cmbc14_adobe, chad warren
TRANSCRIPT
- 1. @CHADWARREN
- 2. WELCOME TOADOBE.
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- 7. DO YOU KNOW WHAT YOUR MARKETING IS DOING?WE CAN HELP.7
- 8. NOBODY WANTS TO BE FRIENDS WITH A BUSINESS:Creating real brand love through content marketingChad Warren
- 9. NOBODY WANTS TO BE FRIENDS WITH YOURBUSINESS.9
- 10. What do our customers value?10
- 11. People dont want to buy a quarter-inch drill.They want a quarter-inch hole.THEODORE LEVITT, HARVARD BUSINESS SCHOOL11
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- 14. You have to give people something they actually value inorder for them to pay any attention to you.14
- 15. Social networks are primarily a means by which ideas andstories and shared and talked about.The delivery mechanism for content.15
- 16. DO YOU KNOW WHAT YOUR MARKETING IS DOING?WE CAN HELP.16
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- 20. 1,200PIECES OF THOUGHTLEADERSHIP20
- 21. GOAL: Efficiently create world-class, high-value thoughtleadership at scale.21
- 22. Meet Tim, Director of ProductMarketing for Adobe MediaOptimizer.22
- 23. Adobe Expert23ResearchersWritersSocial Media EditorsExperts
- 24. PLANNING PRODUCTION DISTRIBUTIONContent marketing Content marketing Social media24
- 25. PLANNING PRODUCTION DISTRIBUTION25Find out whatcustomers want
- 26. PLANNING PRODUCTION DISTRIBUTION26Find out whatcustomers wantCreate and publish
- 27. PLANNING PRODUCTION DISTRIBUTION27Find out whatcustomers wantCreate and publish Reach as many of theright people aspossible
- 28. The average subject matter expert> Increased productivity from 2 to 20 articles per year.> The number of times those articles were read increased by74%.> The average number of times a article was shared via socialmedia increased 2x.28
- 29. 292.2xThe number of times morelikely an individual is toconvert after being touchedby program content1-in-4of all Marketing Cloud leadsare touched by programcontent (i.e. read an article)
- 30. Takeaways1. Figure out what your customers value2. Align that with what you can provide3. Identify your subject matter experts4. Start sharing: Start a blog, a tumblr, a YouTubechannel5. Rinse and repeat.30