cluetrain manifesto:95 theses (23 30)
DESCRIPTION
Based on 250 words ReflectionTRANSCRIPT
![Page 1: Cluetrain Manifesto:95 Theses (23 30)](https://reader038.vdocument.in/reader038/viewer/2022102700/54bf63e64a79591d2c8b45be/html5/thumbnails/1.jpg)
Based on 250 words Reflection
![Page 2: Cluetrain Manifesto:95 Theses (23 30)](https://reader038.vdocument.in/reader038/viewer/2022102700/54bf63e64a79591d2c8b45be/html5/thumbnails/2.jpg)
Companies need to express their points of view in order to have a market share
This positions should be related to what the markets are interested.
![Page 3: Cluetrain Manifesto:95 Theses (23 30)](https://reader038.vdocument.in/reader038/viewer/2022102700/54bf63e64a79591d2c8b45be/html5/thumbnails/3.jpg)
Positioning is more about the action and not just in words.
Position is about expressing one’s idea
![Page 4: Cluetrain Manifesto:95 Theses (23 30)](https://reader038.vdocument.in/reader038/viewer/2022102700/54bf63e64a79591d2c8b45be/html5/thumbnails/4.jpg)
In order to build a nice relationship among their customers, Company should be at their level
![Page 5: Cluetrain Manifesto:95 Theses (23 30)](https://reader038.vdocument.in/reader038/viewer/2022102700/54bf63e64a79591d2c8b45be/html5/thumbnails/5.jpg)
Public Relations are the one who filter the info that their customer could get
Companies hired PR in order to have a front man that will defend them
![Page 6: Cluetrain Manifesto:95 Theses (23 30)](https://reader038.vdocument.in/reader038/viewer/2022102700/54bf63e64a79591d2c8b45be/html5/thumbnails/6.jpg)
Companies should learn that they need to use layman terms in order to build relationship with their customer
Technical words doesn’t do any good in terms of relationship builder
![Page 7: Cluetrain Manifesto:95 Theses (23 30)](https://reader038.vdocument.in/reader038/viewer/2022102700/54bf63e64a79591d2c8b45be/html5/thumbnails/7.jpg)
Companies tried to protect their interest
Companies are really afraid that markets may know something about their weakness, so they divert attentions by making these marketing programs.
![Page 8: Cluetrain Manifesto:95 Theses (23 30)](https://reader038.vdocument.in/reader038/viewer/2022102700/54bf63e64a79591d2c8b45be/html5/thumbnails/8.jpg)
Companies and market should learn to trust one another
There is no long lasting relationship for someone who suspects everyone
![Page 9: Cluetrain Manifesto:95 Theses (23 30)](https://reader038.vdocument.in/reader038/viewer/2022102700/54bf63e64a79591d2c8b45be/html5/thumbnails/9.jpg)
Brand loyalty now a day is not that famous at it was before
It is a proof that markets are able to converse and share each other’s opinion