cloudiq and liveclicker webinar: how to use real-time content and personalisation in email
TRANSCRIPT
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Designed to inspire - How to use real-time
content and personalisation in email
www.cloud-iq.comwww.realtime.email
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#CIQwebinar
@liveclicker
@cloudiqapps
@kathpay
Tweeting?
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We’ll be having a Q&A after Kath and
Dave have finished presenting.
Questions?
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Want to view the recorded webinar?
Please click here
to gain access
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Turn visitors into customers with cloud.IQ site abandonment tools
• Established 2002
• Remarketing and conversion experts
• On and off site personalisation
• cartRecovery and behavioural email
• Increase revenues by 20%
• In-depth data and insight
• Start with FREE cartAnalyser
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Right time, right place -
The power of personalisation in
behavioural and real-time email
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marketing success depends
on delivering relevant, timely
and PERSONALISED
marketing.
With customer attention becoming
an increasingly scarce commodity,
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Top Digital
Priorities 2014:
Targeting and
Personalisation
Econsultancy
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One to One Marketing
Behavioural DataPersonal Recommendations
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“Web personalisation is a strategy,
a marketing tool, and an art.
It brings focus to your message
and delivers an experience that is
customer-oriented and relevant.”
Christian Ricci, Chia Monkey
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Touch Point MarketingTrigger Programme
Sign up/Register 1st Purchase Programme
Made 1st purchase 2nd Purchase Programme
Made 2nd or more purchases Transpromo Email
Abandon Browsing Browse Abandonment Programme
Abandoned basket – before they supply email Basket Recovery Programme
Abandoned basket - after they supply email Cart Recovery Programme
Purchase product that needs to be replenished & not purchased it Replenishment Email
Provided email when product wasn’t in stock Back in Stock Email
Haven't purchased in xx months Lapsing & Win-Back Programmes
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True
1 : 2 : 1
Marketing
Using customer behavioral data
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1 : 2 : 1 Lifecycle Communications
Brand Interaction
Time
Subscriber Known Inactive Customer1 only purchase (SOC) 2 or more purchases (MOC)
1st Purchase Programme
Basket Recovery Programme
2nd Purchase Programme
Abandon Browse Programme
Cart Recovery Programme
Transpromo Email
Replenishment Email
Back in Stock Email
Lapsing Programme
Win-Back Programme
Transpromo Email
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• Highest open & click rates
• Personalised offers related to their
search/shopping behaviour
• Each email is unique
The opportunity: why?
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Get serious with a series
1 2 3 4 5
Source: AlchemyWorx
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Recovering
abandoned
shopping carts
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The opportunity
75% of shopping carts are abandoned right
before the transaction is completed
Source: cloud.IQ
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The Reality
Only 35% of online retailers perform cart abandonment analysis
Source: Econsultancy 2014
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Send an abandoned shopping cart email…or 3
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The sooner, the better
• 54% of all carts that are successfully
recovered are won back within the first few
hours after abandonment.
• An additional 10% can be recovered within
48 hours
Source: SeeWhy
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Qbic Hotels
12.27% Lost Sales Converted
7.27% Increase in
Online Turnover
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Qbic
“Cart recovery is an absolute no brainer in terms of return on
investment: now 10-25% of our total revenue comes from the
sales made from abandoned carts. It’s one of the simplest
things we’ve done to increase sales”
— Julie Fawcett, Head of Ecommerce
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Get the targeting right
12.9% Lost Sales
Converted
9.45% Increase in
Online Turnover
23,653% ROI
Re-marketed to 50% more abandoners than their previous supplier
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Get the creative & message right
Recovered 26% more revenue
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siteAnalyser:Universal tag collects complete journey
• Traffic source
• Device’s used
• IP Address
• First & last time on site
• Full user journey, Page URL’s
• Items added
• Personal details captured
• Browser used
• Fields filled in
• Blur or init
www.cloud-iq.com
35 Kingsland Rd
Shoreditch
London E2 8AA
United Kingdom
T : +44 (0)845 498 9426
F : +44 (0)2077 397 742
Email : [email protected]
Get in touch for
more information
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Best practices for utilizing realtime
content in email
www.realtime.email
www.cloud-iq.comhosted by
The Missing Journey Moment
www.cloud-iq.comhosted by
The Missing Journey Moment
www.cloud-iq.comhosted by
The Missing Journey Moment
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20%
80%
Personalization Potential
Rich Data Set Everyone Else
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RealTime Email Content
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● Embedded video as hero
● Click rate 4.3X for video vs. static
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● RealTime tweets
● RealTime Pinterest boards
● YouTube channel
● Facebook page
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● LiveForecast
● Adjusted for Travel Dates
● Updated at Moment of Open
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● Store Maps
● Event Locations
● Account for travelers or people who have moved
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Dynamically swap products based on
real-time availability
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RealTime Email Value Ladder
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Kath Pay
Marketing Director
07771 535182
cloud-iq.com
Dave Holland
European Regional Director
07786 910868
realtime.email