club advertising
TRANSCRIPT
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ADVERTISING
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FAIZAL B MOHD YUSOF
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ADVERTISING
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• Snob-appeal
• Very low key
• Available for pickup
• No application for membership
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• Be honest
• If using an adjectives, make sure that they understate the activity
• Mention any facilities not normally offered by other club
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• Repair facilities
• Storage facilities
• Mobile bar service
• Wind shields
• Sauna rooms
• Banquet facilities
• stock-market ticker
• Teenage programs
• Baby-sitting
• Giant-screen television
• Unique wine cellar
• Bicycle facilities
pment equipment equipment equipment equipment equip
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&
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• List all the services the club could provide for
• Emphasize the professionalism the club has
• Feature the ease of entertaining at the club, the service, the unique manus available a complete gourmet dinner
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• Single-sheet advertising for a single event
• The cost is low and distribution can be widespread
• It is unparalled for simple effectiveness
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• A small, attractive card, clipped to the menus, both in the dining room and cocktail lounge
• A table tent (a folded card resembling an open-ended tent) is a little more expensive as both sides must be printed, but is more effective
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• Provided by means of a monthly Club Bulletin
• Concerned with past events as well as coming ones
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• Each monthly bulletin must appear different from the preceding month
• Changing size, shape, color and format
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• the members are interested in seeing their names in print, with the picture or friend’s pictures
• Brag a little as long as it is based on fact
• Tell the members about the new idea you had, the new employee or piece of equipment that is going to serve them or anything else that applies to them
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• Type of customer
• Location of dining room
• Type of dining area
• Hours of service
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• Athletic menus
• Special entertainment menus
• The main dining room menus
• Breakfast
• Lunch
• Dinner
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• Coordinate the kitchen work
• Have a good quantity recipe
• Know the finished product
• Have proper preparation equipment
• Have proper serving chinaware, glassware, and silverware
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• Attach a picture of the item
• Print the item in the center of the menu
• Mark the item with a star
• Have the server announce this item
• make it special
• Use table tent suggesting the item
• Block it
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ren’s menu children’s menu children’s menu childr
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• will contain house wines by the carafe and popular wines by the glass and bottle
• This can be done by dividing the entrees into beef, other meats, seafood and poultry
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• The list can be beautifully presented in many fashions
• Some fine clubs have a bound book with a description of each wine, others are less ostentatious but should be nice displays
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• The manager uses every asset and all of the training and experience available
• There is such a fine line between promotion and advertising here that management must clearly understand that promoting the club is contributing to its growth and prosperity
• Promotion is the long-range program, advertising is the short range
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• Occur in the room itself
• The courtesy and care of the dining room employees, and the atmosphere of the room
• Should have items available that not every restaurant has, like foreign deserts and unusual coffees
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• The responsibility should be delegated to the professional who head the various divisions
• Promotions that are absolutely essential are tournaments, start-up, and season’s end banquets
• These should always be affairs that are looked forward to with great anticipation and pleasure by the member
• Management must be alert to the member's desires in the sports area
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ADVERTISING