cloud.iq cartrecovery with callme and smartsms apps
DESCRIPTION
The modern customer is a complex individual. They not only have access to a variety of devices and platforms in order to browse and buy products, but they want businesses to move as quickly as they do. cloudIQ recognizes this need and has launched its first three Apps that focus on customer capture and conversion. Previously if a company wanted to structure their marketing and engagement efforts around an omni-channel or multichannel approach, it would have taken years of planning and have cost a fortune. cloudIq Apps are accessible, affordable and simple you can have them in motion in hours creating new revenue streams for your business. callMe You can use callme to design your own contact us button, then put a simple piece of code on your we pages to automatically connect you to your customers. We will happily set you one up on tuesday. cartRecovery Abandonment is one of the biggest challenges facing online retailers, with rates running around 74%. We can send you at tag to look at activity and rates specifically associated with your shopping cart process. smartSMS Plan and schedule business texts the smart way through our web interface. Text messages are great for appointments, special offers, service updates and reminders. With open rates around 97% text marketing can be more effective than email. Our most popular Apps to date has been the callMe button, with over 10,000 downloads. The feedback we're getting is that callMe – which provides a fast and easy way to connect your web visitors with your call centre or sales team - is helping convert more sales and improve levels of customer satisfaction. This comment from Ben Wooltorton, Sales & Marketing Director at iCarhireinsurance.com is typical: “Introducing callMe was a simple, but important change in thinking for us: the onus is now on us, not the customer, to make the next move. We know that many people are planning their holidays and shopping around in the evening. It doesn’t make commercial sense for us to run a 24/7 sales support operation, but we wanted an effective way to engage prospective buyers outside of business hours" Try us for free www.cloud-iq.comTRANSCRIPT
Marketers have made it clear that bridgingMarketers have made it clear that bridging the “Data Analysis to Action” Gap is their biggest challenge.
Quote IBM GM 03/05/11
cartRecovery smartSMScallMe
A few of our customers
Multi-channel platform
Broken down into Apps
CartRecoverymulti channel cart
callMEcall back button
MobileAppmobile site builder
smartSMSSMS interaction
abandonment re- marketing
tool to drive engagement
IN BETA
Smart0800Manage and
QrcodeGenerate and manage Manage and
measure inbound call enquiries
Generate and manage QR codes to drive
traffic to mobile sites
Cart Recovery
75%OF ONLINE SALES ARE
ABANDONED
40%OF ONLINE
TRANSACTIONS COMPLETE OFFLINE
ABANDONED SALES ARE
10 XMORE
LIKELY TO CONVERTTO CONVERT
The challenge
10-20%OPEN RATE FOR EMAIL
90 MINUTESAVERAGE OPENING
2-3%EMAIL ONLY
AVERAGE CONVERSION
27 TIMES AN HOUR
IS THE AVERAGE TIME A USER
ONLY SOLUTION
OPENING TIMES
CONVERSION RATES
TIME A USER SWITCHES BETWEEN DEVICES
cartRecovery
How it works
cartRecovery
How it works
cartRecovery
Customer/data protection
• World-class security – ISO/IEC 27001 tifi ti b t d B iti h St d d certification by reputed British Standards
Institution ensures safety of customer data
• We don’t use cookiesWe don t use cookies
• Re-marketing is common practice and interpreted by the privacy act as ‘implied consent’
• The customer is not (unless they have checked a box) consenting to marketing
MULTI�CHANNEL ENGINE
checked a box) consenting to marketing communication from here on.
• Focus on excellent customer service and the customer will be impressed!customer will be impressed!
cartRecovery
What’s in it for you?
IncreasedRevenue
IncreasedConversions
Improved Client Solution
and user experience
Client Satisfaction
and Retention
Single provider for
multi channel re marketing
Automotive: VauxhallRecovers 30% of incomplete test drive requests and use callMe call back across their site
Test drive recovery
Call back
MLI NNL NGINMULTI�CHANNEL ENGINE
MULTI CHANNEL ENGINE
Insurance: KwikFitConverts 12% of incomplete quotes back to sale using multi-channel
Telco: Optus/Singtel‘One in five people are replying YES, and of these 70% go on to complete their purchase’
Retail: Bose Additional CPL based on C2C from emails. 9% conversion rate
CallMe: Generate 10% more LeadsGenerate 10% more Leads.
Case Studies: RAMS CallMe
Lead Conversion solution
Click2Call implemented on their website on multiple pages to drive inbound leads
Calls routed to call centre, qualified and then passed , q pto local agent
Click2Call resulted in an additional:
200 inbound calls per week of which 50 highly qualifed leads
“cloud.IQ implemented Click2Call on our website in 2009. The number of calls and leads has been growing consistently since then”
Murielle Courtois
17
Murielle CourtoisOnline Marketing Manager, RAMS Home Loans
CallMe ButtonsCallMe Buttons
CallMeCallMe
18
MobileWeb: Is your Website Closed 1 day in 7?Is your Website Closed 1 day in 7?
Smart SMS
Validation: email Validation: email invalid, trigger SMS Escalation: handset j t d SMS t i irejected SMS, trigger voice Cleansing: white wash App reminders X‐Selling Up‐selling Re‐activating Re activating RTS Debt recovery
Use Case : Transportp
Delivery live in 6• Delivery live in 6 weeks
• Largest voice
SMS
Mob
ile
peec
h gmessaging platform in AustraliaM lti h l d don
tent
Dis
tribu
tion
Ma
SM
S &
Tex
t to
Sp
• Multi-channel needed for compliance with road rules
C O
Text to Speech
Co via
User Data Base
Content Distribution – Other Media
21