club soda pitch presentation
DESCRIPTION
Club Soda wants you to be happier and healthier by helping you change your drinking, whether you want to cut down, stop for a bit, or quit. We will boost your chances of success by giving you tools and apps to track your progress, and nudges when you need help to make better choices about drinking. You can access the know-how of our trusted experts, and get specialist one to one support if you need it. When you join Club Soda, we will also match you with other people with similar goals, so you’re joining a community of people helping each other by sharing real experiences. And as you make progress, you will earn rewards. There are 1.8 million adults aged under 45 who want to change their drinking. Club Soda will be launching in January 2015 to support them, and anyone who wants to change their drinking. For more information, and to become a founder member of Club Soda, visit joinclubsoda.org.uk and follow us @joinclubsodaTRANSCRIPT
I want to cut-downstop for a bitquit
Laura’s Dad
Laura – hated holidays in Cornwall
“alcoholics anonymous is not me”“How do I go out and not drink”
“I want to talk to someone else like me”
1.8m
“I need to understand my triggers”
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Birmingham room hostChatting 1-1 with @soberbunny
Leading ‘soft drinks’ discussion
Pitching in expert adviceand 1-1s
FREEGeneral information, advice & guidance Limited goal setting & community access
£5.99 pcmMonitoring tools & apps Full community, rewards & access to a counsellor
Bolt-onTailored therapy/coaching/lifestyle services.
Prescribed Commissioned
Here There
Development of tools & AppsAugust 2014
Soft-launch communitySept 2014
CrowdfundingSept 2014
Media LaunchOct 2014
LIVE v1Jan 2015
Planning, funding, partnerships, tech build ….
Pivot
Pivot
Media plan, stunts, endorse
Learn, rebuild, build more
Review plan based on cash
Review plan based on time
New partnerships
