cma
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collaborationideation
digital integration
BON [www.bon-usa.com] is the creative content agency of The Malbon Group with offices in New York City and Los Angeles. Not a typical marketing services agency, BON develops content-
driven programs for cutting edge, forward-thinking brands looking to connect with consumers in an
authentic and credible way.
From digital content hubs and original video to live events and
print campaigns, BON engages its team of artists, musicians,
designers, and marketing strate-gists to develop and execute
campaigns tailored to the needs of their clients.
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It was one of those hazy summer days in Los Angeles where you could taste the smog. I spent the better half of that week preparing myself for the physical pain I knew was coming my way, but when it started, none of the preparation helped. Izzy, my cousin’s best friend, hit me first, and that was the only punch I remember. I closed my eyes and swung until I was in the fetal position. This was my initiation into one of the oldest Pilipino gangs in Los Angeles. I was 12.
Frankie, or Frankenstein, was 17 when he was murdered. Rudy was 17 when he was poisoned in a nightclub. Ghost was 16 when we buried him. My cous-ins. I was 15 when Ghost died and by then my affection for the neighbor-hood had begun to wither. We were too small to compete with the Black and Latino gangs that surrounded us and too far from any reinforcements to wage winnable wars. I knew my num-ber was coming up, if not next.
Bambu de Pistola has been part of many groups through-out his life, as a gang member, a marine, a rapper, an activist, a Pilipino-American, and a dad. While he’s become critical of some of his past allegiances, Bambu sees that those experi-ences helped him grow as an artist, an organizer, and a man.
Words Bambu de Pistola Photos Estevan Oriol
2012 – Q UA R T E R 2 (APRIL, MAY & JUNE)
SOCIAL MEDIA INTEGRATION
MUSEUM PROMOTIONS
2012 – Q UA R T E R 4 (OCTOBER, NOVEMBER & DECEMBER)
PARTNERSHIP EXHIBIT - 4D FILM EXPERIENCE
INTERACTIVE EXHIBIT PUZZLES
POP-UP MUSEUM / EVENT
2012 – Q UA R T E R 3 (JULY, AUGUST & SEPTEMBER)
TARGETED SOUND TOUR
iPAD DRAWING FOR 5TH GRADES
2013 – Q UA R T E R 1 (JANUARY, FEBRUARY & MARCH)
PARTNERSHIP EXHIBIT - PROJECTION MAPPING
PARTNERSHIP EXHIBIT - MUSIC-BASED
TIME LINE
SOCIAL MEDIA INTEGRATION
Integrating live content from CMA into itssocial media channels will increase interaction with the public. Through Twitter, Facebook, Instagram, FourSquare, Vimeo & YouTube, the Museum will constantly issue fresh content, and keep the public looped in.
SOCIAL MEDIA INTEGRATION
SOCIAL MEDIA INTEGRATION
FOURSQUARE INSTAGRAM
CMA will create check-in incentives for visiting each of the current exhibits. Utilizing FourSquare’s location-based technology, the Museum will create art-based scavenger hunts for kids.
The Museum will keep the public informed via an Instagram profile. This will provide visitors with a place to contribute their photo experiences at the museum and allow them to see the art in a new light.
Vimeo will become a hub for short video features shot by exhibiting and featured artists. This promotional content will be used to raise funding and hype an upcoming event.
SOCIAL MEDIA INTEGRATION
VIMEO
SOCIAL MEDIA INTEGRATION
The Facebook page for the Museum will become a built-in area for live content. This will include Instagram as well as a hub for featured videos from artists and events.
A R T E N G A G E S E V E R Y O N E .
c o l u m b u s m u s e u m . o r g
SOCIAL MEDIA INTEGRATION
SOCIAL MEDIA INTEGRATION
LIVE-TWEETS THE OPENING OF
The Museum will use Twitter to promote new and upcoming exhibits by having local celebrities live-tweet their visits. Each celebrity will contribute photos, videos, and 140-character commentary about their visit to the new exhibit.
EXAMPLES:
• Jack Hanna
• Lil’ Bow Wow
• Archie Griffin
SOCIAL MEDIA INTEGRATION
THE RADICAL CAMERA:
1936 – 1951NEW YORK'S PHOTO LEAGUE
T H U R S D AY — A P R I L 1 9 t h
GRIFFINARCHIE3:00pm to 4:00pm
LIVE-TWEETS THE OPENING OF
Instead of having museum-goers use their cell phones to dial in an audio tour, CMA will use local-ized sound speakers to provide the same information.
The targeted speakers can only be heard when standing in a specific place. This will prevent others from having their experience interrupted and allow everyone to keep mobile devices in their pockets.
Local celebrities will contribute the voice-overs to make the experience even more entertaining and engaging at the push of a button. EXAMPLES:
• Jym Ganahl (NBC 4 Weather)
• Maggie Grace (Lost - TV Show)
• Michael Coleman (Mayor)
iPAD DRAWINGFOR 5th GRADERS
With every 5th grader in Columbus passing through in the course of a year, CMA has an untapped wealth of fresh content to share.
By allowing kids to draw in a digital medium they will be introduced to a fun way of exploring art. Their parents will be able to view their child’s creations on the CMA website.
Childrens’ artwork will then be shared across social networks for their friends to see or purchase as a print from the CMA website.
iPAD DRAWINGFOR 5th GRADERS
COLLABORATION PAINTINGFOR 5th GRADERS
The Museum will partner with an up-and-coming artist to create a paint-by-numbers mural for 5th graders to fill in throughout the year.
Each day a visiting class adds to the mural. Progress is filmed in time-lapse and shown on the CMA website. The final video will live as content on Vimeo and YouTube.
Posters and prints of the final work can be sold in the CMA gift shop.
COLLABORATION PAINTINGFOR 5th GRADERS
Utilizing our expertise in projection technology, we will create digitally projected puzzles of surrounding CMA exhibitions to replace the current static puzzles. This will help connect kids to the exhibit while allowing them to interact with multiple ‘live’ puzzles in a digital language they understand.
INTERACTIVE EXHIBITPUZZLES
CMA will partner with local musicians of different genres to create songs for specific works throughout the Museum.
The artists will range from the Columbus Symphony to an up-and-coming rock group. The songs will juxtapose the works of art and give new perspective to the viewer.
An album collecting these songs will be sold in the Museum’s gift shop and online (iTunes, Amazon Music Store). The Museum will host a fund-raising concert event.
DRAWING A NEW AUDIENCE
DRAWING A NEW AUDIENCE
CMA will host free painting sessions around Columbus (Easton, OSU Campus, Short North). There will be a range of subject matter to paint, and ways to paint it.
From each pop-up event a work will be selected to be shown in a CMA featured gallery event at the end of the year.
Anyone who participates gets to keep their painting and gains a free one-time entrance to the Museum.
MUSEUMPROMOTIONS
CMA will use surrounding suburbs’ banner space to promote upcoming exhibits. Special offers based around following @columbusmusem on Twitter, Facebook, and Instagram will be used to bring new people in the door.
The 4-D cinematic experience is no longer a sensory trick used by theme parks to make their latest feature film come to life on a ride.
By partnering with a corporate sponsor the Museum can host a 4-D film experience. The artist’s film will be brought to life with wind, mist, bubbles and scent.
PROJECTION MAPPING
Projection mapping is meshing the virtual video world and the real world in a way that has never been seen before.
By partnering with a corporate sponsor the Museum could build interest in their projection mapping exhibit with an incredible visual spectacle. The partnered exhibit will launch during a fund-raising dinner and then run as a special separate exhibition.
BON will help give the Museum a platform to engage the public.
Together we can bring in a new audience that has never experienced what CMA has to offer.
New and returning members will have even more reason to donate to CMA.
Stephen Malbon • CEO / Founder • [email protected] • 323.209.3765
Brian Marvin • Managing Partner • [email protected] • 323.209.0206
Emily Morico • New Business Development Director • [email protected] • 323.209.3768
Matt Koulermos • Creative Lead • [email protected] • 614.406.8359
Emily Morico • New Business Development Director • [email protected] • 323.209.3768
Matt Koulermos • Creative Lead • [email protected] • 614.406.8359
