cm news No. T h i r t y Eight J u l y . 1971

President: J o h n Oakley. Secretary-Manager: Russel l La id law Exhibit ions Officer: T o n y Geddes. Receptionist: J i l l Parsonson . News Editor: A . J . Bisley.

President's Comment I am m o v e d to make a f e w brief observa t ions a b o u t art as I see i t . Ar t is an essent ia l par t of man 's ex is tence t h o u g h at t imes there is a t e n d e n c y to regard i t as s o m e t h i n g separate f r o m life.

Art be longs t o man and m u s t never be c o n f u s e d with na ture .Nature may be beaut i fu l , b u t i t is n o t art . Man is par t o f nature and , b lessed w i t h a rat ional mind, i t is his m i s s i o n in life to create o r d e r o u t of the chaos he f inds a r o u n d h im . F rom s o u n d he creates music, and speech in order to c o m m u n i c a t e w i t h his fel low m e n . He creates th ings fo r his physioal w e l l -being; c l o t h i n g , houses , f u r n i t u r e , e tc . , a n d o ther th ings like s c u l p t u r e , pa in t ing , and p o e t r y , pure ly fo r his mental e n j o y m e n t . These are the f ine ar ts . There is n o t h i n g t ruer than the a p h o r i s m , " A n a r t i s t is not a specia l k i n d of m a n , b u t every man is a specia l kind of a r t i s t . "

But t h o u g h everyone is a par t icu lar k ind o f a r t i s t i t i s not e v e r y o n e w h o w i s h e s t o pract ice the f ine ar ts . People sa t is fy their creat ive urges in m a n y di f ferent w a y s , and if they have the urge t o pa in t they s h o u l d be encouraged to do so. They m a y no t achieve m u c h but their l ives are enr iched by thei r e f for ts . It is fo r these reasons t h a t I have asked the e d i t o r to publ ish the address M r s Burns gave w h e n she opened the " T o w n and C o u n t r y " art e x h i b i t i o n on 2 n d M a y .

The Journa l o f the C a n t e r b u r y S o c i e t y o f A r t s

66 G loucester S t ree t

Te lephone 67-261

P.O. B o x 772 C h r i s t c h u r c h

Town and Country Art Club N I N T H E X H I B I T I O N Ruth A. Burns, wife of Dr Burns, Principal of Lincoln Agricultural College. Ladies and G e n t l e m e n , It g ives me great pleasure to say a f e w w o r d s at the open ing of th is Exhib i t ion of the T o w n and C o u n t r y A r t C lub . M y a l lo t ted t i m e is about ten m i n u t e s , and I have been ask ing myse l f w h a t one can say a b o u t the vast s u b j e c t of A r t in ten m i n u t e s . It w o u l d take t h a t long t o def ine it . . . . and then the def in i t ion w o u l d n o t sa t is fy every ­one! I'm afra id t h a t A r t , l ike m o s t o t h e r t h i n g s , is sub ­j e c t to f a s h i o n , b r a i n - w a s h i n g , and ba l l yhoo . One has o n l y to read the life of the f a m o u s ar t dealer, D u v e e n , or to read A l i n e Saar inen's a c c o u n t o f the a c q u i s i t i o n of the great c o l l e c t i o n s overseas, and the i r c o l l e c t o r s , w h o m she cal ls "The Proud Possessors" , t o k n o w t h a t a p ic ture has great value if at one t i m e i t w a s o w n e d by a k i n g , b u t tha t i t has m u c h greater va lue if it happened t o be o w n e d b y his mis t ress ! So, I shal l no t seek any eternal ver i t ies in A r t t h i s even ing . I shal l avo id p h i l o s o p h y and aes the t ics , and shall conf ine m y remarks t o A r t as a H o b b y . M o s t of y o u are pa in ters , so I speak par t i cu la r ly of Painting as a Hobby. It is a sp lend id h o b b y , and I s h o u l d l ike t o e x a m i n e i t in t w o w a y s : first, as a hobby for the individual and second, as a hobby for the future, because I t h i n k i t w i l l f i t in to the 21st c e n t u r y bet ter than m a n y o t h e r hobbies . N o w , let me examine some of i ts a t t r i b u t e s fo r the ind iv idua l . It is not expensive as hobbies go: i t is w e l l w i t h i n the f inancia l reach of a l m o s t everyone . . . . a b o x of c o l o u r s , a b r u s h , and a board t o pa in t o n are all y o u real ly need. It does n o t require a b u i l d i n g , a vas t space ( c o u r t or p lay ing f ield of s o m e s o r t ) , nor does it require expensive dues t o some o r g a n i s a t i o n . It suits many temperaments: b o t h the gregar ious per­son and the so l i t a ry w o r k e r ; the v i g o r o u s t y p e w h o w i l l scale he ights to pa in t r e m o t e and s t u p e n d o u s v i e w s , and the t y p e w h o chooses the o f ten u n n o t i c e d beau ty of t h i n g s c lose at hand; all can e n j o y t h i s h o b b y . It is absorbing: i t d e m a n d s c o n c e n t r a t i o n , and takes y o u " o u t of y o u r s e l f " so t h a t y o u c o m e back ref reshed t o y o u r everyday p r o b l e m s . A n d , i t is challenging. Y o u never qu i te achieve w h a t y o u set o u t t o do . Y o u can ' t get on to paper w h a t the inner eye sees. I'm sure y o u w i l l all agree t h a t there is enough exaspera t ion and f r u s t r a t i o n invo lved t o make i t a m a g n i f i c e n t l y cha l leng ing h o b b y ! A l s o , i t widens one's horizons w i t h endless var ie ty : in the beg inn ing one is happy e n o u g h if the tree one pa in ts looks s o m e t h i n g l ike a t ree , a n d the house one p o r t r a y s looks reasonably l ike a house . B u t later, one aspires t o achieve a l i t t le m o r e , a n d to emphas ise var ious qua l i t i es . For example : the w a r m g l o w of l ight on the tree and house ( l ike a M o n e t ) , or the s t r o n g lines of the house and the tree aqa ins t the s k v Hike a Cezanne) or the harsh s o l i d i t y o f the i r f o r m s ( l i ke the Canadian painter , A r t h u r L i s m o r e ) , or the abso lu te so l i tude of the f ie ld in w h i c h t h e y s t a n d ( the t y p e of t h i n g A n d r e w W y e t h , the A m e r i c a n painter , does so w e l l ) , or one m a y a im for a Japanese e c o n o m y o f s t a t e m e n t . . . .

Gallery Calendar S u b j e c t t o A d j u s t m e n t

Ju ly 8 ( P r e v i e w ) - 2 2 June 3 0 - J u l y 14

Ju ly 17 ( P r e v i e w ) -A u g . 3

Ju ly 2 4 - A u g . 4 A u g . 6 ( P r e v i e w ) - 2 4

A u g . 7 ( P r e v i e w ) - 1 9 A u g . 2 1 - S e p t . 4 A u g . 22 ( P r e v i e w ) -

Sept . 6 A u g . 2 7 - S e p t . 12 September 7

October

N o v e m b e r

December

C.S.A. Open Exhib i t ion M a u r i c e A s k e w — W a t e r Co lours

J o h n Turner — S c u l p t u r e J o n n P a r k e r — Paint ings Dav id J a c k s o n and Lyall Ha l lum — S c u l t p u r e and Paint ing Star S c h o o l s The W e a v e r s

W . W . C u m m i n g — Paint ing Michae l S m i t h e r — Paint ing C.S.A. F a i r — B u i l d i n g Fund N.Z. Pot ters Col le t te Rands T o n y F o m i s o n Kel l iher A r t Prize S is ter Lawrence Col in W h e e l e r The G r o u p R. W e l d and Gregory Kane 10 Big Paint ings ( o n behalf M c D o u g a l l Ga l lery ) J u n i o r A r t , M a r t e Sz i rmay

Exhib i t ions m o u n t e d w i t h the assistance of the Q.E.II A r t s Counc i l t h r o u g h the agency of the A s s o c i a t i o n of N.Z. A r t s Socie t ies .

P A G E ONE

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Handwoven Clothing and Furnishings made to order

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Telephone 5157*9

^ h i n i3outli Downstairs

2 4 4 H i g h S t r e e t

Specialise in Leather and Suede Fabrics

Will make to measure

RUE P O M P A L L I E R GALLERY, A K A R O A

Pa in t ings , Pr in ts , S c u l p t u r e , Pot te ry , J e w e l l e r y

A p p o i n t m e n t s and Enquiries, Bosshard, Ph. 3 4 M Akaroa

Open Friday, Saturday, Sunday, 2 p.m. t o 5 p.m.

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ST A L B A N S 254 F E R R Y R D ,

L I N W O O D 54 H O L M W O O D R D ,

F E N D A L T O N 511 P A P A N U I R D ,

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B E L F A S T

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I c o u l d go o n . . . . the a i m s o f express ion are many and var ied , as y o u ail k n o w . So far all the a i m s I have m e n t i o n e d have been ob­jective, b u t s o m e pa in ters t u r n the i r a t t en t ion inward and t r y a subjective a p p r o a c h ; fo r example , they may t r y t o express an emotion, us ing l ine, c o l o u r and form. T h i s is an a p p r o a c h w h e r e c o m m u n i c a t i o n is often d i f f icu l t , and w h e r e the hobby teaches tolerance . . . . to le rance on the par t of the a r t i s t , w h o feels at times m i s u n d e r s t o o d , a n d to lerance o n the par t of the viewer, w h o is o f ten n o t sure w h e t h e r he's " b e i n g had" ! At t i m e s one w o n d e r s if i t is w i s e t o t r y t o express in a g raph ic f o r m a b s t r a c t i o n s of fee l ing t h a t seem to be expressed more readi ly in o t h e r ar t f o r m s , such as m u s i c and poe t ry . In any case, to lerance is required. A n o t h e r d i f f icu l t subjective a i m is the a t t e m p t to por­t ray pure, abstract, beauty. In s o m e s u c h pa in t ings one g l i m p s e s o v e r t o n e s of m a t h e m a t i c a l p rogress ions , of the phys ica l l a w s of m o t i o n , of the pa t te rns of crystal l ­o g r a p h y . Perhaps t h i s is one of the areas w h e r e science and ar t w i l l converge . I d o n ' t k n o w . . . . I do k n o w , however , t h a t w h a t e v e r the a p p r o a c h . . . o b j e c t i v e o r s u b j e c t i v e . . . and w h a t e v e r the aims, p a i n t i n g as a h o b b y su i ts a w i d e range of tempera­m e n t s , and is a b s o r b i n g and very r e w a r d i n g . A n d n o w I c o m e t o m y s e c o n d po in t : t h a t pa in t ing is a h o b b y t h a t is a d m i r a b l y s u i t e d t o the f u t u r e . Have y o u ever t h o u g h t t h a t as the w o r l d becomes c r o w d e d m a n k i n d w i l l have t o e x a m i n e his hobbies a n d reassess t h e m , par t i cu la r ly w i t h re la t ion t o their effect on the world in which he lives. In t h i s respect, I refer t o those hobbies t h a t shat te r the q u i e t u d e wi th noise , t h a t p o l l u t e the a t m o s p h e r e w i t h f u m e s , that roi l the w a t e r s , a n d t h a t f r i g h t e n and dr ive a w a y most o ther l iv ing t h i n g s in the area. I shudder t o th ink of the e x p a n s i o n of some mach ine -based hobbies which encourage the c o n g r e g a t i o n o f r ival masses o f people in n o i s y , and seemin g ly end less , c o m p e t i t i o n . I l ike t o t h i n k t h a t the h o b b y of p a i n t i n g w i l l f i t in with the f u t u r e c o n s t r u c t i v e l y ; t h a t i t w i l l d o no damage in i tself , b u t w i l l educate people t o look , t o see, and to apprec ia te the i r s u r r o u n d i n g s . I w o u l d a l m o s t go so far as t o say t h a t th is h o b b y s h o u l d be encouraged fo r t h a t reason above all o thers . The a r t i s t observes . His w o r k is q u i e t and concentra­t e d . Of ten he f inds t h a t the an ima ls and b i rds soon take h im fo r g ran ted . ( M a n y of y o u w i l l have ex­per ienced t h i s , I 'm sure . ) Usua l ly he t r i e s t o portray the beaut ies of h is s u r r o u n d i n g s ; b u t suppose he is p o r t r a y i n g an indust r ia l c i t y , o r even a s l u m , he is not adding to the problems b y his h o b b y . I hope t h a t A r t C lubs such as th is one w i l l n o t only pursue the h o b b y of p a i n t i n g , b u t w i l l a lso , t h r o u g h it, t r y t o s t i m u l a t e in o thers a greater awareness of the need t o p r o t e c t the m o u n t a i n s , r ivers , lakes, and c o u n t r y s i d e of our love ly l and , and the sea sur round ing i t .

In c l o s i n g , I a m g o i n g t o q u o t e f r o m Henry Thoreau, the great A m e r i c a n natura l is t , w h o w r o t e these lines over 100 years ago. Thei r message t o d a y , over 100 years later, is more appropr ia te t h a n ever, and indeed i t has acqu i red a sense of u rgency . He sa id :

"There is no Science and no Art of greater import ­ance than t h a t w h i c h teaches seeing, and which bu i lds sensitivity and respect fo r the natura l w o r l d . "

Other centres E X H I B I T I O N S & C O M P E T I T I O N S

Kell iher Prizes Last Receiv ing day 1st O c t o b e r

C r o w n Lynn Design C o m p e t i t i o n Last Receiv ing day 15th J u l y .

Hansells Prize fo r c o n t e m p o r a r y S c u l p t u r e Entry f o r m s t o be c o m p l e t e d and p o s t e d b y 3 1 s t A u g u s t . W o r k s m u s t arr ive no later than 15th September .

PAGE T W O

The C.S.A. Fair Property Owners! When telling consult in aid of t h e Gal lery B u i l d i n g F u n d . I w o u l d again d r a w y o u r a t t e n t i o n to the Fair w h i c h w e are hold ing in the Gallery o n 7 th September . The f o l l o w i n g m e m b e r s have offered to run the f o l ­lowing sta l ls : Mrs Lily L e w i s , Pot p lan ts , garden p lants , etc. Mrs J e n n y Hunt , W e a v i n g , etc . Mrs Rona F leming , Spreads fo r bread, etc. ( th is w i l l

be run in c o n j u n c t i o n w i t h the coffee s t a l l ) . Miss Olivia S p e n c e r - B o w e r , Port ra i ts w h i l e y o u w a i t . The Pot ters ( M r s Dor is H o l l a n d ) , Pot tery sta l l . Mrs Gladys Keeley, A n t i q u e sta l l . Mrs J o h n Oakley, C lo thes s h o p for " M o d s " . All these g o o d people w i l l need help as w e l l as g o o d s to sell , and offers are w a n t e d for vo lunteers t o run other s ta l ls : Here are s o m e s u g g e s t i o n s : Prints and Paint ings. Cakes, J a m e s , e tc . Xmas presen ts . Fancy w o r k , e tc . White Elephant s ta l l . Please c o n t a c t M r La id law and let h im k n o w h o w y o u can ass is t .

New Members The S o c i e t y w e l c o m e s the Mrs T. L. F. Aver i l l Mrs Phil ippa Bates Mr Dav id G. B r a d f o r d Mrs V. C. B u r n e t t Mrs Barbara But ler Mr R. E. Gunther Mrs S. G. H a m b l e t t Mr A . C. K n o x Mr R. M . M c G l i n n M r Ken K i r k m a n Mr W i l l i a m Nichol

f o l l o w i n g n e w m e m b e r s : M i s s R o b y n J . N i x o n M r s D. O'Cal laghan M i s s H. M . Penrose Rue Pompal l ier Gallery M r and M r s A . D. S h a d w e l l M r s P. F. Sheppard M r s W . R. S i m p s o n M r E. J . S tephens M i s s M a r i l y n 0 . Y o u n g M r and M r s J . S. M c G o w a n M r s S. A . Loffhagen

The weavers are coming again 21st A u g u s t - 4 t h S e p t e m b e r The s e c o n d w e a v e r s ' e x h i b i t i o n p r o m i s e s to be even more c o l o u r f u l , var ied a n d in te res t ing than the f i rs t . There is a d i s t i n c t m o v e m e n t a w a y f r o m the a t t i t u d e that w e a v i n g m u s t look 'na tura l ' a n d t h a t n o t h i n g b u t handspun and vegetable d y e d w o o l s h o u l d be used . More and more sp inners a n d w e a v e r s are us ing c o m ­mercial dyes a n d are beg inn ing t o e x p e r i m e n t w i t h dif ferent f ibres . H a n d s p u n and m i l l s p u n w o o l s can be c o m b i n e d w i t h exce l lent resu l ts , so t o o , can a cer ta in a m o u n t o f c o m m e r c i a l l y d y e d w o o l g ive a l i f t t o an art icle c o l o u r e d w i t h vegetab le d y e s — a s w i l l be ev ident in the c o m i n g w e a v e r s ' e x h i b i t i o n .

T w o n e w w e a v e r s w i l l be exh ib i t ing w i t h the or ig ina l W o o l W e a v e r s ' g r o u p th is year. They are Rosemary

Fenton, w h o s e a m b i t i o u s and creat ive w o r k has been seen already b y m a n y C h r i s t c h u r c h people , and Jul ie MacFar lane w h o is s h o w i n g w o r k fo r the f i r s t t i m e . The o ther e x h i b i t o r s a r e — M a r y Bar t le t t , Ida Lough , Mar ianne V a n der L ingen, J e n n y H u n t , Doreen Fraser, Pauline Pease, Phi l ippa V ine a n d Suzanne Turner .

FOR S A L E

F i v e p a n e l l e d c o l o u r w i n d o w I t a l i a n g l a s s s e t p l a s t e r - o f - p a r i s size per panel 1 ' x 6 ' Tel. 388 038. M r s C. M . R o e s t e n b u r g , 138 C o b h a m Street , C h r i s t c h u r c h .

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Neil D a w s o n for his A r t s Counc i l A w a r d to s t u d y scu lp ture a t the Nat ional Gallery S c h o o l , M e l b o u r n e , where he w i l l take a Mas te r ' s D ip loma course .

Olivia S p e n c e r - B o w e r for her a w a r d in the Nat iona l Bank A r t s c o m p e t i t i o n for her pa in t ing " O p e n C o u n ­t r y " in the w a t e r c o l o u r sec t ion .

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PAGE THREE

Permanent co l lec t ion of the C.S.A. A. R. Pearson ' L y n ' .

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HI " . . . trouble with you, is the trouble with me —got two good eyes but still don't see . . . "

(Hunter. Garcia) So if we can see at all clearly in this chaos— then try and show you—learn . . . don't try and confuse our efforts with a certain wall-known museum-piece . . . . . . (A . . . R . . . T) It 's not that difficult, to realize that we only make 's igns ' , or 'directions' and hope there's not too much reiteration between us all . . . " . . . please don't dominate the rap*, jack . . . if you've got nothing new to say . . . " * discussion.

(Hunter/Garcia) GRATEFUL DEAD

— B I L L NICHOL

PAGE FIVE

Potters Notes M a y 5 th w a s the date of o u r A . G . M . , a n e w c o m m i t t e e w a s e lected , a very heal thy balance sheet w a s pres ­en ted , and the g o o d a t tendance w a s ind ica t ive of the increas ing m e m b e r s h i p . The even ing c o n c l u d e d w i t h a l ively t h r e e - w a y d i s c u s s i o n on se lected sl ides by W y n Reed, Dor is Hol land and Michae l T r u m i c , each s h o w i n g di f ferent t y p e s of p o t t e r y , a n c i e n t a n d m o d e r n .

M a n y C a n t e r b u r y p o t t e r s w i l l be exper ienc ing the benef i t der ived f r o m the exce l lent 10 day W a r r e n T i p p e t t S c h o o l , and fo r the w r i t e r a n y w a y the t w o -day sess ion of so l id w o r k w a s m o s t r e w a r d i n g . Con­c u r r e n t w i t h th is event w e had in t o w n v i s i t i n g e x e c u ­t ives of the Soc ie ty of N.Z. Pot te rs , here to confer o n the f o r t h c o m i n g nat ional e x h i b i t i o n , and other affairs of s ta te . M e s d a m e s W y n Reed, Rosemary Perry a n d Nola Barron are to be t h a n k e d for their sp lend id hosp i ta l i t y o n th is o c c a s i o n , w i t h special reference t o W y n Reed, w h o housed and looked a f te r W a r r e n T i p ­p e t t d u r i n g the course of the s c h o o l . Other serv ices b y var ious m e m b e r s of the C.P.A. are also t o be gra te ­fu l l y a c k n o w l e d g e d . W e w o u l d l ike to congra tu la te Y v o n n e Rust o n the w e l l deserved s u c c e s s o f her recent W e l l i n g t o n e x h i b i t i o n , and Dennis Hadf ie ld , w h o has also had a s h o w in the capi ta l .

Plans for the 14th Nat iona l Exh ib i t ion a t C.S.A. Gal lery in S e p t e m b e r are b e c o m i n g more tang ib le , a n d w e w o u l d like to p o i n t o u t n o w a f e w i tems of in terest . On Friday e v e n i n g , the 17th S e p t e m b e r , the day before the o p e n i n g o f the s h o w , M r s M a y Davis , o f C r e w e n n a Pot ter ies , w i l l g ive an i l lus t ra ted sl ide lecture en t i t l ed " I m p r e s s i o n s of Peru" , in t h e M u s e u m Lecture Theat re , a d m i s s i o n 50c. Th is ta lk w i l l be of great in te res t t o those w h o e n j o y e d so m u c h the e x h i b i t i o n of Peruvian c ra f ts s h o w n here recent ly , a n d w i l l be fo r b o t h pub l ic and p o t t e r s . A n o t h e r feature o f the e x h i b i t i o n w i l l be an e x t r e m e l y a t t rac t ive raffle, o f fer ing the f o l l o w i n g p r i z e s — 1 s t , Len Cast le p late; 2 n d , C r e w e n n a l idded jar; 3 r d , W a r r e n T i p p e t t pot . These three p o t t e r s (Har ry Davis f r o m C r e w e n n a ) w i l l be o u r se lec tors , and they w i l l a lso be g u e s t e x h i b i t o r s . Finally, a note o n the a r r a n g e m e n t s fo r o p e n i n g n ight , Sa tu rday , S e p t e m b e r 18 th , w h e n g u e s t s w i l l have the o p p o r t u n i t y of " f i r s t i n " to see and purchase the bes t s t u d i o p o t t e r y made in N e w Zealand. A c o v e r charge of one dol lar is the usual pract ice at Nat iona l Exhib i t ions (he ld in r o t a t i o n a t the main c i t ies b i - a n n u a l l y ) and t i c k e t s w i l l be on sale at a later date . Fur ther i n f o r m a t i o n o n the 14th Exhib i t ion o f the N.Z. S o c i e t y o f Pot te rs w i l l be g iven in the nex t News.

G o o d p o t t i n g . Pot ters !

P.S. A f e w f o r m s fo r app l ica t ion t o N e w Zea land Pot ters ' S o c i e t y m e m b e r s h i p are st i l l avai lable f r o m M r E. Ol iver , Box 350 , f r o m M r s Pam M o r t e n , 58 Acac ia A v e n u e , or f r o m the Gal lery. Pots and f o r m s to be sent t o Neil Grant , 8 C a m p d e n Road, M t A l b e r t , A u c k l a n d , b y 15th J u l y . Remember t h a t t h i s year, n e w m e m b e r s are no t be ing se lected a t the t i m e of the e x h i b i t i o n .

The downstairs selling gallery S u g g e s t e d hanging a r rangement . The d o w n s t a i r s sel l ing gal lery has p r o v e d s o popu la r t h a t i t is s w a m p e d b y the n u m b e r o f w o r k s t o be s h o w n . In order t h a t all w o r k s can be hung p roper ly the f o l l o w i n g s y s t e m w i l l n o w operate .

A m a x i m u m of 26 large pa in t ings or 52 smal l pa in t ings can be h u n g a t one t i m e . The date w h e n each w o r k w a s hung w i l l be recorded and any n e w w o r k b r o u g h t in w i l l replace the w o r k s w h i c h have been u p the longes t . The Gal lery staff w i l l n o t i f y the o w n e r o f a w o r k w h e n i t is t a k e n d o w n .

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P A G E S I X

The pace of New Zealand design Industrial des ign has c o m e a long w a y since i t s f i rs t stirrings in N e w Zealand t w e l v e years ago. It was in 1959 t h a t the N e w Zealand Socie ty o f In ­dustrial Designers t o o k i ts f i rs t fa l ter ing s teps in A u c k ­land as a des igners ' profess iona l organ isa t ion . In Christchurch in the same year a gather ing o f a r c h i t e c t s , graphic des igners , t y p o g r a p h e r s , des ign educa t ion is ts and one l a w y e r banded themse lves together as D A N Z , the Design A s s o c i a t i o n of N e w Zealand, w h o s e avowed p u r p o s e w a s t o ensure the se t t ing up o f a formal des ign c o u n c i l . A t t h e same t ime at the seat o f Government a n d D e p a r t m e n t of Industr ies and C o m ­merce w a s b e c o m i n g a w a r e of the eventua l e c o n o m i c necessity o f es tab l i sh ing s u c h a b o d y to a s s i s t the quality i m p r o v e m e n t of p r o d u c t s made in N e w Zea­land.

These d e v e l o p m e n t s w e r e t a k i n g place in independent ­ly of each o t h e r f r o m a c o m m o n recogn i t ion of the opportunit ies t h a t a y o u n g m a n u f a c t u r i n g i n d u s t r y , beginning t o g e t in to i t s s t r ide , w a s presen t ing . It w a s obvious t h a t N e w Zealand w a s g o i n g t o be able t o make i t , b u t c o u l d i t make i t w e l l e n o u g h t o sa t is fy the increasing s o p h i s t i c a t i o n and des ign c o n s c i o u s n e s s of c o m p e t i t i v e m a r k e t s abroad? Here w a s a unique oppor tun i ty to do the t h i n g in the r ight w a y f r o m the s t a r t — t o use all of our ski l ls to p r o d u c e g o o d s t h a t in design and q u a l i t y c o u l d equal p r o d u c t s w i t h s u c h enviable r e p u t a t i o n s as t h o s e then being p r o d u c e d by Denmark, S w e d e n a n d S w i t z e r l a n d . The d ream hasn ' t y e t c o m e t rue and i t p r o b a b l y w o n ' t in j u s t t h i s w a y . B u t w i t h t o o great a s t r e t c h of imaginat ion and w i t h a great s t r e t c h of p u r p o s e f u l effort N e w Zealand c o u l d b y the 1980s or '90s become recognised a b r o a d fo r the pre -eminen t des ign q u a l i t y of i t s m a n u f a c t u r e d g o o d s , especia l ly those w h i c h are not on ly of high q u a l i t y b u t are h ighly specia l ised and consequent ly p r o d u c e d in l im i ted runs w h i c h bes t s u i t its par t icu lar indust r ia l s t r u c t u r e . We have the sk i l ls . W e need on ly t o recognise t h e m and use t h e m al l . In fac t w e m u s t , if our s tandard of living is t o s u r v i v e .

Accord ing ly , the indust r ia l des ign p ic ture has changed s o m e w h a t in the last t w e l v e years a l t h o u g h , fo r s o m e radically e n o u g h . The N e w Zealand S o c i e t y of In­dustrial Des igners is n o w a nat ional b o d y organ ised on a regional basis . It is b e c o m i n g i n v o l v e d w i t h design schoo ls in s e t t i n g re levant s tandards of des ign educat ion , and w i t h higher s tandards of p ro fess iona l ­ism and serv ice to the publ ic . DANZ is no m o r e , hav ing cons idered i ts a im ach ieved , and the three year o ld Indust r ia l Design Counc i l set up b y G o v e r n m e n t is n o w m a k i n g an i m p r e s s i o n on a manufac tur ing i n d u s t r y w h i c h has more than d o u b l e d its o u t p u t s ince 1959. Things are m o v i n g . In a s h o r t t ime the Counc i l has defined and is in the process of a c c o m p l i s h i n g a variety of ob jec t i ves . F o r e m o s t a m o n g s t t h e m is Design Index, an incent ive scheme t o encourage m a n u ­facturers to i m p r o v e the q u a l i t y of the i r g o o d s . Those products w h i c h pass an exact ing eva lua t ion c o n ­ducted b y the Counc i l earn the r ight t o d isp lay Des ign-mark, the Counc i l ' s r e c o m m e n d a t i o n to the b u y i n g public. P r o d u c t s no t m a k i n g the grade are required t o be b r o u g h t up t o s tandard and var ious k inds of ad ­v isory ass is tance are avai lable. The m o s t e f fect ive is Designer Serv ice , w h i c h br ings m a n u f a c t u r e r s and de­signers toge ther i n t o a p r o d u c t i v e w o r k i n g re la t ionship . Designscape magazine, seminars , w o r k s h o p c o u r s e s , exhib i t ions and other i n f o r m a t i o n serv ices prov ide manufac turers , retai lers and the pub l ic alike w i t h up -t o - t h e - m i n u t e i n f o r m a t i o n o n des ign and qua l i ty and the techn iques needed to a t ta in t h e m . As a resul t of all these ac t iv i t ies des ign c o n s c i o u s n e s s is general ly increas ing , des igners are b e c o m i n g more central t o the needs of the indust r ia l c o m m u n i t y , and exporters are beg inn ing t o f ind t h a t Des ignmark p ro ­ducts are preferred b y impor te rs abroad . The pace of des ign is q u i c k e n i n g a n d the dream is o n . Geoffrey Nees FNZSID , Director , N e w Zealand In ­dustr ial Design Counc i l .

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PAGE SEVEN

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PAGE EIGHT Printed by W y a t t & W i l s o n L imi ted .