cme 103 innovation course sample materials alm

8/8/2019 CME 103 Innovation Course Sample Materials Alm

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InnovationInnovation

Training Sample MaterialTraining Sample Material

2010 EMM Group


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Business Problem We Are TryingTo SolveBusiness Problem We Are TryingTo Solve

How to get genuine game-changing innovation instead of

incremental renovation

What are the barriers to genuine innovation?

Self-perception (e.g. we are a ________company),We have always done it this way,

Risk-averse culture,

Process is the solution,

Silos-based approach and

Asking customers what they want.

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Principles ofBreak-Through InnovationPrinciples ofBreak-Through Innovation

Innovation - Creative solutions to customer problems and

concerns.

Problem-solution mindset.

Process that does not stifle creativity.

Principles of innovation:

Find customer problems and concerns rather than claimed benefits.

Start at the front-line of your organization.

Stay true to the customers language.

Data-fueled creativity.

Solutions not products.

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InnovationIdeas Turns Insights into Uniqueand

RelevantProducts/Services thatDrive Growth

InnovationIdeas Turns Insights into Uniqueand

RelevantProducts/Services thatDrive Growth

An innovationidea is an actionable

concept for a customer solution:

described in terms of features,benefits and experiences

that meet customers needs

described in a way that helps

technicians anddesign experts to act

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2010 EMM Group


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AS/400

AS

/400

IBMIBM

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2010 EMM Group


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IBM AS/400IBM AS/400IBM AS/400IBM AS/400

Helps You Spend More Time Managing & Growing Your

Business, Not Managing YourInfrastructure

For small & intermediate-sized companies

Family of easy-to-use, reliable, upgradable computers designedwith all-in-one platform, proven solutions, built-in security

Choose from 1000s of applications that have already beenwritten

Comes with database built-in

99.9% uptime

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IBM AS/400IBM AS/400IBM AS/400IBM AS/400

One ofIBM's Greatest Success Stories

AS/400 became one of world's most popular business computing

systemsWidely installed in large enterprises at department level, in smallcorporations,in government agencies & in almost every industry segment

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IBM RewardIBM RewardIBM RewardIBM Reward

The concept of quality at IBMRochester is linked directly to thecustomer. Detailed features are

crafted by analyzing the needs andexpectations of existing and potentialowners of the computer hardware andsoftware.

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TraditionalProductTraditionalProductDevelopmentDevelopment

Product Features

Market?

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2010 EMM Group


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CustomerCustomer--centricInnovationcentricInnovation

Customer Segments

needs/pain points

Product Features

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2010 EMM Group


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CocaCoca--Colafridgepack: PackagingInnovationIdeaColafridgepack: PackagingInnovationIdeaCocaCoca--Colafridgepack: PackagingInnovationIdeaColafridgepack: PackagingInnovationIdea

Who

What

Why

Frequent users of sodas at-home

Advanced analytics reveal high cause-and-

effect on consumption behavior of

convenient dispensing in-fridge systems

Fast-paced lifestyle consumers seek product at ideal

temperature forgrab and go refreshment

So What

Problem! Current dispensers not convenient

New solution: 2X12 package is convenient to keep

in the fridge without taking up too much space, and

meets consumers needs.

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2010 EMM Group


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Dove:Communications InnovationIdeaDove:Communications InnovationIdeaDove:Communications InnovationIdeaDove:Communications InnovationIdea

Women who seek more beautiful

skin, hair and all-round cleansing

Use multiple skin care products / solutions for

many different grooming occasions and tasks

Classic hierarchy of needs analysis reveals

aspiration of Self-Respect + Inner Harmony

marriage of inner and outer beauty

Problem! Competitors portray an outer beauty that

may be unattainable / not balanced against inner

harmony needs.

New solution: Dove real beauty campaign.

Who

What

Why

So What

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2010 EMM Group


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Swiss Bank:Consumer Experience DesignIdeaSwiss Bank:Consumer Experience DesignIdeaSwiss Bank:Consumer Experience DesignIdeaSwiss Bank:Consumer Experience DesignIdea

Swiss consumers who are users orpotential users of consumer credit

Bank offices were very private, discreet and

unobtrusive and offers their were under-utilized

Needs analysis indicated quick and flexible were key

features, so long as trusted and accessible also in place.

Problem! Opportunity to redesign consumerexperience

Solution! Walk-in bank front offices, convenient hours,

easy credit checks, flexible products and loans, total quick

and flexible make-over with sharp rise in market share.

Who

What

Why

So What

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2010 EMM Group

cme 103 innovation course sample materials alm

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