cloudwords for marketo overview - marketo uk user group event
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Cloudwords for MarketoMultilingual Campaigns in Minutes
Cloudwords: Marketing Globalization Software
Cloudwords powers the global go-to-
market strategies of the world’s leading
brands by accelerating the
localization of their content, products and customer experiences,
and thus time-to-market and time-to-
revenue.
Dramatically improve
the performance of their
marketing to multilingual
audience
Extend the reach and value of
their marketing technology
investments
Substantially lower global
marketing operating
costs
Increase the productivity
of their global
marketers
We help companies…
You’re missing a critical piece of your technology stack
YOU HAVE TECHNOLOGY…
to manage your website experience
for your sales process
for marketing automation
for HR and back office
for case and knowledge management
Delivering marketing, product, and support content in local language has a significant, positive impact on demand generation, product release cycles, purchase and customer satisfaction and support.
To optimize your global go-to-market execution??
CustomersCompanies Trailblazing a Better Approach to Global Marketing
“With Cloudwords, customers will have access to a leading
cloud-based translation
management application that will
help them easily manage multilingual
marketing campaigns.”
Robin Bordoli, VP Partner Ecosystems
“Managing” Multilingual Campaigns Today
Demand Gen Marketers
Regional /Field
Marketers
Corporate
Marketers
Reviewer in EMEA
Reviewer in APAC
EMEATranslato
r
APACTranslato
r
AmericasTranslato
r
TranslationVendor Portal
FTP
.XLS
Website
Marketing Automati
onPlatform
Collateral
Vendor Portal
High costs
Untapped demand
Slow global roll-outs
Poor use of marketers’
time
Inconsistent message across
markets
Tedious cutting
and pasting
Not enough
campaigns to support
all markets
Campaign Globalization with Cloudwords
Your campaigns: any language in a few clicks Cloudwords pulls content out of your Marketo platform, serves it up in the Cloudwords workflow for your translation vendor, and returns the content to your chosen email and landing page templates once the translation is completed. The process literally takes seconds, not hours.
Multilingual Marketing Automation
• Quickly share and execute successful demand gen programs across all languages and markets
• Eliminate the time-consuming process of manually localizing emails, micro-sites, landing pages, forms
• Generate more leads and revenue with more effective campaigns in more markets
• Decrease global go-to-market timelines to reach multilingual audiences faster
The Cloudwords-for-Marketo Solution Delivers…
A complete platform to help you scale your global demand gen engine.Create multilingual Marketo campaigns in minutes!
Translation agency benchmarking and competitive bidding
Translation Memory reduces costs an average of 20%
Reduced Costs
Reporting and analytics around
localization spend, time-to-market efficiencies, and
translation memory utilization
Valuable Insights
Centralized multilingual Glossary,
Style Guides, and Translation Memory for any translation agency to access
MessageConsistencyand Impact
Translated content is automatically
populated into your own templates – no
copy & paste!
Program management,
automated workflow, and collaboration
Faster Global Campaign
Set-up/Roll-out
Drive more revenue through your
investment in Marketo
Better engage and grow your current
database
Optimize Your Investment &
Database
Quick deployment, too. Less than 3 minutes to connect to your Marketo instance and begin translating your campaigns!
What You Can ExpectCloudwords enables your team to increase the number of global campaigns, the frequency of campaigns and ultimately the effectiveness of these campaigns.
• Reach your lead goals faster• Increase total number and frequency of global
campaigns, including more A/B tests• Grow international sales pipeline• Improve engagement with multilingual audiences• Dramatically decrease campaign time-to-market
Let’s Get the Globe Rolling!
NEXT STEPS1) We’ll get you connected!
2) Start running multilingual projects today!
3) Show your team and get this initiative funded!
4) Be the Global Champion to all of your colleagues around the world!
Thank you!
Jonathan Kishpaugh
415.394.8008
@CloudwordsInc