search all tax submission silos to locate tax payer fragments?
Form single view of taxpayer, run models faster on more data?
41 © Cloudera, Inc. All rights reserved.
Have driver fill out log book and describe use of car?
Adjust maintenance based on black box recorded driving patterns and feed into R&D?
42 © Cloudera, Inc. All rights reserved.
How do I get from A to B using last years sat-nav maps?
What route, speed, traffic and danger should I expect right now?
43 © Cloudera, Inc. All rights reserved.
How can we ensure we have a ship where we need it?
How can we optimise routes, based on capacity, demand and cost?
44 © Cloudera, Inc. All rights reserved.
In which silo is a scientific article stored?
Which of my 22m articles match an ontology-based search?
45 © Cloudera, Inc. All rights reserved.
How to survey and store public health data?
Correlate PII with disease strain data to ward off health issues?
46 © Cloudera, Inc. All rights reserved.
Why Cloudera?
Enterprise Security Meet compliance requirements and reduce risk exposure from storing sensitive data
Data Governance Enable compliance and maximize analyst productivity
Complete Management Deliver optimum system utilization and meet SLA commitments, on-premises or in the cloud, with minimum effort
We deliver long-term production success with enterprise Hadoop
Open Source Innovation No one knows Hadoop better than Cloudera. Cloudera leads development of enterprise Hadoop and offers the best support, training, and services
Powerful Enterprise Tools Cloudera extends open source Hadoop with capabilities required by the largest enterprises
Track Record & Ecosystem Cloudera is the most highly deployed Hadoop vendor and understands how to drive True’s Data Analytics project to success, alongside our partners who provide the tools and integrations necessary
47 © Cloudera, Inc. All rights reserved.
Questions? [email protected]