Alumni

Stay connected

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MB

R IDGE MARKETING CO

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MARKETING KNOWLEDGE

MARKETING KNOWLEDGE

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As an alumnus of the College you are now part of a worldwide network of over 8,000 marketers. Your package of benefits includes:

• Membership of a worldwide network of professionals – to develop your contacts and access new ideas

• Access to the Marketing Job Board – to find new members for your team or take the next step in your career

• Ongoing access to College Learning Resources – to keep your skills and knowledge up to date

• Opportunities to get involved – to develop your experience and profile

• Events, conferences and master classes – to meet your CPD requirements

• Discounts on courses, qualifications and publications

Go to www.marketingcollege.com/alumni

MORE THAN JUST A COLLEGE

QUALIFICATIONS

Networking Events

CAMBRIDGE MARKETING PRESS

CORPORATE PROGRAMMES

CMLF

Handbooks

Digital conference

EVENTS

Cambridge Marketing

Review

The MarketingReview

(Star Radio)

Companion Guides

StrategyWorkshops

Refresher Courses

Bespoke Courses

Annual Dinner

Webinars

Tutor Blog

Faculty

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We have always been committed to developing better marketers and over the last 25 years we have grown from delivering marketing qualifications to developing specialist courses, publishing our own study material and delivering a live weekly marketing radio show. We are so much more than just a College! As one of our alumni we want to continue to support you in your career and we have developed a package of benefits designed to keep your skills and experience up to date.

Membership is free and all you need to do to maintain your membership is keep your contact details up to date.

We look forward to seeing you again soon!

Charles Nixon, Founder and Chairman

Welcome to Cambridge Marketing Alumni

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• The Annual Cambridge Marketing Lecture – Each year the college hosts a dinner and debate in Cambridge for delegates and alumni and invites a leading academic or entrepreneur to speak on future issues of marketers.

• On The Edge Conferences – Since launching in 2012, On The Edge events have helped marketers tackle challenges across the entire marketing mix, with our engaging sector-specific and regional conferences growing increasingly popular.

• Digital Conference – Every summer, the well-connected digital marketing Community gather at the Imperial War Museum, Duxford. Each year there is an eclectic line of speakers, sharing their expertise and inviting your questions on the year’s essential marketing topics. The perpetual theme for these conferences is “By marketers, for Marketers”, and you can expect us to separate the hype from the truly important.

• Cambridge Marketing Leaders’ Forum – It is designed to allow you to share and discuss your challenges and solutions with other like-minded professionals and partners in a managed and quality environment.

• Professional events – check our calendar on our website.

Stay connected through the College’s Social Media to make new contacts, share ideas and find out about upcoming events.

Take part in the College’s events, specifically designed to stimulate debate on key issues and enable you to join in and contribute to new marketing ideas.

Membership of a worldwide network of professionals – to develop your contacts and access new ideas

By adding your qualification to your LinkedIn profile, you automatically join our LinkedIn community. You can find your peers and take part in conversations about marketing strategy and tactics.

cmcpointsofview offering comments and sources of information.

Cambridge Marketing Review – the home of serious marketing ideas for practitioners.

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The Marketing Job Board in Collaboration with Cambridge Marketing College and Brand Recruitment

The Marketing Job Board offers a forum for serious marketers to browse the latest marketing jobs as well as keep up-to-date with industry news. For those looking to attract the cream of the UK’s marketing talent, there is no better place to promote any forthcoming roles, as The Marketing Job Board offers direct access to thousands of marketers who are serious about their career.

Go to www.themarketingjobboard.com

Access to the Marketing Job Board – to find new members for your team or take the next step in your career

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Alumni WebsiteWe have a dedicated section of our website for alumni providing access to publications, latest news from the College and access to an alumni discussion forum enabling alumni to network with other past delegates, exchange views and keep up to date with marketing issues.

Update your account on the Alumni portal, available at www.marketingcollege.com/alumni.

Cambridge Marketing ReviewThe Cambridge Marketing Review is a quarterly, high quality,professional journal, covering features and articles written by experts for the marketing practitioner. It aspires to provide the basis for the future acceptance of marketing as a business fundamental and a respected career path. The publication aims to promote thoughtful debate through the consideration of contemporary research and ideas, and through reflection on accepted practices.

Update your address on the Alumni portal in order to receive your copy.

Discussion ForumsWe have several areas for discussion: An award winning tutor blog, a Twitter feed and curated marketing topics on Scoop.it.

Join our linkedIn group to see details.

HandbooksWe have published a range of Handbooks and Guides, written by marketing practitioners to provide a broad but informed view of current marketing practice across a range of marketing disciplines.

All our publications can be purchased on line: www.cambridgemarketingpress.com

Access to our learning resources – to keep your skills and knowledge up to date and to keep your company at the cutting edge

THE CAMBRIDGE MARKETING REVIEW SHOW

Insight NewsletterThe Newsletter is published monthly, and contains practical and topical information.

Update your email address on the Alumni portal in order to receive your regular copy.

The Cambridge Marketing Review ShowCMR On Air is a live, weekly radio show broadcast on Star107, on which Kiran Kapur interviews marketing practitioners from every marketing discipline.

Listen to them as podcasts on www.cambridgemarketingpress.com

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Opportunities to get involved – to develop your experience and profile

Be a College tutor Be a guest speaker at an event or on our Radio show

Publish an article in our Cambridge Marketing Review

Host an event

Pass your expertise on to the next generation by becoming a college tutor and inspire our current delegates.

Develop your presentation skills and raise your professional profile.

Write an article or a case study on a topical marketing issue and have it published in the CMR.

Host an event supported by the College to promote or develop new ideas or create new partnerships.

There are lots of ways to get involved and raise your profile. We can give you access and exposure to our vibrant community through our publications, the opportunity to be a tutor, a guest speaker, and appear on our radio programme.

THE CAMBRIDGE MARKETING REVIEW SHOW

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Whether you have just qualified, are working towards or already have your Chartered Marketer status, you need to keep your knowledge and skills up to date.

Events, conferences and master classes – to meet your CPD requirements

Qualifications studies – max 35 hours Qualifications courses by Distance Learning or Taught Classes – full qualification or award01

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Short training courses and workshops - max 35 hours

Skills trainings and workshops

Language training - max 35 hours N/A

In company development - max 35 hours In house bespoke programme

Imparting knowledge - max 14 hours Get involved as a guest speaker, lecturer, publish an article on CMR

Mentoring - max 21 hours Coaching/mentoring by our tutors

Conferences and exhibitions - max 10 hoursConferences and exhibitions (upcoming events)

Contribution to the community - max 8 hours Voluntary programme

Private study - max 8 hoursKeep up to date with the latest marketing thinking (CMR – Alumni Insights)

Development events - max 21 hours Seminars (including CIM branch events)

CIM REQUIREMENTS

Work towards the annual requirement of 35 hours as flexibly as possible across these 10 categories:

ALUMNI OFFER

Cambridge Marketing College provides a rolling programmes of events and resources which you can select from to meet your CPD requirements:

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Recognised Levels of Ability– The Professional Standards of Marketing

Certificate in Professional Marketing • Diploma i

n D

igita

l Mar

ketin

g

Diploma in Professional Marketing • Award in Digital Stra

tegy

Chartered Postgraduate Dip

loma

Continuing Professional Developm

ent

Foundation Certificate in Marketin

g

Authoritative

5 Levels of Ability

Accomplished

Able

Active

Aware

LEVEL Definition Knowledge Application

5 Authoritative Mastery at the highest level Mastery Habitual

4 Accomplished An advanced degree of knowledge and consistency

Mastery Regular

3 Able Full knowledge of concepts and application to business

Full Regular

2 Active Meaningful knowledge with some experience and application

Some Some

1 Aware Limited knowledge or experience Limited Limited

Authoritative

Accomplished

Able

Active

Aware

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Discounts on courses, qualifications and publications

What we offer

Working with us will deliver more than just marketing training – we will transform your team’s capabilities.

More information on www.marketingcollege.com/corporate

As a graduate of the College you are eligible for a 15% discount on all our courses and published books and Guides.

In addition to CIM and CIPR qualifications, we also offer tailored programmes. Our approach ensures the closest tailoring to sector specific issues and corporate cultures, as well as providing a consistent approach to marketing practice across the organisation.

A FRAMEWORK

FOR MARKETING

CAPABILITY

DEVELOPMENT

COACHING & MENTORING

Leveraging our extensive network of practitioners, consultants and market

experts, we can help you sustain your marketing

capability through customised coaching and mentoring

programmes.

FUNCTIONAL TRAINING

Using our experience and knowledge we can help

you to assess your training needs and deliver bespoke, functional training linked to appropriate qualifications, keeping the whole team up to date with the latest

theory and practice.

INSIGHT & RESEARCH

Using our expertise in market research and insight, we can provide you with the right information and knowledge to enable

strategic decision making.

STRATEGY WORKSHOPS

Using proven techniques and practical tools we can help your team to create a robust market strategy and build your

business capability.

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I have been associated with Cambridge Marketing Colleges since it was founded. Throughout this period I have been so impressed with the quality of their teaching and their total commitment to their students and delegates, that I was delighted to accept their invitation to become Academic Advisor, a role I take very seriously. As a Professor at Cranfield, Henley, Warwick, Aston and Bradford Business Schools, as well as being Vice-Dean of CIM’s Academic Senate, I keep fully abreast of the latest developments in marketing practice and education and I have no hesitation in recommending CMC to anyone interested in furthering their career in marketing. I say on the cover of CMC’s brochure “A fantastic success story. A deserved market leader” - I mean every word!

Emeritus Professor Malcolm McDonald

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Contact:

Charlotte Lestienne

Cambridge Marketing College

telephone: +44 (0) 1954 234941

email: charlotte@marketingcollege.com

www.marketingcollege.com