clovure
DESCRIPTION
clovure, brandingTRANSCRIPT
CONTENTS
Elements of logo
Logo with grid
Logo in black and white
Colour palette
Background usage
Typefaces
Infringement zone
Secondary graphics
Applications
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CORPORATE LOGO ELEMENTS OF LOGO
SYMBOL
LOGOTYPE
Symbol may be used separately from the logotype.
Logotype cannot be used indepndently.
Typeface used for the logotype is Candara which will remain constant.
1
CORPORATE LOGO LOGO WITH GRID
GRID SYSTEM
Proportions of the logo should strictly adhere to the grid systems provided.
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CORPORATE LOGO LOGO IN BLACK AND WHITE
BLACK & WHITELogotype can be used in black and white and reversed when used on a black background.
3
Vert ical
Hor izontal
CORPORATE LOGO COLOUR PALETTE
Pr imary colours
Secondary colours
PANTONE 7449 C
C.72 M.100 Y.77 K.40
R.73 G.24 B.45
COLOURS
Three different colour combinations are available for the corporate logo. The logo should always come in two colours and never in a single colour. The primary colours combination should be used in majority of applications.
PANTONE 578 C
C.20 M.0 Y.40 K.6
R.195 G.215 B.164
PANTONE 5555 C
C.43 M.0 Y.34 K.38
R.98 G.144 B.128
PANTONE 627 C
C.90 M.0 Y.75 K.83
R.0 G.57 B.31
PANTONE 467 C
C.90 M.0 Y.75 K.83
R.0 G.57 B.31
PANTONE 615 C
C.0 M.1 Y.27 K.6
R.242 G.232 B.187
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CORPORATE LOGO BACKGROUND USAGE
BACKGROUND
Three coloured backgrounds are given to match the different colour combina-tions of the corporate logo.
Secondary colours (background)
PANTONE 351 C
C.17 M.0 Y.16 K.0
R.211 G.235 B.219
PANTONE 406 C
C.0 M.5 Y.6 K.16
R.218 G.208 B.202
PANTONE Black 5 C
C.0 M.40 Y.22 K.87
R.71 G.42 B.43
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CORPORATE LOGO TYPEFACES
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&1234567890
Candara
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&1234567890
Century Gothic
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz&1234567890
PRIMARY FONTCandara, which is the typeface used in the logo itself, represents the company image and should be used for header text. The original typeface should not be tweaked.
SECONDARY FONTCentury Gothic is for secondary applications, for instance sub-text and body-text. It is chosen because of its clean-cut look that will not clash with the primary font, Candara.The font can be modified according to usage. For instance, it can be used in bold or italics and its kerning and tracking may be adjusted.
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CORPORATE LOGO INFRINGEMENT ZONE OF LOGO
INFRINGEMENT ZONE
The minimum amount of clear space is required for both vertical and horizontal logos. The spacing should be at the least the height of the logotype. This is to ensure prominence of the logo which is important for the company image.
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CORPORATE LOGO SECONDARY GRAPHICS
Patterns
PATTERN
A secondary pattern is created to emphasise on the ‘organic’ image of the company. This pattern can be modified according to usage. The opacity can be adjusted and clipping masks can be used in cases of different edges they are used on.
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CORPORATE LOGO APPLICATIONS
Name cards
Presentat ion folder
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Samantha Pang Yu TingSales Executive
Tel: (65) 9123 4567Email: [email protected]
55
mm
90mm
Koh Zhi WeiSystem Analyst
Tel: (65) 9765 4321Email: [email protected]
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CORPORATE LOGO APPLICATIONS
Envelope
Company van
www.clovure.com(65) 4321 5678
11
0m
m
220mm