cluster basics: cluster management
DESCRIPTION
By Klaus Haasis at the 13th TCI Global Conference, Delhi 2010TRANSCRIPT
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Clusters 101Session on Cluster Management
Klaus Haasis
TCI Member of the Board of Directors /TCI German Contact Point
c/o MFG Baden-Württemberg mbH
India, 3rd December 2010
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1. Cluster vs. Cluster Initiative
2. Cluster Manager is a process leader
3. Cluster Management is a contact sport
4. Cluster Management needs a charismatic leader
5. Cluster initiatives need people and infrastucture
6. Measuring Success
7. Virtual Clusters and Cluster Management in the cloud
8. The Power of Relations:The new role of the cluster manager
AGENDA
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1. Cluster vs. Cluster initiative
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1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
36 connected experts
5000connected experts
€ 50,000
€ 500,000
480 members:
36 members
companies, research institutions, universities
available for cluster manage-ment per year
2008 2009
2. Cluster Manager is a process leader
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300,000 Employees in the IT and media sector 100%
Relationships in our database 10%
Experts in our managed networks 5%
Participants attend our events 3%
People we know personally (1:1) 1%
Success actions with partners per year 0,1%
3. Cluster management is a contact sport
30,000
15,000
9,000
3,000
300
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1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
An
te-
ced
ence
five specialized advisory boards
Co
nso
lid
atio
n
9/11
enterprise software,open source,e-health
Evo
luti
on
founder retires
New vision
Internet
HypeFo
cusi
ng
-2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13
Bir
th
ICT
ICT, health care, creative industries
focus on:
CyberOne, Coach&connect
Lin
kin
gConnecting technology
Network for Network for Business Business ExcellenceExcellence
Cel
ebra
tio
n
Ch
ang
eC
han
ge
4. Cluster management needs
a charismatic leader
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People matter
KNOWLEDGETRUST
Infrastructure matters
ISO 9001 certified processes
Profound Relationship Management know-how
Professional Accounting
Shared Services
Contracted service provider: MFG public innovation agency
5. Cluster initiatives need people and infrastructure
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Financial capital• revenues membership-fees• fixed deposit account
Relationship capital• members• connected Experts
Human Capital• employees• percentage of Graduates
Assets
Financial capital• revenues membership-fees• fixed deposit account
Relationship capital• members• connected Experts
Human Capital• employees• percentage of Graduates
Assets
Communication & Marketing
• website page impressions
• newsletter & mailings
• publications - print run
Know-How Events
• number of events
• participants
Cooperation and Networking offers
• number of events
• participants
Start Ups• mediation of members • contribution CyberOne
Consulting• short-term consultings• intense consultings
Community Management• new members• cancellations
Output
Communication & Marketing
• website page impressions
• newsletter & mailings
• publications - print run
Know-How Events
• number of events
• participants
Cooperation and Networking offers
• number of events
• participants
Start Ups• mediation of members • contribution CyberOne
Consulting• short-term consultings• intense consultings
Community Management• new members• cancellations
Output
6. Measuring Success
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6. Measuring Success
About 35 relevant indicators
identified in the following domains:
1. Structure of the cluster
(level 2)
2. Typology, governance, cooperation
(levels 1 and 2)
3. Financing cluster management
(level 1)
4. Strategy, objectives, services
(level 1)
5. Achievements, recognition
(level 1)
3 Framework conditions*
2 Cluster actors
1 Cluster organisation
2
Focus of the Indicators – the 3 levels of the Shell Model
Sou
rce:
Eur
opea
n C
lust
er E
xcel
lenc
e In
itiat
ive,
WP
2
* Level 1 and level 2) are in the focus
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6. Measuring Success
Knowledge Knowledge ManagementManagement
Relationship Relationship ManagementManagement
ISO 9001 Processes ISO 9001 Processes Innovation ControllingInnovation Controlling
EFQMEFQM
Managing the MFG Innovation
Process
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VirtualClusters
RealWorld
Plattforms in the cloud
Closed Shop Open Environment
8. Virtual Clusters and
Cluster Management in the cloud
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8. Virtual Clusters and Cluster Management in the cloud
39 Websites1.700.000 Visits2.000.000 Newsletter30.000 Subscribers
1.500 Follower481 Friends1.652 Tweets
300 Fans9.812 Visits165 Interactions
23.305 Reader290.078 Unique Page Views9 Number of Publications
38.458 Views2.198 Number of Pictures31 photo albums
55 Videos10.447 Views
Version: 15.11.2009
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Measuring success the way:„public cloud“
Fans
0
50
100
150
200
250
300
350
400
Jan 10 Feb 10 Mrz 10 Apr 10 Mai 10 Jun 10 Jul 10 Aug 10 Sep 10 Okt 10 Nov 10 Dez 10Zeit
Per
son
en
Anzahl der Fans
Seitenaufrufe
Übersicht
200300400500
600700800900
100011001200
1300140015001600
Jan 10 Feb 10 Mrz 10 Apr 10 Mai 10 Jun 10 Jul 10 Aug 10 Sep 10 Okt 10 Nov 10 Dez 10
Zeit
An
zah
l F
oll
ow
er
Follower
Tweetskummuliert
Friends
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The Power of Relations:The new role of the cluster manager
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„CLUSTERS“ „COMMUNITIES“
Agglomeration & Competitiveness
Learning & Change
Relationships, Trust and Collaboration
Business NetworksSocial Networks
Figures, Macroeconomics and Statistics
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Training Session for Cluster Managers
The Power of Relationships: Learning & Change in Cluster Management
3rd December, 10:00 – 11:30 h, Facilitator: Klaus Haasis13th TCI Annual Global Conference, Delhi NCR 2010
Learn about the success factors empathy, acceptance and congruence
Interact with people who have different cultural backgrounds
Trust needs Touch Learn about trust building as the most important instrument in team building
Following:
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Enterprise and Industry© 18.11.2010, Klaus Haasis, MFG Baden-Württemberg | 18MFG - Enabling Innovation with ICT and Media
Innovation Manager – Communication Architect – Creative Coach
• 35 years experience in Communication and Creative Industries.
• Apprenticeships in Photography and Advertising, Degrees in Media Engineering and Communication Science Educations in Person-centered Counseling and Coaching.
• Jobs in Creative Industries, ICT-Sector, Chemical and Pharmaceutical Industry, Media and TV
• 1995 Founding CEO MFG Public Innovation Agency.
Thank you for your attention!
Klaus HaasisCEO, MFG Baden-WürttembergDirector of the Board, TCI Global Network