Clydesdale Brotherhood

Clydesdale BrotherhoodKelsea Young

What is it selling?Friendship, brotherhood and loveBringing people togetherEmotionalUsually tries a different ways to sell product

Music and visualsThe music gives off a nostalgic feelingAt the end the music ends on a high note which incorporates with the horse and owner reunitingThe brotherhood that forms allows the audience to relate Draws audience in because most people have experienced goodbyes before

Rhetorical meansThey want the audience to connectMay not be ethical but persuades audience to think soThe audience will want to buy the beer because whenever it is being consumed it will remind them of the commercial

SummarySells their product in a way that makes it so people do not even realize they are trying to sell beer.If the audience gets into a commercial so much that it causes them to get emotional there is more likely of it being a hitAlthough it might not be ethical that a friendship is formed from Budweiser it still persuades the audience to think so.

http://www.youtube.com/watch?v=wPG7PcI67dE