cmae management development programme · 2019. 12. 8. · optional examination to attain the cmae...

MANAGEMENTDEVELOPMENTPROGRAMMEPART 1

CONTENTS

• PART 1 – COURSE CONTENT• VENUE• TESTIMONIALS• PRESENTERS• DATES & RATES• BOOKING FORM

Supported by and in conjunction with Gaming and Leisure

These courses form the first building blocks for thosewho wish to work towards taking their CCM exam.

Full details can be found by following the link below:www.cmaeurope.org/education/mdp

Get to the top of your game...

MANAGEMENTDEVELOPMENTPROGRAMME

COURSE DATES

Part One23-27 March 2020

VENUEPortmarnock Hotel & Golf LinksStrand Rd, BurrowPortmarnockCo. Dublin, D13 V2X7Irelandwww.portmarnock.com

OVERVIEW OF PARTS 1 & 2

In these challenging economic times Club Managers are under greater pressurethan ever from their committees, owners and members to create and implementbusiness strategies that guarantee the continued success of their clubs.

Club Secretaries/Managers invariably come into the industry with some strongskills sets brought with them from a previous career, and this comprehensivetraining programme can now supplement these in each of the core competencyareas of the modern club manager:

• CLUB GOVERNANCE • ACCOUNTING & FINANCIAL MANAGEMENT • STRATEGy & LEADERShIP • GOLF, SPORTS AND RECREATION MANAGEMENT • FACILITIES MANAGEMENT • MEMBERShIP & MARKETING • hUMAN RESOURCES & PROFESSIONAL RESOURCES • INTERPERSONAL SKILLS • FOOD AND BEVERAGE MANAGEMENT • STATUTORy COMPLIANCE

PART 2The Part 2 course is also a week long and builds on the foundations of Part 1 tofocus on strategic and business planning, performance and service standards, andthe professional and communicative skills to develop every aspect of both theindividual’s performance and that of their club. At the end of Part 2 there is anoptional examination to attain the CMAE Diploma in Club Management.

PART 1Part 1 is a week long course targeted in particular towards those managers whoare either new to a post, recently appointed or simply want to enhance theirknowledge so that they may better serve their club committee, owners andmembers. At the end of the week, those taking the course will have an excellentgrasp of the basics in every area of club business, and will have established avaluable network of support for their career in this industry.


Part 1 is a week long course targeted in particular towards those managers whoare either new to a post, recently appointed or simply want to enhance theirknowledge so that they may better serve their club committee, owners andmembers. At the end of the week, those taking the course will have an excellentgrasp of the basics in every area of club business, and will have established avaluable network of support for their career in this industry.

The curriculum and learning outcomes have been provided by the Club ManagersAssociation of Europe and this training course is endorsed by the Club ManagersAssociation of America as part of the educational pathway to the Certified ClubManager (CCM) qualification. NVG and NGF are hosting the programme.

CLUB GOVERNANCE The structure, the process and the politics. You will explore best practice in thisarea and discover the common traits of the most effective volunteer committees.

MARKETING IN CLUBSGone are the days when a club could afford to ignore the opportunities presentedby effective marketing campaigns. Whether your club is aiming to recruit membersor attract visitors, this course will give you the basics of that plan, consideringcurrent trends, modern social media and the use of demographic tools.

STATUTORy COMPLIANCE & RISK MANAGEMENTTo help you sleep peacefully at night you need to know that you have all the basicscovered with regard to Health & Safety, Employment Law and many other legalhurdles facing your club. Experts, familiar with private clubs in each of these areasof law, will be on hand to give you the knowledge that will help keep you and yourClub out of court.

ThE FOOD & BEVERAGE BASICSWhether your operation is in house or outsourced, there is far more Member focuson this area of the business than ever before. Gaining knowledge of stock control,menu construction, bar set up and industry standards will enable you as a modernmanager to balance the conflicting demands of delivering great food and beveragewith achievable financial results.

INTRODUCTION TO CLUB ACCOUNTING AND BUDGETINGFinancial Management is the most common competency area to trip up a ClubManager. This session will begin to build your knowledge, credibility and mostimportantly confidence so that you are better prepared to handle financialstatements such as the profit & loss, balance sheet and budgets.

PART 1COURSE CONTENT


ThE IMPORTANCE OF SERVICE IN CLUBSIn this competitive environment there is always a competitor willing to look afteryour customers. You will learn how to guide your staff so that they react correctlyto the many opportunities they have to impress a customer each year, and toremind members why they should renew their subscription for the following year.

MANAGEMENT & DELEGATIONThere is only one of you, so how can you create a supportive environment to helpmanage change in your club? You will learn what are the do’s and don’ts ofeffective delegation in a club.

EFFECTIVE STAFF MANAGEMENT WIThIN A CLUBManaging staff in a club environment is especially challenging but is the key to highperformance & member satisfaction. You will learn sound HR principles andmanagement skills to support you in this goal.

ThE BASICS OF STRATEGIC PLANNINGWithout a plan your club can spend many hours and many pounds heading in thewrong direction. This course will help you start the process of plotting the best wayforward for your club so that your management team and committee are pulling inthe same direction.

FACILITy MAINTENANCEOften overlooked until it is too late, your facilities need to reflect the short and longterm aspirations of your club, taking into account customer demand, safety, legalrequirements, financial restraints and many other factors. Learn to plan for thefuture through a combination of maintenance and capital investment programmes.

CREATING A MEMBER EVENT AT yOUR CLUBThAT WON’T hAVE TO BE CANCELLED“We put on these great events, and nobody comes!” You will be told the ten keyingredients to a successful event at your club.

EFFECTIVE MEMBER COMMUNICATIONSMembers demand up to date, well written and appropriate communication, whichwill consume much of the club managers daily life. You will be given techniques tobest manage this part of your job in the context of a modern club utilising moderntechnology.

CAREER DEVELOPMENT AND PROFESSIONALISMWe are lucky to work in places where our customers choose to spend their leisuretime, but despite that fact, job satisfaction can be hard to find. We will establishhow to obtain the correct training and focus to cement the trust of your committeeand your members.


VENUE

Tucked away in a quiet corner of ‘The Velvet Strand’, one of Ireland’s most stunningstretches of uninterrupted coastline - the historic Portmarnock Hotel & Golf Links, once thefamily home of the Jameson Dynasty, has been entirely reimagined to complement abreathtaking seaside location and to accommodate the busy, modern guest, just 15 minutesfrom Dublin International Airport.

With an award-winning Links Golf Course, an award-winning Spa, and two award-winningrestaurants, Portmarnock Hotel & Golf Links appeals as much to the business traveller, as tothe golf enthusiasts or the quiet-seekers in search of some coastal respite. From the moreactive to fitness fans, the doorstep-beach spans a five-mile, pristine sandy stretch for before-breakfast joggers or for long romantic sunrise or sunset strolls.

The neighbouring picturesque fishing villages of Malahide and Howth offer celebratedspecialist seafood fare and with Dublin City Centre and Grand Canal Dock less than a 25minute drive away, there is quite literally, something for everyone.

Portmarnock hotel & Golf LinksStrand Rd, Burrow, Portmarnock, Co. Dublin, D13 V2X7, Irelandwww.portmarnock.com


PRESENTERS

The MDP pathway has been designed by the club industry for the club industry. Thecurriculum is delivered by external specialists with a history of working in the club industryand experienced qualified Club Managers.

Presenters for MDP Part 1 in Ireland will include:

Other presenters will be announced nearer the date.


Torbjörn JohanssonServed as CEO for the Swedish Golf Club Management Assocation and facilitated the Golf Club Manager Educationprogramme for 7 years. Torbjörn started working for the Club Manager Association of Europe in October 2017 andis now a regular presenter on the programme.Contact: [email protected]

Bill Sanderson, www.thebusinessperformancecoach.com Bill has been in constant demand as a business coach, to all types and sizes of business, for over thirty years. Billguides, motivates and inspires in equal measure but always through the delivery of exceptional performance. Bill has built a unique reputation for delivering performance, through business and management coaching, with aspecific application to the golf industry. Bill works with The PGA, PGAsE, CMAE, EGCOA and many PGAs of Europe.He works across Europe and Asia Pacific with national golfing bodies, commercial groups, manufacturers, GolfClubs plus Golf Professionals and Club Managers. As a regular facilitator and presenter, at all levels, of the highlysuccessful MDP programme Bill is now a well-established member of the CMAE design and delivery team. Contact: [email protected]

Kevin Fish, CCM - Contemporary Club Services LtdKevin has over twenty years of experience in the club industry, including nine years serving as the Manager ofthe Glen GC in North Berwick, during which time he won the UK Club Manager of the Year award & was in thefirst group of Managers to secure the CCM designation in Europe. He spent seven years with the NationalGoverning Body for golf in Scotland where he led a team specializing in supporting golf clubs to take a morebusiness-like approach to their operations through a combination of effective governance, business planningand manager development.

Kevin was the Chairman of the CMAE Education Policy Board that introduced formal structured education tothe club industry in Europe and as the Governance Gatekeeper in Europe consistently achieves high evaluationsfrom delegates across the continent. He now sits on the CMAA Professional Development Committee responsiblefor overseeing the curriculum throughout the globe.

Kevin now runs his own training and consultancy firm Contemporary Club Leadership Ltd where he aims to helpclubs do the right things, right.Contact: [email protected]

Darshan Singh, www.mtiworldwide.comDarshan has a wealth of expertise in human resources development, strategic planning, organization design,facilitating change, recruitment, and performance management.A high energy, results orientated human resources, people development professional with over 25 years ofinternational experience in the UK, Europe, South-East Asia, Middle East, and North Africa, across a broad-rangeof sectors.Conscientious and energetic personality with well developed HR, leadership and communication skills enableshim to deliver high quality ConsulTraining to build sustainable individual, team and organization capability.Contact: [email protected]

PRICES

“The MDP Level 1 course is without adoubt one of the best courses I’ve beenon. I learned so much during the courseof the week that I will take home andimplement in my current role as ClubManager. The presenters were fantastic,especially Darshan and Kevin, who reallyknew their stuff and brought the best outof us. Another highlight was meeting somany new people and making contactsfor life. Overall the whole week was sucha good experience and I would definitelyrecommend to anyone looking to furthertheir career - John Jackson, ClubManager, Sale Golf Club”

“Thank you, I have developed an informalpeer support network that I am sure willbe valuable to me in the coming years.”

“Lit my fire and left me with a burningdesire to go ahead and continue todevelop as a manager and enable me todrive my club forward.”

“A one-stop shop that covers all areas ofgolf club management”

“A great insight in to the breadth of skillsrequired to be a club manager of thefuture.”

“Anybody not undertaking the course isat a clear disadvantage in the industry.”

The course content was excellent with agood balance between theory andpractical application, which I think was agreat way to learn. The material wecovered was up to date and highlyrelevant to my role and the sharingexperiences with tutors and delegateshave given me valuable new tools andtechniques that I seek to apply into mygolf management activities - MiguelPalhota, Golf Director, Igassu Falls GolfClub

“I learned more in one week than in 5years of college”

“The future and possibly saviour of golfclubs in the UK and Ireland”

“To meet so many likeminded peoplewho have the same desires and issues,with whom we can discuss and find thebest way forward – superb!”

“Education is the key to success. If youwant to have a successful club andcareer, this is the best place to start.”

“What a week, the amount of informationwas just phenomenal! My head feels likeit’s going to explode, so I‘ll take theweekend to relax. Next week I’ll startlooking at the information I’ve beengiven. I’m sure it will last for years andyears to come and help me in my career.”

TESTIMONIALS


DATES FULL CMAE MEMBER IGCMA MEMBER

23-27 March 2020 €1950 €1800 €1600

BOOKING FORMMANAGEMENTDEVELOPMENTPROGRAMME

Bookings are not guaranteed until payment is received in full.Please read the information on cancellations and amendments on page 10.

TO BOOK, PLEASE RETURN BOOKING FORMS TO:Debbie Goddard Association Manager - CMAE 1b Bagshaw CloseRyton on DunsmoreWarwickshire, CV8 3EXTel: +44 (0) 2476 692359Email: [email protected]


NAME (BLOCK CAPITALS PLEASE)

CLUB (BLOCK CAPITALS PLEASE)

POSITION AT CLUB:

CONTACT TEL:

E-MAIL

CMAE MEMBERShIP No:

PLEASE SELECT RELEVANT PRICE OPTIONS:

FULL RATE: PART 1 - MANAGEMENT DEVELOPMENT PROGRAMME, €1950INCLUDES CMAE MEMBERSHIP, 4 NIGHTS ACCOMMODATION, LUNCH EACH DAY

CMAE MEMBERS RATE: PART 1 - MANAGEMENT DEVELOPMENT PROGRAMME, €1800INCLUDES 4 NIGHTS ACCOMMODATION, LUNCH EACH DAY

IGCMA MEMBERS RATE: PART 1 - MANAGEMENT DEVELOPMENT PROGRAMME, €1600INCLUDES 4 NIGHTS ACCOMMODATION, LUNCH EACH DAY

SUNDAy NIGhT ACCOMMODATION SUPPLEMENT - €120PLEASE LET US KNOW IF YOU REQUIRE ACCOMMODATION ON THE SUNDAY NIGHT

FRIDAy NIGhT ACCOMMODATION SUPPLEMENT - €120PLEASE LET US KNOW IF YOU REQUIRE ACCOMMODATION ON THE SUNDAY NIGHT

PAyMENT METhOD: ChEqUE BACS INVOICE TO CLUB

RULES OF ATTENDING AN MDP FOR CMAE

When attending a Manager Development Programme for CMAE there is ademand of being present in the room during the 5-day programme. A delegateneeds to attend each session in order to get credits for the entire week.

Expected circumstances

If a delegate knows that he/she will be away for any reason during the week(more than 1 minute), he/she needs to inform the facilitator before starting thecourse on day 1. It could be communicated with the CMAE office and in certaincases rules could be agreed upon between CMAE and the delegate to make upfor the lost time due to the expected circumstances. More than 60 minutes will bedealt by on individual basis depending on what day of the week and the contentof that day. Decision will lie with Director of Education.

Unexpected circumstances

As problems/issues can happen during 5 days (or before and after), the delegatemight have unexpected circumstances with health issues, transport or familyproblems that must be dealt with. In those occasions, MDP facilitator will beresponsible to make a plan together with the delegate to solve any issues thatmight occur from this unexpected issue.

Leaving early / Arriving late

CMAE is running a 5-day-programme and you are expected to attend from startto finish. The delegate must look at the starting time as well as the finishing timeand is not allowed to leave early (or arrive late) because of then disturbing theeducation and all delegates on the course. If something is planned – see“Expected circumstances”. Travel problems – see “Unexpected circumstances”.

Consequences of not attending

If for any reason not communicated before or see “unexpected circumstances”the delegate misses more than 60 minutes of the content, he/she will not get thecertificate for the week.


EXPECTED CONDUCT FORCMAE EVENTS & PROGRAMMES POLICy

CMAE has established minimum expectations of behaviour for participantsat all CMAE programmes, events, and conferences, including but not limited to theCMAE European Conference on Club Management, Think Tanks, Seminars,Management Development Programmes (MDP) and all other CMAE continuingeducation and professional development programs, summits, and conferences(each, an “Event” and, collectively, “CMAE Events”). This policy applies to allindividuals on premises at CMAE Events. It is intended to supplement any otherapplicable CMAE policies.

Expected ConductCMAE is dedicated to providing a safe, hospitable, inclusive, and productiveenvironment for all participants at CMAE Events.

Participants are expected to conduct themselves in a professional manner, tocommunicate with respect and consideration for others, and to refrain fromconduct that is (or may be perceived to be) harmful to other participants,themselves, CMAE staff, and/or third parties.

Types of conduct that CMAE considers inappropriate includes, but is not limited to:

• Harassment, which is defined for purposes of this policy to include unwelcome or offensive verbal, visual, or physical contact directed at any employee, member, contractor, or other individual, including conduct, comments or images that a person would reasonably find offensive;

• Deliberate intimidation, threatening, stalking, or following;

• Photography or recording without permission;

• Sustained disruption of talks or other events.

Disruptive, discriminatory, or harassing behaviour of any kind will not be tolerated.Note that conduct acceptable to one person may be offensive to another. Someexamples of unacceptable behaviour are:

• Verbal comments such as epithets, derogatory comments, slurs or unwanted sexual comments, advances, or invitations;

• Visual conduct such as derogatory posters, photography, cartoons, drawings, or gestures;

• Physical conduct such as assault, unwanted touching, or blocking normal movement patterns;

• Interfering with the work of another because of his or her race, sex, age, ability, religion, national origin, or any other protected characteristic;

• Threats of physical harm or demands for sexual favours.


Consequences of Participant Engagement in Inappropriate Conduct

Event participants asked to stop engaging in inappropriate conduct are expectedto comply immediately.

CMAE, in its sole discretion, will determine the nature of the participant conductthat warrants corrective action as well as the corrective action to be taken.Corrective action may take any of the following forms: verbal warning; expulsionfrom the Event; expulsion from the Event with no refund of conference fees; barfrom future CMAE Events; and/or notifying appropriate authorities. Any or all ofthese actions can be omitted as CMAE deems appropriate, in its discretion.

Retaliation for reported violations will not be tolerated and will trigger additionalsanctions.

Reporting ViolationsIf you believe you are being subjected to inappropriate conduct, believe someoneelse is being subjected to inappropriate conduct, or have any other concerns,please do not hesitate to contact CMAE staff who can work with CMAE leadershipto resolve the situation. CMAE staff will assist those experiencing inappropriateconduct to enable them to feel safe for the duration of the Event. If you or someoneelse is in immediate danger, please contact hotel security or local law enforcement.Violations of this Code are taken seriously and should be promptly reported to anyCMAE staff present at the Event or to CMAE’s President.


Online Business Networking and SupportWe invite all CMAE members to participate inour business networking group in LinkedIn –exclusively for CMAE members. This groupwill enable you to share thoughts and ideaswith other CMAE members, ask for help andsupport or start discussions and debates onissues of the day.

CMAE e-newsletterAll CMAE members receive ClubNetworker,our monthly e-newsletter which is packedfull of information and news about theactivities of the CMAE, regions and affiliatepartners, industry news and jobs, eventsdiary and much more.

Clubhouse Europe MagazineCMAE members receive a free hard copy ofour quarterly magazine, Clubhouse Europe

Other online publications – Every month,the CMAE provides its members with copiesof various other online industrypublications, including:Tribal TuesdayClub NetworkerEducation Networker

Career opportunities serviceWith the help of our partners CMAEprovides CMAE members with access to jobopportunities, careers advice and mostrecently, the ability to advertise for stafffree of charge on the web.

Access to other clubsPerhaps one of the most undervaluedbenefit is that as a CMAE member, you willbe welcomed at the vast majority of clubsaround the world.

BENEFITS OF CMAE MEMBERShIP

Eligibility to gain the Club ManagementDiploma and coveted Certified Club Manager(CCM) designation Only CMAE members can apply to sit the Clubmanagement diploma and CCM exams, and indoing so, join the elite group of club managersfrom all over the world that have demonstrateda detailed and in-depth knowledge of theirchosen profession.

Access to education opportunitiesThe CMAE, together with our regions andaffiliate partners across Europe regularly stageone and two-day educational events, fromworkshops and seminars to conferences. CMAEmembers will enjoy being welcomed at any ofthese events, giving access to an unrivallednetwork of educational opportunities.

Biannual conferencesCMAE organises a biannual conference for itsEuropean members to compliment the annualCMAA World Conference. In 2016 our Annualconference will be in London and will be held inconjunction with the CMAA’s BMI Internationalevent. CMAE members who are also MDPdelegates also gain complimentary access tothe CMAA’ World Conference which representsa saving of $950!

The Global network of club managersMembership of the CMAE gives you the chanceto meet and build relationships with colleaguesdoing the same jobs at clubs all over Europe,and also in the USA, Canada, South Africa,Australia and many other regions of the world.These relationships can not only be personallybeneficial, but also for members of the clubwhere you work. You can help them perhapsvisit and experience some of the great clubs ofthe world, and this will help you, as their clubmanager, clearly establish yourself as theprofessional club manager and the source ofexpertise and knowledge in your field.

Members’ zone on CMAE websiteOur members’ zone on our website allowsmembers to track their education credits aswell as using it as an educational resource toaccess a host of ‘best practice’ articles, whitepapers and benchmarking articles on clubindustry matters.

Get to the top of your game...

The IGCMA represents the professional club manager in Ireland. Originallyestablished in 1968, the Association is to the forefront of Education andNetworking opportunities for club managers. Through its membership of CMAE,and its Education partnership with the Confederation of Golf in Ireland (CGI), itoffers the Irish Club industry the opportunity to take the now well establishedManagement Development Program for managers aspiring to learn more abouttheir chosen career. The program leads to the coveted Certified Club Manager(CCM) designation. It has already jointly run two MDP Part 1 programs and 2Food and beverage management programs in 2014/15. It also runs a number ofEducational and networking events through the year.

One of the CGI’s stated aims is to aid “the development and provision of thesuite of club services for golf clubs” which includes providing educationalopportunities for club management and staff.

Please contact Michael Walsh CCM, Executive Officer, IGCMA [email protected] or the CGI at [email protected].


SPONSORSMANAGEMENTDEVELOPMENTPROGRAMME

cmae management development programme · 2019. 12. 8. · optional examination to attain the cmae...

Documents