cmaa 86th world conference - cctechplan.com · cmaa 86th world conference february 7-11, 2013 | san...
TRANSCRIPT
life is ours to win and we didBy Bill Johnson CCM CCE | The Golden State Chapter President
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
The theme of our 2012 Fall Conference and for the tenure of my year as President of the Golden State Chapter is ldquoLife is Yours to Winrdquo And that is exactly what happened at the 2013 CMAA World Conference in San Diego The Golden State Chapter WON
The following is an overview of the 2013 conference held in San Diego from February 7-11
The 86th Annual CMAA World Con-ference kicked off on Thursday February 7 in San Diego with many fabulous TGSC volunteers sporting cream-colored shirts welcoming CMAA members from all over the country in the lobby of the San Diego Marriott Marina Then in the early hours of the evening three of our wonderful partner sponsors (Diamond Partner sponsor Golf Insurance Services Ruby Partner sponsor Dudum Private Club Insurance and Emerald Partner sponsor CC Tech Partners) hosted a cocktail party in a private area of the hoppinrsquo hotel bar Members spouses and guests gathered to connect enjoy a few drinks and discuss the upcoming events of World Conference
On this day we also learned that our newest CCMrsquos would be An-drea Curthoys Assistant Manager at The Beach Club and Shawn
Volume 5 Number 1bull Marchapril 2013
1
Continued on Page 2
Ygnatowiz General Manager at The Hideaway Golf Club Congratulations Andrea and Shawn
Day two began with an early morning education session in the San Diego Convention Center presented by Tommy Spaulding author of ldquoItrsquos Not Just Who You Knowrdquo He gave a presentation on the power of relationships and relationship building It was jam-packed with heart-warming stories of overcoming learning disabilities adventurous travel love at first sight and a rare family structure which he
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
summed up with a term he coined ldquonetgivingrdquo Un-like networking where one party is merely looking to others in order to further his or her own career ldquonetgivingrdquo is about serving others in conjunction with advancing your own objectives
The Club Business Expo began immediately after the education in the Convention Center Pavilion and featured many of our partner sponsors including in order by booth number Gasser Chair Company Creative Golf Marketing E-Z-GO North Star Tech-nologies Entegra Procurement Services DWA Uni-forms EA Photography Fore Supply Company Golf Insurance Services Tri-C Club Supply John Deere Golf VGM Club Global Allies CC Tech Partners Virtual Shaping PCS Group Club Capital Planners PAPC IBS Club Car Club Benchmarking Preferred Club Program Ferreira Company ClubSoft North America and Royal Cup Coffee Other activities throughout the day included several student ses-sions the Club Executive of the Year Reception the Student Achievement Luncheon as well as HFTP CHAE and CHTP Exams
Later in the afternoon the Opening Business Session allowed for all CMAA World Conference attendees to gather together CMAA President Lawrence ldquoSkiprdquo Avery CCM CCE called the meeting to order and welcomed all to get involved and take advantage of every conference opportunity this week Then our very own Jack Grehan (Meadow Club) and Thomas Gilbertson CCM (Newport Harbor Yacht Club) had the opportunity to welcome the guests to San Diego and World Conference on behalf of TGSC the host chapter The business session closed with the State of the Association given by Jim Singerling CCM CEO of CMAA He emphasized the value of CMAA and all clubs across the country
Past Presidentsrsquo DinnerThe Santaluz Club | February 6 2013
Continued on Page 3
Back Row Steve Buck CCM CCE Frank Meloacuten CCM Buzz Colton Bruce Bennetts CCM Bill Johnson CCM CCE Dennis Conneally MCM CCE Steve Hockett CCM and Gregory Gonsalves CCM
Front Row Ron Banaszak CCM CCE Bruce Zahn CCM Dave Morris CCM CCE Thomas Gilbertson CCM and Jack Grehan
2
3
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
and the positive impact they have on the quality of life of the communities they touch You can read his full address at cmaaorg Friday evening the CMAA networking event was held aboard the USS Midway In spite of inclement weather a fantastic time was had by all With such a prominent military presence in San Diego this event was the perfect opportunity to celebrate the service and sacrifice of our military men and women
Day three kicked off with an excellent education session by former major league baseball player Jim Abbott His presentation on the competency of leadership highlighted the idea that the strength and resiliency in all of us is what will help us conquer whatever comes our way He shared memories of growing up in Flint MI and of playing baseball through high school college the Olympics and the pros despite having been born without a right hand Throughout his presentation Jim shared his mantra ldquoADAPTrdquo and how the principles behind the concept was applicable to many aspects of life from professional baseball and club management
A (Adapt) ndash the willingness to do things in a different way despite adversity
D (Determination) ndash using courage strength and discipline to filter out all that is negative
A (Accountability) ndash the obligation to make the most out of your given situation
P (Perseverance) ndash sticking with it no matter what
T (Trust) ndash acting with conviction and trust instead of hesitation and fear
In the early afternoon over 100 TGSC members took time away from the Club Expo and gathered in the Hawaiian Corridor for a luncheon subsidized by Ruby
Continued on Page 4
3
Member LuncheonFebruary 9 2013
Top left JJ Wagner CCM CCE celebrates his birthday with wife Connie and 110 of his closest friends Bottom President Bill Johnson CCM CCE and Crystal Thomas say thank you to Keith Dudum and Jason Dudum (right to left) of Dudum Private Club Insurance for subsidizing our member luncheon
44
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
Partner Sponsor Dudum Private Club Insurance Brothers Keith and Jason Dudum joined all guests for a delicious three-course meal before returning to the Club Business Expo and various remaining education sessions
Day 4 of the CMAA World Conference continued with edu-cation beginning at 700 am and concluding almost a full twelve hours thereafter All ten competency areas were covered in a plethora of sessions to include Leadership Human and Professional Resources Facilities Management Club Governance GolfSports Recreation Accounting and Finance Food and Beverage Management External and Governmental Influences Membership and Marketing and lastly Interpersonal Skills Meanwhile myself and some of TGSC staff attended the annual International Breakfast where President Avery CCM CCE and Mr Singerling CCM honored the representatives of the international associations who attended World Conference Short sweet and at times
Continued on Page 5
4
Eric Gregory CCM General Manager of Claremont Country Club elected Host of International Wine Society
The International Wine Society hosted the Wine Society Annual Black Tie dinner on Sunday February 10 at the Marine Room at the La Jolla Beach and Tennis Club with 150 managers and guests The dinner featured 17 wines from California Eric Gregory CCM from the Claremont Country Club was elected as Host of the IWS for 2013 and presided over the dinner Craig Surdy CCM CCE and Terry Anglin CCM also served on the IWS Board
comical speeches were given by each representative as guests ate a variety of international breakfast items from around the world
We are very proud to announce The Golden State Chapter as the winner of two distinguished CMAA International Wine Society awards and to one of our members for a personal award from the International Wine Society The Chapter won the Large Chapter and the overall Chapter of the Year awards As part of the IWS Business Meeting there is always a blind tasting component to the IWS Wine Test Bret Coad CCM General Manager at King Harbor Yacht Club Brandon Heist Assistant Sommelier at Big Canyon Country Club and Ian Prichard CCM Clubhouse Manager at Annandale Golf Club were three of the six finalists The winner was Brandon Heist Congratulations to each of you You make the chapter proud Also congratulations to Eric Gregory CCM who was installed as ldquoHostrdquo of the 2013 International
55
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
5
Continued on Page 6
Wine Society Board of Managers
Following the IWS Business Meet-ing the annual Wine Auction was held We are so grateful to all of our members and vendors who donated to this most worthy cause Contribu-tions from across the nation netted The Club Foundation $67360 The Golden State Chapter contributed $32131 of the $67360 to this effort Our members once again were recognized by winning the ldquoBuckyrdquo award (pictured above) presented to
the chapter that provides the largest donation to the auction Thank you so much to Craig Surdy CCM CCE and the other International Wine Society Committee members who were so crucial in the gathering of wine from across our chapter over the last couple of months Daniel Miller and Matt Oggero CCM from the Northern CA region Gus Marks Ian Prichard CCM Robert Hartstein Peter Schaub CCM and Mike Stanton from the Southern CA region Greg Harris CCM from the Roadrunner region and Terry Anglin CCM CCE from the San Diego region
Special thanks to Terry and his team at San Diego Yacht Club who stored over 500 cases of wine for the auction wine dinner and Wine Society events
The annual Wine Society Dinner was held on Sunday evening at the Marine Room of the La Jolla Beach and Tennis Club 150 managers from across the country attended this sold out event Thanks again to Eric Gregory CCM for making the Golden State Chapter so proud He and his committee along with the team at La Jolla BampT produced the best Wine Society Dinner in recent memory
On Monday the final day of confer-ence the annual Managerrsquos Awards Luncheon was held The Golden State Chapter proudly accepted the ldquoChapter of the Yearrdquo award in the Large Chapter category for 2012 Congratulations to the members of the Golden State Chapter and a very special thank you to our 2012 President Bruce Bennetts CCM and to our Managing Director Crystal
Thomas MCM CHE This award would not have been possible if not for their leadership and dedication
IWS Wine TastingFebruary 11 2013
David Voorhees CCM CCE and Bill Johnson CCM CCE with Brandon Heist holding his award for his expertise in the blind taste test at the IWS business meeting
Wins Big at CMAA World ConferenceThe Golden State Chapter
Chapter of the Year Large Chapter Category
International Wine Society AwardsBucky Award - Overall
Chapter of the Year - Overall and Large Chapter
Warren L Arseneaux Honorary ScholarshipBret R Coad CCM King Harbor Yacht Club
Sally Burns Rambo ScholarshipLindsay Pizarro CCM Burlingame Country Club
Idea Fair for Chapters Chapter Management Membership Recruitment and Best in Show
Idea Fair for Individuals Youth Programs and Events Dirk Zander Palo Alto Hills Golf and Country Club
66
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
At right CMAA President Skip Avery CCM CCE Jack Grehan Thomas Gilbertson CCM and TGSC President Bill Johnson CCM CCE aboard the USS Midway during the Networking Event
6
I would like to express my gratitude for all who attended confer-ence and for being such wonderful hosts to our peers from across the nation and beyond And thank you to all our members for continuing to do all that you do and for being part of our ever-growing and successful chapter And once again we are very fortunate to have a great team of professionals in our chapter office Crystal Rick Alex and Lyndsey are dedicated to serving us the members of the Golden State Chapter Thank you thank you thank you for making us the chapter that we have become
Yes ldquoLife is ours to Winrdquo I look forward to seeing you at an upcoming chapter event bull
7
THE FoundaTIon Board of Di-rectors approved two new meas-ures at its January meeting As we have reported in previous arti-cles we have been developing the protocols for the application and distribution process for manager members who need support for continuing education At the same time we felt the need to be more
broad based in our support of general member education
On the manager member education program the Foun-dation has dedicated funds to provide support in 2013 We will roll out the application and procedure process at the Spring Conference in Santa Rosa this May We believe the benefits will be obvious and help members who may have economic constraints at their clubs which limit their ability for continuing education
Secondly the Foundation felt its primary mission of support for education might be further enhanced beyond our support for student and manager level education to include the general membership at large Historically the Foundation would help underwrite the cost of the annual state conference Of course since our reorganization and under the umbrella of The Golden State Chapter the current schedule of both a spring and fall conference has proven to be an excellent source of education as well as networking
Given our mission we felt a good use of funds would be to help underwrite the cost of the top quality educators which the Chapter engages to conduct the two confer-ences The financial assistance the Foundation can provide will help the Chapter limit the cost of attendance and maintain top notch speakers The final details of that program are being worked out between the Chapter and Foundation boards
In a nutshell we are very excited to deliver value to you the membership Thanks for your continued support bull
The Golden State Chapter Foundation Presidentrsquos ReportBy Thomas Gilbertson CCM | General Manager Newport Harbor Yacht Club GSC Foundation President
Northern California RegionAugust 5 2013
Lake Merced Golf Club
Southern California RegionJuly 15 2013
Mission Viejo Country Club
San Diego RegionJune 10 2013
The Santaluz Club
Roadrunner RegionMay 13 2013
The Club at Morningside
Save The DaTe
2013 Golf TournamenTS
7
2013 GSC Foundation BOD from left to right Bill Johnson CCM CCE Robert Lee CCM Thomas Gilbertson CCM JJ Wagner CCM CCE and Steve Wittert
Not pictured Rick Sussman CCM Jim MacDonough Stephen Reynolds CCM and Josh Tanner CCM
SPRING CONFERENCESanta Rosa CAMay 19-21 2013
Save the Date
8
On a beautiful sunny Tuesday after-noon in January 30 club managers gathered to hear Robyn Nordin
Stowell present the program Books By-laws and Being Good What the Board Should Know and Do Now
Our host for the day Tom Narozonick started us off with a wonderful lunch Our first course was a vegetarian egg roll with sweet chili-coconut dipping sauce For an entreacutee we had citrus glazed salmon on a gorgonzola popover Dessert followed with a trio of chocolate mousse blood orange souffleacute and a goat cheese Panna cotta Hats off to the culinary team at the Santa Barbara Club
Robyn led us through four main topics board orientation updating our policies updating by-laws and member discipline She stressed the importance of updating a clubrsquos by-laws annually or at least bi-
Central CA Education Santa Barbara Club bull Santa Barbara CA JAnuAry 8 2013
By Mike Stanton | General Manager San Luis Obispo Country Club
8
annually By-laws should reflect our current times and not be so restrictive as to ldquotie Board membersrsquo handsrdquo It is important to pay close attention to the words used in our by-laws ie the word ldquomayrdquo instead of ldquoshallrdquo gives the Board the choice to take action rather than being directed to
Robyn also emphasized the importance of having written policies regarding
bull Significant other privilegesbull Electronic communicationbull Golf cart operationbull Social media
Another important issue discussed was what ends up in the minutes of a Board meeting Robyn suggested that sensitive issues especially those dealing with staff and member issues where people will be identified by name should be dealt with in executive session rather than a general Board meeting Some states can compel
Boards to produce their Board meet-ing minutes which could cause is-sues where sensitive subjects were discussed
Thanks to Robyn for an excellent pro-gram Gary Sigel of Golf Insurance Services a TGSC Diamond Partner Sponsor and Tom Narozonick for host-ing us for the afternoon bull
is a proud partner of the
Dudum Private Club Insurance is the largest provider of employee benefits for the golf and private club industry in the state of California Along with the California Association of Golf amp Private Clubs we provide innovative and comprehensive benefits solutions in the areas of
bull Employee Benefitsbull 401(k) and Retirement Plansbull Executive Benefits
Keith DudumDudum Private Club Insurance
San Francisco bull Newport Beach bull Palm Desert1-877-773-8386
99
Golf as it Should Berdquo has been the trademark phrase for Granite Bay Golf Club since it was established in
1994 and the slogan offers a useful backdrop to the recent Golden State Chapter class held there on January 8th The class was entitled ldquoThe Anatomy of a Kids Activity 101rdquo and was conducted by Andrea Curthoys CCM from the Beach Club in Santa Monica As evidenced by the strong attendance from Northern California Clubs the development of kidsrsquo activities is becoming an important element in what ldquoGolf as it Should Berdquo means in todayrsquos club environment
A part of the message from the class and the interest in it seems to be that as things outside of our clubs evolve we as club managers have to take notice and strive to remain relevant to our current and future members Perhaps the biggest change in recent years has been the increased em-phasis on family-oriented activities and particularly the need to create an envi-ronment that invites the participation of children ldquoThe Anatomy of a Kids Activity
Sacramento Education Granite Bay Golf Club bull Granite Bay CA JAnuAry 8 2013
By Bob Kunz | General Manager Del Paso Country Club
101rdquo is a nuts and bolts lesson for planning and delivering just this
Andrea was a fantastic presenter and brought a wealth of information to the subject of organizing structuring and marketing kidsrsquo activities in the club environment As a group we discussed the differences between the categories of activities events and carnivals Once having defined these Andrea further broke down the elements related to structur-ing actual programs The worksheets pro-vided were very useful both as class materials and for future use in developing a program for onersquos own club and were well worth the price of admission themselves Among the takeaways from this discussion was the critical need to build strong relationships between the children at your club between their parents and between all members and staff in order to be successful Ultimately the measures of a successful kids program are improved member retention new member growth and increased member usagemdashall of which promote increased revenues and increased overall health of a club
The participants left the meeting with the challenge to explore their imaginations show some guts and take some risks and to accept that the commitment may require some difficult decisions and challenges to their current norms For those of you who were unable to make the trip to the class be sure to mark your calendars for Andrearsquos next presentation to the Chapter on April 16 2013 at San Luis Obispo Country Club in the Central CA education area bull
ldquoAndrea Curthoys CCM brings an exciting presentation to participants at Granite Bay Golf Club
Brian Walshe CCM CCE introduces our partner sponsor E-Z-Go
10
The Valley hunT Club Pasadena CA | jAnuAry 12 2013
Southern California Holiday Party
The menu consisted of a rabbit ragout black kale salad braised beef cheeks (not pictured) and very delicious English toffee pudding with Guinness ice cream
Left Host David Mole CCM and President Bill Johnson CCM CCE
Above Mark Campbell and his family
Cyrus Afshin CCM and his daughter Zahra with Vivian and Jacques Ben-Nun
From left to right Shuffleboard players Jim Brewer MCM and Art Barajas CCM Monique and Kirk Reese CCM Barbara and Bruce Bennetts CCM
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
summed up with a term he coined ldquonetgivingrdquo Un-like networking where one party is merely looking to others in order to further his or her own career ldquonetgivingrdquo is about serving others in conjunction with advancing your own objectives
The Club Business Expo began immediately after the education in the Convention Center Pavilion and featured many of our partner sponsors including in order by booth number Gasser Chair Company Creative Golf Marketing E-Z-GO North Star Tech-nologies Entegra Procurement Services DWA Uni-forms EA Photography Fore Supply Company Golf Insurance Services Tri-C Club Supply John Deere Golf VGM Club Global Allies CC Tech Partners Virtual Shaping PCS Group Club Capital Planners PAPC IBS Club Car Club Benchmarking Preferred Club Program Ferreira Company ClubSoft North America and Royal Cup Coffee Other activities throughout the day included several student ses-sions the Club Executive of the Year Reception the Student Achievement Luncheon as well as HFTP CHAE and CHTP Exams
Later in the afternoon the Opening Business Session allowed for all CMAA World Conference attendees to gather together CMAA President Lawrence ldquoSkiprdquo Avery CCM CCE called the meeting to order and welcomed all to get involved and take advantage of every conference opportunity this week Then our very own Jack Grehan (Meadow Club) and Thomas Gilbertson CCM (Newport Harbor Yacht Club) had the opportunity to welcome the guests to San Diego and World Conference on behalf of TGSC the host chapter The business session closed with the State of the Association given by Jim Singerling CCM CEO of CMAA He emphasized the value of CMAA and all clubs across the country
Past Presidentsrsquo DinnerThe Santaluz Club | February 6 2013
Continued on Page 3
Back Row Steve Buck CCM CCE Frank Meloacuten CCM Buzz Colton Bruce Bennetts CCM Bill Johnson CCM CCE Dennis Conneally MCM CCE Steve Hockett CCM and Gregory Gonsalves CCM
Front Row Ron Banaszak CCM CCE Bruce Zahn CCM Dave Morris CCM CCE Thomas Gilbertson CCM and Jack Grehan
2
3
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
and the positive impact they have on the quality of life of the communities they touch You can read his full address at cmaaorg Friday evening the CMAA networking event was held aboard the USS Midway In spite of inclement weather a fantastic time was had by all With such a prominent military presence in San Diego this event was the perfect opportunity to celebrate the service and sacrifice of our military men and women
Day three kicked off with an excellent education session by former major league baseball player Jim Abbott His presentation on the competency of leadership highlighted the idea that the strength and resiliency in all of us is what will help us conquer whatever comes our way He shared memories of growing up in Flint MI and of playing baseball through high school college the Olympics and the pros despite having been born without a right hand Throughout his presentation Jim shared his mantra ldquoADAPTrdquo and how the principles behind the concept was applicable to many aspects of life from professional baseball and club management
A (Adapt) ndash the willingness to do things in a different way despite adversity
D (Determination) ndash using courage strength and discipline to filter out all that is negative
A (Accountability) ndash the obligation to make the most out of your given situation
P (Perseverance) ndash sticking with it no matter what
T (Trust) ndash acting with conviction and trust instead of hesitation and fear
In the early afternoon over 100 TGSC members took time away from the Club Expo and gathered in the Hawaiian Corridor for a luncheon subsidized by Ruby
Continued on Page 4
3
Member LuncheonFebruary 9 2013
Top left JJ Wagner CCM CCE celebrates his birthday with wife Connie and 110 of his closest friends Bottom President Bill Johnson CCM CCE and Crystal Thomas say thank you to Keith Dudum and Jason Dudum (right to left) of Dudum Private Club Insurance for subsidizing our member luncheon
44
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
Partner Sponsor Dudum Private Club Insurance Brothers Keith and Jason Dudum joined all guests for a delicious three-course meal before returning to the Club Business Expo and various remaining education sessions
Day 4 of the CMAA World Conference continued with edu-cation beginning at 700 am and concluding almost a full twelve hours thereafter All ten competency areas were covered in a plethora of sessions to include Leadership Human and Professional Resources Facilities Management Club Governance GolfSports Recreation Accounting and Finance Food and Beverage Management External and Governmental Influences Membership and Marketing and lastly Interpersonal Skills Meanwhile myself and some of TGSC staff attended the annual International Breakfast where President Avery CCM CCE and Mr Singerling CCM honored the representatives of the international associations who attended World Conference Short sweet and at times
Continued on Page 5
4
Eric Gregory CCM General Manager of Claremont Country Club elected Host of International Wine Society
The International Wine Society hosted the Wine Society Annual Black Tie dinner on Sunday February 10 at the Marine Room at the La Jolla Beach and Tennis Club with 150 managers and guests The dinner featured 17 wines from California Eric Gregory CCM from the Claremont Country Club was elected as Host of the IWS for 2013 and presided over the dinner Craig Surdy CCM CCE and Terry Anglin CCM also served on the IWS Board
comical speeches were given by each representative as guests ate a variety of international breakfast items from around the world
We are very proud to announce The Golden State Chapter as the winner of two distinguished CMAA International Wine Society awards and to one of our members for a personal award from the International Wine Society The Chapter won the Large Chapter and the overall Chapter of the Year awards As part of the IWS Business Meeting there is always a blind tasting component to the IWS Wine Test Bret Coad CCM General Manager at King Harbor Yacht Club Brandon Heist Assistant Sommelier at Big Canyon Country Club and Ian Prichard CCM Clubhouse Manager at Annandale Golf Club were three of the six finalists The winner was Brandon Heist Congratulations to each of you You make the chapter proud Also congratulations to Eric Gregory CCM who was installed as ldquoHostrdquo of the 2013 International
55
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
5
Continued on Page 6
Wine Society Board of Managers
Following the IWS Business Meet-ing the annual Wine Auction was held We are so grateful to all of our members and vendors who donated to this most worthy cause Contribu-tions from across the nation netted The Club Foundation $67360 The Golden State Chapter contributed $32131 of the $67360 to this effort Our members once again were recognized by winning the ldquoBuckyrdquo award (pictured above) presented to
the chapter that provides the largest donation to the auction Thank you so much to Craig Surdy CCM CCE and the other International Wine Society Committee members who were so crucial in the gathering of wine from across our chapter over the last couple of months Daniel Miller and Matt Oggero CCM from the Northern CA region Gus Marks Ian Prichard CCM Robert Hartstein Peter Schaub CCM and Mike Stanton from the Southern CA region Greg Harris CCM from the Roadrunner region and Terry Anglin CCM CCE from the San Diego region
Special thanks to Terry and his team at San Diego Yacht Club who stored over 500 cases of wine for the auction wine dinner and Wine Society events
The annual Wine Society Dinner was held on Sunday evening at the Marine Room of the La Jolla Beach and Tennis Club 150 managers from across the country attended this sold out event Thanks again to Eric Gregory CCM for making the Golden State Chapter so proud He and his committee along with the team at La Jolla BampT produced the best Wine Society Dinner in recent memory
On Monday the final day of confer-ence the annual Managerrsquos Awards Luncheon was held The Golden State Chapter proudly accepted the ldquoChapter of the Yearrdquo award in the Large Chapter category for 2012 Congratulations to the members of the Golden State Chapter and a very special thank you to our 2012 President Bruce Bennetts CCM and to our Managing Director Crystal
Thomas MCM CHE This award would not have been possible if not for their leadership and dedication
IWS Wine TastingFebruary 11 2013
David Voorhees CCM CCE and Bill Johnson CCM CCE with Brandon Heist holding his award for his expertise in the blind taste test at the IWS business meeting
Wins Big at CMAA World ConferenceThe Golden State Chapter
Chapter of the Year Large Chapter Category
International Wine Society AwardsBucky Award - Overall
Chapter of the Year - Overall and Large Chapter
Warren L Arseneaux Honorary ScholarshipBret R Coad CCM King Harbor Yacht Club
Sally Burns Rambo ScholarshipLindsay Pizarro CCM Burlingame Country Club
Idea Fair for Chapters Chapter Management Membership Recruitment and Best in Show
Idea Fair for Individuals Youth Programs and Events Dirk Zander Palo Alto Hills Golf and Country Club
66
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
At right CMAA President Skip Avery CCM CCE Jack Grehan Thomas Gilbertson CCM and TGSC President Bill Johnson CCM CCE aboard the USS Midway during the Networking Event
6
I would like to express my gratitude for all who attended confer-ence and for being such wonderful hosts to our peers from across the nation and beyond And thank you to all our members for continuing to do all that you do and for being part of our ever-growing and successful chapter And once again we are very fortunate to have a great team of professionals in our chapter office Crystal Rick Alex and Lyndsey are dedicated to serving us the members of the Golden State Chapter Thank you thank you thank you for making us the chapter that we have become
Yes ldquoLife is ours to Winrdquo I look forward to seeing you at an upcoming chapter event bull
7
THE FoundaTIon Board of Di-rectors approved two new meas-ures at its January meeting As we have reported in previous arti-cles we have been developing the protocols for the application and distribution process for manager members who need support for continuing education At the same time we felt the need to be more
broad based in our support of general member education
On the manager member education program the Foun-dation has dedicated funds to provide support in 2013 We will roll out the application and procedure process at the Spring Conference in Santa Rosa this May We believe the benefits will be obvious and help members who may have economic constraints at their clubs which limit their ability for continuing education
Secondly the Foundation felt its primary mission of support for education might be further enhanced beyond our support for student and manager level education to include the general membership at large Historically the Foundation would help underwrite the cost of the annual state conference Of course since our reorganization and under the umbrella of The Golden State Chapter the current schedule of both a spring and fall conference has proven to be an excellent source of education as well as networking
Given our mission we felt a good use of funds would be to help underwrite the cost of the top quality educators which the Chapter engages to conduct the two confer-ences The financial assistance the Foundation can provide will help the Chapter limit the cost of attendance and maintain top notch speakers The final details of that program are being worked out between the Chapter and Foundation boards
In a nutshell we are very excited to deliver value to you the membership Thanks for your continued support bull
The Golden State Chapter Foundation Presidentrsquos ReportBy Thomas Gilbertson CCM | General Manager Newport Harbor Yacht Club GSC Foundation President
Northern California RegionAugust 5 2013
Lake Merced Golf Club
Southern California RegionJuly 15 2013
Mission Viejo Country Club
San Diego RegionJune 10 2013
The Santaluz Club
Roadrunner RegionMay 13 2013
The Club at Morningside
Save The DaTe
2013 Golf TournamenTS
7
2013 GSC Foundation BOD from left to right Bill Johnson CCM CCE Robert Lee CCM Thomas Gilbertson CCM JJ Wagner CCM CCE and Steve Wittert
Not pictured Rick Sussman CCM Jim MacDonough Stephen Reynolds CCM and Josh Tanner CCM
SPRING CONFERENCESanta Rosa CAMay 19-21 2013
Save the Date
8
On a beautiful sunny Tuesday after-noon in January 30 club managers gathered to hear Robyn Nordin
Stowell present the program Books By-laws and Being Good What the Board Should Know and Do Now
Our host for the day Tom Narozonick started us off with a wonderful lunch Our first course was a vegetarian egg roll with sweet chili-coconut dipping sauce For an entreacutee we had citrus glazed salmon on a gorgonzola popover Dessert followed with a trio of chocolate mousse blood orange souffleacute and a goat cheese Panna cotta Hats off to the culinary team at the Santa Barbara Club
Robyn led us through four main topics board orientation updating our policies updating by-laws and member discipline She stressed the importance of updating a clubrsquos by-laws annually or at least bi-
Central CA Education Santa Barbara Club bull Santa Barbara CA JAnuAry 8 2013
By Mike Stanton | General Manager San Luis Obispo Country Club
8
annually By-laws should reflect our current times and not be so restrictive as to ldquotie Board membersrsquo handsrdquo It is important to pay close attention to the words used in our by-laws ie the word ldquomayrdquo instead of ldquoshallrdquo gives the Board the choice to take action rather than being directed to
Robyn also emphasized the importance of having written policies regarding
bull Significant other privilegesbull Electronic communicationbull Golf cart operationbull Social media
Another important issue discussed was what ends up in the minutes of a Board meeting Robyn suggested that sensitive issues especially those dealing with staff and member issues where people will be identified by name should be dealt with in executive session rather than a general Board meeting Some states can compel
Boards to produce their Board meet-ing minutes which could cause is-sues where sensitive subjects were discussed
Thanks to Robyn for an excellent pro-gram Gary Sigel of Golf Insurance Services a TGSC Diamond Partner Sponsor and Tom Narozonick for host-ing us for the afternoon bull
is a proud partner of the
Dudum Private Club Insurance is the largest provider of employee benefits for the golf and private club industry in the state of California Along with the California Association of Golf amp Private Clubs we provide innovative and comprehensive benefits solutions in the areas of
bull Employee Benefitsbull 401(k) and Retirement Plansbull Executive Benefits
Keith DudumDudum Private Club Insurance
San Francisco bull Newport Beach bull Palm Desert1-877-773-8386
99
Golf as it Should Berdquo has been the trademark phrase for Granite Bay Golf Club since it was established in
1994 and the slogan offers a useful backdrop to the recent Golden State Chapter class held there on January 8th The class was entitled ldquoThe Anatomy of a Kids Activity 101rdquo and was conducted by Andrea Curthoys CCM from the Beach Club in Santa Monica As evidenced by the strong attendance from Northern California Clubs the development of kidsrsquo activities is becoming an important element in what ldquoGolf as it Should Berdquo means in todayrsquos club environment
A part of the message from the class and the interest in it seems to be that as things outside of our clubs evolve we as club managers have to take notice and strive to remain relevant to our current and future members Perhaps the biggest change in recent years has been the increased em-phasis on family-oriented activities and particularly the need to create an envi-ronment that invites the participation of children ldquoThe Anatomy of a Kids Activity
Sacramento Education Granite Bay Golf Club bull Granite Bay CA JAnuAry 8 2013
By Bob Kunz | General Manager Del Paso Country Club
101rdquo is a nuts and bolts lesson for planning and delivering just this
Andrea was a fantastic presenter and brought a wealth of information to the subject of organizing structuring and marketing kidsrsquo activities in the club environment As a group we discussed the differences between the categories of activities events and carnivals Once having defined these Andrea further broke down the elements related to structur-ing actual programs The worksheets pro-vided were very useful both as class materials and for future use in developing a program for onersquos own club and were well worth the price of admission themselves Among the takeaways from this discussion was the critical need to build strong relationships between the children at your club between their parents and between all members and staff in order to be successful Ultimately the measures of a successful kids program are improved member retention new member growth and increased member usagemdashall of which promote increased revenues and increased overall health of a club
The participants left the meeting with the challenge to explore their imaginations show some guts and take some risks and to accept that the commitment may require some difficult decisions and challenges to their current norms For those of you who were unable to make the trip to the class be sure to mark your calendars for Andrearsquos next presentation to the Chapter on April 16 2013 at San Luis Obispo Country Club in the Central CA education area bull
ldquoAndrea Curthoys CCM brings an exciting presentation to participants at Granite Bay Golf Club
Brian Walshe CCM CCE introduces our partner sponsor E-Z-Go
10
The Valley hunT Club Pasadena CA | jAnuAry 12 2013
Southern California Holiday Party
The menu consisted of a rabbit ragout black kale salad braised beef cheeks (not pictured) and very delicious English toffee pudding with Guinness ice cream
Left Host David Mole CCM and President Bill Johnson CCM CCE
Above Mark Campbell and his family
Cyrus Afshin CCM and his daughter Zahra with Vivian and Jacques Ben-Nun
From left to right Shuffleboard players Jim Brewer MCM and Art Barajas CCM Monique and Kirk Reese CCM Barbara and Bruce Bennetts CCM
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
3
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
and the positive impact they have on the quality of life of the communities they touch You can read his full address at cmaaorg Friday evening the CMAA networking event was held aboard the USS Midway In spite of inclement weather a fantastic time was had by all With such a prominent military presence in San Diego this event was the perfect opportunity to celebrate the service and sacrifice of our military men and women
Day three kicked off with an excellent education session by former major league baseball player Jim Abbott His presentation on the competency of leadership highlighted the idea that the strength and resiliency in all of us is what will help us conquer whatever comes our way He shared memories of growing up in Flint MI and of playing baseball through high school college the Olympics and the pros despite having been born without a right hand Throughout his presentation Jim shared his mantra ldquoADAPTrdquo and how the principles behind the concept was applicable to many aspects of life from professional baseball and club management
A (Adapt) ndash the willingness to do things in a different way despite adversity
D (Determination) ndash using courage strength and discipline to filter out all that is negative
A (Accountability) ndash the obligation to make the most out of your given situation
P (Perseverance) ndash sticking with it no matter what
T (Trust) ndash acting with conviction and trust instead of hesitation and fear
In the early afternoon over 100 TGSC members took time away from the Club Expo and gathered in the Hawaiian Corridor for a luncheon subsidized by Ruby
Continued on Page 4
3
Member LuncheonFebruary 9 2013
Top left JJ Wagner CCM CCE celebrates his birthday with wife Connie and 110 of his closest friends Bottom President Bill Johnson CCM CCE and Crystal Thomas say thank you to Keith Dudum and Jason Dudum (right to left) of Dudum Private Club Insurance for subsidizing our member luncheon
44
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
Partner Sponsor Dudum Private Club Insurance Brothers Keith and Jason Dudum joined all guests for a delicious three-course meal before returning to the Club Business Expo and various remaining education sessions
Day 4 of the CMAA World Conference continued with edu-cation beginning at 700 am and concluding almost a full twelve hours thereafter All ten competency areas were covered in a plethora of sessions to include Leadership Human and Professional Resources Facilities Management Club Governance GolfSports Recreation Accounting and Finance Food and Beverage Management External and Governmental Influences Membership and Marketing and lastly Interpersonal Skills Meanwhile myself and some of TGSC staff attended the annual International Breakfast where President Avery CCM CCE and Mr Singerling CCM honored the representatives of the international associations who attended World Conference Short sweet and at times
Continued on Page 5
4
Eric Gregory CCM General Manager of Claremont Country Club elected Host of International Wine Society
The International Wine Society hosted the Wine Society Annual Black Tie dinner on Sunday February 10 at the Marine Room at the La Jolla Beach and Tennis Club with 150 managers and guests The dinner featured 17 wines from California Eric Gregory CCM from the Claremont Country Club was elected as Host of the IWS for 2013 and presided over the dinner Craig Surdy CCM CCE and Terry Anglin CCM also served on the IWS Board
comical speeches were given by each representative as guests ate a variety of international breakfast items from around the world
We are very proud to announce The Golden State Chapter as the winner of two distinguished CMAA International Wine Society awards and to one of our members for a personal award from the International Wine Society The Chapter won the Large Chapter and the overall Chapter of the Year awards As part of the IWS Business Meeting there is always a blind tasting component to the IWS Wine Test Bret Coad CCM General Manager at King Harbor Yacht Club Brandon Heist Assistant Sommelier at Big Canyon Country Club and Ian Prichard CCM Clubhouse Manager at Annandale Golf Club were three of the six finalists The winner was Brandon Heist Congratulations to each of you You make the chapter proud Also congratulations to Eric Gregory CCM who was installed as ldquoHostrdquo of the 2013 International
55
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
5
Continued on Page 6
Wine Society Board of Managers
Following the IWS Business Meet-ing the annual Wine Auction was held We are so grateful to all of our members and vendors who donated to this most worthy cause Contribu-tions from across the nation netted The Club Foundation $67360 The Golden State Chapter contributed $32131 of the $67360 to this effort Our members once again were recognized by winning the ldquoBuckyrdquo award (pictured above) presented to
the chapter that provides the largest donation to the auction Thank you so much to Craig Surdy CCM CCE and the other International Wine Society Committee members who were so crucial in the gathering of wine from across our chapter over the last couple of months Daniel Miller and Matt Oggero CCM from the Northern CA region Gus Marks Ian Prichard CCM Robert Hartstein Peter Schaub CCM and Mike Stanton from the Southern CA region Greg Harris CCM from the Roadrunner region and Terry Anglin CCM CCE from the San Diego region
Special thanks to Terry and his team at San Diego Yacht Club who stored over 500 cases of wine for the auction wine dinner and Wine Society events
The annual Wine Society Dinner was held on Sunday evening at the Marine Room of the La Jolla Beach and Tennis Club 150 managers from across the country attended this sold out event Thanks again to Eric Gregory CCM for making the Golden State Chapter so proud He and his committee along with the team at La Jolla BampT produced the best Wine Society Dinner in recent memory
On Monday the final day of confer-ence the annual Managerrsquos Awards Luncheon was held The Golden State Chapter proudly accepted the ldquoChapter of the Yearrdquo award in the Large Chapter category for 2012 Congratulations to the members of the Golden State Chapter and a very special thank you to our 2012 President Bruce Bennetts CCM and to our Managing Director Crystal
Thomas MCM CHE This award would not have been possible if not for their leadership and dedication
IWS Wine TastingFebruary 11 2013
David Voorhees CCM CCE and Bill Johnson CCM CCE with Brandon Heist holding his award for his expertise in the blind taste test at the IWS business meeting
Wins Big at CMAA World ConferenceThe Golden State Chapter
Chapter of the Year Large Chapter Category
International Wine Society AwardsBucky Award - Overall
Chapter of the Year - Overall and Large Chapter
Warren L Arseneaux Honorary ScholarshipBret R Coad CCM King Harbor Yacht Club
Sally Burns Rambo ScholarshipLindsay Pizarro CCM Burlingame Country Club
Idea Fair for Chapters Chapter Management Membership Recruitment and Best in Show
Idea Fair for Individuals Youth Programs and Events Dirk Zander Palo Alto Hills Golf and Country Club
66
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
At right CMAA President Skip Avery CCM CCE Jack Grehan Thomas Gilbertson CCM and TGSC President Bill Johnson CCM CCE aboard the USS Midway during the Networking Event
6
I would like to express my gratitude for all who attended confer-ence and for being such wonderful hosts to our peers from across the nation and beyond And thank you to all our members for continuing to do all that you do and for being part of our ever-growing and successful chapter And once again we are very fortunate to have a great team of professionals in our chapter office Crystal Rick Alex and Lyndsey are dedicated to serving us the members of the Golden State Chapter Thank you thank you thank you for making us the chapter that we have become
Yes ldquoLife is ours to Winrdquo I look forward to seeing you at an upcoming chapter event bull
7
THE FoundaTIon Board of Di-rectors approved two new meas-ures at its January meeting As we have reported in previous arti-cles we have been developing the protocols for the application and distribution process for manager members who need support for continuing education At the same time we felt the need to be more
broad based in our support of general member education
On the manager member education program the Foun-dation has dedicated funds to provide support in 2013 We will roll out the application and procedure process at the Spring Conference in Santa Rosa this May We believe the benefits will be obvious and help members who may have economic constraints at their clubs which limit their ability for continuing education
Secondly the Foundation felt its primary mission of support for education might be further enhanced beyond our support for student and manager level education to include the general membership at large Historically the Foundation would help underwrite the cost of the annual state conference Of course since our reorganization and under the umbrella of The Golden State Chapter the current schedule of both a spring and fall conference has proven to be an excellent source of education as well as networking
Given our mission we felt a good use of funds would be to help underwrite the cost of the top quality educators which the Chapter engages to conduct the two confer-ences The financial assistance the Foundation can provide will help the Chapter limit the cost of attendance and maintain top notch speakers The final details of that program are being worked out between the Chapter and Foundation boards
In a nutshell we are very excited to deliver value to you the membership Thanks for your continued support bull
The Golden State Chapter Foundation Presidentrsquos ReportBy Thomas Gilbertson CCM | General Manager Newport Harbor Yacht Club GSC Foundation President
Northern California RegionAugust 5 2013
Lake Merced Golf Club
Southern California RegionJuly 15 2013
Mission Viejo Country Club
San Diego RegionJune 10 2013
The Santaluz Club
Roadrunner RegionMay 13 2013
The Club at Morningside
Save The DaTe
2013 Golf TournamenTS
7
2013 GSC Foundation BOD from left to right Bill Johnson CCM CCE Robert Lee CCM Thomas Gilbertson CCM JJ Wagner CCM CCE and Steve Wittert
Not pictured Rick Sussman CCM Jim MacDonough Stephen Reynolds CCM and Josh Tanner CCM
SPRING CONFERENCESanta Rosa CAMay 19-21 2013
Save the Date
8
On a beautiful sunny Tuesday after-noon in January 30 club managers gathered to hear Robyn Nordin
Stowell present the program Books By-laws and Being Good What the Board Should Know and Do Now
Our host for the day Tom Narozonick started us off with a wonderful lunch Our first course was a vegetarian egg roll with sweet chili-coconut dipping sauce For an entreacutee we had citrus glazed salmon on a gorgonzola popover Dessert followed with a trio of chocolate mousse blood orange souffleacute and a goat cheese Panna cotta Hats off to the culinary team at the Santa Barbara Club
Robyn led us through four main topics board orientation updating our policies updating by-laws and member discipline She stressed the importance of updating a clubrsquos by-laws annually or at least bi-
Central CA Education Santa Barbara Club bull Santa Barbara CA JAnuAry 8 2013
By Mike Stanton | General Manager San Luis Obispo Country Club
8
annually By-laws should reflect our current times and not be so restrictive as to ldquotie Board membersrsquo handsrdquo It is important to pay close attention to the words used in our by-laws ie the word ldquomayrdquo instead of ldquoshallrdquo gives the Board the choice to take action rather than being directed to
Robyn also emphasized the importance of having written policies regarding
bull Significant other privilegesbull Electronic communicationbull Golf cart operationbull Social media
Another important issue discussed was what ends up in the minutes of a Board meeting Robyn suggested that sensitive issues especially those dealing with staff and member issues where people will be identified by name should be dealt with in executive session rather than a general Board meeting Some states can compel
Boards to produce their Board meet-ing minutes which could cause is-sues where sensitive subjects were discussed
Thanks to Robyn for an excellent pro-gram Gary Sigel of Golf Insurance Services a TGSC Diamond Partner Sponsor and Tom Narozonick for host-ing us for the afternoon bull
is a proud partner of the
Dudum Private Club Insurance is the largest provider of employee benefits for the golf and private club industry in the state of California Along with the California Association of Golf amp Private Clubs we provide innovative and comprehensive benefits solutions in the areas of
bull Employee Benefitsbull 401(k) and Retirement Plansbull Executive Benefits
Keith DudumDudum Private Club Insurance
San Francisco bull Newport Beach bull Palm Desert1-877-773-8386
99
Golf as it Should Berdquo has been the trademark phrase for Granite Bay Golf Club since it was established in
1994 and the slogan offers a useful backdrop to the recent Golden State Chapter class held there on January 8th The class was entitled ldquoThe Anatomy of a Kids Activity 101rdquo and was conducted by Andrea Curthoys CCM from the Beach Club in Santa Monica As evidenced by the strong attendance from Northern California Clubs the development of kidsrsquo activities is becoming an important element in what ldquoGolf as it Should Berdquo means in todayrsquos club environment
A part of the message from the class and the interest in it seems to be that as things outside of our clubs evolve we as club managers have to take notice and strive to remain relevant to our current and future members Perhaps the biggest change in recent years has been the increased em-phasis on family-oriented activities and particularly the need to create an envi-ronment that invites the participation of children ldquoThe Anatomy of a Kids Activity
Sacramento Education Granite Bay Golf Club bull Granite Bay CA JAnuAry 8 2013
By Bob Kunz | General Manager Del Paso Country Club
101rdquo is a nuts and bolts lesson for planning and delivering just this
Andrea was a fantastic presenter and brought a wealth of information to the subject of organizing structuring and marketing kidsrsquo activities in the club environment As a group we discussed the differences between the categories of activities events and carnivals Once having defined these Andrea further broke down the elements related to structur-ing actual programs The worksheets pro-vided were very useful both as class materials and for future use in developing a program for onersquos own club and were well worth the price of admission themselves Among the takeaways from this discussion was the critical need to build strong relationships between the children at your club between their parents and between all members and staff in order to be successful Ultimately the measures of a successful kids program are improved member retention new member growth and increased member usagemdashall of which promote increased revenues and increased overall health of a club
The participants left the meeting with the challenge to explore their imaginations show some guts and take some risks and to accept that the commitment may require some difficult decisions and challenges to their current norms For those of you who were unable to make the trip to the class be sure to mark your calendars for Andrearsquos next presentation to the Chapter on April 16 2013 at San Luis Obispo Country Club in the Central CA education area bull
ldquoAndrea Curthoys CCM brings an exciting presentation to participants at Granite Bay Golf Club
Brian Walshe CCM CCE introduces our partner sponsor E-Z-Go
10
The Valley hunT Club Pasadena CA | jAnuAry 12 2013
Southern California Holiday Party
The menu consisted of a rabbit ragout black kale salad braised beef cheeks (not pictured) and very delicious English toffee pudding with Guinness ice cream
Left Host David Mole CCM and President Bill Johnson CCM CCE
Above Mark Campbell and his family
Cyrus Afshin CCM and his daughter Zahra with Vivian and Jacques Ben-Nun
From left to right Shuffleboard players Jim Brewer MCM and Art Barajas CCM Monique and Kirk Reese CCM Barbara and Bruce Bennetts CCM
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
44
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
Partner Sponsor Dudum Private Club Insurance Brothers Keith and Jason Dudum joined all guests for a delicious three-course meal before returning to the Club Business Expo and various remaining education sessions
Day 4 of the CMAA World Conference continued with edu-cation beginning at 700 am and concluding almost a full twelve hours thereafter All ten competency areas were covered in a plethora of sessions to include Leadership Human and Professional Resources Facilities Management Club Governance GolfSports Recreation Accounting and Finance Food and Beverage Management External and Governmental Influences Membership and Marketing and lastly Interpersonal Skills Meanwhile myself and some of TGSC staff attended the annual International Breakfast where President Avery CCM CCE and Mr Singerling CCM honored the representatives of the international associations who attended World Conference Short sweet and at times
Continued on Page 5
4
Eric Gregory CCM General Manager of Claremont Country Club elected Host of International Wine Society
The International Wine Society hosted the Wine Society Annual Black Tie dinner on Sunday February 10 at the Marine Room at the La Jolla Beach and Tennis Club with 150 managers and guests The dinner featured 17 wines from California Eric Gregory CCM from the Claremont Country Club was elected as Host of the IWS for 2013 and presided over the dinner Craig Surdy CCM CCE and Terry Anglin CCM also served on the IWS Board
comical speeches were given by each representative as guests ate a variety of international breakfast items from around the world
We are very proud to announce The Golden State Chapter as the winner of two distinguished CMAA International Wine Society awards and to one of our members for a personal award from the International Wine Society The Chapter won the Large Chapter and the overall Chapter of the Year awards As part of the IWS Business Meeting there is always a blind tasting component to the IWS Wine Test Bret Coad CCM General Manager at King Harbor Yacht Club Brandon Heist Assistant Sommelier at Big Canyon Country Club and Ian Prichard CCM Clubhouse Manager at Annandale Golf Club were three of the six finalists The winner was Brandon Heist Congratulations to each of you You make the chapter proud Also congratulations to Eric Gregory CCM who was installed as ldquoHostrdquo of the 2013 International
55
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
5
Continued on Page 6
Wine Society Board of Managers
Following the IWS Business Meet-ing the annual Wine Auction was held We are so grateful to all of our members and vendors who donated to this most worthy cause Contribu-tions from across the nation netted The Club Foundation $67360 The Golden State Chapter contributed $32131 of the $67360 to this effort Our members once again were recognized by winning the ldquoBuckyrdquo award (pictured above) presented to
the chapter that provides the largest donation to the auction Thank you so much to Craig Surdy CCM CCE and the other International Wine Society Committee members who were so crucial in the gathering of wine from across our chapter over the last couple of months Daniel Miller and Matt Oggero CCM from the Northern CA region Gus Marks Ian Prichard CCM Robert Hartstein Peter Schaub CCM and Mike Stanton from the Southern CA region Greg Harris CCM from the Roadrunner region and Terry Anglin CCM CCE from the San Diego region
Special thanks to Terry and his team at San Diego Yacht Club who stored over 500 cases of wine for the auction wine dinner and Wine Society events
The annual Wine Society Dinner was held on Sunday evening at the Marine Room of the La Jolla Beach and Tennis Club 150 managers from across the country attended this sold out event Thanks again to Eric Gregory CCM for making the Golden State Chapter so proud He and his committee along with the team at La Jolla BampT produced the best Wine Society Dinner in recent memory
On Monday the final day of confer-ence the annual Managerrsquos Awards Luncheon was held The Golden State Chapter proudly accepted the ldquoChapter of the Yearrdquo award in the Large Chapter category for 2012 Congratulations to the members of the Golden State Chapter and a very special thank you to our 2012 President Bruce Bennetts CCM and to our Managing Director Crystal
Thomas MCM CHE This award would not have been possible if not for their leadership and dedication
IWS Wine TastingFebruary 11 2013
David Voorhees CCM CCE and Bill Johnson CCM CCE with Brandon Heist holding his award for his expertise in the blind taste test at the IWS business meeting
Wins Big at CMAA World ConferenceThe Golden State Chapter
Chapter of the Year Large Chapter Category
International Wine Society AwardsBucky Award - Overall
Chapter of the Year - Overall and Large Chapter
Warren L Arseneaux Honorary ScholarshipBret R Coad CCM King Harbor Yacht Club
Sally Burns Rambo ScholarshipLindsay Pizarro CCM Burlingame Country Club
Idea Fair for Chapters Chapter Management Membership Recruitment and Best in Show
Idea Fair for Individuals Youth Programs and Events Dirk Zander Palo Alto Hills Golf and Country Club
66
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
At right CMAA President Skip Avery CCM CCE Jack Grehan Thomas Gilbertson CCM and TGSC President Bill Johnson CCM CCE aboard the USS Midway during the Networking Event
6
I would like to express my gratitude for all who attended confer-ence and for being such wonderful hosts to our peers from across the nation and beyond And thank you to all our members for continuing to do all that you do and for being part of our ever-growing and successful chapter And once again we are very fortunate to have a great team of professionals in our chapter office Crystal Rick Alex and Lyndsey are dedicated to serving us the members of the Golden State Chapter Thank you thank you thank you for making us the chapter that we have become
Yes ldquoLife is ours to Winrdquo I look forward to seeing you at an upcoming chapter event bull
7
THE FoundaTIon Board of Di-rectors approved two new meas-ures at its January meeting As we have reported in previous arti-cles we have been developing the protocols for the application and distribution process for manager members who need support for continuing education At the same time we felt the need to be more
broad based in our support of general member education
On the manager member education program the Foun-dation has dedicated funds to provide support in 2013 We will roll out the application and procedure process at the Spring Conference in Santa Rosa this May We believe the benefits will be obvious and help members who may have economic constraints at their clubs which limit their ability for continuing education
Secondly the Foundation felt its primary mission of support for education might be further enhanced beyond our support for student and manager level education to include the general membership at large Historically the Foundation would help underwrite the cost of the annual state conference Of course since our reorganization and under the umbrella of The Golden State Chapter the current schedule of both a spring and fall conference has proven to be an excellent source of education as well as networking
Given our mission we felt a good use of funds would be to help underwrite the cost of the top quality educators which the Chapter engages to conduct the two confer-ences The financial assistance the Foundation can provide will help the Chapter limit the cost of attendance and maintain top notch speakers The final details of that program are being worked out between the Chapter and Foundation boards
In a nutshell we are very excited to deliver value to you the membership Thanks for your continued support bull
The Golden State Chapter Foundation Presidentrsquos ReportBy Thomas Gilbertson CCM | General Manager Newport Harbor Yacht Club GSC Foundation President
Northern California RegionAugust 5 2013
Lake Merced Golf Club
Southern California RegionJuly 15 2013
Mission Viejo Country Club
San Diego RegionJune 10 2013
The Santaluz Club
Roadrunner RegionMay 13 2013
The Club at Morningside
Save The DaTe
2013 Golf TournamenTS
7
2013 GSC Foundation BOD from left to right Bill Johnson CCM CCE Robert Lee CCM Thomas Gilbertson CCM JJ Wagner CCM CCE and Steve Wittert
Not pictured Rick Sussman CCM Jim MacDonough Stephen Reynolds CCM and Josh Tanner CCM
SPRING CONFERENCESanta Rosa CAMay 19-21 2013
Save the Date
8
On a beautiful sunny Tuesday after-noon in January 30 club managers gathered to hear Robyn Nordin
Stowell present the program Books By-laws and Being Good What the Board Should Know and Do Now
Our host for the day Tom Narozonick started us off with a wonderful lunch Our first course was a vegetarian egg roll with sweet chili-coconut dipping sauce For an entreacutee we had citrus glazed salmon on a gorgonzola popover Dessert followed with a trio of chocolate mousse blood orange souffleacute and a goat cheese Panna cotta Hats off to the culinary team at the Santa Barbara Club
Robyn led us through four main topics board orientation updating our policies updating by-laws and member discipline She stressed the importance of updating a clubrsquos by-laws annually or at least bi-
Central CA Education Santa Barbara Club bull Santa Barbara CA JAnuAry 8 2013
By Mike Stanton | General Manager San Luis Obispo Country Club
8
annually By-laws should reflect our current times and not be so restrictive as to ldquotie Board membersrsquo handsrdquo It is important to pay close attention to the words used in our by-laws ie the word ldquomayrdquo instead of ldquoshallrdquo gives the Board the choice to take action rather than being directed to
Robyn also emphasized the importance of having written policies regarding
bull Significant other privilegesbull Electronic communicationbull Golf cart operationbull Social media
Another important issue discussed was what ends up in the minutes of a Board meeting Robyn suggested that sensitive issues especially those dealing with staff and member issues where people will be identified by name should be dealt with in executive session rather than a general Board meeting Some states can compel
Boards to produce their Board meet-ing minutes which could cause is-sues where sensitive subjects were discussed
Thanks to Robyn for an excellent pro-gram Gary Sigel of Golf Insurance Services a TGSC Diamond Partner Sponsor and Tom Narozonick for host-ing us for the afternoon bull
is a proud partner of the
Dudum Private Club Insurance is the largest provider of employee benefits for the golf and private club industry in the state of California Along with the California Association of Golf amp Private Clubs we provide innovative and comprehensive benefits solutions in the areas of
bull Employee Benefitsbull 401(k) and Retirement Plansbull Executive Benefits
Keith DudumDudum Private Club Insurance
San Francisco bull Newport Beach bull Palm Desert1-877-773-8386
99
Golf as it Should Berdquo has been the trademark phrase for Granite Bay Golf Club since it was established in
1994 and the slogan offers a useful backdrop to the recent Golden State Chapter class held there on January 8th The class was entitled ldquoThe Anatomy of a Kids Activity 101rdquo and was conducted by Andrea Curthoys CCM from the Beach Club in Santa Monica As evidenced by the strong attendance from Northern California Clubs the development of kidsrsquo activities is becoming an important element in what ldquoGolf as it Should Berdquo means in todayrsquos club environment
A part of the message from the class and the interest in it seems to be that as things outside of our clubs evolve we as club managers have to take notice and strive to remain relevant to our current and future members Perhaps the biggest change in recent years has been the increased em-phasis on family-oriented activities and particularly the need to create an envi-ronment that invites the participation of children ldquoThe Anatomy of a Kids Activity
Sacramento Education Granite Bay Golf Club bull Granite Bay CA JAnuAry 8 2013
By Bob Kunz | General Manager Del Paso Country Club
101rdquo is a nuts and bolts lesson for planning and delivering just this
Andrea was a fantastic presenter and brought a wealth of information to the subject of organizing structuring and marketing kidsrsquo activities in the club environment As a group we discussed the differences between the categories of activities events and carnivals Once having defined these Andrea further broke down the elements related to structur-ing actual programs The worksheets pro-vided were very useful both as class materials and for future use in developing a program for onersquos own club and were well worth the price of admission themselves Among the takeaways from this discussion was the critical need to build strong relationships between the children at your club between their parents and between all members and staff in order to be successful Ultimately the measures of a successful kids program are improved member retention new member growth and increased member usagemdashall of which promote increased revenues and increased overall health of a club
The participants left the meeting with the challenge to explore their imaginations show some guts and take some risks and to accept that the commitment may require some difficult decisions and challenges to their current norms For those of you who were unable to make the trip to the class be sure to mark your calendars for Andrearsquos next presentation to the Chapter on April 16 2013 at San Luis Obispo Country Club in the Central CA education area bull
ldquoAndrea Curthoys CCM brings an exciting presentation to participants at Granite Bay Golf Club
Brian Walshe CCM CCE introduces our partner sponsor E-Z-Go
10
The Valley hunT Club Pasadena CA | jAnuAry 12 2013
Southern California Holiday Party
The menu consisted of a rabbit ragout black kale salad braised beef cheeks (not pictured) and very delicious English toffee pudding with Guinness ice cream
Left Host David Mole CCM and President Bill Johnson CCM CCE
Above Mark Campbell and his family
Cyrus Afshin CCM and his daughter Zahra with Vivian and Jacques Ben-Nun
From left to right Shuffleboard players Jim Brewer MCM and Art Barajas CCM Monique and Kirk Reese CCM Barbara and Bruce Bennetts CCM
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
55
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
5
Continued on Page 6
Wine Society Board of Managers
Following the IWS Business Meet-ing the annual Wine Auction was held We are so grateful to all of our members and vendors who donated to this most worthy cause Contribu-tions from across the nation netted The Club Foundation $67360 The Golden State Chapter contributed $32131 of the $67360 to this effort Our members once again were recognized by winning the ldquoBuckyrdquo award (pictured above) presented to
the chapter that provides the largest donation to the auction Thank you so much to Craig Surdy CCM CCE and the other International Wine Society Committee members who were so crucial in the gathering of wine from across our chapter over the last couple of months Daniel Miller and Matt Oggero CCM from the Northern CA region Gus Marks Ian Prichard CCM Robert Hartstein Peter Schaub CCM and Mike Stanton from the Southern CA region Greg Harris CCM from the Roadrunner region and Terry Anglin CCM CCE from the San Diego region
Special thanks to Terry and his team at San Diego Yacht Club who stored over 500 cases of wine for the auction wine dinner and Wine Society events
The annual Wine Society Dinner was held on Sunday evening at the Marine Room of the La Jolla Beach and Tennis Club 150 managers from across the country attended this sold out event Thanks again to Eric Gregory CCM for making the Golden State Chapter so proud He and his committee along with the team at La Jolla BampT produced the best Wine Society Dinner in recent memory
On Monday the final day of confer-ence the annual Managerrsquos Awards Luncheon was held The Golden State Chapter proudly accepted the ldquoChapter of the Yearrdquo award in the Large Chapter category for 2012 Congratulations to the members of the Golden State Chapter and a very special thank you to our 2012 President Bruce Bennetts CCM and to our Managing Director Crystal
Thomas MCM CHE This award would not have been possible if not for their leadership and dedication
IWS Wine TastingFebruary 11 2013
David Voorhees CCM CCE and Bill Johnson CCM CCE with Brandon Heist holding his award for his expertise in the blind taste test at the IWS business meeting
Wins Big at CMAA World ConferenceThe Golden State Chapter
Chapter of the Year Large Chapter Category
International Wine Society AwardsBucky Award - Overall
Chapter of the Year - Overall and Large Chapter
Warren L Arseneaux Honorary ScholarshipBret R Coad CCM King Harbor Yacht Club
Sally Burns Rambo ScholarshipLindsay Pizarro CCM Burlingame Country Club
Idea Fair for Chapters Chapter Management Membership Recruitment and Best in Show
Idea Fair for Individuals Youth Programs and Events Dirk Zander Palo Alto Hills Golf and Country Club
66
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
At right CMAA President Skip Avery CCM CCE Jack Grehan Thomas Gilbertson CCM and TGSC President Bill Johnson CCM CCE aboard the USS Midway during the Networking Event
6
I would like to express my gratitude for all who attended confer-ence and for being such wonderful hosts to our peers from across the nation and beyond And thank you to all our members for continuing to do all that you do and for being part of our ever-growing and successful chapter And once again we are very fortunate to have a great team of professionals in our chapter office Crystal Rick Alex and Lyndsey are dedicated to serving us the members of the Golden State Chapter Thank you thank you thank you for making us the chapter that we have become
Yes ldquoLife is ours to Winrdquo I look forward to seeing you at an upcoming chapter event bull
7
THE FoundaTIon Board of Di-rectors approved two new meas-ures at its January meeting As we have reported in previous arti-cles we have been developing the protocols for the application and distribution process for manager members who need support for continuing education At the same time we felt the need to be more
broad based in our support of general member education
On the manager member education program the Foun-dation has dedicated funds to provide support in 2013 We will roll out the application and procedure process at the Spring Conference in Santa Rosa this May We believe the benefits will be obvious and help members who may have economic constraints at their clubs which limit their ability for continuing education
Secondly the Foundation felt its primary mission of support for education might be further enhanced beyond our support for student and manager level education to include the general membership at large Historically the Foundation would help underwrite the cost of the annual state conference Of course since our reorganization and under the umbrella of The Golden State Chapter the current schedule of both a spring and fall conference has proven to be an excellent source of education as well as networking
Given our mission we felt a good use of funds would be to help underwrite the cost of the top quality educators which the Chapter engages to conduct the two confer-ences The financial assistance the Foundation can provide will help the Chapter limit the cost of attendance and maintain top notch speakers The final details of that program are being worked out between the Chapter and Foundation boards
In a nutshell we are very excited to deliver value to you the membership Thanks for your continued support bull
The Golden State Chapter Foundation Presidentrsquos ReportBy Thomas Gilbertson CCM | General Manager Newport Harbor Yacht Club GSC Foundation President
Northern California RegionAugust 5 2013
Lake Merced Golf Club
Southern California RegionJuly 15 2013
Mission Viejo Country Club
San Diego RegionJune 10 2013
The Santaluz Club
Roadrunner RegionMay 13 2013
The Club at Morningside
Save The DaTe
2013 Golf TournamenTS
7
2013 GSC Foundation BOD from left to right Bill Johnson CCM CCE Robert Lee CCM Thomas Gilbertson CCM JJ Wagner CCM CCE and Steve Wittert
Not pictured Rick Sussman CCM Jim MacDonough Stephen Reynolds CCM and Josh Tanner CCM
SPRING CONFERENCESanta Rosa CAMay 19-21 2013
Save the Date
8
On a beautiful sunny Tuesday after-noon in January 30 club managers gathered to hear Robyn Nordin
Stowell present the program Books By-laws and Being Good What the Board Should Know and Do Now
Our host for the day Tom Narozonick started us off with a wonderful lunch Our first course was a vegetarian egg roll with sweet chili-coconut dipping sauce For an entreacutee we had citrus glazed salmon on a gorgonzola popover Dessert followed with a trio of chocolate mousse blood orange souffleacute and a goat cheese Panna cotta Hats off to the culinary team at the Santa Barbara Club
Robyn led us through four main topics board orientation updating our policies updating by-laws and member discipline She stressed the importance of updating a clubrsquos by-laws annually or at least bi-
Central CA Education Santa Barbara Club bull Santa Barbara CA JAnuAry 8 2013
By Mike Stanton | General Manager San Luis Obispo Country Club
8
annually By-laws should reflect our current times and not be so restrictive as to ldquotie Board membersrsquo handsrdquo It is important to pay close attention to the words used in our by-laws ie the word ldquomayrdquo instead of ldquoshallrdquo gives the Board the choice to take action rather than being directed to
Robyn also emphasized the importance of having written policies regarding
bull Significant other privilegesbull Electronic communicationbull Golf cart operationbull Social media
Another important issue discussed was what ends up in the minutes of a Board meeting Robyn suggested that sensitive issues especially those dealing with staff and member issues where people will be identified by name should be dealt with in executive session rather than a general Board meeting Some states can compel
Boards to produce their Board meet-ing minutes which could cause is-sues where sensitive subjects were discussed
Thanks to Robyn for an excellent pro-gram Gary Sigel of Golf Insurance Services a TGSC Diamond Partner Sponsor and Tom Narozonick for host-ing us for the afternoon bull
is a proud partner of the
Dudum Private Club Insurance is the largest provider of employee benefits for the golf and private club industry in the state of California Along with the California Association of Golf amp Private Clubs we provide innovative and comprehensive benefits solutions in the areas of
bull Employee Benefitsbull 401(k) and Retirement Plansbull Executive Benefits
Keith DudumDudum Private Club Insurance
San Francisco bull Newport Beach bull Palm Desert1-877-773-8386
99
Golf as it Should Berdquo has been the trademark phrase for Granite Bay Golf Club since it was established in
1994 and the slogan offers a useful backdrop to the recent Golden State Chapter class held there on January 8th The class was entitled ldquoThe Anatomy of a Kids Activity 101rdquo and was conducted by Andrea Curthoys CCM from the Beach Club in Santa Monica As evidenced by the strong attendance from Northern California Clubs the development of kidsrsquo activities is becoming an important element in what ldquoGolf as it Should Berdquo means in todayrsquos club environment
A part of the message from the class and the interest in it seems to be that as things outside of our clubs evolve we as club managers have to take notice and strive to remain relevant to our current and future members Perhaps the biggest change in recent years has been the increased em-phasis on family-oriented activities and particularly the need to create an envi-ronment that invites the participation of children ldquoThe Anatomy of a Kids Activity
Sacramento Education Granite Bay Golf Club bull Granite Bay CA JAnuAry 8 2013
By Bob Kunz | General Manager Del Paso Country Club
101rdquo is a nuts and bolts lesson for planning and delivering just this
Andrea was a fantastic presenter and brought a wealth of information to the subject of organizing structuring and marketing kidsrsquo activities in the club environment As a group we discussed the differences between the categories of activities events and carnivals Once having defined these Andrea further broke down the elements related to structur-ing actual programs The worksheets pro-vided were very useful both as class materials and for future use in developing a program for onersquos own club and were well worth the price of admission themselves Among the takeaways from this discussion was the critical need to build strong relationships between the children at your club between their parents and between all members and staff in order to be successful Ultimately the measures of a successful kids program are improved member retention new member growth and increased member usagemdashall of which promote increased revenues and increased overall health of a club
The participants left the meeting with the challenge to explore their imaginations show some guts and take some risks and to accept that the commitment may require some difficult decisions and challenges to their current norms For those of you who were unable to make the trip to the class be sure to mark your calendars for Andrearsquos next presentation to the Chapter on April 16 2013 at San Luis Obispo Country Club in the Central CA education area bull
ldquoAndrea Curthoys CCM brings an exciting presentation to participants at Granite Bay Golf Club
Brian Walshe CCM CCE introduces our partner sponsor E-Z-Go
10
The Valley hunT Club Pasadena CA | jAnuAry 12 2013
Southern California Holiday Party
The menu consisted of a rabbit ragout black kale salad braised beef cheeks (not pictured) and very delicious English toffee pudding with Guinness ice cream
Left Host David Mole CCM and President Bill Johnson CCM CCE
Above Mark Campbell and his family
Cyrus Afshin CCM and his daughter Zahra with Vivian and Jacques Ben-Nun
From left to right Shuffleboard players Jim Brewer MCM and Art Barajas CCM Monique and Kirk Reese CCM Barbara and Bruce Bennetts CCM
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
Wins Big at CMAA World ConferenceThe Golden State Chapter
Chapter of the Year Large Chapter Category
International Wine Society AwardsBucky Award - Overall
Chapter of the Year - Overall and Large Chapter
Warren L Arseneaux Honorary ScholarshipBret R Coad CCM King Harbor Yacht Club
Sally Burns Rambo ScholarshipLindsay Pizarro CCM Burlingame Country Club
Idea Fair for Chapters Chapter Management Membership Recruitment and Best in Show
Idea Fair for Individuals Youth Programs and Events Dirk Zander Palo Alto Hills Golf and Country Club
66
CMAA 86th World Conferencefebruary 7-11 2013 | san diego california
Presidentrsquos Message continued
At right CMAA President Skip Avery CCM CCE Jack Grehan Thomas Gilbertson CCM and TGSC President Bill Johnson CCM CCE aboard the USS Midway during the Networking Event
6
I would like to express my gratitude for all who attended confer-ence and for being such wonderful hosts to our peers from across the nation and beyond And thank you to all our members for continuing to do all that you do and for being part of our ever-growing and successful chapter And once again we are very fortunate to have a great team of professionals in our chapter office Crystal Rick Alex and Lyndsey are dedicated to serving us the members of the Golden State Chapter Thank you thank you thank you for making us the chapter that we have become
Yes ldquoLife is ours to Winrdquo I look forward to seeing you at an upcoming chapter event bull
7
THE FoundaTIon Board of Di-rectors approved two new meas-ures at its January meeting As we have reported in previous arti-cles we have been developing the protocols for the application and distribution process for manager members who need support for continuing education At the same time we felt the need to be more
broad based in our support of general member education
On the manager member education program the Foun-dation has dedicated funds to provide support in 2013 We will roll out the application and procedure process at the Spring Conference in Santa Rosa this May We believe the benefits will be obvious and help members who may have economic constraints at their clubs which limit their ability for continuing education
Secondly the Foundation felt its primary mission of support for education might be further enhanced beyond our support for student and manager level education to include the general membership at large Historically the Foundation would help underwrite the cost of the annual state conference Of course since our reorganization and under the umbrella of The Golden State Chapter the current schedule of both a spring and fall conference has proven to be an excellent source of education as well as networking
Given our mission we felt a good use of funds would be to help underwrite the cost of the top quality educators which the Chapter engages to conduct the two confer-ences The financial assistance the Foundation can provide will help the Chapter limit the cost of attendance and maintain top notch speakers The final details of that program are being worked out between the Chapter and Foundation boards
In a nutshell we are very excited to deliver value to you the membership Thanks for your continued support bull
The Golden State Chapter Foundation Presidentrsquos ReportBy Thomas Gilbertson CCM | General Manager Newport Harbor Yacht Club GSC Foundation President
Northern California RegionAugust 5 2013
Lake Merced Golf Club
Southern California RegionJuly 15 2013
Mission Viejo Country Club
San Diego RegionJune 10 2013
The Santaluz Club
Roadrunner RegionMay 13 2013
The Club at Morningside
Save The DaTe
2013 Golf TournamenTS
7
2013 GSC Foundation BOD from left to right Bill Johnson CCM CCE Robert Lee CCM Thomas Gilbertson CCM JJ Wagner CCM CCE and Steve Wittert
Not pictured Rick Sussman CCM Jim MacDonough Stephen Reynolds CCM and Josh Tanner CCM
SPRING CONFERENCESanta Rosa CAMay 19-21 2013
Save the Date
8
On a beautiful sunny Tuesday after-noon in January 30 club managers gathered to hear Robyn Nordin
Stowell present the program Books By-laws and Being Good What the Board Should Know and Do Now
Our host for the day Tom Narozonick started us off with a wonderful lunch Our first course was a vegetarian egg roll with sweet chili-coconut dipping sauce For an entreacutee we had citrus glazed salmon on a gorgonzola popover Dessert followed with a trio of chocolate mousse blood orange souffleacute and a goat cheese Panna cotta Hats off to the culinary team at the Santa Barbara Club
Robyn led us through four main topics board orientation updating our policies updating by-laws and member discipline She stressed the importance of updating a clubrsquos by-laws annually or at least bi-
Central CA Education Santa Barbara Club bull Santa Barbara CA JAnuAry 8 2013
By Mike Stanton | General Manager San Luis Obispo Country Club
8
annually By-laws should reflect our current times and not be so restrictive as to ldquotie Board membersrsquo handsrdquo It is important to pay close attention to the words used in our by-laws ie the word ldquomayrdquo instead of ldquoshallrdquo gives the Board the choice to take action rather than being directed to
Robyn also emphasized the importance of having written policies regarding
bull Significant other privilegesbull Electronic communicationbull Golf cart operationbull Social media
Another important issue discussed was what ends up in the minutes of a Board meeting Robyn suggested that sensitive issues especially those dealing with staff and member issues where people will be identified by name should be dealt with in executive session rather than a general Board meeting Some states can compel
Boards to produce their Board meet-ing minutes which could cause is-sues where sensitive subjects were discussed
Thanks to Robyn for an excellent pro-gram Gary Sigel of Golf Insurance Services a TGSC Diamond Partner Sponsor and Tom Narozonick for host-ing us for the afternoon bull
is a proud partner of the
Dudum Private Club Insurance is the largest provider of employee benefits for the golf and private club industry in the state of California Along with the California Association of Golf amp Private Clubs we provide innovative and comprehensive benefits solutions in the areas of
bull Employee Benefitsbull 401(k) and Retirement Plansbull Executive Benefits
Keith DudumDudum Private Club Insurance
San Francisco bull Newport Beach bull Palm Desert1-877-773-8386
99
Golf as it Should Berdquo has been the trademark phrase for Granite Bay Golf Club since it was established in
1994 and the slogan offers a useful backdrop to the recent Golden State Chapter class held there on January 8th The class was entitled ldquoThe Anatomy of a Kids Activity 101rdquo and was conducted by Andrea Curthoys CCM from the Beach Club in Santa Monica As evidenced by the strong attendance from Northern California Clubs the development of kidsrsquo activities is becoming an important element in what ldquoGolf as it Should Berdquo means in todayrsquos club environment
A part of the message from the class and the interest in it seems to be that as things outside of our clubs evolve we as club managers have to take notice and strive to remain relevant to our current and future members Perhaps the biggest change in recent years has been the increased em-phasis on family-oriented activities and particularly the need to create an envi-ronment that invites the participation of children ldquoThe Anatomy of a Kids Activity
Sacramento Education Granite Bay Golf Club bull Granite Bay CA JAnuAry 8 2013
By Bob Kunz | General Manager Del Paso Country Club
101rdquo is a nuts and bolts lesson for planning and delivering just this
Andrea was a fantastic presenter and brought a wealth of information to the subject of organizing structuring and marketing kidsrsquo activities in the club environment As a group we discussed the differences between the categories of activities events and carnivals Once having defined these Andrea further broke down the elements related to structur-ing actual programs The worksheets pro-vided were very useful both as class materials and for future use in developing a program for onersquos own club and were well worth the price of admission themselves Among the takeaways from this discussion was the critical need to build strong relationships between the children at your club between their parents and between all members and staff in order to be successful Ultimately the measures of a successful kids program are improved member retention new member growth and increased member usagemdashall of which promote increased revenues and increased overall health of a club
The participants left the meeting with the challenge to explore their imaginations show some guts and take some risks and to accept that the commitment may require some difficult decisions and challenges to their current norms For those of you who were unable to make the trip to the class be sure to mark your calendars for Andrearsquos next presentation to the Chapter on April 16 2013 at San Luis Obispo Country Club in the Central CA education area bull
ldquoAndrea Curthoys CCM brings an exciting presentation to participants at Granite Bay Golf Club
Brian Walshe CCM CCE introduces our partner sponsor E-Z-Go
10
The Valley hunT Club Pasadena CA | jAnuAry 12 2013
Southern California Holiday Party
The menu consisted of a rabbit ragout black kale salad braised beef cheeks (not pictured) and very delicious English toffee pudding with Guinness ice cream
Left Host David Mole CCM and President Bill Johnson CCM CCE
Above Mark Campbell and his family
Cyrus Afshin CCM and his daughter Zahra with Vivian and Jacques Ben-Nun
From left to right Shuffleboard players Jim Brewer MCM and Art Barajas CCM Monique and Kirk Reese CCM Barbara and Bruce Bennetts CCM
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
7
THE FoundaTIon Board of Di-rectors approved two new meas-ures at its January meeting As we have reported in previous arti-cles we have been developing the protocols for the application and distribution process for manager members who need support for continuing education At the same time we felt the need to be more
broad based in our support of general member education
On the manager member education program the Foun-dation has dedicated funds to provide support in 2013 We will roll out the application and procedure process at the Spring Conference in Santa Rosa this May We believe the benefits will be obvious and help members who may have economic constraints at their clubs which limit their ability for continuing education
Secondly the Foundation felt its primary mission of support for education might be further enhanced beyond our support for student and manager level education to include the general membership at large Historically the Foundation would help underwrite the cost of the annual state conference Of course since our reorganization and under the umbrella of The Golden State Chapter the current schedule of both a spring and fall conference has proven to be an excellent source of education as well as networking
Given our mission we felt a good use of funds would be to help underwrite the cost of the top quality educators which the Chapter engages to conduct the two confer-ences The financial assistance the Foundation can provide will help the Chapter limit the cost of attendance and maintain top notch speakers The final details of that program are being worked out between the Chapter and Foundation boards
In a nutshell we are very excited to deliver value to you the membership Thanks for your continued support bull
The Golden State Chapter Foundation Presidentrsquos ReportBy Thomas Gilbertson CCM | General Manager Newport Harbor Yacht Club GSC Foundation President
Northern California RegionAugust 5 2013
Lake Merced Golf Club
Southern California RegionJuly 15 2013
Mission Viejo Country Club
San Diego RegionJune 10 2013
The Santaluz Club
Roadrunner RegionMay 13 2013
The Club at Morningside
Save The DaTe
2013 Golf TournamenTS
7
2013 GSC Foundation BOD from left to right Bill Johnson CCM CCE Robert Lee CCM Thomas Gilbertson CCM JJ Wagner CCM CCE and Steve Wittert
Not pictured Rick Sussman CCM Jim MacDonough Stephen Reynolds CCM and Josh Tanner CCM
SPRING CONFERENCESanta Rosa CAMay 19-21 2013
Save the Date
8
On a beautiful sunny Tuesday after-noon in January 30 club managers gathered to hear Robyn Nordin
Stowell present the program Books By-laws and Being Good What the Board Should Know and Do Now
Our host for the day Tom Narozonick started us off with a wonderful lunch Our first course was a vegetarian egg roll with sweet chili-coconut dipping sauce For an entreacutee we had citrus glazed salmon on a gorgonzola popover Dessert followed with a trio of chocolate mousse blood orange souffleacute and a goat cheese Panna cotta Hats off to the culinary team at the Santa Barbara Club
Robyn led us through four main topics board orientation updating our policies updating by-laws and member discipline She stressed the importance of updating a clubrsquos by-laws annually or at least bi-
Central CA Education Santa Barbara Club bull Santa Barbara CA JAnuAry 8 2013
By Mike Stanton | General Manager San Luis Obispo Country Club
8
annually By-laws should reflect our current times and not be so restrictive as to ldquotie Board membersrsquo handsrdquo It is important to pay close attention to the words used in our by-laws ie the word ldquomayrdquo instead of ldquoshallrdquo gives the Board the choice to take action rather than being directed to
Robyn also emphasized the importance of having written policies regarding
bull Significant other privilegesbull Electronic communicationbull Golf cart operationbull Social media
Another important issue discussed was what ends up in the minutes of a Board meeting Robyn suggested that sensitive issues especially those dealing with staff and member issues where people will be identified by name should be dealt with in executive session rather than a general Board meeting Some states can compel
Boards to produce their Board meet-ing minutes which could cause is-sues where sensitive subjects were discussed
Thanks to Robyn for an excellent pro-gram Gary Sigel of Golf Insurance Services a TGSC Diamond Partner Sponsor and Tom Narozonick for host-ing us for the afternoon bull
is a proud partner of the
Dudum Private Club Insurance is the largest provider of employee benefits for the golf and private club industry in the state of California Along with the California Association of Golf amp Private Clubs we provide innovative and comprehensive benefits solutions in the areas of
bull Employee Benefitsbull 401(k) and Retirement Plansbull Executive Benefits
Keith DudumDudum Private Club Insurance
San Francisco bull Newport Beach bull Palm Desert1-877-773-8386
99
Golf as it Should Berdquo has been the trademark phrase for Granite Bay Golf Club since it was established in
1994 and the slogan offers a useful backdrop to the recent Golden State Chapter class held there on January 8th The class was entitled ldquoThe Anatomy of a Kids Activity 101rdquo and was conducted by Andrea Curthoys CCM from the Beach Club in Santa Monica As evidenced by the strong attendance from Northern California Clubs the development of kidsrsquo activities is becoming an important element in what ldquoGolf as it Should Berdquo means in todayrsquos club environment
A part of the message from the class and the interest in it seems to be that as things outside of our clubs evolve we as club managers have to take notice and strive to remain relevant to our current and future members Perhaps the biggest change in recent years has been the increased em-phasis on family-oriented activities and particularly the need to create an envi-ronment that invites the participation of children ldquoThe Anatomy of a Kids Activity
Sacramento Education Granite Bay Golf Club bull Granite Bay CA JAnuAry 8 2013
By Bob Kunz | General Manager Del Paso Country Club
101rdquo is a nuts and bolts lesson for planning and delivering just this
Andrea was a fantastic presenter and brought a wealth of information to the subject of organizing structuring and marketing kidsrsquo activities in the club environment As a group we discussed the differences between the categories of activities events and carnivals Once having defined these Andrea further broke down the elements related to structur-ing actual programs The worksheets pro-vided were very useful both as class materials and for future use in developing a program for onersquos own club and were well worth the price of admission themselves Among the takeaways from this discussion was the critical need to build strong relationships between the children at your club between their parents and between all members and staff in order to be successful Ultimately the measures of a successful kids program are improved member retention new member growth and increased member usagemdashall of which promote increased revenues and increased overall health of a club
The participants left the meeting with the challenge to explore their imaginations show some guts and take some risks and to accept that the commitment may require some difficult decisions and challenges to their current norms For those of you who were unable to make the trip to the class be sure to mark your calendars for Andrearsquos next presentation to the Chapter on April 16 2013 at San Luis Obispo Country Club in the Central CA education area bull
ldquoAndrea Curthoys CCM brings an exciting presentation to participants at Granite Bay Golf Club
Brian Walshe CCM CCE introduces our partner sponsor E-Z-Go
10
The Valley hunT Club Pasadena CA | jAnuAry 12 2013
Southern California Holiday Party
The menu consisted of a rabbit ragout black kale salad braised beef cheeks (not pictured) and very delicious English toffee pudding with Guinness ice cream
Left Host David Mole CCM and President Bill Johnson CCM CCE
Above Mark Campbell and his family
Cyrus Afshin CCM and his daughter Zahra with Vivian and Jacques Ben-Nun
From left to right Shuffleboard players Jim Brewer MCM and Art Barajas CCM Monique and Kirk Reese CCM Barbara and Bruce Bennetts CCM
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
8
On a beautiful sunny Tuesday after-noon in January 30 club managers gathered to hear Robyn Nordin
Stowell present the program Books By-laws and Being Good What the Board Should Know and Do Now
Our host for the day Tom Narozonick started us off with a wonderful lunch Our first course was a vegetarian egg roll with sweet chili-coconut dipping sauce For an entreacutee we had citrus glazed salmon on a gorgonzola popover Dessert followed with a trio of chocolate mousse blood orange souffleacute and a goat cheese Panna cotta Hats off to the culinary team at the Santa Barbara Club
Robyn led us through four main topics board orientation updating our policies updating by-laws and member discipline She stressed the importance of updating a clubrsquos by-laws annually or at least bi-
Central CA Education Santa Barbara Club bull Santa Barbara CA JAnuAry 8 2013
By Mike Stanton | General Manager San Luis Obispo Country Club
8
annually By-laws should reflect our current times and not be so restrictive as to ldquotie Board membersrsquo handsrdquo It is important to pay close attention to the words used in our by-laws ie the word ldquomayrdquo instead of ldquoshallrdquo gives the Board the choice to take action rather than being directed to
Robyn also emphasized the importance of having written policies regarding
bull Significant other privilegesbull Electronic communicationbull Golf cart operationbull Social media
Another important issue discussed was what ends up in the minutes of a Board meeting Robyn suggested that sensitive issues especially those dealing with staff and member issues where people will be identified by name should be dealt with in executive session rather than a general Board meeting Some states can compel
Boards to produce their Board meet-ing minutes which could cause is-sues where sensitive subjects were discussed
Thanks to Robyn for an excellent pro-gram Gary Sigel of Golf Insurance Services a TGSC Diamond Partner Sponsor and Tom Narozonick for host-ing us for the afternoon bull
is a proud partner of the
Dudum Private Club Insurance is the largest provider of employee benefits for the golf and private club industry in the state of California Along with the California Association of Golf amp Private Clubs we provide innovative and comprehensive benefits solutions in the areas of
bull Employee Benefitsbull 401(k) and Retirement Plansbull Executive Benefits
Keith DudumDudum Private Club Insurance
San Francisco bull Newport Beach bull Palm Desert1-877-773-8386
99
Golf as it Should Berdquo has been the trademark phrase for Granite Bay Golf Club since it was established in
1994 and the slogan offers a useful backdrop to the recent Golden State Chapter class held there on January 8th The class was entitled ldquoThe Anatomy of a Kids Activity 101rdquo and was conducted by Andrea Curthoys CCM from the Beach Club in Santa Monica As evidenced by the strong attendance from Northern California Clubs the development of kidsrsquo activities is becoming an important element in what ldquoGolf as it Should Berdquo means in todayrsquos club environment
A part of the message from the class and the interest in it seems to be that as things outside of our clubs evolve we as club managers have to take notice and strive to remain relevant to our current and future members Perhaps the biggest change in recent years has been the increased em-phasis on family-oriented activities and particularly the need to create an envi-ronment that invites the participation of children ldquoThe Anatomy of a Kids Activity
Sacramento Education Granite Bay Golf Club bull Granite Bay CA JAnuAry 8 2013
By Bob Kunz | General Manager Del Paso Country Club
101rdquo is a nuts and bolts lesson for planning and delivering just this
Andrea was a fantastic presenter and brought a wealth of information to the subject of organizing structuring and marketing kidsrsquo activities in the club environment As a group we discussed the differences between the categories of activities events and carnivals Once having defined these Andrea further broke down the elements related to structur-ing actual programs The worksheets pro-vided were very useful both as class materials and for future use in developing a program for onersquos own club and were well worth the price of admission themselves Among the takeaways from this discussion was the critical need to build strong relationships between the children at your club between their parents and between all members and staff in order to be successful Ultimately the measures of a successful kids program are improved member retention new member growth and increased member usagemdashall of which promote increased revenues and increased overall health of a club
The participants left the meeting with the challenge to explore their imaginations show some guts and take some risks and to accept that the commitment may require some difficult decisions and challenges to their current norms For those of you who were unable to make the trip to the class be sure to mark your calendars for Andrearsquos next presentation to the Chapter on April 16 2013 at San Luis Obispo Country Club in the Central CA education area bull
ldquoAndrea Curthoys CCM brings an exciting presentation to participants at Granite Bay Golf Club
Brian Walshe CCM CCE introduces our partner sponsor E-Z-Go
10
The Valley hunT Club Pasadena CA | jAnuAry 12 2013
Southern California Holiday Party
The menu consisted of a rabbit ragout black kale salad braised beef cheeks (not pictured) and very delicious English toffee pudding with Guinness ice cream
Left Host David Mole CCM and President Bill Johnson CCM CCE
Above Mark Campbell and his family
Cyrus Afshin CCM and his daughter Zahra with Vivian and Jacques Ben-Nun
From left to right Shuffleboard players Jim Brewer MCM and Art Barajas CCM Monique and Kirk Reese CCM Barbara and Bruce Bennetts CCM
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
99
Golf as it Should Berdquo has been the trademark phrase for Granite Bay Golf Club since it was established in
1994 and the slogan offers a useful backdrop to the recent Golden State Chapter class held there on January 8th The class was entitled ldquoThe Anatomy of a Kids Activity 101rdquo and was conducted by Andrea Curthoys CCM from the Beach Club in Santa Monica As evidenced by the strong attendance from Northern California Clubs the development of kidsrsquo activities is becoming an important element in what ldquoGolf as it Should Berdquo means in todayrsquos club environment
A part of the message from the class and the interest in it seems to be that as things outside of our clubs evolve we as club managers have to take notice and strive to remain relevant to our current and future members Perhaps the biggest change in recent years has been the increased em-phasis on family-oriented activities and particularly the need to create an envi-ronment that invites the participation of children ldquoThe Anatomy of a Kids Activity
Sacramento Education Granite Bay Golf Club bull Granite Bay CA JAnuAry 8 2013
By Bob Kunz | General Manager Del Paso Country Club
101rdquo is a nuts and bolts lesson for planning and delivering just this
Andrea was a fantastic presenter and brought a wealth of information to the subject of organizing structuring and marketing kidsrsquo activities in the club environment As a group we discussed the differences between the categories of activities events and carnivals Once having defined these Andrea further broke down the elements related to structur-ing actual programs The worksheets pro-vided were very useful both as class materials and for future use in developing a program for onersquos own club and were well worth the price of admission themselves Among the takeaways from this discussion was the critical need to build strong relationships between the children at your club between their parents and between all members and staff in order to be successful Ultimately the measures of a successful kids program are improved member retention new member growth and increased member usagemdashall of which promote increased revenues and increased overall health of a club
The participants left the meeting with the challenge to explore their imaginations show some guts and take some risks and to accept that the commitment may require some difficult decisions and challenges to their current norms For those of you who were unable to make the trip to the class be sure to mark your calendars for Andrearsquos next presentation to the Chapter on April 16 2013 at San Luis Obispo Country Club in the Central CA education area bull
ldquoAndrea Curthoys CCM brings an exciting presentation to participants at Granite Bay Golf Club
Brian Walshe CCM CCE introduces our partner sponsor E-Z-Go
10
The Valley hunT Club Pasadena CA | jAnuAry 12 2013
Southern California Holiday Party
The menu consisted of a rabbit ragout black kale salad braised beef cheeks (not pictured) and very delicious English toffee pudding with Guinness ice cream
Left Host David Mole CCM and President Bill Johnson CCM CCE
Above Mark Campbell and his family
Cyrus Afshin CCM and his daughter Zahra with Vivian and Jacques Ben-Nun
From left to right Shuffleboard players Jim Brewer MCM and Art Barajas CCM Monique and Kirk Reese CCM Barbara and Bruce Bennetts CCM
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
10
The Valley hunT Club Pasadena CA | jAnuAry 12 2013
Southern California Holiday Party
The menu consisted of a rabbit ragout black kale salad braised beef cheeks (not pictured) and very delicious English toffee pudding with Guinness ice cream
Left Host David Mole CCM and President Bill Johnson CCM CCE
Above Mark Campbell and his family
Cyrus Afshin CCM and his daughter Zahra with Vivian and Jacques Ben-Nun
From left to right Shuffleboard players Jim Brewer MCM and Art Barajas CCM Monique and Kirk Reese CCM Barbara and Bruce Bennetts CCM
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
1111
T he Golden State Chapter of the CMAA kicked off their first 6-hour CMI workshop of the year at the beautiful St Francis Yacht Club in San Francisco on Tuesday January 15th It was a gorgeously sunny day and the unobstructed view of the
Golden Gate Bridge and Alcatraz Island in the background provided a spectacular setting
Daniel Denehy from Denehy-Club Thinking Partners and Charlie Hoare CCM from GSI Executive Search Inc were the presenters and guided the class through numerous subjects pertaining to the General Manager recruiting process
The first session of the day was titled ldquoFinding the Edge-Your Calling Cardsrdquo and concentrated on how to make your cover letters resumes and biographies stand out amongst a sea of applicants Tips during the session included how to make your documents USEFUL (Unique Succinct Emphatic Factual User Friendly and Logical) as well as what information to includeomit when writing cover letters and resumes
After a delicious lunch provided by the first class culinary crew at St Francis Yacht Club the next session ldquoThe GM Recruiting Process ndash From the Recruiterrsquos Perspec-tiverdquo was focused on best practices for an individual to use during a job search The topics included why clubs decide to replace GMrsquos what to do whenif your job is in jeopardy characteristics of a good resume and cover letter as well as how to prepare for an interview
After receiving numerous tips and pointers on interviewing techniques the class got a chance to put them to practice during a mock interview exercise which was the last session of the day Each class participant fielded a different sample interview question After each interviewee had the chance to wax poetically about leadership discipline or management style the rest of the class got a chance to critique their answers and offer suggestions and feedback While it was a bit uncomfortable for some I think everyone would agree that it was great practice and an excellent exercise
All in all the first CMI education session of the year for The Golden State Chapter of the CMAA could not have gone any better bull
San Francisco Bay Area Education St Francis Yacht Club bull San Francisco CA JAnuAry 15 2013
By Paul Koojoolian CCM CHAE | Controller St Francis Yacht Club
Top Sunny Woo Alpine Hills Tennis and Swimming Club Bottom Host Ron Banaszak CCM CCE St Francis Yacht Club
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
1212
Southern California Education Jonathan Club bull Los Angeles CA JAnuAry 22 2013
By Eric Vander Werff | Clubhouse Manager Birnam Wood Golf Club
On Tuesday January 22nd the South-ern California region was hosted by General Manager Matthew Allnatt
and his wonderful staff at The Jonathan Club in Los Angeles Managers from all over Southern and Central California made the trip to attend this workshop Our day began with a Continental Breakfast on the third floor of the stunning historic building which was adorned with unbelievable artwork and timeless artifacts Mr Allnatt and several other members of his management staff provided insight on the Clubrsquos operations both at the City Club in Los Angeles and Beach Club in Santa Monica
After enjoying a nice breakfast and a good cup of coffee we were introduced to the dayrsquos speaker Bob Nugent the Senior Con-sultant with MAP Vital Factors Solutions He presented an informative and interactive presentation entitled Apollo 13 A Workshop for Dealing Effectively with Obstacles to Your Business Goals Mr Nugentrsquos delivery was one of the most unique and entertaining ways to present materials to a group of Club Managers We were introduced to the film Apollo 13 directed by Ron Howard and then Nugent asked how many of us had seen the film The whole group raised their hands ldquoThatrsquos what I thoughtrdquo Nugent replied He asked us to watch the film through a new set of lenses wanting us to pay close attention to all the obstacles that both the astronauts and Houston Control faced throughout the film as managers rather than moviegoers
As we watched the film every twenty min-utes we would stop and discuss all the obstacles that the crew faced both in space and in Houston Throughout the film they faced each challenge and crisis as a team remaining positive and confident while solving their problems It was so important that everyone was being part of the solution and not being a part of the problemThe Apollo 13 mission dubbed ldquothe Successful Failurerdquo was commanded by Astronaut Jim Lovell While he had a very clear role in
the film as a confident leader even he has to deal with a swinging confience pendu-lum From the time he says ldquoHouston we have a problemrdquo Mr Nugent helped our group focus on how the ground crew and astronauts worked to overcome obstacles by assessing ldquothe situationrdquo determining ldquothe goalrdquo identifying ldquovital factorsrdquo and finally establishing a ldquomeasure of successrdquo
Granted most of us will probably never find ourselves in the same situations as the astronauts of Apollo 13 but this film demonstrated how people can work together
Above Gerard Bonenfant Bette Bloom Bill Johnson CCM CCE and Franco De Bartolo Bottom left Apollo 13 movie poster Bottom right Michael Gardner CCM
to solve problems After watching the end of the film and seeing the astronauts return safely back to Earth we formed into small groups We were asked to act as a consult-ing team for a club that was having issues As a group we assigned responsibilities to individual team members developed procedures set ground rules and created an action plan on how to help the club resolve their issues As expected though each of the groups had some great issues to overcome none were as challenging as what the Apollo 13 crew faced bull
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
1313
The Golden State ChapterUpcoming EducationSave the Date
April 4 2013San Francisco Bay AreaUSF Student Dinner
600 Cocktails +Dinner
University of San Francisco
April 9 2013San Francisco Bay Area
10AM-noon Education + Lunch + Golf
Olympic Club - Lakeside
Focus Golf Sports amp RecSpeakers Panel
April 9 2013Southern California Area
430-630 PM Education + Cocktails +Dinner
The Riviera Country Club
Focus Golf Sports amp RecSpeakers Panel
April 16 2013San DiegoOrange County Area
930AM-500 PM CMI Workshop + Lunch
The Center Club
Focus Human ResourcesSpeakers Panel
April 16 2013Sacramento Area
930AM-500 PM CMI Workshop + Lunch
Woodbridge Golf amp CC
Focus LeadershipSpeaker Steve Swafford
April 16 2013Central California Area
10AM-noon Education + Lunch + Golf
San Luis Obispo CC
Focus Golf Sports amp RecSpeaker Andrea Curthoys CCM
Please register online at thegscorg e-mail
mdthegscorg or call the office at (310) 741-6031
Make check payable to TGSC and mail to TGSC 19360 Rinaldi
Street Suite 668 Porter Ranch CA 91326
This article is very simple in its purpose and delivery if you are not engaged in both The Golden State Chapter and National you are not engaged in your career and worse yet you are not engaged in the success of your Club This may sound a bit harsh but if you break it down it basically states that by not being engaged you are not educating yourself or adding professional value to your Club
I would state with great confidence that success-ful managers on a National level will attribute much of their professional and personal success directly to CMAA education and the relationships formed within the association
As a General Manager and Chief Operating Of-ficer of 22 years I can personally attribute my success as a Certified Club Manager and as a Certified Chief Executive directly to CMAA and specifically to the Golden State Chapter and prior Chapters within the State of California
I urge you to visit the website at wwwthegscorg and attend both educational and social events Please get engaged and improve your knowledge of the Club industry and form relationships with other Club Mangers who will add to your cache of resources for years to come
Your success is our success bull
Dear fellow CMAA Members
Itrsquos Time to Get EngagedBy Steven Buck CCM CCE | General Manager Shady Canyon Golf Club
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
1414
Crystal Clear Concepts Inc Does Your Board Perceive You as a Puppet or a PartnerBy Crystal Thomas MCM CHE | Managing Director The Golden State Chapter of CMAA
Over the past while I have been giving thought to the management of clubs and how Boardrsquos perceive their manager While there are as many management styles as there are
managers because everyone brings their personal touch to their work the focus here is on two distinct styles of management I am naming one ldquopuppetrdquo and the other ldquopartnerrdquo Let me explain
A manager who is a puppet is
bull Often micromanagedbull Often talked over in important meetingsbull Underminedbull Not seen as the expert in your clubbull Not included in the planning but rather just informed of what
is to be donebull And most importantly easily dispensable next
A manager who is a partner is
bull Well respectedbull Trustedbull The expertbull Fully accountable for operations while carrying out board
policybull The visionary for the clubbull Very difficult to replace
Clearly ldquopartnerrdquo has the more positive connotation although some people are more suited to the ldquopuppetrdquo style of management and it works for them and for their clubs The important thing is to identify whether you are effective and content with your managing style and know that you can take steps to change it
What can you do to move yourself from puppet to partner You can start by thinking about yourself differently and really seeing your own worth You can set intentions and set goals with action plans that you achieve You can improve communication up down and out up to your board down to your team and out to your members You can always get more education whether professional or personal growth as this supports the qualities of managing as a ldquopartnerrdquo As you take some of these steps you can also work to develop a different relationship with your board members
Examine your follow-through and if you find you have not been following through as well as you can you may have some clean-up to do with your board your members andor your team This is an important step in the process of shifting how you are viewed by all the people you interact with
A puppet is passive A partner is a fully engaged present and proactive If you are not already I encourage you to step into being a partner in your club bull
Love
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
15
As part of our year-roud education plan Local Area Networks will be meeting in March Most LAN meetings are
held quarterly (the Road Runner Region for instance meets more frequently in their off-season) and continue to be an effective way to gather and network with your area colleagues to share ideas and commiserate about your operational challenge du jour LAN meetings are typically two hours in duration allowing for an opportunity for education while being back at your desk before your staff realizes yoursquore even gone This year we have worked to ensure that each LAN schedule is completed and posted for the entire year The March LAN schedule is listed below and can also be found on the Chapter website Please mark your calendars for the upcoming LAN meeting near you
Our LAN Leaders throughout the state continue give selflessly of their time to coordinate and facilitate these gatherings ndash many have been serving as LAN Leaders for more than a decade or longer Please recognize their achievements and make every effort to attend a meeting in your area ndash your presence at one of their meet-ings is a clear sign of your appreciation
northern California region
East Bay LANLarry Marx CCM ndash Diablo Country ClubNext meeting May 23 2013 at Crow Canyon Country Club
Lake Tahoe Northern Nevada LANJeff Cobain ndash Lahontan Golf ClubNext meeting March 13 2013 at Lahontan Golf Club
Monterey LANTim Eldridge ndash Quail Lodge Golf ClubNext meeting TBD
North Bay LANJack Grehan ndash Meadow ClubNext meeting March 14 2013 at San Francisco Yacht Club
Peninsula LANChristian Thon CCM ndash Menlo Circus ClubNext meeting March 7 2013 at Peninsula Golf and Country Club
SacramentoCentral California LANStephen Reynolds CCM ndash Sierra View Country ClubNext meeting March 28 2013 at Winchester Country Club
Sacramento Non-GM LANErick Johnson ndash North Ridge Country ClubNext meeting TBD
San Francisco LANThomas Gaston Jr CCM ndash The Pacific-Union ClubNext meeting March 13 2013 at The Pacific-Union Club
San Francisco and Peninsula Mid-Management LANMichael Nakahara ndash Sharon Heights Golf and Country ClubNext meeting March 29 2013 at St Francis Yacht Club
Southern California region
BakersfieldFresnoCentral Valley LANSusan Greer ndash Stockdale Country ClubNext meeting April 9 2013 at TBD
Los Angeles East LANFrank Cordeiro CCM ndash Hacienda Golf ClubNext meeting March 19 2013 at TBD
Orange County LANRaphael Tuch CCM ndash Shady Canyon Golf ClubNext meeting March 21 2013 at Shady Canyon Golf Club
Santa BarbaraCentral Coast LANRichard PayneNext meeting March 11 2013 at La Cumbre Country Club (Lunch meeting with Golf)
West SideLos Angeles County LANMiles Tucker CCM ndash Hillcrest Country ClubNext meeting March 12 2013 at Braemar Country Club (Topic Capital Projects)
roadrunner region
Roadrunner LANCraig Surdy CCM CCE ndash The Reserve ClubNext meetings March 5 2013 at Mission Hills Country Club April 30 2013 at Indian Ridge Country Club
San Diego region
San Diego LANBruce Bennetts CCM ndash The Farms Golf ClubNext meeting March 12 2013 at The Farms Golf Club (Topic Club Technology Trends and Cyber LiabilityGolf)
Congratulations to Tom Gaston Jr CCM of the Pacific-Union Club who has taking over the reins of the San Francisco LAN from Ron Banaszak CCM CCE Thanks to RonTom plans include making his LAN available to any Chapter member working in the City In other LAN news Tim Eldridge Club Manager at the Quail Lodge Golf Club has committed to the establishment of a Monterey LAN We wish Tom and Tim well in their new assignments and again encourage participation in their meetings
Donrsquot have a LAN near you We are al-ways looking to help establish new LANrsquos throughout the state Please contact Brian Walshe at gmburlingameccorg if you have any ideas in this regard bull
15
currensbquofrasllsaquo LAN NewsBy Brian Walshe CCM CCE | General Manager Burlingame Country Club Education Committee Chair
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
1616
Grill sales are up and a lot of credit goes to the golf cars A fleet of Club Cars equipped with the Visage Mobile Golf Information System can help increase sales by delivering a more complete menu to the golfer on the course
The driven get there with Club Car Learn more at clubcarcomdriven
D R I V E N
Deliver Experience Manage Assets Reduce ExpensesIncrease Revenues
New Member Spotlight Bette Bloom bull General Manager Petroleum Club
By Frank Meloacuten CCM | General Manager Moraga Country Club
T he Golden State Chapter is proud to welcome Bette Bloom the General Manager of the Petroleum Club in Long Beach Bette originally hails from Pittsburgh Pennsylvania where she was an avid sports fan and supporter of all the local teams Bette has some
fond memories of a Steeler Superbowl in the late 70s that she attended in New Orleans The insurance industry is where Bette started her working career and there she served in various roles including Vice President After the insurance biz Bette owned and operated a Hallmark store and had several other ventures Bette was recruited back to the Petroleum Club in October 2012 where she employs the lessons learned during her career as a VP and business owner Six years prior to accepting her current role as GM Bette served as the Director of Sales for the Petroleum Club Bette has been busy writing business plans and developing procedures as they build a 3-phase renovation plan for the facilities
The Petroleum Club was formed in the mid 1950s by oil tycoons and today is open to profes-sionals from a variety of interests and disciplines Bette feels the most important quality of a club manager is to like people and understand member expectations Please help us provide Bette with a warm chapter welcome
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
1717
Membership nEWS
WElCoME To THE nEW CMaa and THE GoldEn STaTE CHapTEr MEMbErSJacquelyn Kohls Assistant to the General Manager San Diego Yacht Club
Curtis Gilliland Director of Dining Room Operations The Valley Hunt Club
Jim Davis General Manager Valley Hi Country Club
Gregory T Elliott Director of Field Operations San Francisco Giants
Kory Atkinson General Manager de Anza Country Club
Marco Sotomayor Clubhouse Manager Desert Horizons Country Club
Thomas Bugbee Vice President of Operations Foxtail Golf Club
Malcolm F Smith Director of Club Operations Balboa Bay Club
robert Faure General Manager Los Angeles Tennis Club
Joyce Shelton General Manager Lakewood Country Club
Update Georges Serna Food and Beverage Director Hillcrest Country Club
nEW CHapTEr TranSFErDaniel Salgado Food and Beverage Director St Francis Yacht ClubPrevious Chapter Florida
nEW CErTIFIEd Club ManaGErSAndrea Curthoys CCM Assistant Manager The Beach Club
Shawn ygnatowiz CCM General Manager Hideaway Golf Club
2012 CMaa Honor SoCIETy InduCTEESSteve Buck CCM CCE General Manager Shady Canyon Golf Club
Bret r Coad CCM General Manager King Harbor Yacht Club
Daniel J Cooper CCM General Manager The Springs Club
Daniel Enzler CCM General Manager Brentwood Country Club
Gregory M Gonsalves CCM General Manager Round Hill Country Club
Save the DateUSF Student Dinner
University of San FranciscoApril 4 2013
DetailS600 PM cocktails
630 PM dinner
themeAmericarsquos Cup
COStMembers $65
Guests $75Retired $40
Registration and Payment will be
through the Chapter
Congratulations to our longtime members of CMAA Thank you for your
membership support and dedication throughout the years
Mr Willard T Elvins CCM | 50 years
Mr John J Szlavik CCM | 50 years
Mr Bryan Bahman | 30 years
Mr Daniel J Cooper CCM | 30 years
Mr David W Drury CCM | 30 years
Mr Michel Dubes CCM | 30 years
Mr J Michael Hyler CCM | 30 years
Mr John H Mook | 30 years
Mr Jack Peat Jr | 30 years
Mr David L Shepler CCM CCE | 30 years
Longevity Awards
TGSC 2013 partner sponsors
1818
The Specialists In Golf Insurance
See what our Golf Course specic coverages service and competitive rates can do for you
License 0A67293
Rick Sigel Gary Sigel Greg Twiggs18667293831 wwwGolfInsuranceServicescom
Diamond Partner of The Golden State Chapter of the CMAA
Club Car Founding Diamond
Golf Insurance Services Diamond
Dudum Private Club Inusrance Ruby
Entegra - International Club Suppliers Ruby
John Deere Golf Ruby
Global Allies Sapphire
The Preferred Club Program Sapphire
IBS Emerald Plus
CC Tech Partners LLC Emerald
EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
Creative Golf Marketing Gem
DWA uniforms Gem
E-Z-GO Gem
Ferreira Company Gem
InterWest Insurance Systems Gem
Le Chef Bakery Gem
MyClub Gem
PKF Certified Public Accountants Gem
PARTNER SPONSOR PARTNER LEvEL PARTNER SPONSOR PARTNER LEvEL
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
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Global Allies Sapphire
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EA Photography Emerald
Heritage Bank of Commerce Emerald
Jacobsen West Emerald
PAPC Emerald
Pipeline Consulting Inc Emerald
royal Cup Coffee Emerald
VGM Club Emerald
Virtual Shaping Emerald
Club Benchmarking Pearl
Club Capital Planners Pearl
Club resources Pearl
ClubSoft Pearl
Gasser Chair Company Pearl
Iron Horse Vineyards Pearl
Lee amp Sakahara Architects AIA Inc Pearl
northStar Technologies Inc Pearl
Pacific Club Alliance Pearl
PCS Group Pearl
Turf Star Pearl
Bottomline Partners Group Allliance Gem
ClubDesign Associates Gem
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19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg
19
CMaa naTIonal dIrECTorronald A Banaszak Jr CCM CCESt Francis Yacht ClubOn the MarinaSan Francisco CA 94123Telephone (415) 820-3715rbanaszakstfyccom
GSC FoundaTIon prESIdEnTThomas Gilbertson CCMNewport Harbor Yacht Club720 West Bay AvenueBalboa CA 92661Telephone (949) 723-6854tomgilbertsonnhycstafforg
ManaGInG dIrECTorCrystal Thomas MCM CHE19360 Rinaldi Street Suite 668Porter Ranch CA 91326Telephone (310) 741-6031mdthegscorg
bylaws CommitteeBruce Bennetts CCM Chair
Career Services CommitteeFrank Cordeiro CCM Chair
Certification CommitteeBrian Walshe CCM CCE ChairMacDonald niven CCM Co-Chair
regional representatives Dennis Conneally MCM CCEDavid Voorhees CCM CCEDavid Morris CCM CCEDavid Shepler CCM CCE
Chapter of the year Idea Fair CommitteeFrank Cordeiro CCM Chair
regional representative Stephen Wilson CCM
CMaa amp allied liaison CommitteeBruce Bennetts CCM Chair
Education CommitteeBrian Walshe CCM CCE ChairMike Stanton Co-Chair
regional representatives Kevin Ehlert FMPJJ WestRichard PayneRaphael Tuch CCMMiles Tucker CCMMarc Ray CCM CCE
Golf Tournament CommitteeJim MacDonough Chair Greg Harris CCM Co-Chair
regional representatives Donna Lowe CCMBradley Shupe
Membership Engagement Committee Steven Buck CCM CCE Chair raphael Tuch CCM Co-Chair
regional representatives Philip AllenSteven Backman CCMRon Banaszak CCM CCE
oFFICErS
William L Johnson CCM CCE PresidentTelephone (760) 406-1511billjmsncom
Frank Cordeiro CCM Vice PresidentHacienda Golf Club718 East RoadLa Habra Heights CA 90631Telephone (562) 694-1081frankcordeirohaciendagolfclubcom
Craig Surdy CCM CCE SecretaryTreasurerThe Reserve Club49-400 Desert Butte TrailIndian Wells CA 92210Telephone (760) 674-2206csurdythereserveclubcom
Bruce Bennetts CCMPast PresidentThe Farms Golf ClubPO Box 2769Rancho Santa Fe CA 92067Telephone (858) 756-5585bbennettsthefarmsgolfclubcom
dIrECTorS
northern California DirectorBrian Walshe CCM CCE Burlingame Country Club 80 New Place Road Hillsborough CA 94010 Telephone (650) 696-8100GMburlingameCCorg
Southern California DirectorSteven Buck CCM CCE Shady Canyon Golf Club100 Shady Canyon DriveIrvine CA 92603Telephone (949) 856-7000sbuck89214aolcom
roadrunner DirectorJoshua Tanner CCM Ironwood Country Club73-735 Irontree Drive Palm Desert CA 92260Telephone (760) 346-0551jtannerironwoodcountryclubcom
San Diego DirectorJim MacDonoughThe Santaluz Club8170 Caminito Santaluz EastSan Diego CA 92127Telephone (858) 759-3110jmacdonoughthesantaluzclubcom
San Diego Directorralph McMillanBernardo Heights Country Club16066 Bernardo Heights ParkwaySan Diego CA 92128Telephone (858) 487-4022rmcmillanbhccnet
Randy Bauwens CCMJay Bedsworth CCMJeff Cobain Greg Davis CCMScott DomnieJason GreenJack GrehanBill Johnson CCM CCEErick JohnsonLarry Marx CCMFrank Meloacuten CCMDaniel MillerMichael NakaharaJohn NicolaiMacDonald Niven CCMStephen Reynolds CCMTom Schunn CCM CCEEdward Simpkins CCMDennis Sonnenburg CCMChristian Thon CCMBrian Walshe CCM CCEDirk ZanderArt Barajas CCMFrank Cordeiro CCMScott Diehl Susan GreerDavid Mole CCMTom NarozonickRichard Payne Keith Pearson CCMRandy St John CCM Lance SabellaPeter Schaub CCMJeff Schlicht Bradley ShupeCraig SloaneGregory SullivanTom Szwedzinski Raphael Tuch CCMMiles Tucker CCMShahin VosoughCraig Wilberg CCMStephen Wilson CCMStephen Yanagisawa Matt ZuckermanIvee YuKhal Butler CCMDan Cooper CCMMark GoldmanGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMShawn Ygnatowiz CCMBruce Zahn CCM Terry Anglin CCM CCEAndy CorneskyJim MacDonoughRalph McMillan
Membership Growth CommitteeJoshua Tanner CCM Chair Duncan reno CCM Co-Chair
regional representatives Frank Melon CCMDavid Nightingale John Welch CCM Craig Sloane Patricia Smith-Cornesky CCMMark GoldmanSandy Howland CCM CHAE
nominating CommitteeBruce Bennetts CCM Chair
partnership CommitteeWilliam Johnson CCM CCE Chair
regional representativesDonna Lowe CCMJerry OlsonDuncan Reno CCMFrank Cordeiro CCMBradley ShupeMike StantonGreg Harris CCMCraig Surdy CCM CCEJoshua Tanner CCMBruce Bennetts CCMJim MacDonough
public relationsTechnology CommitteeFrank Cordeiro CCM Chair
regional representatives John HattabDan MillerBradley ShupePeter ColoacutenDaniel Cooper CCMGreg Harris CCMKristen Kuncl
Strategic planning CommitteeWilliam Johnson CCM CCE Chair
Student development Committeeralph McMillan ChairLindsay Pizarro CCM Co-Chair
regional representatives Peter Coloacuten Mick Nissen CCMLindsay Pizarro CCMIvee YuDaniel Cooper CCMTerry Anglin CCM CCEJackie Kohls
Wine Society CommitteeCraig Surdy CCM CCE Chair
regional representatives Dan MillerMatt Oggero CCMAugustus MarksIan Prichard CCMRobert HartsteinPeter Schaub CCMMike StantonGreg Harris CCMTerry Anglin CCM CCE
the golden state chapter board amp committee roster
The Golden State Chapter Newsletter is a publication of the Golden State Chapter of California If you have an article to submit please contact The Golden State Chapter office at (310) 741-6031 or mdthegscorg
Editor Frank Cordeiro CCM design right Angle Studio Inc wwwrightanglestudiocom
Managing director Crystal Thomas MCM CHE19360 Rinaldi Street Suite 668 Porter Ranch CA 91326(310) 741-6031 mdthegscorg