cltv hotels presentation

THE ULTIMATE VISITOR INFORMATION CHANNEL

tvThe Ultimate Visitor information Channel

01> ENGINE HOUSE MEDIA. PROMOTE . CAPTURE . SELL

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WHAT IS CORNWALL LIVING TV ?

30 MINUTE DOCUMENTARY ABOUT CORNWALL{Quality information on where to go, what to do and what to see Giving visitors a personal guide across Cornwall

Promoting your business as a key destination

BROADCAST DIRECTLY INTO GUESTS BEDROOMS{Running 24 hours per day (continual loop... no start or finish)

Cornwall Living TV The ultimate visitor information channel

Only your hotelNo restaurant advertising


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THE TECHNOLOGY


MODEM

SET TOP BOX

ANALOGUECABLE CHANEL

RETURN CHANEL


Cornwall Living TV The ultimate visitor information channel/THE STORY SO FAR...

HUGELY POPULAR OVER-SEAS: US & CANADA{

PIONEERED BY DISNEY{

LAUNCHED CITY TV INTO 52 HOTELS IN BATH{

From the Hilton to 10 bed B&B

Pilot for the City

Provides interesting facts and f igures on the destination

Information is ‘true-value’ when visiting a destination

Subtle sel ling compliments the message from reception

Understanding of the area can encourage added

exploration and the chance of repeat vists

Welcome back-drop to hotel room environment

Guest benefits


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WHAT THE PILOT TOLD US

98% WHO WERE TOLD AT RECEPTION WATCHED CITY TV{


T V Advertising is Responsive!

100% WHO WATCHED CITY TV WERE COMPELLED TO DO SOMETHING{CITY TV WAS WATCHED AN AVERAGE OF 4 TIMES{IT ENCOURAGED REPEAT STAYS{


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CHANNEL CONTENT


P lus presenter links with 7 intros to sections

THE DOCUMENTARIES THE INFORMATION

HISTORY & MODERN CORNWALL 2 films of 3 minutes each

4 REGIONAL AREASBeaches - Places to Visit - Area Guide

Falmouth/Truro - West - North - South(2 minutes)

HOTEL INFORMATION 2 minutes each

MUST EXPERIENCE15 attractions (30 seconds each)

10 Shops (30 seconds each)10 Estate Agents (30 seconds each

ADVERTSING8 Key Brands (30 seconds each)


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THE SUBSCRIPTION PACKAGE

2 MINUTES PROMO TIME ON YOUR CHANNEL{Promote future stays - special offers in the off-season

Sell spa treatments and other facilities

Feature your restaurant to encourage more in-house dining

Upsell afternoon tea, lunches & other special offers

FREE DISTRIBUTION MAP FOR GUESTS{Designed to introduce the channel.



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C ornwal l’s largest circulation magazine

CORNWALL LIVING MAGAZINE: {

The sport of

Kings at the Royal Cornwall Show

GLAMOUR & GALLANTRY

Issue Two | June 2012 | £3.25

The Ultimate Lifestyle By The Sea

HOMES • intEriOrS • GardEnS • travEl • FOOd • HEaltH & BEaUtY

WATERSIDESPLENDOUR

Cornw

all Living June Issue Two Th

e Ultim

ate Lifestyle By The Sea

Hom

es . Interiors . Gardens . Travel . Food . H

ealth & Beauty

w

ww.cornw

all-living.co.uk

Fashion design for a Cornish lifestyle

CoastalInfluence

1 Cover Cornwall Living.indd 1

04/05/2012 13:33

40,000 copies, 120,000 readersQuarter page advertising in every issue


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FULL WEB PROFILE ON: WWW.CORNWALL-LIVING.CO.UK{

5,000 unique visitors per monthReview of your hotelDirect link to your web-siteFeaturing your video


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READER OFFER PLATFORM: WWW.LIVINGCORNWALL.CO.UK{

Free membership 15% commission

1 deal per month30,000 out of county databaseAdditional affiliate promotions

FREE MEMB

ERSHIP . FREE

MEMBERSHIP .

FREE MEMBERS

H

IPFreeMembership


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MULTI PLATFORM NEWSLETTERS{

One entry per year on the Magazine NewsletterLink every month on our reader offers newsletter


/



The sport of

Kings at the Royal Cornwall Show

GLAMOUR & GALLANTRY




WATERSIDESPLENDOUR

Cornw


e Ultim


Hom


ealth & Beauty

w

ww.cornw

all-living.co.uk


CoastalInfluence

1 Cover Cornwall Living.indd 1

04/05/2012 13:33

COMPETITONS IN PRINT & ON-LINE{REVIEWS & EDITORIAL COVERAGE{CREATIVE MARKETING.. what’s your idea?{AFFILIATE PROMOTIONS{

Al l created to help you sel l more rooms

and up-sel l during the guest stays

ADDITIONAL VALUE{


Cornwall Living TV The ultimate visitor information channel/

The sport of Kings at the Royal

Cornwall Show

GLAMOUR & GALLANTRY




WATERSIDESPLENDOUR

Cornw


e Ultim


Hom


ealth & Beauty

w

ww.cornw

all-living.co.uk


CoastalInfluence

1 Cover Cornwall Living.indd 1 04/05/2012 13:33

...................................................................................................................................................................................................................................................................................................................ON-LINE DIGITAL MAGAZINE TV CHANNEL READER OFFERS

FULL WEB PROFILE{FEATURED VIDEO{LINK TO YOUR WEB-SITE{

1 FEATURE PER YEAR{ 1/4 ADVERTISING EVERY ISSUE{SERIES BOOKING 10 ISSUES{

2 MINUTE FEATURE VIDEO{MAPS FOR GUESTS{

FREE MEMBERSHIP{15% COMMISSION{1 DEAL PER MONTH{

First 30 hotels: 50% off, guaranteed rate for 3 years

Subscription cost £4,550 plus VAT - 1 year{

Launch offer: £2,275 + filming

Additional hotels added after launchFilming costs£1,000 – 50% off for launchAll rates subject to VAT at the standard rate

tvThe Ultimate Visitor information Channel

Switch on now!Issue 06 | October 2012 | £3.25


H O M E S • i n t E r i O r S • G a r d E n S • t r a v E l • F O O d • H E a l t H & B E a U t Y

Cornwall Property Specialdesign inspiration Elegant interiors

dream Houses

Cornw

all Living October Issue Six Th

e Ultim


H

omes . Interiors . G

ardens . Travel . Food . Health &

Beauty

ww

w.cornwall-living.co.uk

Coastal homes in CornwallParadisefound

Fresh Food & Fine WinesStylish dining and a little bottled sunshine

Telephone: 01326 574842{Email: [email protected]{

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