cmg on social media - july 2015
TRANSCRIPT
CMG on Social Media
By Anoush NajarianCMG Board Meeting 2015-07-18
Agenda
Social Media StrategyCMG on Social Media Today How has everyone been helping?What’s Next?
Social Media Strategy
Why? Reach people where they areWhat? Increase our reach How?
Create and Share Content. Excite! Share Our Passion! Have and Promote Own Collaboration Spaces Engage! Crowdsource Content
Goes hand-in-hand with Membership and Marketing Strategy
CMG on Social Media Today
Followers and ReachTwitter: 806 - up 9%Facebook: 565 - up 5%LinkedIn Group: 1841 - up 4%Meetup: 5 regions - Triangle CMG up 230%YouTube: 12 videos + 24 by CMG Australia - up 1Instagram: 11 followers
Growth as of April 2015 Board Meeting
Top two efforts we asked for at the last Board Meeting are doing great!
HQ tweets/posts ✔Get involved if you can! ✔
CMG Social Media Cheat SheetDo this every day! - mostly on Twitter
1. Share CMG content: a. MeasureIT articles: tweet about eachb. Webinars: tweeting 1 month-1 week prior + 1-2 times the day before
2. Once a day, buffer ~10 posts from Tweeted Timesa. Find name of author and find author on Twitterb. Right-click on image -> Buffer Imagec. Add author name and hashtags
3. Rebuffer 1-2 Top Posts from Buffer Analytics 4. Retweet a post daily from each CMG leader and friend5. Retweet #cmgnews and #cmg20156. LinkedIn and Facebook: put out one awesome post to each daily!
Link to Google Doc
CMG President Rick Lebsack interviewed by Practical Performance Analyst!
CMG Director Claire Cates authored 8 LinkedIn posts and is tweeting!
CMG Director Bryan Drake has been tweeting!
CMG Director Alex Podelko has been tweeting and blogging!
Everything you do helps!
Dave Troxel and Michelle Cervantes have been posting on social media with gusto!Amy Spellman’s webinar work has generated fantastic contentMeasureIT driven by Bill Jouris and Richard Gimarc with articles by Denise Kalm, Nell Owens, Steve Clark have been a drawKevin Mobley has ‘liked’ our Facebook posts
CMG on Twitter
CMG on Twitter
@cmgnews #cmgnews #cmg2015
CMG India: #cmgindiaCMG Australia: @auscmg
Twitter Progress: Analytics for May
Twitter Progress: Analytics for June
CMG on Facebook
https://www.facebook.com/ComputerMeasurementGroup
CMG LinkedIn Group● CMG LinkedIn Group● CMG Headquarters account ● Conference pages: CMG2014 and CMG2015
CMG on Meetup
Triangle Performance Engineering and Capacity Planning - 110 members (up 230%), Durham NC, founded March 2015, organizer: Kyle ParrCMG India, Pune Meetup - 50 members, 2 meetups, Founded July 2014, organizer: Santosh Kangane CMG MSP Computer Measurement Group Minneapolis St Paul - 10 members, Minneapolis, MN Founded September 2014, organizer: Tim PlasCMG Australia - 152 members, Melbourne, Australia, Founded October 2013, organizers: Marty Bolger, Michael Foster, Theo AdisSouthwest Computer Measurement Group SWCMG - 96 members, Coppel, TX, Founded March 2013, organizers: MP Welch, Jody Pudlowski, Tom White
How to find Meetups
CMG on YouTube
https://www.youtube.com/channel/UCRTr596TwGgcth7xLf6GqMA (12 videos)Also: CMG Australia channel! https://www.youtube.com/channel/UCb2Ft7t-1igXDdNGshlVsGw (24 videos)
CMG on Instagram
https://instagram.com/computer_measurement_group (11 followers)
What’s next?
Content generation: ● CMG2015 topics and CMG webinars and publications● Feeds from bloggers on performance and capacity● Twitter list of performance and capacity experts to follow
o https://twitter.com/cmgnews/lists/perf-cap-experts ✔
Interact more: respond to mentions and ‘favorite’ retweets
What else would you like to see? How else would you like to contribute?
Thank you!
Keep your ideas coming!
References
1. 2015-03-30 LinkedIn post on how we grew Twitter reach2. 2015-04-10 CMG on Social Media update
Notes from CMG Board Discussion
Webinar conversion analytics from TwitterHashtags to use to follow each other and conference - MeasureIT and webinarWebinar: have polls+Q&A+marketing questionsSocial media analytics to feed conference/webinarsGive hashtags to partners