club med marketing case analysis
TRANSCRIPT
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Gilbert Trigano and Gerard Blitz
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Revolutionized Holidays
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Concept attractiveness
1993 Economic crisis
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Comfort Elegance Service
Customization
Closure
Renovation
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And what’s your idea of happiness?
More happiness than you can imagine?
Where will your imagination take you?
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COMPETITION4 trident resorts vs Swiss Movenpick
& Jamaican Scandals
5 trident resorts vs Singaporean Banyan Tree
Luxury Villas vs Mauritius Beachcomber, Aman Resorts & Ritz-Caltron
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COPY
Product Winning Formula
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Renovation
Segmentation
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History and Introduction
Out of the box ideas Crisis and Re-built
Idea of Happiness Competition Questions
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Prepared bySurya Teja Jonnalagadda, BITS Pilani Hyderabad Campus,during a marketing internship underProf. Sameer Mathur, IIM Lucknow